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Mationesa Wade WAD10319219

GDF Project T





Project Variables

• 5 to 10 year olds • Global Corporation • Be More Confident

The first day of this GDF project we were asked to roll 3 die , in order to accurately randomise our 3 project variables. The 3 variables my group recived from the hands of fate are the ones stated above.


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5 to 10 year olds Kids represent an important demographic to marketers because they have their own purchasing power, they influence their parents’ buying decisions and they’re the adult consumers of the future. Children are not mature yet and are still easily influenced. Little kids are usually very easily influenced by their surroundings.


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Whether it is television, friends, fam- In fact these kids are exposed to more ily members, or just plain strangers. than 300,000 commercial messages each year if we include radio, television, Simple typefaces with large ‘x’-heights print ads, billboards, and the Internet. are easier to read for chilren. Infant Both serif and sanserif can be used Kids are 40 per cent more difficult to comas long as they don’t impair readabilty. municate with than adults. The challenge then becomes how to cut through the clutAn average British kid between is exposed ter in order to gain the attention of this gento 22,000 television commercials a year. eration. Whilst still maintaining relevance.


Global Corporations Corporate branding is attempt to use corporate  brand equity  to create product brand recognition. It is a type offamily branding  or  umbrella brand. Disney, for example, includes the word “Disney” in the name of many of its products; other examples include  IBM  and  Heinz. This strategy contrasts with  individual product branding, where each product has a unique brand name and the corporate name is not promoted to the consumer


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Type is visible language, it is the way a corporation is seen to be speaking. Corporate Design should be a system of integrated visual elements that can each express the voice of the corporation (or call it brand, company, institution) if seen on its own. Cover up the logo, leave out the images, print in black and white, and all you have left is a typeface and a layout style, the arrangement of the page

That tectonic arrangement is like the facade of a building. It should be unique, although there are only so many ways to put doors and windows into a house without making it inhabitable. The building bricks – to extend that metaphor even further – are the typefaces.


Confidence Children of all ages require self esteem to feel good about themselves, their world, and the contributions they can make to it. WOnly when they are comfortable with themselves and believe that their abilities have worth will children truly feel fulfilled. Unfortunately, self esteem can often be in short supply throughout childhood and the teenage years. At some time, nearly every child or teen will suffer from low self esteem. While this is normally a transitory experience, low self esteem can also be a plague that feels like it will never go away.


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Promoting self esteem among children and teens is thus of the utmost importance to ensure that they will feel talented, happy and loved. and that designers can generally consistently create emotionally communicative Studies have shown that predefined ty- typography effects. Effects such as those pography effects can represent emo- used may have an advantage in presenting tion consistently and successfully. They emotion over current systems. They may have shown that typography created be able to present subtle details in emoby a number of designers consistently tional expressions, rather than the abstracconveys the same emotion to readers, tions conveyed by smiley-style emoticons.

Idea Workflow


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Smart Treasure Hunt Create your Hero Kids are invented to Hyde Park for large scale treasure hunt. In which the have to complete sets of simple, but Adult supervised science experiments, mathimatical problems and litrary riddles to gain the next clue in the hunt.

Kids are asked to dress up as own created Super Hero for massive play day in some center/park. Kids must first design hero’s an best select hero’s will be chosen to take part in make belive game.

Hero’s wil be given challenges and Kids are divided up into villians to overthrow. Learn to work teams. Each team gets a dif- as a team and build confidence. ferent set of clues an tasks. This could be a running competetAll day event, and only involving se- ion, taking place once a week or evelect schools in neighbouring areas, ry two weeks with different Hero’s. to promote friendship and tolerence, as well as confidence builing. May work as a childrens game show,.


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Inter-Preschool Competion

Schools are asked to hol Inhouse competetions in orer Large Water Fight to develop a team varied in Kids are invented to Hyde Park athletic ability an interlect. for large scale water fight. These teams with then compete in Children are required to bring their an inter-school competetion based own water pistols and ballons. on puzzles and sporting activites. They are divided up into teams and Winning school earns prize/trophy play games such as capture the flag or king of the hill. Knock out rounds. May be restricted to 7-10year olds Prize. Just fun held as a year group event. eg. No confidence building. Uner 6’s Under 7’s, Under 8’s etc. and


Cartoon Network Cartoon Network (abbreviated CN, corporately known as The Cartoon Network, Inc.) is an American cable television network News Corporation and Viacom), as created by Turner Broadcasting which well as the world’s largest media conheadquartered in the primarily shows animated programming. glomerate, Time Warner Center in New York City. Launched on October 1st 1992, owned by Turner Broadcasting Sys- Formerly two separate companies, Warntems (a Time Warner Company) er Communications, Inc. and Time Inc., (along with the assets of a third company, Time Warner is the world’s second larg- Turner Broadcasting System, Inc.) form est entertainment conglomerate in terms the current Time Warner, with major opof revenue (behind Disney and ahead of erations in film, television and publishing.


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Subsidiaries: New Line Cinema, Time Inc., HBO, Turner Broadcasting System, The CW Television Network,, Warner Bros., Kids’ WB, Cartoon Network, Boomerang, Adult Swim, CNN, DC Comics and Castle Rock Entertainment.


