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The walker promise The theme of the 2013 Notabene magazine was inspired by the publication, Evidence, which highlighted the work of Robert A.M. Stern, renowned architect of the East Academic Building—home of the Walker School of Business. The publication is a collection of forty years of Evidence of the work of one of the greatest architects of our time. In this issue of Notabene 2013, we bring you evidence of accomplishments of the students, faculty, and alumni of the Walker School of Business & Technology. This issue is dedicated to the very best of the Walker School of Business. We celebrate our 2012 Person of the Year, Nancy Brinker, founder of the Susan G. Komen Foundation. We honor her for audacity of vision and courage of leadership. Management Information System and Global Cyber Security expert, Professor Al Marcella, provides evidence of the value of Cyber Forensics and the increased use of big data to avert crises and to strengthen the positions of organizations in the global marketplace. Oxford University visiting professor of leadership, David Pendleton, offers evidence on the need for leaders to work within their strengths and to build teams that complement those strengths. We welcomed Walker’s 2013 CEO of the Year, Mikael Ohlsson, to our China campus. As IKEA’s CEO, Ohlsson is lauded for his passion for bringing value, sustainability and evidence that success can come to organizations that care about people and the environment. David Axelrod, President Obama’s former senior advisor and chief strategist for the 2008 and 2012 presidential campaigns, capped our Walker Speaker Series with a resoundingly well received conversation.

Walker alum Jeff Minnis, BS’06, U.S. Small Business Administration’s Business Leader of the Year, provides powerful evidence that great ideas can come from young innovators. Linzey Cortner, BSBA’13, pens a moving essay that speaks to evidence of the impact of Webster’s global commitment on a small town girl who discovered the possibilities that global education offers. Walker alum Kathy Mazzarella, Chairman/CEO of Graybar and Don Huonker, Senior Vice President, Global Projects at Walgreens are recognized as Delta Mu Delta honorees. The Walker School faculty have been featured in major media outlets, providing evidence of their expertise in the areas of Sports Economics, Health Care Policy, Corporate Governance, and Cyber Security. In addition, the faculty continue to demonstrate their contributions to the business and technology disciplines with publications in various refereed journals. On behalf of the Walker School’s family, we are grateful for the support of our friends and alumni as we continue our unrelenting quest, as expressed in our mission, “to develop skilled, innovative, responsible leaders with a global perspective through a challenging, supportive and dynamic environment.” The success of our mission will be measured by creating the conditions for our students and alumni to succeed in their careers. It’s a promise we intend to keep.

Yours Sincerely,

Benjamin Ola. Akande, Ph.D. Professor of Economics, Dean, Walker School of Business & Technology Webster University

Evidence c o n te n t s

Cyber Forensics – Importance of Big Data

The Power of One Page 4

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What Makes Good Leaders? Page 5

Uncovering White-Collar Crime

Snapshot of Faculty Research

IKEA’s Self-Examination Leads to Success

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Passion Leads to Entrepreneurial Success

Global Experience

Learning to Lead

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Social Media 101: A Business Boot Camp Page 13

Walker School Timeline Page 14

The Walker School Honors Huonker and Mazzarella Page 15


Cyber Forensics – Importance of Big Data

As the security of information in cyberspace has risen to the forefront of our nation’s economic and national security concerns, so has the study of cyber forensics. With more than 30 years of experience in information technology (IT) security and audit, Walker School professor Al Marcella is a leading expert in this rapidly growing field. He recently sat down with Notabene to discuss his new book on the subject, Cyber Forensics: From Data to Digital Evidence.


What prompted you to write Cyber Forensics: From Data to Digital Evidence? Actually this is the third book I have written on cyber forensics. The first two books focused more on the “why”—the procedures, responsibilities, legal requirements and tasks involved with and overseeing the electronic discovery process and ultimately a cyber forensics investigation. Cyber Forensics: From Data to Digital Evidence focuses on the “how.” Exactly how does a cyber forensics investigator determine, identify, locate, extract and analyze data that may become potential evidence, all accomplished in such a manner that renders any evidence uncovered acceptable in a court of law?

Who will benefit most from reading it and how? The audience for this book is the cyber forensic professional, not necessarily a trained IT professional, who desires to more fully understand the technical process of how raw data evolve into evidential matter. This text will also benefit IT, financial and operational auditors, attorneys, law enforcement professionals, trial judges…anyone who will eventually be required to process, assess or oversee the cyber forensic and e-discovery process and the data produced as a result of these processes. The information presented follows the logical processing path of data, beginning as a single bit and evolving into potential evidence that eventually will support or refute the accusation of actions (lawful or unlawful) undertaken by an accused subject. The reader will obtain greater insight into how cyber forensic/e-discovery software works in obtaining the answers and results which are presented to the investigator via summary reports.

