2015 MEDIA KIT
W is an
from the ordinary.
A place where OUTSIZED
I NSI DER ACCESS I NSPI RE , SU RPRISE AN D DELIGHT.
Across fashion, film, art and beauty, W CREATES STORI ES I MAGERY
that STI M U L ATES the senses
U N BOU N D
W dares to go
and shape a world where
STEFANO TONCHI Editor in Chief Stefano Tonchi has been editor in chief of W since March 2010. Under his direction, W has been a finalist 10 times in the past three years for the prestigious ASME Awards, with three nods in the General Excellence category. In 2014, Mr. Tonchi’s team won an ASME for Feature Photography as well as six Society of Publication Designers (SPD) medals. In 2012, Mr. Tonchi oversaw the publication of W’s first-ever special-edition book, W: The First 40 Years, a photographic celebration of the magazine’s 40th anniversary. His most recent book, W: Stories, a behind-the-scenes look at the most memorable feature stories from the magazine, was published in spring 2015. Prior to W, Mr. Tonchi was the creator and editor in chief of T: The New York Times Style Magazine, which he introduced in 2004 after serving as style editor at the Sunday Times Magazine. In 2008, T was named Magazine of the Year by the Society of Publication Designers. From 1998 to 2003, Mr. Tonchi was the fashion creative director for Esquire. In 2001, Esquire earned the Magazine of the Year Award from the Society of Publication Designers, as well as National Magazine Award nominations for Photography and Design. Mr. Tonchi is the co-author of Uniform: Order and Disorder (also an exhibition at MoMA PS1), Total Living, Excess: Fashion and the Underground in the ’80s (also an exhibition at the Pitti Palace in Florence), Human Game: Winners and Losers, and Walter Albini and His Time. Mr. Tonchi graduated with a classic studies degree from Liceo Classico Forteguerri in Pistoia, Italy. He resides in New York City.
LUCY KRIZ Publisher, Chief Revenue Officer Lucy Kriz joined W as publisher in 2012 and has led the brand to success ever since. In addition to posting W’s third consecutive year of revenue growth and winning the Condé Nast Bronze Award for Business Performance in 2014, she was also the recipient of the company’s coveted Collaborative Leadership Award for her partnership with Editor in Chief Stefano Tonchi. Ms. Kriz came to W from the Condé Nast Media Group, where as senior executive director she oversaw omnichannel sales across fashion, beauty, accessories and other key categories. Previously, she was associate publisher at Details from 2009 to 2010 and, prior to that, corporate fashion director at Condé Nast Media Group, where she was named Corporate Salesperson of the Year in 2008. In 2002, Ms. Kriz joined the launch team for Teen Vogue as fashion & retail director. The brand received numerous awards during this time, including Adweek’s Startup of the Year. She was named Teen Vogue Salesperson of the Year in 2003 and 2004, and was honored with Condé Nast’s overall Salesperson of the Year Award in 2004. Ms. Kriz began her career in publishing in New York at Hearst with posts at both Harper’s Bazaar and Marie Claire. She earned a B.A. from Eckerd College and now lives in New York City with her husband and two children.
Editor at Large
Fashion & Style Director
Regarded as one of the world’s most influential entertainment journalists, Lynn Hirschberg joined W in 2010.
In 2011, Giovanna Battaglia, a worldwide style icon and a fixture in top international fashion circles, was named fashion editor at W. In this role, Ms. Battaglia styles many shoots for the magazine and writes a monthly column.
As W’s fashion and style director since 2011, Edward Enninful is responsible for the overall fashion direction of the magazine, and for styling fashion and cover stories.
Ms. Hirschberg is behind some of W’s most memorable celebrity cover stories and portfolios, and she serves as the driving creative force of W’s celebrated annual Movie Issue. She is also the creator of the acclaimed W original video series, Screen Tests, which won a Webby Award in 2012, having also previously been nominated for Emmy and ASME Awards. Ms. Hirschberg hails from The New York Times Sunday Magazine and T: The New York Times Style Magazine, where she served as editor at large for 15 years. Prior to that, Ms. Hirschberg was editor at large for New York Magazine and was a contributing editor at Vanity Fair. Ms. Hirschberg studied at the University of California, Berkeley, and lives in New York City.
From 2008 to 2010, Ms. Battaglia held the position of fashion editor in chief of Vogue Gioiello and Vogue Pelle, always adding her personal glamour and innovative, fresh touch. Previously, Ms. Battaglia served as fashion editor at Vogue Italia, and contributing fashion editor at Vogue L’Uomo before that. Ms. Battaglia has contributed to a number of Condé Nast publications, including Vogue Italia, Vogue Paris, Vogue Japan, Vogue China and Vogue Germany in addition to other top publications like Visionaire.
As one of the most sought after stylists in the industry, Mr. Enninful began his prolific career at the age of 18 as fashion director for i-D Magazine, making him the youngest-ever fashion director for an international publication. In 2005, Mr. Enninful became contributing fashion editor for Vogue, a position that he had held at Vogue Italia since 1998. Along with his extensive editorial work, Mr. Enninful has distinctively shaped numerous advertising campaigns and runway shows, including those for Gucci, Yves Saint Laurent, Diane von Furstenberg, Versace, Comme des Garçons, Christian Dior, Dolce & Gabbana, Céline, Lanvin, Mulberry, Adidas, Giorgio Armani, Valentino, Jil Sander, Calvin Klein, Fendi, No. 21 by Alessandro Dell’Acqua, Reed Krakoff, Gap, Hugo Boss, Missoni, Alberta Ferretti and H&M.
