15 Ideas to Grow with Digital Marketing
2. Create a catchy title: Think about the keywords that might lead a potential customer to your presentation and include them in your slideshow title and cover slide. Also, make sure your title slide is eye-catching, and that it gives users a compelling reason to click through.
ASK THE EXPERT: Why should SMBs use SlideShare?
3. Upload and tag presentations: After you sign up for a SlideShare account, you can begin uploading presentations in a variety of document formats. For each upload, be sure to select an appropriate category and assign the document multiple relevant keywords to increase its chances of appearing in search results. 4. Include images: Some of the most viewed and shared presentations on SlideShare go beyond bullet points and extensive copy. They are highly visual, using a mix of photos, infographics, charts, and screenshots to illustrate a point. If possible, liven up your presentations with the same types of visual content. 5. Share your presentation: Look for the various share features alongside each of your uploaded documents and share them with your Twitter followers, Facebook fans, and personal network. It’s also easy to e mbed presentations on your blog or another website, upping the likelihood that your customers will get a chance to view it. At the end of your presentation, don’t hesitate to include your contact information and encourage users to reach out to you directly if they have questions. At first glance, SlideShare might seem like a PowerPoint presentation archive, but it’s much more than that. If used correctly, it can help you boost your messaging, help you engage with a very targeted audience, and increase your new leads.
One study has shown that visuals are processed 60,000-times faster by the brain than plain text. For that reason alone, I’m a huge fan of SlideShare. It’s a visually-driven content channel and, as that number shows, visual content can be the gateway to improved customer interaction and content digestion. At MarketingProfs, SlideShare has been a great source of new leads for us. Ann Handley, Chief Content Officer, MarketingProfs
luxury on SlideShare, so make sure to amend, build on, or delete any slides that seem vague or confusing.
Make Headlines with a News Release
Some modern marketers will tell you that traditional public relations is no more. Old school PR firms that were simply press release factories are falling by the wayside, while some reporters and editors view corporate news releases as overproduced content unworthy of coverage. We assure you that PR is not dead—it’s evolving. The new digital buying cycle has changed the rules and made PR more accessible. Today, any business can create an online press release to attract customers. Millions of consumers now read press releases directly on websites like Google News and Yahoo! News. If a story is well written and strategically distributed, it can reach your audience without a journalist or news organization distributing it for you.
Gentileza de: Vocus Marketing Software