June Client Example Hello! It’s Frank with Vyral Marketing. I will now send you monthly examples of what’s working for our clients. I went through my database and picked our most important contacts to get them by mail. You’re on it! On the back, you’ll see an email that generated 8 listings for our client Rodney in Texas… “As a side note, please pass on to Frank and the team that the market update email that went out yesterday generated 8 listing appointments in the first 8 hours!” This was on top of sending educational videos to his database that established the foundation for this response. I also enclosed a flyer about our done-for-you service. You’ll also see two “add-on” implementation groups. The next agent recruiting marketing group starts July 9th. It’s the same system Jeff Cohn the #1 agent in Nebraska put in place to go from 25-50 agents in one year without a single cold call. Email me at email@example.com by June 15 if you’re interested – I’ll send you the student workbook and two recorded classes to review. Stay in touch. I’m here if you have any questions. Frank Klesitz, CEO Vyral Marketing
SUBJECT: Spring 2018 Central Texas home price update Friends and Clients — Each year, spring is the hottest season for real estate. Central Texas is witnessing the best seller's market since 2005-2007. We have sold over 200 homes this year and that number continues to grow. Spring 2018 looks to be an especially important time for anyone looking to sell a home. Here are a few facts to get you thinking: 1.) Demand continues to exceed supply Nationally the number of homes on the market is near an all-time low, and listings of existing homes have plunged 8.1% over the past year. While this means that the total number of sold homes has actually decreased, demand continues to be strong. This is driven in large part by a good job outlook and the growing number of millennials entering the market for the first time. 2.) Home prices are still surging Home prices are up 6.3% year over year in the last quarter for which we have data. It's not just Central Texas that's doing well—areas around the country keep posting record highs for home values. This is unlikely to change in the near future considering how much stronger demand is than supply right now. 3.) Mortgage rates are finally rising The Fed increased its benchmark rate several times over the past year, but this did not translate to an immediate increase in mortgage rates. However, mortgage rates do seem to be finally responding, and the 30-year fixed rate is now hovering around 4.5% While this is a four-year high, it is still near historic lows and makes mortgages affordable to would-be buyers. What does all of this mean for you as a home seller? First off, right now is a very good time to sell. That's because of the strong demand and the high level of current prices. In other words, if you were to put your home on the market right now, you could get top dollar, and you would be able to sell quickly and without hassle. Second, it's not clear how long this favorable situation will last. As I mentioned, mortgage rates are on the rise. Currently, that is not enough to dampen demand. But if rates continue to rise, it might drive more buyers out of the market, eventually driving down prices and making it more difficult to sell your home. Another thing to consider is the effect of the new tax plan. It's not entirely clear how it will affect the real estate market, but odds are good it will make purchasing a home more expensive. That's because of a new cap on state and local tax deductions, which could combine with higher mortgage rates to push more buyers out of the market. To sum up, if you have been considering selling your home, consider selling now. The current market is very favorable, but it won’t last forever. Here's how to get started. You can get a quick but accurate estimate of the current value of your home, based on recent Central Texas sales: Enter your street address here to find out what your home is worth And if you want a more detailed estimate, or you want to get the ball rolling on selling your home while this boom lasts, give me a call at (xxx) xxx-xxxx. I'm here to help. Have a great day, Rodney
Email me firstname.lastname@example.org if you want messages like this sent out for you. It’s a part of our plan every 4 months.
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PROJ ECT#1: RE ALE S T AT ERE CRUI T I NGS YS T E M HURRY! NE XTCL AS SS T ART SJ ULY9TH, 2018
PROJ ECT#2: BRANDAMBAS S ADORS YS T E M HURRY! NE XTCL AS SS T ART SAUGUST6TH, 2018
SUCCESSSTORI ES: WWW. GE T VYRAL . COM/ PROJ E CT S
How to get 30-50 seller leads a month with one Filipino outbound prospector for $3.75 per hour Purchasing the correct data will drastically improve your ROI – it’s the #1 variable for results. We recommend you purchase a list of 25,000 contacts to start, which will cost between $2,000 to $5,000 based on your lead sources. This is the perfect number of records for one caller.
Charlyn is one of our top outbound prospectors. Email email@example.com to get a copy of her recorded calls from one party states. You’ll hear her English and calling skills.
