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Walker College of

Business Leaders


Best All Around

Senior David Towarnicky isn’t just one of Appalachian’s finest on the baseball diamond. As Walker’s “top student” of 2010, he hit home runs in the classroom too.

Also inside:

• Noteworthy Faculty Research • Alumni in China • Economic Update

An annual publication of the Walker College of Business at Appalachian State University •

Upcoming Events September 15 The Annual Appalachian Classic Scholarship Golf Tournament sponsored by Beroth Oil and 4 Brothers Food Stores will be held in Clemmons, NC. 17 The Ethics Conference will focus on Business and Environmental Ethics and will be held at the Broyhill Inn & Conference Center. 18 The College of Business Football Game Day Reception will give Walker College alumni and friends an opportunity to tailgate at Farthing Hill before the Mountaineers take the field against NC Central. October 08 The 9th Annual Carole Moore McLeod Entrepreneur Summit will host more than 40 entrepreneurs on campus. Twenty students will be selected to pitch their ideas to a panel of entrepreneur judges in the “Pitch Your Business Idea in 90 Seconds” contest. 09 The College of Business Homecoming Reception will give Walker College alumni and friends an opportunity to tailgate at the Duck Pond Field before the Mountaineers take on Elon. 12 The Harlan E. Boyles Distinguished CEO Lecture and Reception will bring Mr. James Rogers, President and CEO of Duke Energy, to campus as the featured lecturer. 29 The Scholarship Reception will provide a forum for student recipients to meet their scholarship donors at the Broyhill Inn & Conference Center.

Walker College of Business Leaders Magazine Leaders Magazine is published annually by the Dean’s Office for alumni, faculty, staff and friends of the Walker College of Business. Dean Randy Edwards Associate Dean, Undergraduate Programs Heather Norris Assistant Dean, Graduate Programs Joseph Cazier Assistant Dean, International Programs Marty Meznar Development Officers Rob Hudspeth Gerry Smith Editor Haley Childers Contributing Writers Jane Nicholson Rob Robertson ASU Athletics Contributing Photographers Marie Freeman Mike Rominger Troy Tuttle On the Cover

Appalachian Senior David Towarnicky, pictured in his baseball uniform, was nominated for the 2010 national “Lowe’s Senior Class Athlete” competition. Photo by University Photographer Troy Tuttle.

November 12 The Accounting Alumni CPE Conference will be held at the Broyhill Inn and Conference Center. December 12 Appalachian State University Commencement Information on Upcoming Events For more information on these and other events, please call: (828) 262 - 2057, email: or visit us online at


Appalachian State University is committed to equality of educational opportunity and does not discriminate against applicants, students or employees on the basis of race, color, national origin, religion, sex, age, disabling condition or sexual orientation. Appalachian also actively promotes diversity among students and employees. 20,000 copies of this document were printed at a cost of $8,842 or 44 cents per copy.

Appalachian State University

In Every Issue 4

A Message from the Dean


Student Spotlight


Focus on Faculty


Economic Update


Around Raley


Alumni and Friends




Dean Randy Edwards highlights upcoming events and recent activities Showcasing the achievements of Walker College students

Awards, Honors and Publications

“The Really Bad Numbers Are Behind Us”

Features 10



Hitting Home Runs

How Senior David Towarnicky wins games while setting the classroom standard


Research from Economics Professor David Dickinson and Marketing Professor Pia Albinsson

Recent activities in Raley and around campus

Briefs and news about College alumni and friends of the University

Join the conversation by connecting with fellow alumni via online social media

Alumni Feature: China! Brian White living and working in Shanghai


Walker College of Business




Walker College of Business Advisory Council Members Richard G. Sparks ’76, ’78, Chair President & CEO, Appalachian Regional Healthcare System Marshall A. Croom ’86, Vice Chair Sr. VP & Chief Risk Officer , Lowe’s Companies, Inc. J. Cantey Alexander III ’86 President - Triad Region, BB&T Corporation Roger L. Beahm CEO & Chairman, Beahm & Associates, LLC Winfield Beroth ’65 President, Beroth Oil/4 Brothers Stores

A Message from the Dean Welcome to our most recent issue of Business Leaders Magazine. As you read through this publication, I hope you share our pride in the Walker students who have excelled in national competitions, who have become entrepreneurs, and who have traveled abroad to make a global impact. Our College is changing constantly – we’re creating new classes and programs to meet the needs of today’s business student. Research from our faculty continues to be recognized nationally. We’re pleased that the Princeton Review again named the Walker College as one of its best business schools and that Appalachian rose again in the US News & World Report’s 2010 American’s Best Colleges Guide. As always, our campus will be very busy during the fall months. The tradition of great Harlan Boyles Distinguished CEO Lecture Series speakers continues as the President & CEO of Duke Energy, James Rogers, comes to campus on October 12. This year, our Ethics Conference will focus on business ethics and sustainability and will be held on September 17. The upcoming football season promises enjoyable fall afternoons. We’ll hold our College of Business Game Day and Tailgate on Farthing Hill (across Rivers Street from Raley Hall) on September 18. We hope you’ll make plans to return to campus for that game and for the homecoming game tailgate on Duck Pond Field on October 9.

Although this budget year has improved over last year, we continue to experience residual effects of an unstable economy. Jobs remain scarce, and as our students march toward graduation each year, we call upon you to “hire Appalachian.” Additionally, we face funding challenges, which you can help us overcome. One way to meet financial challenges is through our annual fund – the Walker College Deans Club. I invite you to join and make a difference in the lives of our outstanding students. Funding from the Deans Club is used in areas of greatest need such as scholarships and other support for students and faculty. For more information about joining the Deans Club, see the inside cover of this magazine. You may also contact Director of Development Rob Hudspeth (hudspethrc@appstate. edu), Advancement Specialist Gerry Smith (, or me ( It’s my sincere hope that you will be an active part of the Walker College team. Get involved by calling, emailing, or going online today. On the back cover you’ll find more information on connecting with us and your fellow Appalachian Alumni. Thank you for your involvement and support!

