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Walk for the Animals March 6, 2010 Sponsorship and Marketing Opportunities SM

Humane Society of Broward County The Humane Society of Broward County provides shelter, aid and responsible adoptions to animals entrusted to our care, and educates the community about respect and kindness to all animals.


About Walk for the Animals 2010 Walk for the Animals will be held Saturday, March

around South Florida and beyond in support of the

6 , 2 010 , i n b e a u t i f u l d o w n t o w n F o r t L a u d e rd a l e ,

t h o u s a n d s o f h o m e l e s s d o g s , c a t s , k i tte n s , p u p p i e s

Florida. It is approximately 1-mile in length and

and bunnies that we need to help find loving homes

people may walk with or without their pet.

for each year.

Wa l k f o r t h e A n i m a l s i s t h e H u m a n e S o c i e t y o f Broward County’s largest annual fundraiser and has grown tremendously since its inception twenty years a g o . B a ck t h e n t h e e v e n t a t t ra c t e d fe we r t h a n o n e hundred people, but in 2009 the Walk hosted nearly 5,000

There is no minimum amount walkers must raise; however, the more money a walker raises, the more “goodies” the walker earns. The top “FUNdraisers” in both the individual and “Pack” (team of walkers) categories receive additional prizes.

people and 2,000 dogs from all

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Event Details Walk Schedule, Saturday, March 6:

8:00 a.m. 9:30 a.m. 10:00 a.m. 11:30 a.m. 12:00 p.m.

Registration and Entertainment Sponsor Award Presentations and Entertainment Walk Begins Top Fundraiser and Raffle Prize Winner Announcements Event Ends

✓ No minimum pledge to participate ✓ No registration fee

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About the Humane Society of Broward County

Our Mission: The Humane Society of Broward County provides shelter, aid and responsible adoptions to animals entrusted to our care, and educates the community about respect and kindness to all animals. The Humane Society of Broward County was founded in 1944 and is an independent non-profit organization not affiliated with any other Humane Society or any national or local animal welfare groups. The Shelter relies entirely upon private donations, grants, bequests and fundraising events to care for the more than 30,000 animals the Society provides services for each year. Walk for the Animals raises 10% of our annual budget which helps support the following programs run by the Humane Society:

Adoptions: • Nearly 10,000 animals placed into loving new homes each year.

Foster Care: • Program for healthy animals that are too young to be placed for adoption. Currently we have over 90 volunteer foster families.

Education: • Education programs reach 150,000+ children and adults each year

S.N.I.P.: • Spay/Neuter Incentive Program whereby the Humane Society spays the mothers and neuters the fathers of incoming litters of puppies and kittens - at a cost of $10 per mother/father.

• Humane Education is part of science curriculum in Broward County School System K-5 • Partners with Boys & Girls Clubs of Broward County, Girl Scouts of Broward County, local public and private schools (including schools that educate mentally challenged children and adults), Broward County Libraries

Mobile Adoption - Spay/Neuter Unit: • Low cost spay/neuter services for the pets in our community.

• Wags ‘N Tales Reading program helps children improve their aptitude by reading to dogs to increase their self-confidence • We also have Community Outreach partnerships with Women In Distress and Broward Sheriff’s Office Cruelty Investigations: • Full-time, state certified officer responds to 100-200 reports of abuse and neglect each week Animal Assisted Therapy: • Each year approximately 100 volunteers make over 4,000 visits with dogs to nursing homes, hospitals, childrens’ wards and other facilities throughout Broward County • Visits from four-legged friends have been proven to raise the spirits of children and adults of all ages and stages of care, helping to improve their health, independence and quality of life Pet Loss and Grieving: • Free professional counseling for those grieving the death of a pet.

