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ts r e c n o c n waco

downtow

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www.brazosnightswaco.com city of waco parks & recreation


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tradition

a downtown waco good times

Since 1989, Brazos Nights has brought great Texas music to Indian Spring Park and downtown Waco. We provide a laidback concert experience and family fun along the scenic Brazos River.

great music

Free concerts are held the first Friday of April, May and June, and on July 4. Entertainment includes national, regional and local artists performing everything from country and blues to tejano and rock.

big crowds, awesome fireworks

An average of 5,000 fans attend each concert, while 20,000 people come to downtown for Fourth on the Brazos. Along with music, we offer concessions, kids arts and crafts, and a stroll across the historic Suspension Bridge. The concert series concludes with the H-E-B Fireworks Extravaganza!

an award-winning event

Brazos Nights is recognized by the International Festivals and Events Association and the Texas Festivals and Events Association as an award-winning event.

april 6 / may 4 / june 1 / july 4


30,000

live music, family fun enjoyed by the 2011 highlights:

What a year! The 23rd annual Brazos Nights concert series once again proved to be the most popular community event in downtown Waco. As always, the free concerts were funded thanks to community sponsors. “It was spring. It was Friday night. Children were dancing with their moms and dads. ” - WACO TRIBUNE-HERALD

• • • • •

Averaged 5,000 fans at each concert in April, May, June . . . and 15,000 at July 4! Blues rock legends The Fabulous Thunderbirds and a special outdoor performance from Waco Symphony Orchestra. Waco’s largest Cinco de Mayo fiesta and the 36th Infantry Division Band on July 4! Two amazing H-E-B Firework Shows More than 300,000 web site, Facebook and YouTube hits!

“It’s time again for one of my favorite things in Waco — . Brazos Nights. I can’t believe there is such an awesome outdoor concert venue in our downtown — and it’s free.” - WACO TRIBUNE-HERALD


headlines

music makes

The 2011 Brazos Nights had it all. Grammy winners, Texas country stars, fan favorites and even a 60-piece symphony playing to H-E-B Fireworks over the river. The bands not only attracted the crowds, they garnered extensive press coverage from local media outlets.

2011 performers: JASON BOLAND ELEVEN HUNDRED SPRINGS MACK ABERNATHY GRUPO FANTASMA MAQUINARIA NORTENA WACO SYMPHONY ORCHESTRA CAROLYN WONDERLAND 36TH INFANTRY DIVISION BAND THE FABULOUS THUNDERBIRDS

previous artists: {country} WADE BOWEN • RANDY ROGERS BAND STONEY LARUE • JACK INGRAM BILLY JOE SHAVER • AARON WATSON HAYES CARLL • RAY WYLIE HUBBARD {blues} JAMES COTTON • PERCY SLEDGE LUKAS NELSON • CLASSIE BALLOU • WC CLARK PINETOP PERKINS • RUTHIE FOSTER {latin} SABOR KOLOMBIA • GRUPO FANTASMA LITTLE JOE Y LA FAMILIA • RUBEN RAMOS {party} THE FAB 5 • ROTEL & THE HOT TOMATOES BRAVE COMBO • DONNY “ELVIS” EDWARDS

2012 artists will be announced in February


spotlight

in the

We reward our sponsors with community exposure, employee benefits and 4 months of marketing! We produced four months of buzz about our concerts. Using social media and conventional marketing, we spotlight sponsors while engaging, connecting and energizing our audiences. Sponsors are highlighted throughout the park with booths, banners, onstage announcements and promotional giveaways! y

the sponsor showcase

500,000 web advertising impressions 500 hdtv spots on wccc-10

150,000 website and facebook hits

300 posters around waco

web links and visibility

200 t-shirts 200 radio spots

interactive booths at concert

y

7,500 youtube channel views 25 magazine and newspaper ads company banner at concert


investment

a community brazos night friend • Company banner at concerts • Name on web page

• Booth space • Giveaways for company employees

brazos nights supporter • Company name on posters • Company banner at concerts • Name on web page

• Live announcements at concerts • Booth space • Giveaways for company employees

brazos nights partner • Inclusion in all print advertising • Company name on T-Shirts • Company banner at concerts • Link on web page

• Company included in HDTV spots • Company thanked at concerts • Booth space • Giveaways for company employees

brazos nights presenter • Title sponsorship recognition • Inclusion in all advertising • Business category exclusivity • Company banner at concerts • Link on web page • Booth Space

• Stage backdrop banner • Company thanked at concerts • Company name on T-Shirts • On stage introduction with representative • Giveaways for company employees • 5 VIP Parking passes for each concert

Additional benefits like HOSPITALITY, VIP PASSES and ARTIST MEET & GREETS are available.

For information:

Megan Davis at 254-750-5627; megand@ci.waco.tx.us Jonathan Cook at 254-750-5781; jonathanc@ci.waco.tx.us

www.brazosnightswaco.com

Brazos Nights Partner Package  

An overview of the annual concerts in Downtown Waco. Become a partner and help keep the concerts free

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