H. Edward Boyles, Jr. Managing Director, Wells Fargo Securities Robert G. Darst Retired, Burlington Industries, Inc. Robin H. Gagnon ’82, ’95 Partner, We Sell Restaurants William R. Holland Chairman, EnPro Industries, Inc. Helen Hollifield ’87 Tax Partner, Deloitte & Touche Thomas H. Hudspeth, Jr. ’82, ’83, Partner, PricewaterhouseCoopers Doug Johnson ’77 CEO, Blue Ridge Electric Membership Corp. Scott Lampe ’94 CFO, Hendrick Motorsports Lynn Minges Assistant Secretary for Tourism, Marketing and Global Banking, NC Department of Commerce Charles V. Murray ’87 CEO, Murray Supply Company Phillip Ostwalt ’83 Partner, KPMG, LLP Kim Price ’77 President & CEO, Citizens South Bank Kenneth G. Reece ’73 Sr. VP - Private Client Svcs. & Wealth Management First Tennessee Bank John Roos ’84 Chief Sales and Marketing Officer, BCBS of North Carolina John E. Silvia Chief Economist, Wells Fargo Allan Singer Manager, McNair Law Firm, PA Frank H. Skidmore, Jr. Retired Managing Principal, IBM Global Services Gerry Smith ’70 Retired First VP Investments, Smith Barney Hayes Smith ’82 Second Creek Development Co.

Randy Edwards, ’77, ‘78 Dean

The Walker College is accredited by AACSB International – The Association to Advance Collegiate Schools of Business. AACSB accreditation represents the highest standard of achievement for business schools worldwide. Less than one-third of U.S. business school programs and only 10% of business school programs worldwide meet these rigorous standards. The Walker College is one of 593 accredited member institutions and has been accredited since 1976.


Ryan Bolick ’01 Business Improvement Lead, Turner Broadcasting

Richard Stroupe Sr. VP - General Manager, NCI Information Systems Carmen Thorpe Director, North America Transition & Transformation Svcs. IBM Global Services Mark E. Trivette ’83 Partner, Transaction Advisory Svcs., Ernst & Young LLP Brad Wall ’99 Sr. VP, Supply Chain Operations, Krispy Kreme Doughnuts Members Emeriti William S. Creekmuir Jeffrey A. Shepard William G. Ervin Mike Steinback Joseph F. Freeman, Jr. G.A. Sywassink ’94 Jamie Harris ’84

Appalachian State University

Giving Good Advice


Members of the Supply Chain Management Advisory Board, right, and below, from top, members of: the Center for Entrepreneurship Advisory Board, the Finance Advisory Board and the Brantley Risk Management and Insurance Advisory Board

The Business Advisory Council (members listed opposite page) is composed of businessmen and businesswomen who meet twice a year to advise Walker College administrators on matters relating to the needs of the business community. Opportunities are provided for students to interact with council members when they are on campus. The purpose of the Council is to assist in the planning, evaluation, and strengthening of the programs of the John A. Walker College of Business. Current council members represent a wide spectrum of the business community including professionals in accounting, manufacturing, retail, home furnishings, advertising, banking, management consulting, law, and health care. Walker College has seven additional advisory boards, which provide real-world, real-time advice on specialized programs and majors. They are: • Accounting Advisory Board • Brantley Risk & Insurance Advisory Board • Center for Entrepreneurship Advisory Board • Computer Information Systems Advisory Board • Finance Advisory Board • Health Care Management Advisory Board • Supply Chain Management Advisory Board Walker College of Business


Student Spotlight

New Supply Chain Management Minor The main goal of supply chain management is to improve an organization’s profitability while delivering a quality product/service to the customer at the lowest possible cost. The Supply Chain Management minor provides a multi-disciplinary curriculum in supply chain management to complement functional business majors within the College. Dr. Dinesh Dave coordinates the minor. 


YOUR CLASS SCHEDULE In 2007, the gaming industry generated a record $18.85 billion in total domestic sales. The next year - though a recession hit - sales broke $20 billion. In early 2009 there was a small drop in demand, but internationally the industry continued to boom. One report estimates that, by 2012, international sales will hit $68 billion. With those sales come countless job opportunities, whether in programming, hardware development or simply support. But before one can truly join that marketplace, it helps to understand its history. Walker College is filling that need. Beginning Fall 2009, Walker College is offering CIS 4533 - Introduction to Gaming. It is taught by Dr. Dawn Medlin, chairperson for the Department of Computer Information Systems. Here is how she describes the course: Students in the Introduction to Gaming class work in teams, made up of majors from several different areas such as history, geography, and anthropology. The projectmanagement, teamwork, networking, programming, and presentation skills that the course requires are valuable assets even for students not planning gaming-design careers. Because students prepare documentation and make frequent classroom presentations on their progress, the course develops many business and computer skill sets.  6 

CIS Students Win National Awards Students and faculty from the Association of Information Technology Professionals (AITP) club won multiple awards at the AITP National Collegiate Conference (NCC) recently in St. Louis, Mo., including one of four regional Outstanding Student Chapter of the Year awards. This is the fourth consecutive year the AITP student chapter from the Walker College of Business has won awards at the conference. This year 674 students, including 12 from Appalachian, competed in AITP NCC. For the Outstanding Student Chapter of the Year award, Appalachian was among four chosen from more than 250 student chapters. Winning students were awarded cash prizes or gift cards that ranged from $50 to $200. Those awards and students are listed below.  Student Papers Competition Best Tech / Geek Video Contest 1st Place, Susie Franse 1st Place, Eric Herman 3rd Place, Myles McConkey 4th Place, Andrew Crenshaw AITP National Faculty Advisor of the Year Dr. Scott Hunsinger AITP National Chapter of the Year Appalachian State University

Appalachian State University’s Association of Information Technology Professionals (AITP) club won multiple awards at the AITP National Collegiate Conference in St. Louis, Mo., recently. Pictured with the students is Dr. Scott Hunsinger, third from left, who was honored as AITP National Faculty Advisor of the Year. (Photo submitted)

Appalachian State University

Bowden Investment Group Completes 10 Years of Investing OUTPERFORMED S&P IN 2009 In 2009, the Bowden Investment Group (BIG) beat the market. The student group, which meets as a class and receives course credit, completed its 10th year of investing by again besting its benchmark index, the S&P 500. The Bowden Investment Fund had an annual return of 28.93 percent in 2009, compared to 26.45 percent for the S&P, according to its annual report. The fund consists of stocks from numerous industrial sectors including: consumer discretionary, consumer staples, health care, industrials, information technology, and materials industries. No individual sector is to make up more than 20% of the portfolio’s holdings. The BIG has recently chosen to stay away from the financial industry as many companies in that sector continue to recover from the crisis of 2008 and face greater governmental regulations that will likely have negative effects on profitability for some time. The report also explains that, “In January of 2000 the BIG began with an account balance of $10,678.21, and has grown to an ending balance on December 31st, 2009, of $71,651.83. While the BIG would like to take sole credit for the growth of the fund, the investing decisions of the group as a whole over the last 10 years is only a part of the reason for the success and growth of this fund. Over the last 10 years, the Bowden Investment Group has been the recipient of financial donations from our generous supporters which have allowed us to grow the value of our portfolio, expand our investing options, and enhance the educational experience of group members.” 