Knowing how the forensic software identifies specific data as potential evidence will separate the professional cyber forensics investigator from the software jockey.

Where do you see this industry going in the next 30 years? What concerns you about the future? What excites you? The axiom “knowledge is power,” is no longer valid in today’s online, globally wired, informationdependent society. Given the increasing dependency of our global society on instantaneous access to and availability of information, a dependency which does not appear to be anything but growing, the new axiom as society not only begins the second decade of the 21st century but looks beyond will become “information is power!” Without an ability to deliver information to the right person in the proper format, in a timely manner, with the highest degree of information integrity, along with security and control over the dissemination of that information. Both individuals and corporations will be powerless to compete in our evolving information-dependent virtual, global marketplace. Yes, knowledge about how to use that information will be important; however, without proper, timely, correct and secure information to begin with, the ability to make well informed, timely, knowledgeable decisions, to remain competitive, will significantly be impaired if not stymied all together. Information…vetted, certified and of the highest quality is a commodity, a commodity to be bought, sold and traded. Information brokers will be the power brokers of tomorrow. Will society’s equal and unalienable rights of the future include the right of equal access to information?


The Power of One by Benjamin Ola. Akande

How much can one person do in a lifetime to change the lives of others? How strong is the power of one? In Nancy Brinker’s case, the answers are both measurable and mesmerizing. For 30 years, the former U.S. ambassador to Hungary and founder of the Susan G. Komen for the Cure Foundation has fought to find a cure for breast cancer, the disease that killed her older sister. Brinker has raised more than $2 billion for breast cancer education research and service. She raised the attention among the nonprofit leaders sector and the ire of a lot of people.


The call for Ambassador Brinker to step down from her position as chair of Komen’s board came a year ago. Komen for the Cure had just defunded Planned Parenthood affiliates who offered breast cancer screenings, and supporters screamed “foul.” Was the group placating Planned Parenthood detractors? Was Komen playing politics instead of advancing the fight against cancer? The Komen Foundation called the funding issue an unintentional mistake and said when it comes to politics their group is “pro cure.” Still, Brinker stepped down as Komen’s board chair and acknowledged that she and her nonprofit made


mistakes. She also added that she’s not going back on the promise she made decades ago to eradicate a disease that has destroyed so many lives. It is often said that the real measure of success comes from how one reacts during times of tribulation. Anyone can steer a ship over still waters; it’s how you navigate through storms that define you. Brinker and Komen went off course, but refuse to stay adrift. The ambassador has since continued her crusade against breast cancer as well as one to win back the confidence of supporters as she did when sharing her story with us at Webster last fall. On that day, we met dozens of survivors who have looked cancer straight in the eye and refused to blink. They were women, young and old, armed with the determination to fight and win even if the glory is only celebrated one day at a time. We remembered our loved ones, whose lives cancer cut short, and we celebrate the resiliency of those still battling the disease. We also recognized Nancy Brinker for her audacity of vision, her courage of leadership, her humility in falling and her determination to rise again.

Nonprofits help those hit hard by the economy. But in 2013, they will also help improve it. New numbers from the consulting firm Nonprofit HR Solutions find 44 percent of U.S. nonprofit groups plan to hire more workers this year. Workers hired will be asked to provide direct services, run programs and help raise money. Continuous growth and the importance of nonprofit careers prompted the Walker School to establish a new MA in Nonprofit Leadership. It is the only program of its kind offered by a school of business in the St. Louis area. The Walker School’s MA in Nonprofit Leadership enables students to develop real-world business skills for leading self-sustaining nonprofits without losing sight of their organization’s mission.


What Makes Good Leaders? “It helps to be smart, but it doesn’t help to be so much smarter than your followers that you leave them behind.”

Dr. D av Assoc id Pendle iate t Fello on Saïd w Bu Oxfor siness Sc d Uni versi hool ty