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The Humane Society of Broward County • Is a 33,000 square foot, completely air-conditioned shelter that can house 300+ dogs, puppies, cats, kittens and bunnies. • Places more than 9,000 animals into new homes each year • Receives over 250,000 visitors to the facility each year • Has full-time internal veterinary services with an on-site clinic and staff • Is nationally recognized as a “leader in animal welfare in the southeastern United States" • Is a non-profit 501(c)(3) organization • Has over 515 volunteers who contributed over 155,000 hours of their time in 2008 • Operates only one facility on Griffin Road in Broward County • Receives no funding from the government, or any other national group • Is not affiliated with, or a subsidiary of, any national or local animal shelter/group

Did you know? • Broward County, Florida’s, population is more than 1,750,000

(March 2008 Census estimate) • Median average household income in Broward County is just

over $65,400 (2004 Census)

• According to the Pet Food Institute, in 2007 over half of all

American households had at least one cat or dog or both – that is over 85 million pet cats and over 70 million pet dogs • Top two reasons for pet relinquishment to shelters in the U.S.

according to the National Council on Pet Population Study and Policy: Dogs #1) Moving #2) Landlord issues

Cats #1) Too many in house #2) Allergies

• Homeless Pets, Inc. reports that 1 in 4 lost pets will not be

recovered and returned to their families

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Where The Money Goes The Humane Society of Broward County relies on 100% funding from companies and individuals, like you, who care. Every dollar is carefully spent to help unwanted animals. This chart shows how the donations received are spent in an average fiscal year.

Funding Allocation 9% 8%

66%

15%

2%

Education Administrative Animal Services Cruelty Investigations Fundraising

Board of Directors Humane Society of Broward County Steven W. Hudson President Virginia I. (Ginny)Miller Vice President Peggy Marker Secretary Thom G. Bambenek Treasurer Carolyn Lee Past President Christopher Agostino Executive Director

Jon Agee Jackie Barnett Meredith Bruder Anthony De Meo Christine Forman Jorge H. Garcia Danielle Gaudreau Brooke Gettler Bryan Greenberg Ronald S. Haligman Patty Kearns Jennifer Kennedy John N. Lambros -5-

Elaine Levine David North Susan Penrod Jennifer J. Robinson Melody Saleh Susan A. Smith Charles P. Sparano John Squitero Jamie Taylor Eugene (Huey) Vanek Gerald Weber Jennifer Edwards White

Board of Trustees Arnold & Barbara Grevior Marti Huizenga Al Sorensen


PLATINUM COLLAR This "Platinum Collar" sponsorship offers the highest degree of exposure, with the tag line “Presented by (your company name)” attached to the event name at all times. LIMIT ONE SPONSORSHIP

Largest and most prominent brand exposure on all materials, where applicable. Pre-Event:

Day of Event:

• 55,000 Walk brochures on front cover and at least one other location (logo)

• Product exclusivity

• 1,000 Posters (logo) strategically distributed throughout Broward County

• Company Name on Walk Goodies (for example): - T-shirts 2,000 - Dog Bandanas 1,500 - Hats 400

• Banner displayed inside and outside of the Shelter prior to the event (logo)

• Premiere placement of company logo on the Walk Pace Car (logo)

• Recognition in all press releases (name)

• 16’ x 16’ booth at event - Includes tent, three 6-foot tables and a company banner

• 20,000 Save the Date cards (logo)

• Recognition in issue of quarterly newsletter (logo) –circulation 20,000

• Premiere logo placement on signage and banners (excluding selected banners)

• Website recognition (logo) with link to company home page

• Award presentation at event and opportunity to speak

• 200 Pack (team) information packets (logo) • Banner displayed on the corner of a major Fort Lauderdale intersection prior to the Walk* (logo)

Post Event:

• Premiere placement of company logo on the Walk Pace Car that will be on display at various locations throughout South Florida prior to the Walk (logo)

• Recognition in all press releases (name) • Recognition in issue of quarterly newsletter (logo) – circulation 20,000

• Recognition on flyers that are given to adopters prior to the Walk (logo )

• First right of refusal for Walk for the Animals 2011

• Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

*To be secured

• Television PSAs* (logo and name) • Radio PSAs* (logo and name) • Newspaper print ads* (logo and name)

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GOLD COLLAR This “Gold Collar” sponsorship offers a high degree of visibility with company name and/or logo attached to many of the Walk promotional materials.