2009 Bowden Investment Group students boasted an annual return of 28.93 percent, compared to 26.45 percent for the S&P.

Walker College of Business

COB Honors Students Present Research Students participating in the Walker College Honors Program presented their theses April 28 in Raley Hall. Presenters and topics were: Jennifer Callahan Women in Information Technology Ivey Gaskin Poverty Alleviation Through Microfinance Brittany Robles Hotel Advertising: The Impact of Price & Advertising Appeals on Purchase Intention, Value, and Attitude Towards the Hotel George Tully St. Germain Estimating the Economic Effect of Crime Rates Stephen Van Delinder Integrated Research on Information Technology Cluster Expansion: Solving the Unemployment Crisis in Catawba County 2010-2020 Catherine Wood The Modern Glass Ceiling: The Unnatural Disadvantage of 21st Century Women in Corporate America Faculty members, College administrators, and family members of the students were in attendance for the presentations and for a reception afterwards. College of Business honors is a selective program for students maintaining at least a 3.4 GPA. The application process begins during the spring semester of a student’s sophomore year. To graduate with honors, a student in the program must complete 15 hours of honors courses and an honors thesis.    7

20 Students Named Tweedy Scholars SELECTIVE PROGRAM FOR 2010-2011 Learn the secrets to success, on a one-on-one basis. That’s the mission of the Dale Tweedy Mentoring Program for Entrepreneur Scholars. Each year, Appalachian students are chosen to have the opportunity to personally shadow a successful entrepreneur. The students meet with their mentors on campus and discuss college, career and life choices. This year 20 students have been selected to participate. Fourteen are new to the program. The Dale Tweedy Mentoring Program for Entrepreneur Scholars is coordinated by the Center for Entrepreneurship, but it is open to all students regardless of their major. Dale Tweedy ‘89 is a lifelong entrepreneur in the technology and business consulting world, and a current partner with Centdev Properties based in Cornelius. He provides financial support for the program. The 2010-2011 Tweedy Scholars and their major areas of study are listed below.  New Members Nathan Bost Entrepreneurship

Travis McKenzie Appropriate Technology graduate student

Evan Buckingham Accounting

Amanda Nemitz Family and Consumer Sciences

Carson Cole Entrepreneurship

Logan Parce Marketing

Matt Dawson Economics & Entrepreneurship

Aaron Sherwood Entrepreneurship

Erica Doe Accounting & Entrepreneurship

Returning Members Denny Alcorn Management & Entrepreneurship

Sarah Hostyk Communications Justin James Entrepreneurship Sammy Kluttz Management Justin Lowder Appropriate Technology graduate student Eric Lippert Marketing & Entrepreneurship 8 

Mara Herman Hospitality and Tourism Connor Holland Hospitality and Tourism Jeff Krause Finance and Banking Kelly Penick Hospitality and Tourism Chelsea Winch Hospitality and Tourism

Student Entrepreneur of the Year Announced Ryan M. Klinger of Troutman, a senior industrial design major, was named the 2010 Student Entrepreneur of the Year Award. The $2,500 scholarship award is Ryan M. Klinger presented annually by the Center for Entrepreneurship to recognize exceptional entrepreneurial achievement by a student. It was presented during the 2010 Young Entrepreneurs Symposium, which was sponsored by Backyard Burgers on Feb. 4. Klinger was selected by a panel of judges for his outstanding entrepreneurial achievement in technology, design and business endeavors. “His accomplishments border on the impossible,” said one of his nominators. Klinger’s entrepreneurial endeavors began at age 9 when he collected and sold baseball cards. At 16, he became a licensed wholesale car audio system distributor and created system packages that he installed at competitive prices. Klinger continued his professional entrepreneurial journey when he and two friends entered the “Juicy Ideas” creativity competition sponsored by Google and AdvantageWest. The competition was a nation-wide initiative to encourage entrepreneurship and communicate a message of environmental responsibility. Klinger’s team’s entry, a bicycle built out of recycled water bottles, won first place in both the regional and national competitions. The team was recognized in Asheville, Chicago and at Google’s headquarters in California. Other student nominees were Ryan Barringer, Eric Lippert, Nicholas Seligman, Kelly Penick, Kelly McRell, Thomas Brigman, and Michael Roper.  Appalachian State University

New Program Offers Real-life View of Careers

ENCOURAGES STUDENTS TO MAJOR IN RISK MANAGEMENT AND INSURANCE Congratulations. You’ve been accepted to college. But do you know what you want to do? Approximately 20 percent of incoming students come with no major selected. Among the 80 percent that do, two out of three will change their minds at least once. Many students don’t make a decision until exposed directly to the potential job market. With that in mind, the Walker College of Business has created a new program for potential Risk Management and Insurance (RMI) students. Called the Building Insurance Talent (BIT) program, it is designed to encourage minority undergraduate students to consider a major and career in RMI. It will provide students with a real-life view of available careers in the industry through career shadowing, industry speakers, career fairs and conference and meeting travel. “The program’s primary goal is to establish relationships between students and RMI professors, career counselors, and industry professionals,” said Michelle Boisclair, Brantley Center Associate Director, who coordinates the program. “Our hope is that these students will have a real-life view of the exciting careers available to them in insurance after graduation.” Boisclair has 10 years of mentoring program management experience within the academic and business communities. She has personally developed and implemented four successful mentoring programs prior Walker College of Business

to the BIT program. The program is intended to foster a welcoming and supportive environment within the College of Business for 30 freshmen and sophomore students from African American, Asian and Latino families. With the generous support of the Independent Insurance Agents of North Carolina, the Council of Insurance Agents and Brokers’ Foundation for Agency Management Excellence and Liberty Mutual Insurance, the BIT program is being piloted over the Spring 2010 and Fall 2010 semesters. In January, 15 freshman and sophomore students were selected for the program. By March, two students made the decision to add the Risk Management and Insurance major. BIT students who don’t pursue the RMI major will leave with a better understanding of insurance and the vast opportunities that exist

in the industry. Fifteen additional students will be served by the program in the upcoming fall semester. Current RMI majors are involved in mentoring activities through various events. Formal campus and industry-based opportunities are provided monthly and include: Career Fairs; Professional Panels; Career Shadowing; Faculty Interaction; Tailgates; Industry Speakers; and Conference and Meeting Travel. Student participants must have completed 12 or more semester hours at Appalachian, have at least a GPA of 3.0, and a genuine interest in learning more about the insurance and risk management industry. To learn more about the program, visit php or contact Michelle Boisclair at 828-262-6179. 