Want to quickly scale up your home seller lead generation? We’ll hire you a full time outbound prospector to coldcall homeowners likely to sell their home. You can typically expect 30-50 seller leads a month, per full time VA caller. These are homeowners, motivated to sell, who specifically request a call back from you. We source all of our top talent in the Philippines, because their English is excellent. Contact us and we can even email you recordings of phone calls so you can hear them. For a newly hired caller you pay $3.75 an hour to start, or $630 a month, for 170 hours per month of outbound calling. We are a consulting firm, not a staffing company. You pay your callers directly. There are no buy out fees, you own your hire, and no labor pay markups. In addition to that, we will train them on a top notch automated dialer with fresh caller ID numbers (called www.Five9.com) that, all in, will run $200 a month per seat. If you’re a traditional real estate agent looking for listings, we can help connect you with a data company that can provide you with high performing data and share our best practices for purchasing great data.
(If you are an investor, you need to talk to us so we can get really specific on your area and criteria of your ideal property based on your past 12 months of business.) We recommend they are all called 10 times to get an answer. This will take about 4-6 months to complete, per hired VA caller. There will be diminished returns after the fifth call attempt, so be prepared to add data at that point, so we can continue to keep up the momentum of identifying 1-3 new leads per day. When purchasing data, we can help advise you on what filters and demographics to consider. For example, we have seen great results with filters such as adding “40% equity” and “over the age of 35”. On average, you can expect one full time caller to make between 450-750 calls per day, speak with about 25 to 35 people, and pass you 1-2 seller leads a day. This scales. We have several clients with 15 to 20 callers making collectively 10,000 dials a day (they speak with 500 people a day and pass 25 seller leads a day) for each team. The conversion rates hold true across most markets 5% will answer and 5% of those want to talk to someone about selling their home. The results get better as your VA caller’s scripts, dialogues, and confidence improve with time. We provide the morning huddles, weekly meetings, training, supervision, coaching and much more. We keep detailed analytics and report all of the results to you on a weekly basis. We also advise you on what to adjust for better results and we implement and execute all weekly adjustments. Yes. We have procedures for you to keep this all legal. We’ve retained Allen Law - a premier telemarketing law firm - as a guide.
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ADVERTISEMENT You’ll get a SAN number and a recommended Do Not Call compliance policy. We use a survey script asking people if they want an offer on their home and if they want to speak with you. Additionally, to remain TCPA compliant, all mobile numbers are manually dialed (it’s illegal to use an auto dialer, like Mojo or Five9 to call a cell phone). Additionally, we only dial two lines at once to reduce the likelihood of two people answering at the same time. If this happens, one call is forced to drop, and the FCC has limits on this. We also remove any previous litigants from your caller list (people who have a history of filing lawsuits against telemarketers). We advise you on where to buy the lists, you then buy the lists, and we scrub your numbers to create the final call list. Here’s the most important thing - you must have a great lead follow up plan in place. Not everyone will be ready to sell their home right now - many are 6-18 months out.
This is not a sales call. We’ll guide you on making the best decision. You'll speak with Terry Shanahan, a partner at our firm. All in - for one caller, dialer seat, caller ID numbers, our management fee, and a $2000 list purchase amortized over 6 months - you’re looking at $2200 a month for 30-50 great seller leads. This puts your seller lead cost at $44-$73 a lead. Best of all, you own your leads, they are exclusive to you, no referral fees, and you’re never held hostage by a 3rd party lead provider or staffing company with your hires. References and success stories are available. Visit our website (www.1000CallsADay.com) to request a call to learn more. We'll send you live call examples from real $3.75 an hour Filipino call talent with excellent English who will represent you on the phone well.
Don’t worry - we coach you on how to set up an accountable lead follow up plan and we can share our best practices with you. You will need to make sure that you have an existing CRM to manage your lead follow up and a designated lead follow-up specialist to call all of the leads we send your way. There are only 3 ways to generate leads. 1. Referrals (Seeds) 2. Inbound (Nets) 3. Outbound (Spears) We recommend you read the book, Predictable Revenue by Aaron Ross, who built the sales team for Salesforce and explains how he did it. HINT: He scaled up his outbound prospecting quickly by specializing the outbound, inbound, and sales consultant roles. The lesson is once you have a system for low-cost referrals and an inbound strategy so people can find you online - the final step is to scale up your outbound. We will help you with this. We charge a monthly consulting fee to do all the work for you. If you’re interested in a consultation to talk about the size of your market, conversion rates, expected ROI, and you'd like a copy of the audio recordings of actual client phone calls from one party states, contact us.
Email Info@1000callsaday.com to schedule a time to listen to recorded calls and to predict the cost per lead and ROI of starting a calling campaign to 25,000 homeowners likely to sell in your market. We will show you 3+ years of client calling data so you know how many calls it takes to get a lead and then to a deal. Learn more at www.1000callsaday.com
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