RICKIE DE SOLE
Fashion Market Director
Accessories & Jewelry Director
Jane Larkworthy has reported on the beauty industry for more than 20 years, the last 10 of which have been at W. In 2012, W launched a signature page in-book and online, titled “Jane’s Addiction,” where Ms. Larkworthy features her favorite products and services each month. The feature has since become a reader favorite.
Rickie De Sole is the fashion market and accessories director at W.
Claudia Mata was born in El Salvador. Her first job was as an assistant to a fashion designer, which then led to a career in editorial.
Previously, Ms. Larkworthy served as beauty director at Jane magazine. Prior to Jane, Ms. Larkworthy served as senior beauty editor at Mademoiselle. She began her career as an assistant at Glamour, where she later became assistant beauty editor. Ms. Larkworthy is a regular on Fashion Group International’s Ready To Wear presentation panel, and serves as a moderator on multiple beauty-related panels each year. Recently, she moderated panels at Elements, an independent fragrance show, a beauty industry panel at Fashion Group International of Charleston, and a fragrance-based forum at the French Institute Alliance Français in New York.
Before joining W, De Sole was accessories director at Vogue magazine, where she also edited the Index section during her five-year tenure at the publication. Her other previous roles include working in public relations for Prada and in the fashion department at Vanity Fair magazine. She attended Georgetown University in Washington, D.C., and now lives in New York City.
Claudia worked at Town & Country in the jewelry and accessories department for seven years before moving to W as accessories and jewelry director in February 2011. In her role as accessories director, Claudia is responsible for spearheading all jewelry and accessories editorial, she covers the women’s accessories market and jewelry shows, and she is responsible for styling photo shoots. Claudia’s main love is covering jewelry, and you can get a peek into her favorite jewelry in a quarterly page in W entitled “Claudia’s Jewelry Box.”
Cross-channel brand footprint of 7M and growing!
PRINT + DIGITAL EDITION 1.4M affluent & engaged readers: more time spent with each issue than Architectural Digest, Elle, Harperâ€™s Bazaar, InStyle, Town & Country or Vogue
Footprint of 4M+ generating over 1.5M impressions daily
4.5M flips each month among half a million users
ORIGINAL PROGRAMMING 100 hours of original, premium video content watched monthly
1.2M monthly uniques spending 6 minutes on site each month: #1 vs. comp set
Conversation starter in home for years to come
Billions of press impressions during the year’s most important moments across fashion, film and art
SOURCES: MRI DOUBLEBASE 2014. ADOBE SITE CATALYST AVERAGE MONTHLY UNIQUE & PAGE VIEWS AUG 2014–JAN 2015. INTERNAL METRICS FOR FLIPBOARD AND SOCIAL MEDI. COMPETITIVE SET = ELLE, HARPER’S BAZAAR, INSTYLE, TOWN & COUNTRY, VANITY FAIR, VOGUE. REVISED 4/2015
is the MOST RECOGNIZED fashion magazine.
RECENT AWARDS AND HONORS AMERICAN SOCIETY OF MAGAZINE EDITORS (ASME) 2014 WINNER: Feature Photography FINALIST: General Excellence, Photography
2010 FINALIST: General Excellence, Single Topic Issue, Photo Portfolio
2013 WINNER: Feature Photography FINALIST: Photography
2009 FINALIST: General Excellence, Photography, Photo Portfolio
2012 FINALIST: General Excellence, Feature Photography 2011 WINNER : Photography FINALIST: General Excellence, Feature Photography
2008 FINALIST: General Excellence, Photography 2007 FINALIST: Photography, Photo Portfolio 2006 WINNER: Photography
2005 FINALIST: Design 2004 WINNER: Photo Portfolio 2003 FINALIST: General Excellence 2001 FINALIST: Photography, Design 2000 FINALIST: Photography, Design 1998 WINNER: Photography 1997 FINALIST: General Excellence
SOCIETY OF PUBLICATION DESIGNERS 2015 WINNER: 3 MEDALS
2011 WINNER: 9 MEDALS
2006 WINNER: 2 MEDALS
2014 WINNER: 6 MEDALS
2010 WINNER: 14 MEDALS
2005 WINNER: Overall Excellence
2013 WINNER: 9 MEDALS
2009 WINNER: 12 MEDALS
2012 WINNER: 2 MEDALS
2008 WINNER: 2 MEDALS
AD AGE A-LIST
2013 Ranked in Top 10
2012 WINNER: Lynn Hirschberg’s Screen Tests HONOREE: The Daily W
DAILY FRONT ROW FASHION MEDIA AWARDS 2014 WINNER: Fashion Magazine of the Year
TOTAL AUDIENCE AT A GLANCE TOTAL PRINT AUDIENCE: 1,400,000 GENDER
Median Age EDUCATION INCOME
Median HHI HOME
Home Value: $500K+ Median Home Value
Rate Base: 450,000 95% Subscription Delivered rate base every issue
SOURCES: MRI DOUBLEBASE 2014, BASE: TOTAL ADULTS. ALLIANCE OF AUDITED MEDIA DECEMBER 2014 PUBLISHER’S STATEMENT. REVISED 4/2015
AFFLUENT AUDIENCE AT A GLANCE
Average HH Net Worth
Median HH Net Worth
SOURCE: IPSOS AFFLUENT STUDY, 2014. BASE: ADULTS $100+K REVISED 4/2015
TOP MARKET CONCENTRATION
TOP DMAs CIRCULATION
% OF TOTAL
1. NEW YORK METRO
2. LOS ANGELES
3. SAN FRANCISCO
6. WASHINGTON D.C.
8. MIAMI/FT. LAUDERDALE
10. DALLAS/FT. WORTH
SOURCE: ALLIANCE OF MEASURED MEDIA DMA REPORT, SEPTEMBER 2014 ISSUE REVISED 4/2015
DIGITAL AT A GLANCE
WMAGAZINE.COM A socially anchored visual journey into the worlds of fashion, film & art.