Students participating in the Building Insurance Talent Program, part of the Brantley Risk and Insurance Center, participated in the Eastern Independent Insurance Agents of North Carolina (IIANC) Conference in Raleigh in February.


Towarnicky Mixes Baseball with Business How Senior David Towarnicky Wins Games While Setting the Classroom Standard By Steve Behr of the Watauga Democrat

Senior David Towarnicky hits home runs in the classroom as well as on the baseball field.


David Towarnicky’s grade point average is higher than his batting average. That’s fine with Towarnicky, and it’s also fine with Chris Pollard, head coach of Appalachian State’s baseball team. It’s not like Towarnicky’s batting average is below the Mendoza Line. Far from it. The Appalachian State senior first baseman batted .303 this spring with nine home runs, 11 doubles and 50 RBIs. Towarnicky is a four-year starter at first base and one of just four Mountaineers who did not miss a game this season. The lefthanded hitter has generally batted somewhere between fourth and seventh in the Mountaineers’ lineup and has never hit lower than .278 at Appalachian, that coming in his freshman year. Academics, however, are equally important to the New Bern native. Towarnicky carries a 4.0 GPA and will graduate in December with a double major in finance and banking and risk management and insurance from the Walker College of Business. He may not be at the top of a baseball draft list, but he could probably get a job on Wall Street within a few months after graduation making a six-figure salary. Appalachian State University

The academic awards follow the classroom work. Towarnicky is a member of the College Sports Information Directors of America (CoSIDA)/ESPN The Magazine District 3 Academic All-District team. That gives him a chance to be named an Academic All-American. Closer to home, he was honored by Walker College as the college’s top overall student and top banking and finance major. He also earned an academic achievement award from the Wall Street Journal. Additionally, while being a member of ASU’s Chancellor’s List, Dean’s List, Walker College of Business honors program and Beta Gamma Sigma honor society, Towarnicky was also named the recipient of the Southern Conference’s Camp Champs graduate scholarship earlier this spring. Yet Towarnicky will be trying to make money not just for him, but also for others who may not have opportunities like entrepreneurs in America. Towarnicky wants to go overseas and try to raise capital for potential business owners in thirdworld countries. The process is called microfinancing. It involves providing capital for potential entrepreneurs who want to start a business in a developing country, but may not have the startup capital to make that happen. Towarnicky would be somebody who could help get them that capital. “With the kind of the position I’m in, I feel I can affect change affect the world for the better, Towarnicky said. “I feel that baseball and the things I’ve done at Appalachian have kind of built me a platform for Walker College of Business

Top College of Business Student David Towarnicky with Dean Randy Edwards and Honors Convocation speaker Jeff Mick

that. I have access to some resources and with the resume I’ve built up, I can go out there and affect change. That’s really what I want to do with my life. I want to wake up and be excited and passionate about what I’m doing. Whether it’s running a surf shop on a beach somewhere, or in microfinance, I want to be happy. If I can affect change in a positive manner, that’s even better.” Towarnicky said that although his preference is going overseas, microfinancing is also done in America. “A lot of it is in Africa, but it’s done everywhere,” Towarnicky said. “It’s even done in Chicago. There are cases of some microfinance people doing work here in the United States. It’s done in South America, so the opportunity is global and there’s a need for it all over the world.” He also said not to cry for him about lost salary. “It’s not just charity work,” he said. “It’s a real business and there

are people who make a lot of money doing it. If I can affect change at the same time, that would be awesome.” Towarnicky certainly has the academic resume for such an endeavor. Several universities known for their academics heavily recruited him, including Davidson, Harvard and Princeton. He took an official visit to Princeton and Harvard, and was offered a chance to play baseball and football (he was a two-year starting quarterback at New Bern High and part of the team that reached the state 4-A finals in 2006) at Davidson. Towarnicky was actually very interested in signing with Harvard, but things changed in an abrupt way. “I was really close to going to Harvard,” Towarnicky said. “I had it down to Harvard and Appalachian State. I made an official visit (to Harvard) and just really loved the university. Then a couple of weeks before I was going to sign with them, the coaches quit calling me. I called   11

the athletic department and they told me that the coaches had retired. So, I was kind of stuck out high and dry, but I love it at Appalachian. It’s been a great experience for me and I wouldn’t change it, looking back.” Harvard’s loss was Pollard’s gain. “He played some (IMPACT Baseball) tournaments here at the old Red Lackey,” Pollard said. “We saw him and liked him here. We were in the mix with some very academic schools, which is a credit to Appalachian for the academic school that we are. He was looking at the Davidsons and the Harvards and the Vanderbilts. We have one of the best business programs in the country, and he liked the direction he was going. He liked the direction of the baseball program, so it was a good fit and he’s done a terrific job.” Towarnicky did not rule out graduate school, possibly at an Ivy League college, as an option after December. He said he could also do the research needed to be successful overseas while attending graduate school at the same time. That’s Towarnicky, setting a higher standard all around. 

All American and Lowe’s Sr. CLASS Nominee Towarnicky became the first Appalachian State University student-athlete in 18 years to receive first-team Academic All-America recognition when he was named to the College Sports Information Directors of America (CoSIDA)/ESPN The Magazine’s Academic AllAmerica 2010 baseball first team. He is only the fourth studentathlete and second baseball player in 12 

Appalachian history to earn Academic All-America honors. Football player D.J. Campbell was ASU’s most recent first-team Academic All-American in 1992. Baseball’s Jamie Harris and football’s Gil Beck received the recognition in 1984 and 1977, respectively. Beck was inducted into CoSIDA’s Academic All-America Hall of Fame in 2004. For his efforts on and off the field, Towarnicky is one of 10 nationwide finalists for college baseball’s prestigious Lowe’s Senior CLASS Award, which will be presented at June’s College World Series to the player with the most notable achievements in four areas of excellence — classroom, character, community and competition. An acronym for Celebrating Loyalty and Achievement for Staying in School™, the Lowe’s Senior CLASS Award focuses on the total student-athlete and encourages students to use their platform in athletics to make a positive impact as leaders in their communities. Towarnicky is the only Southern Conference representative and the lone player from the state of North Carolina on this year’s baseball Academic All-America first, second or third teams. 

