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port-folio / issue no.1 : origin

CONTENTS RESUME

BRANDING A.P.E.C Corporate Identity

CREATIVE DIRECTION Peelfresh 25 Years H-Two-O : The Public-Transport

EDITORIAL DESIGN PC-Gamer Make-A-Wish Foundation Boundary : Freedom Of Speech

INFOGRAPHIC Waste Not, Want Not. We Think Not. Sonic: The Hedgehog

PACKAGING Bacardi Breezer Earthbeat : Lightning

PHOTOJOURNALISM Kampong Buangkok

TYPOGRAPHY Postcards Didot : Zebra


RESUME

ABOUT ME

EDUCATION

I’m sending this resume as I wish to secure a position with a well established design firm and have the opportunity to be offered a comfortable environment that will lead me to have a better experience, to enhance and improve my skills level through different type & aspect of the given job offered.

Nanyang Polytechnic : 2010-2013 Diploma in Visual Communication

I am a committed person which never gives up easily. Hardworking and participate actively in group activities. Failure is never a way out and succeeding with sufficient time. Believing challenges makes a person learn and proceed up another level. Because life is all about different stages and levels.

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RESUME

Junyuan Sec. School : 2006-2009 Cambridge GCE Ordinary Level Griffiths Primary School : 2000-2005


YEO YU XIN +65 9794 8818 www.behance.net/wakakas yeo_yuxin@hotmail.com

LANGUAGE

EMPLOYMENTS

English Chinese

Part Time Server ; Waiter January 2010 - March 2010 Raffles Hotel Tung Lok Restaurant Creative Catering

SKILLS Adobe Illustrator Adobe InDesign Adobe Photoshop Adobe Dreamweaver Microsoft Words Microsoft Powerpoint Keynote

Part Time Server ; Waiter January 2010 - February 2011 Peranakan Place: Outdoor Bar & Cafe, Novus Restaurant, Bar & Cafe Designer + Illustrator 3-month Internship Aiden Creative Pte Ltd

RESUME

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BRANDING


A.P.E.C CORPORATE IDENTITY THE PROJECT To develop a corporate logo and corporate identity guide for A.P.E.C Voices Of the Future (VOF). To portray a youthful spirit and highlight the value of international trade. A.P.E.C VOF provides opportunity and platform for youth to voice out their ideas on policymaking.

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BRANDING


CLIENT: School Work

YEAR: 2009

A.P.E.C Corporate Identity

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CREATIVE DIRECTION


PEELFRESH 25 YEARS

THE PROJECT To commemorate MARIGOLD PEEL FRESH’s 25th birthday, A carton panel design 'Make A Fresh Face' contest is rolled out across Singapore. 2 design were submitted to portray the theme 'Fresh At 25' by Peel Fresh.

RIGHT envy of freshness FAR RIGHT freshness rediscovered

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CREATIVE DIRECTION


CLIENT: School Work

YEAR: July 2011

Peelfresh 25 Years

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H-TWO-O : THE PUBLIC TRAN-SPORT THE PROJECT In a hectic city, regular exercise and hydration are compromised. Campaigns placed at public transport areas show that 1-minute exercises can be done easily. Video tutorials and mobile applications were integrated into the campaign to provide convenience to the target user to do the exercise conveniently while they are commuting.

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CREATIVE DIRECTION


CLIENT: School Work

YEAR: Sep. 2012 - Jan. 2013

H-Two-O : The Public Tran-sport

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EDITORIAL DESIGN


PC-GAMER

THE PROJECT To relayout the magazine, titled 'PC-Gamer', giving the user a new experience while browsing through the magazine.

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EDITORIAL DESIGN


CLIENT: School Work

YEAR: Dec. 2011 - Feb. 2012

PC-Gamer

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MAKE-A-WISH FOUNDATION

THE PROJECT To design a set of brochure and leaflet to promote Make A Wish Foundation (MAW) to gather more volunteers towards their cause. The tagline “The Power Of A Wish� signify the power and hope, that is given to the children to make them strong and happy. Illustrations were used to created a storyboard that relate to the children. By doing so, a story about a children is intepreted into the brochure. What they face everyday and what they seek to pursue in their life. Be it rain or shine, they have to move on, and every story has an origin.