- Dr. David Pendleton

In his work in occupational psychology and as chair of Edgecumbe Consulting Group, Dr. David Pendleton has worked with hundreds of organizations, including Rolls Royce, Prudential and Deloitte. The associate fellow at Oxford University’s Saïd Business School and author of the 2012 book Leadership: All You Need to Know is currently sharing his unique insights on leadership with the Webster community as a visiting professor of leadership at the Walker School of Business. At a recent Walker Speaker Series event, Pendleton encouraged his audience to avoid thinking of leadership as a solo endeavor. He stressed the need for leaders to work within their strengths and to build teams that complement those strengths and compensate for weaknesses. Pendleton stated, “We should emphasize collective leadership like our lives depend on it. A leader must understand an organization’s needs, recognize his or her own strengths, and build leadership teams that can fill the gaps in those strengths.” Why build teams that complement weaknesses? Pendleton and his colleagues have identified eight areas of leadership skills. They are: setting strategic direction; creating alignment; planning and organizing; building and sustaining relationships; team working; delivering results; leading (by balancing and coordinating the other leadership contributions); and coping with pressure. In their encounters with thousands of leaders, Pendleton

and his colleagues have yet to meet a leader who is strong in all eight areas. As Pendleton explained, “We are like single bed sheets, but leadership is a double bed. No matter which way we pull, you are going to leave a gap. Organizations make the mistake all the time by hiring someone who covers what the last person left uncovered only to reveal their own limitations later.” Pendleton offered a word of caution to those who might think an effective leader is simply a smart leader. He observed, “Being smart is great, but research indicates that personality is four times as powerful as intelligence as a predictor of effective leaders.” Pendleton explained that it helps for a leader to be smart, then added, “It doesn’t help to be so much smarter than your followers that you leave them behind.” According to Pendleton, employee engagement is one major factor in successful leadership. He said it can be directly linked to a firm’s profitability, customer satisfaction, employee retention, productivity and even safety. Pendleton emphasized employee engagement is dependent primarily on the level of satisfaction with their immediate supervisor. Dr. David Pendleton is visiting professor at the Walker School. He is Associate Fellow, Saïd Business School, Oxford University.



uncovering white-collar crime The term “white-collar crime” suggests criminal activity of a non-violent nature. Recent evidence points to an emerging sub-group of white-collar criminals who are capable of violence against individuals whom they believe have uncovered their crimes. Frank Perri, author, CPA, Certified Fraud Examiner and criminal trial attorney specializes in both white-collar crime and homicide. In his work, he has observed the emergence of a more violent white-collar criminal. To help distinguish this type of criminal activity, Perri uses the term “red-collar crime.” He shared his thoughts with students at the Walker School in his presentation: “Red-Collar Crime: The Anatomy of a Fraud Offender.” Perri told the students there is a needed but missing ingredient in the fight against fraud. He said the ingredient consists of an understanding of how fraud offenders think and how they perceive exploitable situations. He outlined how white- and red-collar criminals display the same thinking patterns as those who commit crimes against property and people. In each case, the criminal exploits weaknesses, disregards rules and exhibits a desire to control people or situations.

contends the “tone at the top” can provide behavioral insight into executive actions. He explained i Frank Perr er aud Examin to the students Certified Fr that Enron’s top executives displayed criminal thinking and aggressive behavioral patterns that are no different than shown by other types of criminals. However, Perri stated white-collar criminals manifest their aggression in a different way than those who attack property or people. Even so, the white-collar criminal also leaves behind victims. He cited, as two examples, the lives upended by the Enron scandal and Bernard Madoff’s immense Ponzi scheme.

According to Perri, the accounting and fraud prevention fields have largely ignored the similarities, to their detriment. His goal is to give accounting students, anti-fraud professionals and CPAs a framework for analyzing white-collar offenders. He offered guidance in applying the framework to help minimize fraud and keep whitecollar crime from turning red.

In his lecture, Perri reminded Walker School students the study of fraud is a multi-disciplinary field. If criminological and psychological trait analysis is applied to other criminals, Perri argued, it is a logical extension to apply the same analysis to fraud offenders. He advocated broadening the training of forensic accountants, fraud examiners and other anti-fraud professionals. Currently, they are exposed mostly to the technical aspects of identifying fraud and how it is perpetrated. By adding training in the criminological and psychological risk factors of fraud offenders, Perri contended anti-fraud professionals will have a greater opportunity to succeed in their chosen field.

Recent corporate scandals provided Perri with case studies to illustrate the pattern of criminal thinking. With reference to the Enron accounting fraud and the firm’s subsequent collapse, Perri stated antifraud professionals must consider the connection between leadership and fraudulent activities. He

The study of fraud dynamics can be exciting, he said, especially when it is examined from a multidisciplinary angle. In doing so, Perri concluded, serious crimes, including white-collar crime turned red, can be prevented, as well as detected, by antifraud professionals.