MBA Program Makes a Net Impact One of Appalachian’s newest student groups aims “to unite graduate students seeking to network, organize events and further develop their business skills.” The Net Impact Club, lead by MBA student and club president Miriam N. Makhyoun, is dedicated to socially responsible and environmentally sustainable business practices. Net Impact is an international non-profit organization with a mission to inspire, educate, and equip individuals to use the power of business to create a more socially and environmentally sustainable world, according to “We feel that our class of 45 students is very dedicated to using our business acumen to better our surrounding community, which is why this club was the best fit for us,” Makhyoun said. 

2010-2011 MBA Students and members of Net Impact Club

Appalachian State University

The Adventures of the Holland Fellows in China

The 2010 class of the William R. Holland Fellows Program, of which P.A. Rowe is a part, recently visited China. A rising senior and president of the Student Government Association, he wrote about their time in the Far East on his blog: A Chinese Adventure. Here’s what they were doing when they bumped into a fellow Mountaineer. “Our first day in Qingdao began with a company visit to a joint venture between Coca-Cola and Cofco. It was surprising when we entered the facility to see an American as our host. I soon found out she was a fairly recent Appalachian graduate who had been working in China for about eight months. We were able to tour the facilities and learn about her time spent in China. This was great to give us perspective about working abroad in a truly global sense. After we finished touring, we went and shared lunch in the company cafeteria on site. It was a nice meal and after it was done we departed for our next stop. Our next visit was a hilltop in the city that overlooked a portion of the shoreline and the surrounding area. It provided a perspective about how large of a city Qingdao is exactly.” Rowe also blogged what the Holland Fellows experience meant to him and the group. “The depth of the relationships that we now share between all the Fudan students and partners, along with our fellow ASU Holland Fellows, was evident throughout. Walker College of Business


Laura McMinn, a Walker College rising senior living in South India this summer, is completing an internship in community development. She’s sharing her stories on her blog, A Whole New World, which can be found online at: Laura is pictured above with members of her Indian host family.  Hearing what was said, it was hard to imagine many other programs that can build cross-cultural relationships that have the richness of what we share. It really is a feeling that is hard to put into words, but we are all thankful to share it. Being able to travel to each others’ countries, host our partners, learn about one another, share new experiences, and collaborate on an in depth research project together, allowed us to fulfill the motto of the program by becoming “friends forever” (it is corny we know, but once you experience the program nothing is more true).” Many of the Fellows will return to China to begin internships there. Rowe blogged what he will be doing.

“Today we began our activities by doing a company visit at China. The company is a government partially sponsored news website that specializes in sharing Chinese news in foreign languages. After we finish in Hong Kong in early June, I will return to Beijing with one other Holland Fellow to intern at the website. After our visit, I am extremely excited about being able to have this opportunity later in summer for two months. It was a very impressive visit. The company has a very nice headquarters and operates with many young and eager staff members.” For more information about the Holland Fellows Program, visit    13

Focus on Faculty

Walker College Economics Department Ranks Among Top 25 Percent in Country RePEc, short for Research Papers in Economics, defines itself as “a collaborative effort of hundreds of volunteers in 70 countries to enhance the dissemination of research in economics.” Recently, the group listed its top 25 percent US Economics Departments, as of April 2010. Of the 111 universities listed, Appalachian State was ranked 91st. The rankings are “based on data about authors who have registered with the RePEc Author Service, institutions listed on EDIRC, bibliographic data collected by RePEc, citation analysis performed by CitEc and popularity data compiled by LogEc.” Other North Carolina-based schools on the list include Duke University (No. 23), UNC Chapel Hill (No. 75), and NC State (No. 102). Appalachian also ranks among the top 10 percent in other RePCc lists, including 56th in Environmental Economics and 30th in the field of Experimental Economics. 

This Year’s “Best Paper” EXAMINATION OF BUSINESS STUDENT NARCISSISM For the third consecutive year, research from Appalachian State is being honored as a “best paper” at an upcoming national management meeting, and this year, the research ranks number one in the Management Education Division. Walker College professors Jacqui Bergman, Joe Daly and Jim Westerman, along with Appalachian State psychology profesJacqui Bergman sor Shawn Bergman, are coauthors of, “Are Business Schools Creating Narcissistic Employees? An Examination of Business Student Narcissism.” The report will be published as a “best paper” at the 2010 Academy of Management Meeting. Only the top 10 percent of submitted entries are published in the Best Paper Proceedings. “We are very honored to be considered Joe Daly for inclusion in the Best Paper Proceedings and excited to share our research with an international audience in Montreal,” said Westerman. In their latest research report, the writers sought to investigate “narcissism among undergraduate students and its effects on classroom performance and career expectations. Results indicate that today’s students have significantly higher levels of narcissism; Jim Westerman business students are more narcissistic than psychology students; and narcissists expect to have more success in terms of finding a job, salary and promotions.” The 2010 Academy of Management Meeting is in Montreal, Canada, August 6-10. The Academy of Management is a leading professional association for scholars dedicated to creating and disseminating knowledge about management and organizations. 

Four Economics Faculty Members, from left, Pete Groothuis, Steve Millsaps, David Bruner and John Whitehead.


Appalachian State University

The Really Bad Numbers Are Behind Us DAVIS COMMENTS ON THE ECONOMY Hearing Dr. Harry Davis discuss the economy can be depressing. He sites tremendous amounts of personal debt, high unemployment, continued deficit spending and low consumer confidence. The Walker College banking professor and economist for the NC Bankers’ Association insists, however, that all those bad stats are in the past. He’s really optimistic about the coming months, according to a recent speech he gave at the First Enterprise Banquet in Franklin, N.C. During his address, Davis cautioned his audience that though the worst of the current economic recession is over, recovery will take a long time. “It’s been awful anyway you want to measure it,” he said of the recession, noting that since 2008, the decline in GDP has been the worst since 1938. Due to job cuts, Americans have seen the largest drop in salaries and wages in 60 years, according to Davis. And while consumer confidence has made some gains in recent months, it is still extremely low. Davis explained that a major factor in the slow recovery will be consumer debt. “Consumers are in debt up to their eyeballs,” he said. While some in the audience felt the economist’s predictions were bleak, Davis maintained that his view of the future is optimistic. “The really bad numbers are behind us. The numbers are going to get better. It’s just that they’re going to get better at a slower pace than we would like and at a slower pace than we’ve seen in the past.” Davis predicts that growth will improve in the first half of the current year and reach 3.25 or 3.5 percent by next year. “The problem is we need a growth rate of 5 percent to put a dent in the unemployment rate,” he said. 

