4. Find relevant people to follow: Perform a simple Twitter search with keywords or hashtags that are relevant to your business, and follow people that are talking about those things. 5. Reply, retweet, and engage: Ultimately, if you want to build a loyal following, you must make sure you’re participating in a two-way conversation. That means replying to or retweeting your followers’ tweets, or thanking your followers for sharing your content. As a general rule of thumb, make sure you tweet at least once a week. Once a day is more ideal, but don’t go overboard. If you’re tweeting every minute of every day, your messages will be less impactful. Your end goal should be to balance quantity and quality to acquire relevant followers that may ultimately become loyal customers.
Need Help? Building your social media presence can be time-consuming. The Vocus Marketing Suite’s Recommendation Engine makes it easy for you. It identifies infuencers to engage with, content to share, and conversations to join—delivering you a stream of easy, step-by-step recommendations that result in social media success.
Find Your Most Likely Customers Online
So far, we’ve looked at why building a big online following can benefit your business. However, for that following to be truly valuable, your company must be able to convert that loyalty and interest into revenue. To do that, you need to actually be able to find the fans, followers, and blog readers who are your most likely customers, and identify the buying signals that indicate an interest in purchasing your products or services.
15 Ideas to Grow with Digital Marketing
Growth Tactic: Monitor Customers’ Buying Signals with Social Media If someone walked through your business’ door, spent an hour looking at a product, asked you to tell them more about it, and finally asked you how much it cost, you’d feel good about your chances of closing a sale. Those buying signals would allow you to provide more information to this potential customer and help them along the sales process. While those in-person buying signals can be tougher to detect online, they exist. You just need to know how, when, and where to look for them. Using software designed to pick up on those signals is the easiest option, but here are two buying signals you can watch for manually on your social networks:
°°Engagement frequency: If a particular fan or follower repeatedly comments on—or retweets—your posts, or they engage with every post about a specific product, that’s an indication of serious buying interest. If you see this buying signal, don’t go crazy trying to oversell yourself on social media. Treat the customer online like you would if he or she walked into your store. Continue to provide more information and invite them to email or call you directly if they’d like to chat.
°°Question or comment specificity: It’s one thing if a fan or follower simply likes a funny photo or retweets an interesting post that has nothing to do with your business. It’s another thing if a fan or follower comments on a post about one of your products and asks specific questions about colors, sizes, or features. Specificity is a clear signal that you’ve got a buyer’s attention and they want to learn more. Similar to the previous signal, you don’t want to go overboard selling yourself right away. Instead, simply engage that fan or follower and continue to monitor their interest.
Gentileza de: Vocus Marketing Software