SOCIAL MEDIA FOOTPRINT 4.3M Fans/Friends/Followers
AVERAGE MONTHLY TRAFFIC
Unique Visitors 1.2M Pageviews 6M 5 Minutes Spent DEMOGRAPHICS
Median Age 42 Median HHI $87K Age 18–34 Comp. 43%; Index 142 HHI $100K+ Comp. 43%, Index 159
SOURCES: ADOBE SITE CATALYST AVERAGE MONTHLY UNIQUE VISITORS, PAGE VIEWS & TIME SPENT, SEPTEMBER 2014–FEBRUARY 2015. 2015 COMSCORE/GFK MRI MEDIA MMX+FUSION (01-15-F14). COMPETITIVE SET=ELLE.COM, HARPERSBAZAAR.COM, INSTYLE.COM, REFINERY29.COM, STYLE.COM, VANITYFAIR.COM, VOGUE.COM. REVISED 4/2015
2015 EDITORIAL CALENDAR
1ST HALF FEBRUARY
HOLLYWOOD’S BEST PERFORMANCES
SPRING FASHION PHOTOGRAPHY
The predictive Best Performances portfolio
Award-winning Screen Tests series
Spring Fashion Collections
Claudia’s Jewelry Box Wmag.com Fashion Week Hub
BEAUTY + ART
Fashion’s new ideas, from dreamy couture to supercool urban style
The people, places and trends defining beauty
Spotlight on the homes and escapes defining global travel and luxe lifestyle
Jewelry section and Claudia’s Jewelry Box
Fall Trend Preview
Wmag.com Beauty Hub
W Art Supplement
THE POP ISSUE Stars of Social Media and Television European and American Collection Previews
FALL FASHION PHOTOGRAPHY Visual storytelling from groundbreaking photographers Designer Fashion, Jewelry and Accessories Wmag.com Fashion Week Hub
W Trend Supplement
ART + FASHION
Style stars with regal status in fashion, film, culture and society
The people, places and trends defining beauty around the globe
Groundbreaking collaborations where fashion and art collide
Claudia’s Jewelry Box
Claudia’s Jewelry Box
W Art Supplement
2015 ISSUE DATES SCENT STRIP CLOSE
PREMIUM POSITION CLOSE
SPACE & MATERIAL CLOSE
DIGITAL COMMITMENT DATE
DIGITAL CONTENT LIVE
*FASHION WEEK PACKAGE LIVE DATE WILL BE 02/09 AND 09/07
OFFICES NEW YORK Risa Aronson, Associate Publisher 1 World Trade Center New York, NY 10007 PHONE: 212.286.4068 FAX: 347.649.2106
DETROIT Heidi Nowak, Detroit Director 2600 West Big Beaver Road, Suite 450 Troy, MI 48084 PHONE: 248.458.7965 FAX: 248.637.2451
Tanya Amini, Advertising Director PHONE: 212.286.7732 FAX: 347.649.2106
DALLAS Ellen Lewis, Southwest Director 5000 Quorum Drive, Suite 545 Dallas, TX 75254 PHONE: 972.960.2889 FAX: 972.960.2886
LOS ANGELES Allison Shafii, Western Director 6300 Wilshire Boulevard, 12th floor Los Angeles, CA 90048 PHONE: 323.965.3549 FAX: 323.204.9001 CHICAGO Linda Joseph, Midwest Director 875 North Michigan Avenue, Suite 3550 Chicago, IL 60611 PHONE: 312.649.3548 FAX: 312.664.4853
MILAN Laura Botta, Fashion/Luxury Director Corso Italia 13, 2nd floor 20122 Milan, Italy PHONE: 39.02.655.84.201 FAX: 39.02.760.12.710
PARIS Elizabeth Haynes, Luxury Director Europe 4, Place du Palais Bourbon 75007 Paris PHONE: 3126.96.36.19915 FAX: 188.8.131.52.12.33
SOURCE: ALLIANCE OF MEASURED MEDIA JUNE 2013 REVISED 9.2013; DATES ARE SUBJECT TO CHANGE REVISED 4/2015
2015 RATES—GENERAL RATES EFFECTIVE WITH FEBRUARY 2015 ISSUE | RATE BASE 450,000
All advertising transactions are subject to Condé Nast’s advertising copy and contract terms and conditions, a copy of which is available on the website condenastmediakit.com,and is incorporated herein for reference. Special Rates & Premiums Insert Costs available upon request. All rates reflect gross rates before agency commission. All special rate units, such as supplied inserts, gatefolds, inside pages requiring sheen inks, or multiple-page advertisements requiring special positioning or printing treatment must be discussed in advance with your W sales representative to establish mechanical feasibility, rates and/or special premiums.