The Impact of a Walker College Economics Blog A recent study of economic bloggers concluded that a Walker College blog has an impact in the blogosphere. Environmental Economics is maintained by Dr. John Whitehead, chairman of the Department of Economics. He primarily blogs about environmental issues from an economic perspective. According to Blogometrics, the blog ranks 17th among “top economics blogs by scholarly impact of contributors.” Also, the report ranks the blog 22nd among “top economics bloggers by scholarly impact.” Visit the blog at  John Whitehead Walker College of Business

In Remembrance Dr. George Edward Lyne, Jr., Professor Emeritus, age 83, of Fox Cove Road, Boone, the Foscoe community, died Tuesday afternoon, May 25, 2010 at home. He obtained his PhD from UNCChapel Hill in 1973, after which he joined the management department of Walker College of Business at Appalachian State University. He taught graduate and undergraduate courses in organizational behavior, organization theory, strategic management and other subjects. During his career he was selected as an ‘Outstanding Educator of America.’ He was named director of the Center for Management Development which offers training for personnel in business organizations. He was instrumental in developing training for members of the NC Savings and Loan League, equipment rental managers, public accountants, and others. He also coordinated implementation of an MBA degree program at Winston-Salem State University. George held a number of administrative positions during his twenty-three years at ASU, including acting chairman of the management department for three years and permanent chairman from 1992 until his retirement in 1996. Always active in student affairs, he led the process to re-establish a chapter of Beta Gamma Sigma, the national honor society in business and served as president of the chapter. He chaired the University Admissions Committee and was alumnus advisor for the Kappa Alpha fraternity. 


The Power of Sleep in Social Interactions DON’T SNOOZE AND YOU’LL LOSE

Economics Professor David Dickinson



amous cartoonist Bill Watterson, the genius behind Calvin & Hobbs, once inked his protagonist to remark, “I know the world isn’t fair, but why isn’t it ever unfair in my favor?” Simple. Maybe because he doesn’t get enough sleep. That’s a conclusion suggested from research by Walker College economics professor David Dickinson and Loughborough University professor Clare Anderson. Their report, entitled “Bargaining and Trust: The Effects of 36-hour Total Sleep Deprivation on Socially Interactive Decisions,” has been published by the Journal of Sleep Research. The researchers used 32 young people, split evenly by gender, to review how individuals react in a social context when lacking a night’s sleep. Half of the group was made to stay awake for more than one 24-hour period, then participate in a gaming exercise. The other participants were a control group, playing the same game before and after a traditional night’s rest. The game involved groups of four players who were anonymously matched as partners. The game involved real financial incentives, with the reward amounts dependent upon decisions made by both by an individual player and their anonymous partner. Researchers found that participants who had not slept the night before tended to “interact more aggressively.” They believed their anonymous partner

was not working in their interest. There was no trust. “Our results suggest that individuals’ social preferences are more concerned with avoiding betrayal of different sorts following TSD (Total Sleep Deprivation), even by anonymous counterparts. In both simple bargaining and trust experiments, significant behavioural effects are found on only one side of the interaction, but in both environments the result is consistent with an increased defensiveness following TSD. If trust is an important component of a well-functioning modern society, then reduction of trust in an increasingly sleepdeprived society holds significant implications. Indeed, many important institutions function on a certain level of trust (e.g. banks for solvency, informal credit markets, marriage). Clearly, the full cost of TSD effects on the quality of social interactions is beyond the scope of this study, but our results are suggestive of behaviours that have been unexamined in a TSD context. They indicate that mistrust and defensiveness may become more prevalent as our social preference decisions become more controlled by the emotional part of the brain that has heightened awareness of possible exploitation when under TSD.” 

Appalachian State University

What Motivates People to Get Rid of Their Stuff IS ONE MAN’S TRASH REALLY ANOTHER’S TREASURE?


verybody has stuff. When it comes time to get rid of personal items, people have a variety of outlets in which to sell them: ebay, yard sales, flea markets, etc. Sometimes people simply give away their stuff, either free or through barter. What motivates these instances of altruism, when something once worth owning is now something to be given away? Marketing professor Pia Albinsson may know. She coauthored a research paper, “From Trash to Treasure and Beyond: The Meaning of Voluntary Disposition” that was published in the November 2009 issue of the Journal of Consumer Behaviour. Albinsson and her co-researcher, B. Yasanthi Perera of New Mexico State University, interviewed a variety of people living in a “southwestern American university town” who “were of different socioeconomic statuses, and of varying ethnicities and ages.” They participated in clothing exchange events, which involved “swapping items while socializing.” The researchers categorized the individuals by their motivations to donate their items, and listed the nature of the items donated (”Sentimentality/ Memories,” Economic Value” and “Condition”). With these definitions, Albinsson and Perera interviewed a group of people prior to donating items. They also interviewed people during the actual giveaway event, then interviewed them afterwards.

Walker College of Business

Among the researchers’ conclusions: “Based on individual characteristics, particular consumers may prefer a specific mode of disposition such as donating to charity, sharing items among friends and family, recycling through internet free-cycle websites, exchanging, or simply ridding. However, our analysis indicates that although individual characteristics influence both disposition decisions and mode of disposition, the community and item characteristics drive most disposition decisions.” People have a desire to give, but they may not act unless given opportunity and items they see as desirable by others. On that latter note, much of the researchers’ report details how those interviewed perceived their belongings, and how those perceptions changed. Leesa, who resisted discarding expensive clothes because of the money and effort expended in purchasing them, exemplified consumers’ value related to money. Another informant shared that she had trouble giving away expensive items, even if unneeded. Other informants noted that responsible consumption, sustainability, or the opportunity to do good drove their giving. Leesa and another informant, Sarah, also spoke about the difference in individuals’ values with the statement ‘‘someone’s trash is another’s treasure.” 

Marketing Professor Pia Albinsson



SCENES FROM THE LECTURE Clockwise, from top: Senator James Broyhill, Chancellor Peacock, Corning Cable Systems CEO Clark Kinlin, Dean Randy Edwards and Edward Boyles; Clark Kinlin; Clark Kinlin speaks to MBA students.