Dr. Elizabeth Risik Assistant Professor

Dr. Krista Saral Assistant Professor

Dr. Julie Palmer sor Associate Profes

Dr. Run Niu Assistant Profes sor

“The Walker School faculty are engaged in meaningful application-based research that is impacting people and organizations the world over.” Dr. Elizabeth (Liz) Risik Assistant Professor - Finance Editors for the Journal of Finance and Risk Perspectives recently published Dr. Risik’s work “Option Market Overreaction to Stock Price Changes.” Her areas of research interest include corporate finance, mergers and acquisitions, options pricing, behavioral finance and mutual funds. Dr. Risik also received a Webster University faculty research grant for her work on the wider economic impact of small-scale sustainable agriculture on three continents. Dr. Krista Saral Assistant Professor – Business Economics (Webster-Geneva) Dr. Saral recently published her joint work with Dr. David Cooper of Florida State University in the top rated journal European Economic Review. “Entrepreneurship and Team Participation: An Experimental Study” used a team production experiment to study whether entrepreneurs prefer to work alone or in a team. The Journal of Economic Behavior and Organization also published Dr. Saral’s collaborative work with Dr. Cooper, “Speculation and Demand Reduction in English Clock Auctions with Resale.”

- Dean Akande Dr. Julie Palmer Associate Professor - Human Resource Management Dr. Palmer’s areas of research include management education, recruitment and organizational reputation. The Journal of Business Disciplines just published her work, “Student Wellness and Personal Change Projects in the Management Classroom.” She has been published in the Academy of Business Research Journal as well as the Academy of Management Proceedings and the proceedings of the Western Decision Sciences Institute. She is the recipient of the 2013 William T. Kemper Award for Excellence in Teaching. Dr. Run Niu Assistant Professor - Operations Management The European Journal of Marketing, Asian Pacific Journal of Operations Research and Information Systems, Decision Support Systems and e-Business Management Journal have all published the work of Dr. Run Niu. Her areas of teaching include operations management, management science and related courses. Dr. Niu’s research areas include decision problems on the interfaces of operations/marketing, operations/supply chain management, business/ education applications of social networks and virtual worlds, word-of-mouth and referral rewards management in retailing.



IKEA’s Self-Examination Leads to Success “The company is insistent on creating more from less.” No one forgets the first time they enter an IKEA store. It is a shopping experience unlike any other. There son is a retailing way; then Mikael Ohls d CEO an President there is the IKEA way. IKEA Following its unique vision, IKEA is now one of the world’s most successful retailers. IKEA Group President and CEO, Mikael Ohlsson elaborated on that vision when he spoke to a group of Webster MBA students at a recent Walker Speaker Series event in Shanghai. IKEA is known for making well-designed, functional and affordable home furnishings. However, as Ohlsson illustrated, IKEA sees it differently. The company’s greater purpose is to improve society by “creating a better everyday life.” To this end, IKEA continuously examines its business practices, value chain and customer needs. Ohlsson referred to the company’s philosophy as the “IKEA Way.” For example, unlike most organizations, Ohlsson said the firm pays little attention to its competitors. Instead, it focuses inward, using continuous research and refinement to create desirable products through a practice it calls “democratic design.” The company goes to great lengths to get to know its customers, spending thousands of hours studying their lifestyles and habits. IKEA representatives interview hundreds of people in every local market it serves, from Stockholm to San Diego. The data they collect is then incorporated into the product development process. The end result is an extensive line of products engineered to make life at home simpler and more enjoyable. To keep its offerings inexpensive and accessible, IKEA is obsessed with continually eliminating unnecessary expenses in every facet of its business. It uses thoughtful design to drive down production


- Mikael Ohlsson and logistics costs, and the savings are then passed along to consumers. For example, Ohlsson explained that IKEA products are designed using durable lightweight materials that not only cost less money, but are cheaper and easier to ship. The supply chain also plays a critical role in IKEA’s never-ending quest for efficiency. IKEA forges close supplier relationships—many of which have been in place for decades—and makes its suppliers key partners in the design process. It encourages its suppliers to invest in new technologies and automation, going as far as providing financing to help suppliers purchase equipment that will keep manufacturing costs low. Ohlsson also explained that while today’s shift toward worldwide urbanization and a growing global middle class bode well for a business like IKEA, they also present challenges from an environmental standpoint. Therefore, IKEA has aligned its low-cost mission with its desire to impact the greater good through sustainability. The company is insistent on “creating more from less,” minimizing the amount of raw materials it uses and producing as little waste as possible. It uses windmills and solar arrays to generate power for its facilities, with the goal of becoming entirely energy independent in the next three years. Does The IKEA Way lead to a healthy bottom line? The numbers speak for themselves. IKEA now operates stores in 44 countries and has annual sales of more than 27 billion. It gained market share in all of its markets during fiscal year 2012, with total sales increasing by 9.5% (including 4.6% increase in sales in existing stores). More than 690 million people visited its stores last year, and its website received more than 1 billion visits. The company opened 11 new stores in nine countries and has initiated a plan to double its sales by 2020. Thanks to its commitment to The IKEA Way, IKEA is proving that value, sustainability and success are not mutually exclusive.