2015 RATES—RETAIL RATES EFFECTIVE WITH FEBRUARY 2015 ISSUE | RATE BASE 450,000
All advertising transactions are subject to Condé Nast’s advertising copy and contract terms and conditions, a copy of which is available on the website condenastmediakit.com, and is incorporated herein for reference. Special Rates & Premiums Insert Costs available upon request. Inserts count 100% towards contract completion. All rates reflect gross rates before agency commission. All special rate units, such as supplied inserts, gatefolds, inside pages requiring sheen inks, or multiple-page advertisements requiring special positioning or printing treatment must be discussed in advance with your W sales representative to establish mechanical feasibility, rates and/or special premiums. RETAIL RATE QUALIFICATIONS Advertisements that do not meet these requirements will be billed at the General Rate. 1) Department or Specialty Stores 1. The Retail Rate is available to department or specialty stores operating in limited trading areas. To qualify for the Retail Rate, the chain must operate with fewer than 500 doors under one name. It is not necessary for department or specialty stores to tag cities or specific locations within their ads. 2. This rate is not available to Mass Retailers (chains having more than 500 stores under one name). 3. When there is corporate ownership of a group of stores (i.e. – Macy’s owns Bloomingdale’s), each store’s units are counted independently regarding the 500 door limit. The advertisement must be placed by the retailer or its agency and must be in the retailer’s format. 2) Manufacturers (companies who sell their products in other companies’ stores) Manufacturers who wish to qualify for the Retail Rate must follow these guidelines: 1. Each ad page or spread must contain at least one Retail store or Retail Chain Name. There is no limit to the number of stores or chains that are mentioned, but each name must have 500 or fewer locations. On non-adjacent pages, at least one retail listing must appear on each page. The store or chain listed may be owned by the Manufacturer. 2. Store names and/or store locations must appear with the smallest letters being at least 2 millimeters high within the printed ad. 3. If the Manufacturer has a store location(s) under the Manufacturer’s own name, listing of the city name (2 mm or larger) or a statement such as “available at our store(s)” qualifies the ad for Retail or Mass Retail Rate. Note: Manufacturers who generate more than 50% of annual revenue from their own stores qualify as Retailers or Mass Retailers (see section #1. Dept or Specialty Stores, above). 4. Manufacturers cannot list a Mass Retailer (owns more than 500 locations) on the ad and still receive the Retail Rate. Listing a Mass Retailer automatically triggers the Mass Retail Rate for the ad. 5. A manufacturer does NOT get the Retail Rate for merely tagging a third party e-commerce web-site, nor for including an informational toll-free phone number (800, 877, 888). 6. National ads that list different store names in regional splits are acceptable at the Retail Rate, provided each split contains at least one listing. Mechanical charges for each regional change will be charged. 7. Manufacturers can qualify for the equivalent of the Retail Rate by prominently featuring their own e-commerce website within the ad. The smallest letters comprising the URL must be at least 2 millimeters high within the printed ad, must appear prominently (not in the gutter of the ad), must be owned by the Manufacturer, and must sell the product(s) shown in the ad. All Cover ads must be billed at earned General Rate, regardless of the ad’s content.
2015 SUPPLIED INSERT RATES RATES EFFECTIVE WITH FEBRUARY 2015 ISSUE | RATE BASE 450,000
SUPPLIED INSERT RATES/PER UNIT – GROSS SPACE COST
STANDARD BRC $44,860
All advertising transactions are subject to Condé Nast’s advertising copy and contract terms and conditions, a copy of which are available on the Condé Nast websites and are incorporated herein for reference. All rates reflect gross rates before agency commission. A full-size run-of-book back-up page is required for all BRC units. These costs represent advertising space costs for standard sized inserts running in the full circulation. Quantity of inserts needed is available upon request. Inserts supplied on heavy paper, inserts configured as gatefolds, inserts delivered in more than one signature, and inserts delivered on a magna-craft strip may incur additional charges. Costs for W Magazine– printed inserts and for all regional and non-standard sized inserts are available upon request. Orders for Supplied inserts are non-cancellable the first of the fourth month preceding the date of issue. Orders for all W-produced inserts are non-cancellable without the written agreement of W Magazine. Should W Magazine agree to cancel an existing work order, the Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of the Advertiser, including the cost of services, paper and/or printing. A facsimile of any furnished insert must be submitted to W Magazine prior to the printing of the insert. (2) W Magazine is not responsible for errors or omissions in, or the production quality of, furnished inserts. (3) Advertiser and/or Agency shall be responsible for any additional charges incurred by W Magazine arising out of Advertiser and/or Agency’s failure to deliver furnished inserts pursuant to W Magazine’s specifications. (4) In the event that W Magazine is unable to publish the furnished insert as a result of such failure to comply, Advertiser and/or Agency shall remain liable for the space cost of such insert.