Today’s business graduates should be willing to work across international borders to build a successful career. “Go abroad,” said Corning Cable Systems CEO Clark Kinlin, when asked where graduates should look for career opportunities. “There is very little product or service or institution in this country that doesn’t have some connection to the global world. Recognize that you most likely will be working with, around or for foreign colleagues at some point in your career.” Kinlin was the guest speaker at the March 2010 lecture of Harlan E. Boyles Distinguished CEO Lecture Series. Kinlin joined Corning Incorporated, known worldwide for its Pyrex cookware and other glass products, in 1981. He led the

company’s telecommunications expansion in Japan and China in the mid-1980s and 1990s. Corning, with its facilities in North Carolina, is now the largest producer of optical fiber cable in the world. To underscore the importance of gaining international work experience, Kinlin told of the time he was transferred from Corning’s headquarters in New York to Japan in the early 1980s. “This led to access to senior management for me at a young age and eventually led to larger roles in our global business,” he said. He later was named general manager of Corning’s operations in China. While some of his coworkers considered the assignment a type of exile, the experience led to further promotions within Corning. “Which one of you will see the opportunity when asked to join a company overseas,” he asked? Kinlin urged students to seize their own global opportunities. “The challenge for you as you plan your entrance into the working world is to find the inflection points – periods of opportunity where you have the chance to be on a team that builds something new or fixes an old problem,” he said. New market opportunities are emerging in countries such as Vietnam, India and Eastern Europe, Kinlin said. “I know the opportunities that will emerge from these tumultuous times will be huge, and I hope some of you grab the opportunities created by these global trends.” 

Mark Your Calendar for the Fall 2010 Lecture: Tuesday, October 12, 2:00pm Farthing Auditorium Featuring: James Rogers CEO, Duke Energy 18 

Appalachian State University

There is No Better Time Than Now to Become an Entrepreneur...

Matthew Szulik, chairman of Raleigh-based Red Hat, an open source software company, offered advice to students and others attending the Annual Carole Moore McLeod Entrepreneur Summit. The keynote speaker said there has never been a better time to start a business than today. “Why shouldn’t you start a company? What’s the worst thing that can happen, failure?” he said. Szulik spoke of Red Hat’s evolution into a software company that focuses on the enterprise computing market. The company saw its stock prices soar from about $12 a share when it was first traded on the New York Stock Exchange in 1999 to more than $300 a share before the dot-com bubble burst in 2001. And despite the company’s ups and downs, it continues to grow and receive honors from the software industry. The company has more than 65 offices worldwide and has been ranked one of the top vendors delivering value in business application Walker College of Business

software for six consecutive years. “This company grew from nothing in the tobacco fields of North Carolina, was built on the backs of 21-, 22- and 23-year old kids, and today is an S&P 500 company,” Szulik said. Szulik said entrepreneurship was important to the state’s economic health, particularly during the current economic downturn when few companies are hiring employees. “If you don’t become productive, then what happens to the economic climate of this great state? What happens to the dependencies you create on taxpayers? What happens to the investment you and your family have made to try and get an education?” he said. Szulik said the only thing standing in the way of future college graduates and their entrepreneurial dreams is their unwillingness to take the opportunity and to make the decisions now to start their own business. 

SCENES FROM THE CAROLE MCLEOD ENTREPRENEUR SUMMIT Matthew Szulik addresses students and community members at the Valborg Theater on Appalachian’s campus. Below, Summit Namesake Carole McLeod is pictured with “Pitch Your Idea in 90 Seconds” Contest Winner Christopher Nordelo.

“This is the greatest opportunity that you have ever been given. You are living in the most advanced country in the world that’s going to allow you to start something, to be a business creator, to leverage the talent and the relationships that you have spent four years cultivating. You don’t get a second chance, so why not seize it.” -Matthew Szulik Chairman, Red Hat


Alumni and Friends 3tailer Finds a New Niche ONLINE BUSINESS HITS “BOOMING” NEW MARKET Jon West ’06 CIS and Chad Ledford ’06 MGT started 3tailer in 2005 while students at Appalachian. The original focus was on the young, hip and Internet savvy. The business has since expanded to target a much different market - baby boomers. Business is good, according to a recent profile in Charlotte Observer: The company’s hottest products these days? Crutches, canes, hospital beds, diabetic socks, and … autopsy saw blades. Says Jon, 26, “Rather than try to sell cool stuff, we decided that we should sell more boring stuff that people actually need.” Unlike Gen X-ers and Gen Y-ers, boomers (born between 1946 and 1964) tend to view the Internet as a practical tool rather than a source of entertainment. Understanding that distinction has helped 3tailer grow from its initial $1,000 investment in late 2005 to an expected $10 million in revenues this year. At launch, the company sold everything from futon covers to neon clocks to hookahs. These days, with 35 sites selling some 300,000 products, the company has shifted its focus to mostly medical products. “What we noticed was how a lot of the medical companies are old-fashioned and don’t understand the Web,” says Jon. “So what we’re doing is taking an older industry and putting it online.”

Business Alumni Honored SPARKS AND REAVES RECOGNIZED Richard Sparks ’76 MGT ’78 MBA and James “J.K” Reaves ’93 FIN were both honored recently by the Appalachian Alumni Association during its Spring Alumni Awards Banquet. Sparks, president and CEO of Appalachian Regional Healthcare System, was awarded the Outstanding Service Award. The honor recognizes individuals for their exceptional service to the University. Reaves, senior vice president and manager of BB&T’s Life and Financial Planning Department, was given the Young Alumni Award. That honor goes to individuals under the age of 40 for their exceptional service to the University and accomplishments in their career. An invaluable volunteer for the university, Reaves helps secure private donations for student-athlete scholarships by recruiting new members to the Yosef Club, of which he is currently president, and encouraging existing members to

increase their giving levels. He has participated on panel discussions in the Walker College of Business, sharing with students information about his career in banking and offering tips for job interviews. He has established the J.K. Reaves Financial Planning Annual Scholarship, the first scholarship established in financial planning. Sparks is known for his service to the university. He has served on search committees, been a guest speaker in business classes and has mentored and provided internships to students interested in a health care career. He is chair of the Walker College of Business Advisory Council and has been a council member, since 2001 helping the college strengthen its academic programs. Sparks also has served on the Health, Leisure and Exercise Science Advancement Board since 2004. He is a member of the Health Care Management Program’s board of advisors. 

To be sure, 3tailer, which sells and buys niche products through a variety of websites that it builds, is true booming business. 