Passion Leads to Entrepreneurial Success “Jeff Minnis validates that the potential in our students can be realized.” - Dean Akande Jeff M Presi innis, BS d ‘06 Jeff ent Compu ters

Jeff Minnis (BS ‘06) is a prime example of yet another Walker School alum successfully turning a passion into a profession. Minnis’ passion is computers. He began tinkering with them as a middle schooler. He taught himself how to repair and rebuild them, and he eventually learned how to program them as well.

when a Best Buy store opened nearby. But Minnis didn’t cower in the shadow of the retail giant; he continued to build a loyal customer base by offering unique products and personal service that his big box competition simply could not match. In fact, Best Buy employees have even referred customers to Jeff Computers!

This passion led Minnis to open a computer repair shop in the West County area of St. Louis—Jeff Computers—shortly after graduating from Webster in 2006. Business was brisk, and in 2008 he moved his shop to a larger, more prominent location. He expanded his range of repair services and began selling new and reconditioned computers.

Jeff Computers isn’t Minnis’ only entrepreneurial venture; he’s also a software developer. As a high school student, he created a program to help him learn and retain material for exams. He continued to refine it and began sharing it with friends. What started as a simple study aid grew into StudyX, which Minnis began selling online in 2005 to customers across the country.


Just as it appeared poised to take off, Minnis’ fledgling business faced its first major challenge

Jeff Minnis is one of the many entrepreneurs who have received a valuable education from the Walker School. With an international student body and a global network of campuses, the George Herbert Walker School of Business & Technology at Webster University gives students the tools they need to succeed in the dynamic global business environment.

Recently, he created a software development company called Plazsoft. Their first product is an arcade style space ship game called Yargis. This game will be released in beta stage by July 2013. Watch the Yargis’ Facebook page for updates on pre-launch event at Webster University. Minnis’ success has not gone unnoticed. In 2012, he was named Young Entrepreneur of the Year for the Eastern Missouri District by the St. Louis District office of the U.S. Small Business Administration.



GLOBAL EXPERIENCE by Linzey Cortner, BSBA ‘13

Hello, or as they say in Turkey, “Merhaba.” It is also a word that means “Welcome,” as I do to you and my story. It’s one of distance. It’s one of embracing diversity. And, it’s a story that not only took me across the world but one that has changed mine. Before embarking on Webster University’s Global Hybrid course “Turkey: At the Crossroads of Europe and the Middle East,” my experiences outside of my comfort zone could be measured in tens of miles. Each day it took me a few miles to get to campus, another .4 miles to walk from Webster’s parking garage to my class and only 42 miles to roadtrip back home to see my family in St. Clair, MO. Coming to school at Webster marked my first time away from home. I had never left Missouri, let alone the U.S., so why would I even consider a 5700-mile trip to the Middle East? I admit that I came to Webster University without any sense of direction. I knew that I loved business but didn’t know where I wanted to go, what I wanted to do or how I wanted to grow that passion. Then one night, while I sat in an economics class, Dr. Benjamin Akande, dean of the Walker School of Business, walked in. He asked if he could interrupt class for a moment then proceeded to tell us about


an opportunity to take an online management course that included traveling to Turkey. We would learn about business in the Middle East and then travel to Istanbul to experience live what we learned through theory in class. His words left me inspired, but apprehensive. I was anxious about leaving the country for the first time, but I would not allow my nerves to overshadow the opportunity. The course subject fit perfectly into my studies, the timing of the class worked with my schedule and deep inside I knew that studying in a foreign country and adding an international element to my education would give me a significant edge as an aspiring young business woman. I had always wanted to travel abroad, and the Middle East had always fascinated me. I also learned about the Walker Travel Award, which is available to all business students to help pay for travel expenses. I had to say “yes,” and that decision has changed my life. For six weeks, my class met online with Professor Ece Tuncel to discuss the challenges and opportunities of doing business in the Middle East. In May, we finally met each other in person for the first time in Istanbul! The next week’s itinerary was a perfect

“Why would I even consider a 5700-mile trip to the Middle East?”

• W  alker Global Hybrid Courses blend online study with short-term (7-10 day) study aboard.