2015 CONDÉ NAST ADVERTISING RATE CARD CONTRACT TERMS AND CONDITIONS FOR CONDÉ NAST’S PRINT MAGAZINE PUBLICATIONS (“MAGAZINES”), WEBSITES (“WEBSITES”) AND MOBILE APPLICATIONS AND DIGITAL MAGAZINES (“APPS”) The following terms and conditions govern all entities that place advertising (“Advertiser”), either directly or through an agent (“Agency”), in print magazines (“Magazines”), websites and mobile sites (collectively, “Websites”), email campaigns (“Email(s)”), digital magazine publications (“Digital Editions”), any other applications (collectively, together with Digital Editions, the “Apps”), and any other services (collectively, together with Magazines, Digital Editions, Websites, Emails, and Apps, the “Service”) published and/or owned, licensed or operated by or on behalf of Condé Nast (“Publisher”). The placement of advertising on any Service constitutes Advertiser’s (and, if applicable, Agency’s) agreement to these terms and conditions. These terms and conditions may be modified from time to time by Publisher; additional placement of advertising will constitute Advertiser’s (and, if applicable, Agency’s) agreement to any such modifications. A. PUBLISHER’S RIGHT TO REJECT, CANCEL OR TERMINATE ORDERS Publisher reserves the right at its absolute discretion, and at any time, to cancel any advertising order or reject or remove any advertising copy in connection with any Service, whether or not the same has already been acknowledged, accepted and/or previously published, displayed, performed or transmitted (collectively referred to herein as “Published” or “Publish”), including, but not limited to, for reasons relating to the content of the advertisement or any technology associated with the advertisement. In the event of such cancellation, rejection or removal by Publisher, advertising already run and to be run shall be paid for at the rate that would apply if the entire order were Published and no Short Rate (as defined below) will apply. In addition, Publisher reserves the right to (i) remove from selected copies, editions, versions, or sections of a Service advertisements containing matter that readers have deemed objectionable (ii) implement blocking technology (including, but not limited to, geo-blocking technology) in connection with a Service; and (iii) enhance, upgrade and/or otherwise modify or discontinue any Service at any time. Publisher, at its absolute discretion, may terminate its relationship with Advertiser and/or Agency for the breach of any of the terms hereof, including without limitation a breach based on the failure on the part of either Advertiser or Agency to pay each bill by its due date. Should Publisher terminate its relationship with Advertiser and/or Agency, a short-rate (which is the difference between the rate charged on the contracted frequency and the higher rate based on the reduced frequency of advertisements actually Published and paid for, herein a “Short-Rate”) may apply and all charges incurred together with shortrate charges shall be immediately due and payable. Furthermore, in the event Advertiser or Agency breaches, Publisher may, in addition to its other remedies, (a) cancel its recognition of Agency, thereby causing Agency to lose claim to any commission for any further advertising placed with Publisher on behalf of Advertiser or any other client of Agency, and/or (b) refuse to Publish any or all of Advertiser’s advertising. B. ADVERTISER’S FAILURE TO RUN ADVERTISING/SHORT-RATE/ MERCHANDISING PROGRAMS All agreements for advertising frequency discounts in connection with any Service require that the specified number of advertisements be Published within a specified period and be promptly paid for. In the event of Advertiser’s or its Agency’s cancellation of any portion of any advertising order/contract or failure to have Published and paid for the specified number of advertisements, or if at any time Publisher in its reasonable judgment determines that Advertiser is not likely to Publish and pay for the total amount of advertising specified during the term of the agreement, any rate discount will be retroactively nullified, including for previously Published advertisements, and may result in a Short-Rate. In such event, Advertiser and/or Agency must reimburse Publisher for the Short-Rate within 30 days of invoice therefor and Advertiser will thereafter pay for advertising at the open rate or at the earned rate(s) as applicable. Any merchandising program executed by Publisher in reliance on advertising that is canceled will be paid for by Advertiser at the fair market rate for such program. Advertising credits (for any earned advertising frequency discount adjustments for advertising run in excess of specified schedule) will only be earned if all advertising is paid for by the due date. Advertising credits must be used by the Advertiser within six months after the end of the period in which they were earned. If any portion of such advertising credits remain unused at the expiration of the foregoing six-month period, such unused advertising credits shall be expired and Publisher shall not have any further obligation to Advertiser and/or Agency with respect thereto. C. RESTRICTIONS ON ADVERTISER’S ABILITY TO CANCEL ADVERTISING ORDERS FOR MAGAZINES AND DIGITAL EDITIONS
Copyright © 2015 Condé Nast. All Rights Reserved.
