Washington Food Coalition C/O Thurston County Food Bank 220 NE Thurston Olympia, WA 98501 Tel: 360.352.8597 Washington Food Coalition www.ThurstonCountyFoodBank.org
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c/o Northwest Harvest P.O. Box 12272 Seattle, WA 98102 800.722.6924 www.northwestharvest.com
These are rocky times. Money is short, resources are strained, and client numbers are increasing rapidly. These are problems the emergency food community has faced for years, but they have accelerated during the past couple years.
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e! t a D e h t e Make the WFC Sav We believe no child, family or senior Conference September 15-17th should go hungry. What YOU Washington Food Coalition Conference Most Want It to Be Wenatchee Convention Center neede
The 2010 WFC Conference Committee is looking for your input for the September event.
The conference will feature speakers, workshops, technical training, tours and time to network and learn from others in your eld. Flyers and registration materials will be sent out this summer, but mark your calendars today! You
If you have any ideas for Conference workshops, speakers, trainings, Because we believe, we provide food to over 34,000 individuals etc. -- informational or just plain “We very much enjoyed and appreciated the eachfun month through our Everett and Greenwood Food Banks -- pass them on.
Washington and Snohomish County Food Bank Distribution Center. Food Coalition Conference … we just started a new blog as a result of attending a workshop at the We would also love your conference." participation in the organization
Learn more at www.voaww.org and/or implementation of the Kathy McLaughlin, 2009 WFC Convention Participant conferencence.
Save the Date! Contact:
Thank you Northwest Harvest for your generous support of the 2009 WFC Conference. It made the event a true success.
Joe Gruber firstname.lastname@example.org Washington Food Coalition Kris Van Gasken email@example.com Annual Conference 2011 Sept. 14-16 in Wenatchee
Newsletter Winter 2010 •www.WaFoodCoalition.org
During this time, it has become Coming Together to increasingly clear why the Sustain & Excel Washington Food Coalition This year’s annual conference hosted by the Washington Food Coalition was titled (WFC) is so important. Ahead: Equipping food providers to sustain & excel when they’re needed What organization in Washington Forging most. The conference consisted of 3 action-packed days in Wenatchee filled with State specifically represents the tours, meeting, workshops, keynote & plenary sessions, and lots of fun and interests of emergency food sites andnetworking. their clients? There were more workshops offered than ever before, and we are thrilled to report
Working Together for a Hunger-Free Washington !
Food for Thought
that this year’s conference received the highest overall ratings ever. On Wednesday, attendees chose from a variety of interesting local tours, including organic farm tours, winery visits, film festival showings, packing plant tours, a tour of nearby quaint Leavenworth, and others. Thursday kicked off with a riveting keynote presentation by Michael Nye. Michael flew in from Texas to share the reflections and stories captured in his About Hunger & Resilience exhibit. He reminded all of us that you never know what stories and backgrounds people have when they show up hungry at our doors. The day continued with a wide variety of workshops, including materials on the 1,2,3 Marketing Tree, advocacy training, volunteer management, information on best practices, the updates to the redeveloped ClientCardFB system, and many other informative workshops. Thursday evening was topped off by the ever popular BBQ on the patio, and excellent networking opportunities. Friday started off right with a motivating and challenging word from our plenary speaker, Reverend Kirby Unti. He spoke to us on “How to Lead When You Don’t Know Where You’re Going”, challenging us all to be true to our passions and work tirelessly at what we believe in. The workshops followed on this day by upholding the standard for variety and excellence, including trainings on ethnic food favorites, capacity solutions, meal planning, roundtables for small food banks and meal programs, and much more. Some of what people are saying about this year’s conference:
“I was truly impressed with the quality of the speakers!” “I’m overflowing with great ideas!” “Always great atmosphere-always an inspiration.” “This was one of the most moving presentations I’ve ever heard.” “I learned so much!” “Effective, useful, compassion, heartfelt personal stories from presenters.” “I learned that helping the hungry is not just helping those people, but also helping us as a community to make it a better place.” Don’t miss out on the opportunity to join us for next year’s conference! Save the Date for September 14th-16th, 2011.
Focus On FUNDRAISING Getting The Word Out: 11 tips for multi-channel messaging Excerpt from the NonProfit Times October Issue
Messages flood donors, especially during the holiday season, and it is tough breaking through the noise. A panel of experts tossed out many ideas for getting your message to donors during a recent Direct Marketing Association Nonprofit Federation event. The panel included Geof Caldwell, director of marketing and sales at Public Interest Communications, Falls Curch, Va.; Anthony Jones director of Internet services at Ducks Unlimited in Memphis, Tenn.; Shannon Murphy vice president of production at Adams Hussey & Associates in Arlington, Va.; Rebecca Odum, vice president of strategic services at Baltimore, Md.-based Edge Direct; Jennifer Deerr, brokerage account director at Names in the News in Oakland, Calif.; and, Sean Powell, online marketing manager at Production Management Group in Columbia, Md.