Company name and/or logo exposure on all materials, where applicable: Pre-Event:

Day of Event:

• 55,000 Walk brochures (logo)

• Product exclusivity

• 20,000 Save the Date cards (logo)

• Company name on Walk Goodies (for example):

• Recognition in issue of quarterly newsletter - circulation 20,000 • 1,000 posters (logo) strategically distributed throughout Broward County

- T-shirts

2,000

- Dog Bandanas

2,000

• 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Prominent placement of company logo on signage and banners (excluding selected banners)

• 200 Pack (team) information packets (logo) • Banner displayed inside and outside of the Shelter prior to the Walk (logo) • Recognition on flyers given to all adopters prior to the Walk (logo)

• Award presentation at event

• Recognition in press releases (name)

Post Event:

• Website recognition (logo) with link to company home page

• Recognition in issue of quarterly newsletter (logo) – circulation 20,000

• Television PSAs* (logo and name)

• Recognition in press releases (name)

• Radio PSAs* (name)

• First right of refusal for Walk for the Animals 2011

• Newspaper print ads* (logo and name) • Banner displayed on the corner of a major Fort Lauderdale intersection prior to the Walk* (logo)

*To be secured

• Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

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SILVER COLLAR This “Silver Collar” sponsorship offers a great deal of visibility with company name and/or logo attached to many of the Walk promotional materials.

Company name and/or logo exposure on all materials, where applicable: Day of Event:

Pre-Event: • 55,000 Walk brochures (logo)

• Product exclusivity

• 20,000 Save the Date cards (logo)

• Company name on 2,000 Walk t-shirts

• 1,000 Posters (logo) strategically distributed throughout Broward County

• 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner

• Newspaper print ads* (logo) • Recognition in issue of quarterly newsletter (logo) -circulation 20,000 • Website recognition (logo) linked to company website • Banner displayed inside and outside of the Shelter prior to the Walk (logo)

• Name on banners at the Walk (excluding selected banners) • Award presentation at event Post Event: • Recognition in press releases (name)

• Recognition on flyers given to adopters prior to the Walk (logo)

• Recognition in issue of quarterly newsletter (logo) – circulation 20,000

• Banner displayed on the corner of a major Fort Lauderdale intersection prior to the Walk* (logo)

*To be secured

• Recognition in press releases (name) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bag Limit one.

Big Dog Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo)

• Website recognition (logo) linked to company website

• 2,000 Walk T-shirts (logo)

• Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

• 1,000 Posters (logo) strategically distributed throughout Broward County • Recognition in two issues of quarterly newsletter (name) – circulation 20,000 each issue • 10’ x 10’ booth at event –Includes tent, one 6-foot table and a company banner

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Registration Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Recognition in two issues of quarterly newsletter (name) – circulation 20,000 each issue • Website recognition (logo) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one. • Opportunity to prominently display a company banner at registration area on the day of the event (if provided by your company, limit one)

Water Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Name on three (3) Water Stop banners at Walk • Website recognition (logo) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

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Dog Water Tent Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • Website recognition (logo) • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Opportunity to prominently display a company banner at our Dog Water Tent (if provided by your company) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

Finish Line Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • Website recognition (logo) • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Opportunity to prominently display a company banner at the Finish Line (if provided by your company) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

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Balloon Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Name or logo printed on selected balloon archways and balloon columns • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • Website recognition (logo) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

Goodie Bag Tent Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • Opportunity to prominently display a company banner at Goodie Tent area on the day of the event (if provided by your company) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

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Entertainment Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Name or logo printed on Entertainment Banner at the Walk • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

Technology Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • Opportunity to prominently display a company banner at Data Entry Tent area on the day of the event (if provided by your company) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

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$2,500 BEST FRIEND Pet Boutique Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event – Includes tent, one 6-foot table and a tent banner • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • Opportunity to prominently display a company banner at the Pet Boutique Booth (if provided by your company - Limit one) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

Puppy Patrol Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event – Includes tent, one 6-foot table and a company banner • Name on Puppy Patrol vests worn by more than thirty (30) volunteers day of the event • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one. • Recognition in one issue of quarterly newsletter (name) – circulation 20,000

$2,500 BEST FRIEND Information Booth Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event – Includes tent, one 6-foot table and a company banner • Name recognition in one issue of quarterly newsletter – circulation 20,000 • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one. • Opportunity to prominently display a company banner at the Information Booth (if provided by your company, limit one)

