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Let’s get personal

Customized men’s fashion and made-tomeasure has evolved at M PENNER over the last four decades.

SPRING/SUMMER 2019

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When M PENNER added Ermenegildo Zegna to its product mix in 1980, founder Morris Penner saw an opportunity to serve hard-tofit customers, and Zegna’s Made-To-Measure Service was introduced. Their made-to-measure specialist came to Houston to train Morris and the M PENNER team on how to take measurements and lead the customer through all elements of customization, from coat style (peak or notch lapel, two-button or three-button) to fabric selection to button preference. Zegna even purchased M PENNER’s very first fax machine (a very hefty investment in those days) to expedite the time it took to create a custom suit because it took over a week just for orders to arrive by mail—making the 8-to-9-week turnaround time even longer! In the early days, made-to-measure was truly a service offered to those requiring a customer fit; however, the service quickly evolved into an opportunity for anyone to personalize a garment for business or for special occasion dressing. Ermenegildo Zegna was founded in 1910 as a fabric company and Mr. Zegna’s dream was to make “the most beautiful fabrics in the world.” Because of this heritage, made-to-measure customers truly did have access to the finest fabrics in the world and the concept of a personalized suit thrived and expanded. In a short time, M PENNER became known as “the place to go” in Houston for a luxury MTM European suit. Other brands followed and by the early 1990s, M PENNER added Isaia and Oxxford suitings to their made-to-measure offerings, followed by Kiton, Samuelsohn, Hickey Freeman and, coming next season, Canali. In the 21st century, the scope of customization has flourished and M PENNER now offers not only custom suits and sportscoats, but also shirts, sportswear, outerwear, knitwear, denim, and even shoes! Because of our long-lasting heritage and expertise in providing made-tomeasure service, coupled with our on-site tailor shop to tweak every garment to perfection, M PENNER is the go-to store for the in-theknow man for luxury custom clothing.

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3/18/19 4:39 PM

Profile for Wainscot Media

M Penner: Spring/Summer 2019  

M Penner: Spring/Summer 2019