Linze y Globa Cortner, B l War SBA ‘ rior 13

• C  ourses allow students to explore a global business, technology or management issue in locations around the world. • 2013 Global Hybrid Courses include travel to China, Tokyo, London, Bangkok and New York City. • T  he Walker Travel Award offers qualified students up to $1,000 to cover travel expenses for a Walker Global Hybrid Course. • View more pictures and learn more about our Walker Global Hybrid Courses at

balance of learning about the culture, the country and the economy. We met professionals from every point in the marketing spectrum, from the small markets known as pazars to large corporations. We toured several companies, including General Electric, where we sat down for a meeting with the CEO. We immersed ourselves in the culture, doing everything from shopping in the Grand Bazaar to touring some of the area’s most breathtaking and influential mosques. Throughout the week, we met as a class to discuss what we were learning and to share our insights into management in the Middle East. We agreed it was one thing to read about Turkey, its people and its position in our worldwide marketplace, but it’s another to actually experience these things firsthand. Near the end of our stay, one of my favorite memories was walking in the streets of Taksim Square, a neighborhood near our hotel. As I wandered the neighborhood, I noticed the lights from the shops illuminating the streets. I remember listening as languages from around the world in this bustling, cosmopolitan city surrounded me. The sounds were different, the people were unique and the moment became pivotal. I realized then and there that my future holds so many possibilities


- Linzey Cortner

with exciting opportunities far beyond what I ever imagined for myself. Being in Istanbul helped me strengthen my understanding of those who are different from me. I got to understand a different culture firsthand and view life through another’s perspective. Being there allowed me to face any fears of travel, break stereotypes and see, through business and technology, how increasingly interconnected our world has become. It proved to me that international education is the key for success in the modern global economy and that all students at Webster should take advantage of these unbelievable opportunities. We all have a passion and a desire in life. All it takes is a spark to ignite us, and for me it has been this experience. I graduated this May and can say with confidence that I will be ready to make decisions and take on new challenges. Before my trip to Istanbul, I did not expect that this one course would have such a dramatic impact on my life, but I am so happy that it did. I say to my fellow students now: Travel. Explore new cultures. Broaden yourself so that you can broaden your outlook on life. It will help you to see the world differently.



learning to lead More than 25 years ago, Alan He explains, “I have such great Freeman (Walker MBA, ’93) respect and admiration for Governor entered the field of nonprofit Nixon, and will always be humbled ‘93 health care management. by the opportunity to serve A B M an, O Freem Since then, he has held chief alongside him. With that said, I Alan ent and CE h Centers d Presi Hill Healt executive positions with several soon realized that where I had Grace hospitals and federally qualified been is where I truly belong.” community health organizations in Missouri. Throughout his career, Freeman has never By unanimous vote of the Grace Hill Board of forgotten his pledge to serve others. Directors, Freeman returned in June to the position he held the six years prior to joining Governor Today, Freeman is president and chief executive Nixon’s administration. It is well documented officer of Grace Hill Health Centers in St. Louis, that under his leadership, Grace Hill experienced the largest community health center in Missouri. substantial growth and improvement, making More than 40,000 patients annually benefit from enormous strides through effective planning and the center’s primary and specialty medical care, implementation, teamwork and innovation. dental care, and behavioral health and enabling services. Speaking with obvious passion, Freeman Freeman continues to learn both on and off the job as said, “There is no greater reward for me than to he pursues a Doctor of Management degree from the participate in the provision of health services to Walker School. As he completed his class coursework vulnerable populations. I arrive each day with in March, Freeman turned his thoughts to potential the anticipation that what we do will improve the topics for his doctoral dissertation. “I have a very quality of life of our patients, and that’s extremely strong interest in leadership authenticity and the important.” impact of authentic leaders on follower commitment and organizational effectiveness in dynamic In December of 2012, Freeman received an environments.” He added, “A case study borne of invitation from Missouri Governor Jay Nixon to join my experience at the Missouri Department of Social his cabinet as director of the state’s Department Services is also appealing.” of Social Services. Freeman accepted the position. The DSS plays a critical role in assisting more than As if he didn’t already have enough on his plate, two million Missourians each year. The agency Freeman also serves as an adjunct professor at provides child protection services, support to the Walker School and is a member of numerous vulnerable families, access to health care for lowboards and committees. In addition he sings in a income families, and specialized assistance to Christian music ministry known as Crimson Gold. troubled youth. He is a husband to Dee, dad to adult children Jarrod and Amanda (Lonnie), and granddad to Only a few months into the new experience, Grayson. “No matter what I do in life,” Freeman however, Freeman came to appreciate that his says, “service to others has been, and always will traits, professional skills, and interests were best be, a large part of my equation.” suited in the leadership of safety net organizations.



social media 101: A Business Boot Camp

Even though the beneficial evidence is overwhelming, many businesses, nonprofits and entrepreneurs are slow to commit to using social media as a competitive advantage for the organization. Consider: one million websites have integrated with Facebook; more than 163 billion tweets have been sent since Twitter hatched; Pinterest grew by 1000% in just one year.