Orders for inside or outside cover pages for Magazines and Digital Editions are non-cancelable. Options on cover positions for Magazines must be exercised at least 30 days prior to four-color closing date. If an order is not received by such date, the cover option automatically lapses. Orders for all inside advertising units for Magazines and Digital Editions are non-cancelable less than 15 days prior to closing date. Orders for furnished inserts for Magazines are non-cancelable the first day of the fourth calendar month preceding the month imprinted on the cover of the issue. Orders for all Publisher-produced inserts for Magazines are non-cancelable. In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services, paper and/ or printing. D. ADVERTISING POSITIONING AT PUBLISHER’S DISCRETION Orders for advertising containing restrictions or specifying positions, facings, editorial adjacencies or other requirements may be accepted and Published but such restrictions or specifications are at Publisher’s sole discretion, and in no event shall such approved restrictions or specifications relate to any user-generated content on Publisher’s Websites, Apps and/or Emails. E. LABELING OF ADVERTISEMENTS Advertisements that simulate or resemble, or might not be distinguishable from, editorial content must be clearly identified and labeled “ADVERTISEMENT” or any other label as determined by Publisher at the top of the advertisement, and Publisher may, in its discretion, so label such material and/or otherwise distinguish the style and/or presentation of such material. F. INSERTS An accurate copy of any furnished insert must be submitted to Publisher for review prior to the printing of the insert. Publisher’s review and/or approval of such copy does not release or relinquish Advertiser/Agency from its responsibilities hereunder. Publisher is not responsible for errors or omissions in, or the production quality of, furnished inserts. Advertiser and/or Agency shall be responsible for any additional charges incurred by Publisher arising out of Advertiser and/or Agency’s failure to deliver furnished inserts pursuant to Publisher’s specifications. In the event that Publisher is unable to Publish the furnished insert as a result of such failure to comply, Advertiser and/or Agency shall nevertheless remain liable for the space cost of such insert. G. ERRORS IN OR OMISSIONS OF ADVERTISEMENTS In the event of Publisher’s errors in or omissions of any advertisement(s), Publisher’s liability shall be limited to a credit of the amount paid attributable to the space of the error/omission (in no event shall such credit exceed the total amount paid to Publisher for such advertisement), and Publisher shall have no liability unless the error/omission is brought to the Publisher’s attention no later than 60 days after the advertisement is first Published. However, if a copy of the advertisement was provided or reviewed by Advertiser, Publisher shall have no liability. In no event will Publisher have any liability for errors or omissions caused by force majeure or errors in key numbers. In the event of a suspension of Publisher’s Service due to computer, software, or network malfunction, congestion, repair, strike, accidents, fire, flood, storms, terrorist attacks, acts of war or any other cause or contingencies or force majeure beyond the reasonable control of Publisher, it is agreed that such suspension shall not invalidate any advertising agreement but a) will give Publisher the option to cancel any advertising agreement, or if Publisher does not do so, b) upon resumption of Publisher’s Service, the agreement shall be continued and Publisher will have no liability for any errors or omissions or any damages or missed impressions caused by such suspension. IN NO EVENT WILL PUBLISHER HAVE ANY LIABILITY FOR ANY ADVERTISING CREATIVE OR PRINTING COSTS, ADMINISTRATIVE COSTS, AND/OR CONSEQUENTIAL, INDIRECT, INCIDENTAL, PUNITIVE, SPECIAL OR EXEMPLARY DAMAGES WHATSOEVER, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF PROFITS, BUSINESS INTERRUPTION, LOSS OF INFORMATION AND THE LIKE. H. TRADEMARKS The titles and logos of the Service Published or used by Publisher are registered trademarks and/or trademarks protected under common law. Neither the titles nor the logos may be used without the express written permission of Publisher. I. WARRANTIES; INDEMNIFICATION Advertiser and its Agency, if there be one, each represent and warrant that: (i) Advertiser’s and third parties’ websites, mobile sites, applications, e-mail campaigns and any other services that are associated with advertising purchased by Advertiser or Agency shall contain all necessary consumer disclosures required by applicable
2015 CONDÉ NAST ADVERTISING RATE CARD CONTRACT TERMS AND CONDITIONS FOR CONDÉ NAST’S PRINT MAGAZINE PUBLICATIONS (“MAGAZINES”), WEBSITES (“WEBSITES”) AND MOBILE APPLICATIONS AND DIGITAL MAGAZINES (“APPS”) M. ADVERTISING RATES Publisher’s Magazine and Digital Edition rates contained in advertising orders that vary from Publisher’s published rates shall not be binding on Publisher and the advertisements ordered may be inserted and charged for at the actual schedule of Publisher’s applicable published rates. Publisher’s Magazine and Digital Edition rates and units of space are effective with the January 2015 issue. Announcement of any changes in such rates will be made thirty (30) days in advance of the closing date for the first issue affected by such new rates. Advertising in issues thereafter will be at the rates then prevailing. Rates for Publisher’s Websites, Emails and non-Digital Edition applications (i.e., Publisher’s applications other than Digital Editions) contained in advertising orders that vary from the rates established by Publisher for Advertiser shall not be binding on Publisher and the advertisements ordered may be inserted and charged for at the actual schedule of rates. Announcement of any changes in Publisher’s rates for its Websites, Emails and/or non-Digital Edition applications will be made thirty (30) days in advance of the first advertisements affected by such new rates. Advertisements Published thereafter will be at the Publisher’s applicable rates then prevailing. N. RATE BASE GUARANTEES Rate base guarantees for Publisher’s Magazines and Digital Editions are made on an annual twelve-month average. O. TERMS OF SALE An agency commission of fifteen percent (15%) will be allowed for recognized agencies. Payment for all advertising and services is due thirty (30) days from the date of invoice. All advertising production fees (if any) shall be billed and are immediately due in full within the first month of the advertising campaign. Interest may, at Publisher’s discretion, be charged at a rate of 1.5% per month on past-due balances. Publisher may at its option require cash in advance or otherwise change payment terms. P. CHOICE OF LAW AND FORUM All issues relating to advertising will be governed by the laws of the State of New York applicable to contracts to be performed entirely therein. Any action brought by Advertiser against Publisher relating to advertising must be brought in the state or federal courts in New York, New York. The parties hereby consent to the jurisdiction of the state or federal courts in New York, New York, in connection with actions relating to advertising, including, but not limited to, actions to collect amounts due for advertising. Q. DISCLAIMER PUBLISHER DISCLAIMS ALL WARRANTIES AND/OR GUARANTEES, EXPRESS OR IMPLIED, INCLUDING, BUT NOT LIMITED TO, WARRANTIES FOR NON-INFRINGEMENT, ACCURACY, AVAILABILITY, UPTIME, MERCHANTABILITY AND/OR FITNESS FOR ANY PARTICULAR PURPOSE IN CONNECTION WITH THE DISPLAY, PERFORMANCE AND TRANSMISSION OF ADVERTISEMENTS ON PUBLISHER’S SERVICES. Without limiting the generality of the foregoing, Publisher disclaims all warranties and guarantees with respect to its Services, including, without limitation, warranties and/or guarantees relating to: (a) the positioning or placement of advertisements on the Services, (b) advertising results on the Services; and (c) the accuracy of audience data, including, but not limited to, audience demographic data, audience size/reach data, etc. with respect to the Services. R. CANADIAN BASED ADVERTISERS/AGENCIES For Canadian based Advertisers/Agencies only, the parties agree that Publisher shall provide two separate and distinct supplies under this agreement, namely (i) the sale of advertising space in media that will be distributed in Canada, and (ii) the sale of advertising space in media that will be distributed outside of Canada. For Canadian based Advertisers/ Agencies, all invoices prepared by Publisher with respect to the services provided under this agreement shall specify the respective amounts payable to Publisher in connection with the provision of the supplies described in R(i) and R(ii) above. S. TAXES Advertiser/Agency agrees that it is solely responsible for any and all necessary payment of sales and use taxes or any other transactional taxes arising from this agreement and remittance of such taxes to Publisher. Advertiser/Agency will indemnify and hold Publisher harmless for any such taxes (and applicable interest, penalties, legal fees and costs) and will reimburse Publisher for any such liabilities incurred in connection with transactions contemplated by this agreement to the extent Advertiser/Agency fail to pay and remit such taxes to Publisher. T. ENTIRE AGREEMENT The foregoing terms and conditions (and the Additional Terms set forth
Copyright © 2015 Condé Nast. All Rights Reserved.