Richard Sparks ’76 MGT, ’78 MBA


James “J.K.” Reaves ’93 FIN

Appalachian State University

Willis Speaks to 2010 Graduates “FAILURES MADE ME WHO I AM TODAY.” The Walker College Class of 2010 heard about failure and success on May 8, as speaker Helen “Frankie” Willis ’84 FIN shared her career perspective during commencement ceremonies. Willis, President and part-owner of Georgia-based Trucks, Inc. and active in many community organizations, spoke to approximately 400 graduates. She was introduced by Walker College finance professor Dr. Harry Davis. Willis credited Davis with being a major motivator in her business success. “I have been asked to talk about my life successes, but I’d rather talk about my failures. Failures are what made me who I am today,” Willis said. Willis went into banking after graduation, but after six years she became unemployed as the economy turned and mergers occurred. She had read the book “Wishcraft: How to Get What You Really Want” by Barbara Sher, which urges readers to list

Finance Professor Harry Davis

Walker College of Business

the 10 most important goals in their life. “The book completely reprogrammed my mind about how I think about goals and how to get them,” she said. “I was unemployed and broke, but had a vision to where I wanted to go,” Willis said. That list included international travel, being financially secure and owning her own company. She relocated to Georgia in 1990 and, with a business partner, purchased a 50 percent interest in Trucks Inc. at age 27. Today, the company operates more than 300 trucks and 1,400 trailers and employs more than 400 individuals with five terminals in Georgia and Florida. “As you graduate, you will be facing some tough competition,” Willis said. “If you have a vision about where you want to go, and you’re working toward that, eventually you will get there.” 

Helen “Frankie” Willis,’84 FIN

A Generous Gift Trevor R. McRorie of Charlotte walked away from graduation with more than a diploma. The management major won a two-week Trevor McRorie, ’10 MGT trip to Europe, courtesy of Frankie Willis. Like others in the audience, McRorie was listening to Willis talk about how international travel improves education when she announced that she was going to give a graduate a two-week trip for two to Europe. McRorie’s name was drawn from approximately 400 graduates in attendance. His award includes airfare, a Eurorail train pass, lodging and spending money. “This is how strongly I believe travel can influence your education,” Willis told students when announcing the award. “I was speechless and didn’t know what to say or do,” McRorie said when his name was called. “I knew there were two students named Trevor graduating that day and didn’t get excited until I heard my middle name.” Thanks to the immediacy of text messaging, McRorie was soon getting messages from friends in Charlotte and other cities who had learned of the award from those in the audience. McRorie plans to travel with a childhood friend to Italy, Austria, Germany, the Netherlands, France and England. Willis has provided him with tips on things to see and do while he is overseas. McRorie said he is excited about learning different cultures while on his first trip to Europe and says it’s an experience he had always hoped for.    21

Alumni Focus: China

BRIAN WHITE LIVING AND WORKING IN SHANGHAI Brian White loves talking about his job. But even more than that, he loves talking at his job. An American living in China, he knows the local lingo. “The most rewarding part of my job is using Mandarin as a communication tool in my daily life,” said White, who works in Shanghai as a liaison between the UNC System and Fudan University. He represents the 16 UNC public universities, including Appalachian, and facilitates faculty and research exchanges between US and Chinese schools. “Each day I am able to communicate with my colleagues using Chinese, whether we are talking about exchange programs we are working on or communicating through email, it definitely feels good to know that I have adapted. “I still have my Chinese notebook, from my freshman year at Appalachian, to remind me how far I have come,” he said.

Brian White ’09 in the Gobi Desert


White has always had an interest in the Chinese language and Chinese culture. They led him to take advantage of the international programs offered by the Walker College of Business, including the Holland Fellows Program. A member of the 2008 class, White discovered firsthand the internship opportunities in China. “I chose to do an internship in Beijing. This provided an excellent opportunity to immerse myself in Chinese language and culture,” he said. “I believe doing an internship abroad is a great way to challenge yourself to step out of your comfort zone and learn about the world and yourself. White, a native of Greensboro raised in Raleigh, received his BSBA in International Business in May of 2009. He then interned at the China Internet Information Center, or It is an English language web portal that offers Chinese news and information about Chinese

White in Yangshuo, Guangxi Province

culture, history, politics and economics. “From my internship I gained invaluable experience working cross culturally, and it prepared me for using Chinese in the work place,” Brian said.

Brian White works full-time in China representing the UNC System. He’s found time to explore the country, visiting the Gobi Desert (left), Shanghai (opposite page) and Guangxi Province (above). The internship, as well as classes he took at Appalachian, helped prepare White for his current work representing the UNC System. “The toughest part of my job is starting up and coordinating new programs,” he said. “Currently, I am trying to help develop a video lecture series/virtual classroom between Fudan and the UNC schools. The goal is that this program will increase interest in both Fudan and the UNC system and spur communication exchanges between the universities. Appalachian State University

Posing in front of the Pearl Tower in Shanghai, China

Walker College of Business

“I hope we can use video conferencing as a medium for collaboration between specific departments, language exchanges for students studying Chinese (or English), opportunities to learn about one another’s cultures, and so on.” In his free time, White attends classes at Fudan University. He is also busy with wedding plans. His fiance, Kristina ’09, and he are to be married in Summer of 2011. Friends since middle school, both graduated from Appalachian (Kristina in 2009 with a degree in Psychology), and both spent the past year in China. She interned at an expat hospital and is attending nursing school at the Medical University of South Carolina. Someday, White hopes to earn an MBA, but for now he’s comfortable in China, a world away from what he originally had planned.“I definitely think that the most valuable experience any college student can have is to travel abroad. Whether it’s a week or a year, it can provide valuable experiences that you will remember for the rest of your life,” White said. “Students should take advantage of many of the opportunities and organizations on campus such as AIESEC or INTapp, the Holland Fellows Program and the International Entrepreneurship program, just to name a few. There is a plethora of opportunities out there, you just have to find the one that is right for you. “To students studying Chinese, or any language: don’t give up! It is easy to feel overwhelmed, but it takes persistence and patience to learn a language. It is a life-long process and you will always be learning new things, so have fun with it!”    23


Connect with other Walker College alumni through an array of social media sites. Stay wired on what’s happening on campus. Utilize our network of Appalachian Family Members. Find us on Facebook, LinkedIn and Twitter. Take time to update your university profile at and visit the COB blog at

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Walker College of Business Leaders  
Walker College of Business Leaders  

Official magazine of the Walker College of Business at Appalachian State University in Boone, NC