The ideas are: • • • • • • • • • • •
In telefundraising, broadcast a message to non-contacted high donors that is personalized, from your organization’s president or a spokesperson. Make it personalized to grab attention, Caldwell said. To better grasp who is visiting your Web site, use free tools such as Google analytics and 4qsurvey.com, according to Jones. These tools ask site visitors to answer questions right on your home page, and they take less than one minute to complete. This allows your organization can make informed decisions on data rather than assumptions. Murphy suggested nonprofits build alliances with suppliers from all areas of the industry, including overnight delivery firms and the U.S. Postal Service. Be sure your charity has suppliers that understand its mission, and keep the information flowing. Be sure to cultivate donors between asks. For every solicitation you send, try to send two to three other things to donors, such as e-cards, screensavers and other digital freebies. This helps reduce unsubscribe rates, said Jones. Know and communicate with your competition, according to Odum. Donate to organizations like yours and review their mailings. Use them for inspiration, but remember that what works for one charity might not be a winning model for another. Don’t be afraid to talk to your counterparts and ask them what is and isn’t working. Identify and remove chronic non-responders. Take out the bottom 10 percent of your list, and no longer mail them. This will save on postage, paper and printing. This shows good stewardship by not flooding mailboxes with things people don’t want, Powell said. Create an online donor wall on your organization’s Web site, Jones suggested. Many donors enjoy seeing their names in print, and doing this online greatly reduces the cost. Test viral video marketing, either created by donors, volunteers or beneficiaries. It is effective and inexpensive, and most work can be done in-house, Jones said. Analyze your donor file at least once a year, Odum suggested. A simple file analysis will help a nonprofit hone in how to best reach donors at particular times. Email your constituents new Web site content before it debuts to get their feedback on what works and what doesn’t. This will keep them engaged and keep your content fresh, Powell said.
Many donors do a bulk of their giving during the holiday season, so don’t miss out on receiving during this time of year! What is your biggest needs-Food donations? Financial donations? Other items? Don’t forget to let your donors know and ask for their support! “Focusing on relationship with your donors and connecting people with their passion is the path to sustainability and authenticity as well.”-David Curry, CEO, The Rescue Mission
If you’d like to receive more resources & information from the NonProfit Times, you can subscribe online at www.nptimes.com
The Basics Of Grantwriting: Avoid Easy Errors By Julie Washburn, Washington Food Coalition Sometimes it’s the simple things that make the difference! Know Your Audience Each grant should be tailor-made for the agency, group, or municipality it’s being written to. Take time to research what is important and meaningful to that specific grantor. For example, if you are applying for a grant from a city government, ensure that your application explains and then reiterates the need that you fill in that specific city. Double Check Your Math This can seem so simple that it may be breezed over in your grantwriting process, but it can often be taken for granted and errors may slip in. Ensure that the math for your outcomes on clients and your budgets are accurate and add up correctly. For example, ‘cost per client’ items should line up without error when the grant may ask for how many clients will be served with the requested funding. Make certain that your current income and proposed future income matches up precisely with your expenses accordingly. Proofread…and then proofread again Simple grammatical and spelling errors are tragic distractions from a great story. The best way to proofread is to ask someone else to do it. Then, ask someone else to do it. The grantor should not be the first person to proofread your grant. Also, when you have others proofread, encourage them to not only do a spelling and grammar check, but also to ask any questions they come up with when reading. There may be some holes in your application that can be filled in prior to submission! Write With Humanity, for Humanity Remember, it is highly unlikely that a robot will read your application. Those reading your application will be real human beings. There is no need to be repetitive and robotic in your writing. Your goal is for the reader to feel compelled by the need for your services in the community, inspired by the way you do your work and the outcomes you attain, and lastly convinced by data that what you say is real. Imagine if you were reading the application-what would you find interesting and compelling to read?
To further evaluate your grant proposal: Visit the “Resources” page on our website, then click on “Grantwriting” where you can download a FREE grant evaluation tool.
Stay Informed: Advocacy Update By Josh Fogt, Public Policy Manager, Northwest Harvest Your voice needs to be heard! No matter what messages fly across your desk in this time of economic uncertainty, one message is clear and of most importance: your voice matters! As emergency food providers, we must be informed, involved, and responsive to the issues that come up in our government and economy. Right now, as even EFAP funding dollars are in danger, we all must be involved in advocating for hunger relief in Washington State! Governing in times of economic recession is unquestionably difficult. Elected officials and policy makers must balance the competing demands of increasing need for services and growing caseloads with decreased revenue coming in and an uncertain future. Advocating in these tough economic times is equally difficult but never more important. Anti-hunger advocates must speak out to protect the programs that help us feed the hungry and fight hunger. Given these difficult times, we as advocates need to not only work harder than we have in the past, but we must also be smarter about our work. All programs in every department are at risk of cuts or elimination in the upcoming legislative session, including our Food Assistance Programs (EFAP, TEFAP, CSFP). At issue for the Food Assistance Programs are the depth of the cuts and the long term funding of the programs. The federal TEFAP program is already facing significant reductions of up to 50% in regards to handling/distribution funds in the next two years, making the state EFAP contract dollars even more valuable to preserve.