below) shall govern the relationship between Publisher and Advertiser and/or Agency. Publisher has not made any representations to Advertiser or Agency that are not contained herein. Unless expressly agreed to in writing and signed by an officer or senior executive of Publisher, no other terms or conditions in contracts, orders, copy or otherwise will be binding on Publisher. Failure by Publisher to enforce any of these provisions shall not be considered a waiver of such provision.
ADDITIONAL TERMS AND CONDITIONS APPLICABLE TO PUBLISHER’S WEBSITES, APPS AND EMAILS For the purpose of clarification, the terms and conditions set forth in Sections A through T above apply to all advertisements Published in any Publisher Service. In addition, the following terms and conditions set forth in Sections U through Z2 below (“Additional Terms”) shall apply to all advertisements Published on Publisher’s Websites, Apps and Emails as provided below. To the extent the Additional Terms directly conflict with or are inconsistent with Sections A through T above, the Additional Terms shall govern with respect to Publisher’s Websites, Apps and Emails. U. IMPRESSION GUARANTEES AND CALCULATIONS Publisher makes no guarantee or representation as to the quantity and/ or quality of visits, impressions, circulation, or other usage of Publisher’s Websites, Apps or Emails or of the advertisement, or as to the use of any particular tracking or information-gathering devices, unless Publisher expressly agrees otherwise in writing. Advertiser and Agency acknowledge and agree that advertisements and ad impressions Published on Publisher’s Websites, Apps and/or Emails may be viewed by end users located in and/or outside the United States. In addition, all impressions and/or other measurements of advertisements for Publisher’s Websites, Apps and Emails shall be based solely on Publisher’s calculations for its Websites, Apps and Emails. Unless otherwise agreed to in writing by Publisher, Publisher will bill for the advertising on Publisher’s Websites based on such Websites’ own ad delivery numbers (“DFP numbers”); and, if applicable, Publisher has the right to bill for advertising in Publisher’s Apps and Emails based on its DFP numbers. In the event Publisher and Advertiser agree in writing that certain ads will be billed based on ad delivery numbers other than the applicable Website’s (and/or Apps’ or Emails’) own DFP numbers (i.e., third-party numbers), Publisher will bill for such ads based on such third-party numbers as long as the delivery discrepancy from third-party numbers and DFP numbers is less than ten percent (10%). In the event that a difference of ten percent (10%) or more arises, both Publisher and Advertiser/Agency agree to use reasonable efforts to reconcile the difference and come to a mutually agreed upon solution. If an agreement cannot be reached or if Advertiser fails to provide its third-party ad delivery numbers within ten (10) business days after the end of each month of its ad campaign, Publisher reserves the right to bill Agency/Advertiser at a delivery rate of ninety percent (90%) of DFP numbers. To the extent Publisher fails to provide Advertiser with the number of impressions guaranteed (if applicable) on its Websites, Apps or Emails, Publisher will provide as a sole remedy a make-good, by extending the order beyond the contracted advertising flight period until the remainder of the guaranteed impressions are delivered. For purposes of clarification, Advertisers that request a special billing schedule or an upfront bill will not receive refunds/adjustments in the case of under-delivery of guaranteed impressions (if applicable). V. ERRORS IN OR OMISSIONS OF ADVERTISEMENTS In the event of Publisher’s errors in or omissions of any advertisement(s) on its Websites, Apps or Emails (including, but not limited to, errors or omissions involved in converting Advertiser’s ads into an App), Publisher’s sole liability shall be limited to a credit of the amount paid attributable to the space of the error/omission (in no event shall such credit exceed the total amount paid to Publisher for the advertisement), and Publisher shall have no liability unless the error/omission is brought to the Publisher’s attention no later than 5 days after the advertisement is first Published. However, if a copy of the advertisement was provided or reviewed by Advertiser, Publisher shall have no liability. In no event will Publisher have any liability for errors in key numbers. W. RESTRICTIONS ON ADVERTISER’S ABILITY TO CANCEL ADVERTISING ORDERS Orders for all advertising units on Publisher’s Websites, Emails and non-Digital Edition applications are non-cancelable less than thirty (30) days prior to the start of advertising campaign. In any event, Advertiser will be responsible for the cost of any work performed or materials purchased on behalf of Advertiser, including the cost of services. X. ADDITIONAL ADVERTISER WARRANTIES; INDEMNIFICATION In addition to the warranties set forth in Section I above, Advertiser
2015 MECHANICAL REQUIREMENTS
SPREAD Trim:* 20" x 13" Bleed: 20 ¼" x 13 ¼" Non-Bleed: 19 5 /8" x 12 ³/8 ”
FULL PAGE Page Bleed Trim:* 10" x 13" Bleed: 10 ¼" x 13 ¼"
FULL PAGE Page Non-bleed 9 ¼" x 12 ³/8"
Web Offset (SWOP) Perfect binding Publication trim size 10" x 13"
SAFETY: All live matter must be ¼ inch from trim on all sides.