Nickelodeon Nickelodeon (usually short as “Nick”, and originally named Pinwheel from December 1, 1977 to March 31, 1979), is an American cable television network The channel is primarily aimed at children ages 6–14, with the exception of their weekday morning program block aimed at preschoolers ages 2–5. Since 2006, Nickelodeon has been run by MTVN Kids & Family Group president Cyma Zarghami.


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As of 2010, Nickelodeon is ranked as the #1 cable channel among the kids 2-11 and 6-11 demographics, outranking competitors Disney Channel and Cartoon Network For most of its history, the channel had been promoted as “The First Kids’ Network,” as Nickelodeon was the first American television network aimed at children, dating back to its days under the Pinwheel name.

Short for “Video & Audio Communications”, is a United States-based media conglomerate with interests primarily in, but not limited to, cinema and cable television. As of 2010, it is the world’s fourth-largest media conglomerate, behind The Walt Disney Company, Time Warner and News Corporation.


Disney The Walt Disney Company is the largest media and entertainment conglomerate in the world in terms of revenue.[5] Founded on October 16, 1923 by brothers Walt Disney and Roy Disney as the Disney Brothers Cartoon Studio, the company was reincorporated as Walt Disney Productions in 1929. Walt Disney Productions established itself as a leader in the American animation industry before diversifying into live-action film production, television, and travel.


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Taking on its current name in 1986, The Walt Disney Company expanded its existing operations and also started divisions focused upon theatre, radio, publishing, and online media. In addition, it has created new divisions of the company in order to market more mature content than it typically associates with its flagship family-oriented brands.

Divisions: Walt Disney Motion Pictures Group, Disney Music Group, DisneyABC Television Group, Walt Disney Theatrical, Radio Disney, Disney Interactive Media Group, Disney Consumer Products, Walt Disney Parks and Resorts Subsidiaries: Pixar Animation Studios, Marvel Entertainment LLC, Playdom, Tapulous, ESPN (majority owner), ABC Inc.


M y

M a i n

I d e a

Using Disney as my client, I intend Using Disney as my client, I intend to create a competition directed at the Target Audience. The concept brief is to have children age 5 to 10 draw and design their own superhero character. The superhero can have up to three powers, and one fatal weakness. The three winners will win a Trip for them an their guardians to Disney Land Paris/ Disney World, Orlando. The characters of all three winners will be modified an adapted to a short animate series, screened on the Disney Channel. The “conceptual� animate series will be based around the Hero and Villain shown in 1 or 2 TV commercials publishing the event/competition. The live


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TV commercials action, not

will be animated.

Poster Mock Ups

For my initial mock up poster, i wanted to closely replicate the superhero movies of past. I thought that this might help associate my concept with what it was meant to replicate. Actual comic book Hero’s.


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I also added, an option to maybe be be a villain, as a sort of counter point, before i realised that maybe people have to get a bit older in their development to actually WANT to be the bad guy.

I think all of my mock up’s are extremely busy, this is not helped by the annotative notes i placed on each image to help me map out exactly what i wanted.

Poster Mock Ups

Still going with the premise that i wanted kids to choose weather they wanted to be a Hero or a villain, i Mocked up these three images. I think i succeeded in cleaning up the concept and directing the focus more to the main character, being the child..


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I especially like the third image, seeing as i managed to find a large bank of stock of the same boy in different attires and poses, where i could properly portray that the child is to choose what type of hero he/she will be.

The main problem i find with these mocks is the TONE of them. All of them seem to come from a darker angle then i’m sure most 5 to 10yr old’s would be comfortable with.

Character Design

Above we have the heroic form of Captain Amazing. Based mainly from the well known form of Marvels Superman, slight costumes alterations and colour differences set him apart and place him in his own universe...


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Above is the main Villian in the Storyline, Sugar Rush. Though an identical twin to captain amazing, the character has taken great pains to differentiate the two, as well as the physcial defects brought on from bad eating habbits

Advert StoryBoard

The Story Captain Amazing and Sugar Rush are TWIN brothers. Both gain their superpowers through the consumption of candy. However whilst Captain Amazing only eats his rarley maintaing a healthy balance and body. Sugar Rush’s mind is warped from being on a constant sugar high, turning him EVIL.


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The series starts with Sugar Rush and his army of PARKOR hoodlums besting Captain Amazing and leaving him for dead on the rooftops of the City.

Captain Amazing tells his story on a shaky webcam BROADCAST to the children of the world, asking for assistance in making sure Sugar Rush dosent get his hands on the Candy Supplies of the world.

Poster Design

Above we have a poster i designed to attract children to the competetion, still in design phases, i think i may have made the image too dark and forboding to truely appeal to children of such a young audience..


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Web Design

I designed a simple mock website, in which their are only 3pages to keep it simple for the younger children in my Target Audience. The website moves from the splash page, which is a replica of the poster you saw previously, on to either the Gallery or the Rules pages. From these two pages, you can only travel to one and the other , shifting from understanding the rules and submission guidelines to the gallery of Hero designes submitted by other children.


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i a m w a d e m . b l o g s p o t . c o m

t w i t t e r . c o m / # ! / B y W a d e m

GDF Submission  

A pdf showing the work i did for my first project at uni.

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