Food for Thought A publication of the Washington Food Coalition P.O. Box 95752 Seattle, WA 98145-2752 206.729.0501 / phone 206.729-0504 / fax www.wafoodcoalition.org firstname.lastname@example.org Board Members
Robert Coit, Thurston County Food Bank WFC Chair David Ottey, Emergency Food Network What’s a proviso? And what’s it got to do with feeding people? WFC Immediate Past Chair Kris Van Gasken, Des Moines Area Food Bank The recent transition of the Food Assistance Programs into the Washington State DepartWFC Vice Chair ment of Agriculture (WSDA), offers two options for the future funding of the programs in the Yvonne Pitrof, Vashon Maury Food Bank WSDA 2011-2013 biennium budget and beyond. Each option carries its own risks and benefits. WFC Treasurer Importantly, which option is pursued can be influenced through the advocacy of Washington Food Coalition members. Nancy Wilson, Inter-Faith Treasure House WFC Secretary One option is for budget writers to include WSDA’s Food Assistance Programs in the base Susan Urhausen, Kettle Falls Community Chest budget for the department in order to establish a level of maintenance funding that will carry Dan Speare, Resources Community Action forward in future biennium budgets. The risk to this option is that, for example, if WSDA Bob Soule, Chelan-Douglas Comm Action Center faces severe cuts of 10% or deeper across their base budget spending, they can choose to take Peny Archer, Comm Services of Moses Lake a deeper cut out of the Food Assistance Programs in order to protect another program in their Linda Finlay, Comm Services of Moses Lake base budget. The major benefit to this option is that the programs are automatically included Connie Nelson, Spokane Valley Partners in WSDAs budget from the start of each budget cycle. JoAnn Ruston, Hope Source The other option available is for budget writers to include the food programs in the 2011-2013 Lisa Hall, Northwest Harvest budget as an on-going proviso. A proviso is any budget item or policy change that is written John Neill, Tri-Cities Food Bank into the budget by lawmakers outside of a department’s base budget. The risk to this option Chris Gerke, Cascade Blue Mountain Food Share is that we as advocates need to lobby for the inclusion of a proviso in each budget cycle in Kathy Covey, Blue Mountain Action Council order to ensure the funding exists. The benefit to this option is that proviso money, while still Wendy Gonzalez, Helpline Walla Walla susceptible to across the board cuts, cannot take a bigger hit than the cuts being called for and Bill Humphreys, Volunteers of America WW cannot be eliminated entirely mid-budget cycle (i.e., in a supplemental budget). Mike Cohen, Bellingham Food Bank The Washington Food Coalition Advocacy Committee is currently exploring the best way to Joe Gruber, University District Food Bank protect the critical funding that WSDA Food Assistance Programs provide. We will take what Helen McGovern, Emergency Food Network learn to the Board of Directors for approval on a plan for our advocacy efforts. Stay tuned to Kevin Glackin-Coley, St. Leo’s Food Connection this space and the Washington Food Coalition blog for more information, or contact Josh Robin Rudy, Tenino Community Service Center Fogt at Northwest Harvest to learn how you can get involved in this important advocacy work Kellie McNelly, ROOF Community Services (email@example.com). James Fitzgerald, Sal. Army-Stop Hunger Get involved by being part of Hunger Action Day on February 25th in Olympia! Vicki Pettit, Coastal Community Action Program Anthony Airhart, Coastal Harvest _________________________________________________ Hoyt Burrows, Central Kitsap Food Bank Do you love FREE STUFF? Marilyn Gremse, Bainbridge Island Help House Don’t miss your chance for a FREE Starbucks gift card or Bonnie Baker, Northwest Harvest another gift of your choice! Scott Hallett, Council on Aging & Human Services That’s right, you can receive a free gift just for letting us Christine Kiehl, Jamestown S’Klallam Tribe know your thoughts. Shayne Kraemer, Meals Partnership
We have launched our Member Survey and value your input. We want to learn how to give you the most out of your WFC Mission Statement: The Washington membership. You can fill out the survey online or we can State Food Coalition actively educates mail one to you if you don’t have online access. Don’t delayand networks with organizations that this survey is time sensitive and gifts are limited!
To access the survey, go to www.wafoodcoalition.org/survey.html
strive to alleviate hunger throughout Washington State.
__________________________________________ This newsletter prepared with funds made available by the WA Dept. of Agriculture, Food Assistance Programs. No person shall on the basis of race, color, religion, sex, handicap, national origin, age, citizenship, political affiliations, belief, veteran status or sexual orientation, be denied employment or benefits or be discriminated against as a participant, administrator or staff member under this program.
Published on Nov 11, 2010
This Winter our newsletter looks into fundraising, a conference re-cap, advocacy, and other articles that effect emergency food providers.