Enter the Walker School, and our Social Media 101: A Business Boot Camp, to instill the confidence to enter the social media world. The camp provided a place to start, a means to compete, and a way to structure the time necessary to succeed with social media.

The Walker School recently introduced the BS in Mobile Computing degree. Graduates of this program will have the technical skills to design, create and test mobile applications, which will enable them to keep up with the demands of employers in the ever-changing world of mobile technology. To learn more about this and other Walker School degrees, visit

Local experts filled the half-day seminar with “how to” topics, ranging from lead generation through social media, to effective blogging, LinkedIn and legal considerations. In a subsequent blog post about the camp, presenter Chris Reimer, Vice President of Social Media for the St. Louis firm Falk Harrison, wrote, “Today’s consumer is more connected than ever and they use the tools available to them to make choices about how to spend their time and money.” “Social media can be used by organizations to inject themselves into that consumer’s decisionmaking process.” Reimer concluded, “As people rely more on their social graphs and less on the billboards they see, or even the results a search engine provides them, social media becomes the difference between making sales and just making ends meet.” By the time the camp was over, the more than 100 attendees evidenced a newfound confidence in using social media and carried away a flash drive loaded with social media tips and tactics.



“Your teamwork and your dedication have gone beyond the day’s assignment or the semester’s project. It has been directed into making those around you better. That, my friends, is a skill you will find as invaluable as the degree you are awarded today.” - Dean Akande, at Commencement 2012, to the Walker School’s more than 600 undergraduates and graduates.

June 2012

The Walker School welcomes more than 100 recruits from area businesses and nonprofits for Social Media 101: A Business Boot Camp. The special half-day seminar was geared toward giving attendees tips and tactics to use for their own social media marketing needs. Dr. James Brasfield, professor and chair of the management department, is quoted in the New York Times as part of the newspaper’s Supreme Court coverage surrounding the Affordable Care Act. Dr. Brasfield is a national expert on healthcare and the author of Health Policy: The Decade Ahead. Dr. Al Marcella, an international expert in information technology security, co-authors the book Cyber Forensics: From Data to Digital Evidence (Wiley Corporate F&A).

August 2012

The Walker School introduces its new BS in Mobile Computing. Students in the course will learn the programming skills necessary to become proficient in developing mobile applications for portable computing devices that access the Internet. CNN features sports economist Dr. Patrick Rishe in its reports on cyclist Lance Armstrong.

September 2012

Dean Akande’s op-ed “Oreo Cookies, the Olympics and Education” appears in University Business.

November 2012

Dr. David Pendleton, associate fellow from the Saïd Business School athe University of Oxford, joins the faculty of the Walker School as a visiting professor. During his first month at Webster University, Dr. Pendleton conducts a management seminar and addresses the Walker Speaker Series on the topic “A New Approach to Leadership.” The City of St. Louis proclaims November 8, 2012 “Yolanda Kakabadse Day” in honor of the Walker School’s Global Leader in Residence.

December 2012

Clayton, Missouri, honors Dean Akande with its 2012 Pillar in the Community Award. The Walker School announces its first online cohort. The cohort with the Ford Motor CoMPANY and the United Automobile Workers (UAW) will offer courses for those pursing a MA in Management and Leadership at Ford’s Louisville Assembly Plant in Louisville, Kentucky.



The Walker School Honors Huonker and Mazzarella

Left to right: Ambassador George “Bert” Herbert Walker III, Kathy Mazzarella, Donald Huonker

The George Herbert Walker School of Business & Technology at Webster University honors two alumni executives who have St. Louis ties. Kathleen Mazzarella, Chairman, President, CEO of Graybar Electric and Don Huonker, Senior Vice President, Global Projects at Walgreens, were inducted into Delta Mu Delta International Honor Society. Ms. Kathleen Mazzarella (MBA ’02) is 1 of 19 female CEOs of Fortune 500 companies nationwide and the only one in the St. Louis area. “I am humbled and grateful to be inducted into the Delta Mu Delta International Honor Society of Business at Webster University. Delta Mu Delta recognizes the power of business to make a positive impact, not only for customers, employees and shareholders, but also by strengthening the economy and contributing to the communities where we live and work. It is truly an honor to be part of this organization and what it represents.”