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Golf Cart Sponsor LIMIT ONE SPONSORSHIP Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Name displayed on Golf Cart(s) • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one. • Recognition in one issue of quarterly newsletter (name) – circulation 20,000

Vehicle Sponsor Company name or logo exposure on all materials, where applicable: • 55,000 Walk brochures (logo) • Magnetic or decal signs with your company logo or name on HSBC vehicles which will be on display at various locations throughout Broward County several weeks prior to event and at the Walk • Recognition in one issue of quarterly newsletter (name) – circulation 20,000 • 10’ x 10’ booth at event - Includes tent, one 6-foot table and a company banner • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

Tail Wagger • Opportunity to insert (company supplied) magazine/ flyer/ item into 3,000 goodie bags. Limit one.

Custom Canine Sponsor Would you or your company like to support the Walk for the Animals but can’t find a category that meets your needs? We can customize a sponsorship just for you! Please call Shannon Stout at 954-266-6817 to discuss this great opportunity.

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Premiere Sponsor Benefits • Platinum Collar $25,000

Gold Collar $15,000

Silver Collar $10,000

Big Dog $5,000

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(16'x16')

(10'x10')

(10'x10')

(10'x10')

Walk Brochures Quarterly Newsletter Website Recognition Posters Save the Date cards Banner – Shelter Banner – Off site Press Release Flyers Newspaper print ads* TV PSAs* Radio PSAs* Pack Info Packets Pace Car

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Sponsor specific benefit Name/logo on Walk T-shirts Product Exclusivity Signage & Banners

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Limit 1

Insert Opportunity

Post Event

Day of Event

Pre-Event

Booth at event

Award Presentation

(and oppty to speak)

Walk Goodies** (name or logo) Pace Car

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Quarterly Newsletter Press Release First Right of Refusal 2011

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* To be secured

** Type and quantity TBD

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Sponsorship Agreement - Walk for the Animals 2010 Please sign and return to address or fax number below, no later than October 16, 2009 in order to be placed on all appropriate collateral materials. Please note that sponsorship contributions are due in full by Monday, December 21, 2009. As an authorized representative of my company, I agree to the sponsorship level indicated below. Please send me a confirmation letter upon receipt of this agreement. _____ Platinum Collar (1)

$25,000

_____ Gold Collar

$15,000

_____ Silver Collar

$10,000

_____ Big Dog

$5,000

_____ Registration Sponsor (1)

$4,000

_____ Water Sponsor

$3,000

_____ Dog Water Tent Sponsor (1)

$3,000

_____ Finish Line Sponsor (1)

$3,000

_____ Balloon Sponsor (1)

$3,000

_____ Goodie Bag Tent Sponsor (1)

$2,500

__ _____ Entertainment Sponsor (1)

$2,500

_____ Technology Sponsor (1)

$2,500

_____ Pet Boutique Sponsor (1)

$2,500

_____ Puppy Patrol Sponsor (1)

$2,000

_____ Information Booth Sponsor (1)

$2,000

_____ Golf Cart Sponsor (1)

$2,000

_____ Vehicle Sponsor

$2,000

_____ Tail Wagger

$1,000

__ ______ Custom Canine Sponsor

All the homeless dogs, cats, puppies and kittens at the Shelter thank you for your generous contribution and for supporting “Walk for the Animals”.

$______

Please return this form with your high resolution logo in black/white and in color on a labeled CD in .eps (300dpi illustrator or vector base file and minimum of 4"x 5" in size) and .tif , and .jpg formats or you may e-mail your logo to: sstout@hsbroward.com

_____________________________________________ Signature _____________________________________________ Title

__________________________________________________ Name (Printed) __________________________________________________ Company Name

_____________________________________________ __________________________________________________ E-mail Phone Number ____________________________________________________________________________________________________ Address ❍ Enclosed are the necessary camera-ready logos (black/white and color) on a labeled CD ❍ I will email our logo Please make checks payable to Humane Society of Broward County and send to:

SM

Humane Society of Broward County 2070 Griffin Road Fort Lauderdale, FL 33312-5997 Attn: Shannon Stout Phone: (954) 266-6817 Fax: (954) 989-3991 E-mail : sstout@hsbroward.com Website : www.walk4theanimals.com


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