14 Help Customers Find Your Content Content is the lifeblood of modern online marketing. It boosts brand interaction, brand awareness, thought leadership, and your chances of influencing customers. Of course, that’s assuming that your customers find it. Optimizing your content for search engines and social media is the easiest way to guarantee this will be the case. To do it, the first step is to consider how and why your customers search for content, and which terms or keywords are most relevant to them. The basic idea is to monitor specific keywords that are relevant to your business and use them in your content headlines, social media posts, and website copy. By doing that, you’ll greatly improve your content’s reach and its chances of getting found and shared.
Growth Tactic: Optimize a YouTube Video for Search and Social According to YouTube, more than 72 hours of video are uploaded to its network every minute and over 4 billion hours of video are watched each month (yes, you read that right).11 It’s a crowded environment that can be hard to stand out in. Sure, you occasionally see a random “cat fights dog” or “girl runs into tree” video go viral. But for every one of those, there are thousands of videos that go completely unnoticed. If you’re not optimizing your video for search and social, the likelihood is your video will go unnoticed, too. Here are five steps of basic optimization to make sure that doesn’t happen: 1. Write a strong script: One of the worst things you can do is simply turn on your camera, press record, and tape five minutes of improvised, incoherent rambling.
11 YouTube, 2012; http://bit.ly/gzYBVx
15 Ideas to Grow with Digital Marketing
Any optimization effort begins with crafting a concise, informative script that will produce a video your customers will want to watch and share. 2. Add a caption track: Currently, search engines cannot decipher the audio in your video. They can, however, read uploaded transcripts that cover the video’s main talking points and include your important keywords. Be sure to do that before you publish your video. 3. Give the video a search and social friendly title: Truly optimized headlines are concise, compelling, and keyword-rich. Identify the keywords that are most relevant to your audience and the video itself and use those—along with your company name—in the video title. 4. Write a compelling description for your video: Your video description is your sales pitch. It will convince your audience to watch it, while also making the video more visible in search results. As with any piece of content, be sure to avoid keyword stuffing— the practice of jamming every i maginable k eyword into a paragraph and calling it search optimized. Keyword stuffing fails to accurately describe the video and also sends a red flag to spam-policing search algorithms. 5. Apply relevant tags: This is where you can insert keywords that might attract your target customers. Choose the most relevant keywords for your video and make sure you place quotes around multiple words that you want treated as a single phrase. Whether your video has the production value of a Hollywood blockbuster or a home movie, if you don’t optimize it, it won’t have the reach and impact that you desire. The same goes for any content format, so be sure to take the tips above and customize them for all of the content you produce.
Gentileza de: Vocus Marketing Software