Social media monitoring—using software to observe, listen to and analyze what social u sers are saying about you—is one of the most effective ways to do it. If you’re just getting started with social media and the thought of a full-blown monitoring campaign scares you, give these four beginner tips a try: 1. Develop a keyword list: Think about the words, phrases, and terms that your customers might use to talk about your brand, business, products, or industry as a whole. 2. Choose a social media monitoring tool: You don’t need to immediately invest in software, but it is smart to use an online tool to monitor social sentiment. Many service providers offer a free trial or demo of their product. 3. Establish monitoring objectives: In other words, what do you want to discover? Some goals might include tracking public sentiment about your brand, responding to customer feedback, or following key industry trends. 4. Start listening and analyze the data: Ideally, the social media monitoring tool you choose will be able to analyze and aggregate data for you and find points of commonality. In the end, that will help you understand trends and themes without having to read every social comment or mention. By now, most companies understand the importance of social media. But if your business is simply using social media as a bullhorn for updates, news, and self-serving announcements, and ignoring the listening aspect, you’re missing a huge opportunity.
Grow Your Fans and Followers to Create Brand Loyalty
As many small businesses know, bigger isn’t always better —but when it comes to social media followings, however,
5 Chadwick Martin Bailey, 2012; http://bit.ly/PF9biI
15 Ideas to Grow with Digital Marketing
bigger and better is the way to go. With more fans and followers, you can build more influence online (see tactic #1) and access a deep reservoir of potential and current customers to drive your growth. Do not engage in the practice of buying fans and followers simply to appear more influential. While it might be tempting to buy 5,000 new Facebook fans from some unscrupulous online company, your investment will be worthless if those fans don’t care about your business. Take the following route instead.
Growth Tactic: Grow Your Twitter Following Quickly and Organically According to market research firm Chadwick Martin Bailey, high quality Twitter followers are 50 percent more likely to buy products from the brands they follow than their non-follower counterparts.5 Furthermore, 60 percent of a company’s followers are more likely than non-followers to recommend the business to their own friends. Translation: Acquiring more Twitter followers—provided they’re real people and not fake accounts—means more referrals and more sales. So how can you turn your company’s Twitter profile into a must-follow account? Here are five simple steps: 1. Define your audience: Whether you tweet about a specific industry or a personal interest like running or cooking, your audience will define the people you follow and the types of messages you tweet. 2. Create a compelling profile: When Twitter users are deciding whether or not to follow you, they’ll look at your bio, profile picture, and background. Make sure that all three are an accurate reflection of you and your business. 3. Start tweeting: Potential followers will also quickly examine your tweet history and the types of content you share. Make sure to be personal and real, without being self-promotional.
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