GUTTER SAFETY: ³/16 inch on each side (total ³/8 inch).
Minimum size knockout type should be 8 point.
HORIZONTAL HALF Page Bleed Trim:* 10" x 6 ³/8 ” Bleed: 10 ¼" x 6 ¾"
HORIZONTAL HALF Page Non-bleed 9 ¼" x 5 ¾"
VERTICAL HALF Page Bleed Trim:* 4 ¾" x 13" Bleed: 5" x 13 ¼"
QUARTER PAGE Non-bleed 4 ¼" x 6 ¼"
VERTICAL 1/3 Page Bleed Trim:* 3" x 13" Bleed: 3 ¼" x 13 ¼"
VERTICAL 1/3 Page Non-bleed 2 ½" x 12 ³/8 ”
VERTICAL HALF Page Non-bleed 4 ¼" x 12 ³/8 ”
Printing process registers a gain on-press. Publication’s press gain adheres to SWOP standards. Recommended dot density ranges from a 2% (pinpoint) to a maximum 5% dot in the lightest (highlighted) areas, and a maximum of 90% in the darkest (shadow) areas.
Maximum Density: recommended 280%. Maximum allowed density 300% Color Rotation: Black, Blue, Red, Yellow. Proofing Requirements: Proofing to be done side to side on offset uncoated paper. Gatefold covers are inked head to foot. Wet proofing preferred. Minimum of one proof* (Matchprint) on publication base. Matchprints must be made by publisher if no proofs are furnished to serve as a minimum guide to produce color on press. Cost of Matchprints will be charged to advertiser. *DO NOT PROOF ON GLOSS COATED SHEET. KODAK APPROVAL SWOP WEB GAIN PROOFS SHOULD BE MADE ON PUBLICATION BASE STOCK AND DE-GLOSSED.
Condé Nast 1 WTC New York, NY 10007
2015 DIGITAL REQUIREMENTS Publication is not responsible for color or content of proofs or files that do not conform to the specifications listed. Advertising Submissions All advertising files must be submitted via:
• PDF/X-1a submissions via Condé Nast ad portal: transmit.Condenast.com • Certified SWOP3 supplied proof to: Quad Graphics 1900 W. Sumner Street Hartford, WI 53027-9244 Attn: Ben Calderon 262.673.1259
• Issue Date • Advertiser Name http://transmit.Condenast.com Publication: W Please confirm due dates with the production person listed below.
PRODUCTION DEPARTMENT CONTACTS: Mario Moore 212.286.7382 Fax: 212.286.8101 1 WTC New York, NY 10007 firstname.lastname@example.org Isabelle Rios 212.286.8142 Fax: 212.286.8101 1 WTC New York, NY 10007 email@example.com
• Contact Name • Telephone Number
PREFERRED FILE FORMAT
• PDF/X-1a • No application files will be accepted. THE PDF/X-1A FILES MUST HAVE: 1. All fonts MUST be embedded (True Type fonts can not be used for Printing). 2. The color space must be CMYK or Grayscale. No RGB, LAB or embedded color profiles (such as ICC profiles). 3. All PMS colors MUST be converted to CMYK. No files with PMS colors will be accepted without prior notification. 4. Resolution: 300 dpi 5. Maximum ink density: 300 total
1. Preferred proof is Epson, running color managed SWOP3 profiles, on type 3 substrate. 2. All proofs must include the IDEAlliance Color Control Bar (can download color bar from www.swop.org/resources/downloads). 3. All proofs should have clear identification indicating the type of proof it is, and the name, address and phone number of the prepress service provider. In compliance with Condé Nast Publications policy, you are required to submit a SWOP3 certified proof. By choosing not to supply a SWOP certified proof with this ad submission the color reproduction of the ad will be based on industry standard best practices to achieve as accurate color as possible from the supplied digital file.
• The original proof and an archived copy of the digital ad file will be kept for 13 months after printing.
GENERAL MATERIAL DEADLINE
• Materials are due at ad close. For extensions, please contact the W Production Department.
Condé Nast 1 WTC New York, NY 10007
W is an escape from the ordinary. A place where outsized dreams and insider access inspire, surprise and delight. Unbound by convention, W...
Published on Oct 28, 2015
W is an escape from the ordinary. A place where outsized dreams and insider access inspire, surprise and delight. Unbound by convention, W...