Mr. Donald Huonker (MBA ’00) is charged with leading the international efforts of Walgreens, a Fortune 500 company. “Being inducted into the Delta Mu Delta International Honor Society of Business at the school where I received my MBA is a tremendous honor. I also feel fortunate to work for a company like Walgreens, which recognizes the power, the need and the importance of being relevant to the local communities where it operates. Those are among the same values that Delta Mu Delta promotes in the business world toward the goal of developing stronger communities. I’m very proud to be associated with such a remarkable organization.” “We celebrate the accomplishments and contributions of Don Huonker and Kathy Mazzarella, exemplary citizens and leaders,” said Dr. Benjamin Akande, Dean of the Walker School of Business. “They are examples of what hard work and diligence can bring.”


Headliners Walker School Speaker Series/Opinion Leaders & CEOs May 10, 2013 – David Axelrod, Chief Political Strategist for President Obama’s 2008 and 2012 presidential campaigns. Former Senior Advisor to President Obama. April 23, 2013 – Gary Swart, CEO of oDesk, the world’s largest online workplace. Work 3.0: Changing the Face of Remote Work. April 2, 2013 – Mikael Ohlsson, CEO of IKEA, the world’s largest furniture retailer, was honored by Webster’s Walker School and the Shanghai University of Finance & Economics, SUFE, 2013 CEO of the Year. January 24, 2013 – Shep Hyken, Customer service expert, NYT & WSJ bestselling author of The Amazement Revolution. October 10, 2012 - Ambassador Nancy Brinker, Founder, Susan G. Komen for the Cure Foundation, 2012 WSBT Person of the Year. October 2, 2012 – Richard Noll, Chairman and Chief Executive Officer, Hanesbrands, Inc. June 18, 2012 – David Farr, Chairman and CEO, Emerson Electric, 2012 Walker Business School, CEO of the Year.

Walker School in the News Local, regional, national and international media continue to rely on the expertise of Walker School professors to provide information, offer expert analysis, explain trends, and give insight into the news of the day. Members of the Walker School faculty appear in many media outlets including:



Business News Network


CBS News

New York Times


St. Louis Business Journal



Los Angeles Times


Walker School Advisory Board George Herbert Walker School of Business & Technology Advisory Board

Robert A. Fischer Executive Director, World Affairs Council of St. Louis

Kathleen Mazzarella (MBA’02) Chairman & CEO, Graybar Electric Co., Inc.

Benjamin Ola. Akande Dean, Walker School of Business & Technology

Michael Gabriel Former CIO of HBO

Lawrence K. Otto, President, Bank of America Missouri

Neil George, Jr. (MBA’89) Managing Director, Green & Gold LLC

Rodger Riney Founder, President & CEO, Scottrade, Inc.

Raymond Bayer (MBA’97, MA’02) Executive Director, MOHELA Dale Cammon (Board Chair) Chairman, The Bryant Group, Inc.

Gilbert Hoffman (MA’93) Vice President/CIO, Mercy Technology Services

Thomas Cornwell President, Cornwell Associates

Debra Hollingsworth (MA’97) Vice President, External Affairs, AT&T

Omar Danial (BS’91, MBA’97) Chief Executive Officer, Finial Capital S.A.

Michael Holmes (MA’93) President, RX Outreach

Charles A. Dill General Partner, Two Rivers Associates, LLC

Donald Huonker, Jr. (MBA’00) Senior Vice President of Global Projects, Walgreens

Chuck Feltz (MA’89) President, Lominger International, CEO/Managing Partner, Feltz & Associates, LLC

Keith Levy President, Royal Canin

The George Herbert Walker School of Business & Technology

Joe LaMonica Department Assistant

Benjamin Ola. Akande Dean

Caprice Moore Director, Operations Interim Director, Communications

Patricia Masidonski Associate Dean Peter Maher Associate Dean Lauren Bommarito Coordinator, Analysis and Research Lauren Brown Coordinator, Research and Technical Support Anne Browning Director, Programs

Julian Schuster Provost & Senior Vice President, Webster University James Theiss President & CEO, Centric Group, LLC Anthony Thompson (MBA’88) CEO & Chairman, Kwame Building Group, Inc. Ambassador George Herbert Walker III Former U.S. Ambassador

Katherine Lintz, CFP Founder & CEO, Matter Family Office

Libby Papineau Assistant Director, Internships Rebecca Spear Director, Internships

Notabene 2013 Editors Charla Lord Brian Spellacy Proofreader Tim Lumpkins Designer Falk Harrison

Ron Van Fleet Director of Alumni & Development

Photographer Rebecca Barr

Academic Programs

Twitter: @WebsterU_Biz

Peter Maher Interim Chair, Department of Business

Denise Harrell Director, Recruitment

Al Cawns Chair, Department of Math & Computer Science

Ekaterina Hill Executive Assistant

James Brasfield Chair, Management Department


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