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EDITORIAL DESIGN


CLIENT: School Work

YEAR: Apr. 2011 - June 2011

Make-A-Wish Foundation

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BOUNDARY: FREEDOM OF SPEECH THE PROJECT Teenagers argue that their freedom of speech is curtailed. Some misuse this right to spread odious ideas that have dire consequences. There is a guide to list and analyse the right and wrong, as well as to practise self-control.

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EDITORIAL DESIGN


CLIENT: School Work

YEAR: Apr. 2012 - June 2012

Boundary : Freedom Of Speech

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INFOGRAPHIC


WASTE NOT, WANT NOT. WE THINK NOT. THE PROJECT The International Herald Tribune (IHT) reported on October 15, nearly one in seven people were undernourished last year. It's not that the world doesn't have enough food to feed everyone, but too much food is wasted. Based on local scene of Singapore. Food trays were commonly used and diners don't clear them away after dining which leaves a huge mess around the food centres. Therefore the visual that resembles the view of a food tray that is unfinished(wasted) is portrayed.

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INFOGRAPHIC


CLIENT: School Work

YEAR: Oct. 2011 - Dec. 2011

Waste Not, Want Not. We Think Not.

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SONIC: THE HEDGEHOG

THE PROJECT To create an infographic on Sonic: The Hedgehog. Though it's famous for the name 'Sonic', his original name was 'Mr Needlemouse' which will be the title for the infographic. Essential information about Sonic, friends and rivals are laid across the infographic.

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INFOGRAPHIC


CLIENT: School Work

YEAR: Jan. 2012 - Feb. 2012

Sonic : The Hedgehog

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PACKAGING


BACARDI BREEZER

THE PROJECT To design a packaging for Bacardi’s 150th year anniversary. Considering that Bacardi Breezer is a pick and go drink, there's an easy opening at the top to grab the drinks out at any time. Also, it can simply be opened by the side and displayed on the rack or table for easy picking. Taking into consideration the 3 Rs (Reduce, Reuse and Recycle), the packaging can be brought back to shops to contain bottle drinks. Reducing the material usage per bottle count, reused as a carrier for bottle drinks and the paper is recycle friendly.

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Packaging


CLIENT: School Work

YEAR: Nov. 2011 - Feb. 2012

Bacardi Breezer

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EARTHBEAT: LIGHTNING

THE PROJECT To design a C.D album on 'Lightning'. Lightning have both up and down sides, enhances plant growth but also causes majority of the forest fires. Forest is also known as the jewel of Earth. The 2 series of album, are named 'The Aftermath' (Soft Rock) and 'The Rebirth' (Hard Rock). The canopy represents the constant struggle among leafs for sunlight, like how it is in the social and political categories. Lightning represents the genre 'Rock' which will also means the album will only features 'Rock' artists.

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Packaging


CLIENT: School Work

YEAR: Nov. 2011 - Feb. 2012

Earthbeat : Lightning

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PHOTOJOURNALISM


KAMPONG BUANGKOK

THE PROJECT To create a 16-page photojournalism on Kampong Buangkok, famously known as the last kampong (village) in Singapore. A case study at the location were initiated and after several interview session with the village people, it changed my perspective of why are there people still living in those old village houses.

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Packaging


CLIENT: School Work

YEAR: Apr. 2012 - June 2012

Kampong Buangkok

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TYPOGRAPHY


POSTCARDS

THE PROJECT To design a set of food recipes postcard based on Chinese characters. I decided to use a Chinese idiom "酸甜苦辣 (Sour, Sweet, Bitter and Spicy)" The ingredient of the different recipes were used onto the type to create a facial emotion the taste of the soup while you're savouring the individual dishes.

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Typography


CLIENT: School Work

YEAR: Apr. 2012 - June 2012

Postcards

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DIDOT: ZEBRA

THE PROJECT To design a 2-page poster that educate people on the characteristics of the font Didot. The idea of an zebra came as Didot characterised as a 'Didone', possess contrastic stroke lines as one of their unique feature. The zebra stripes were all shaped out with the font Didot.

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Typography


CLIENT: School Work

YEAR: Apr. 2012 - June 2012

Didot : Zebra

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