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Who are we?

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Think of us as creative strategists… • Ranked No. 4 of al l des i gn houses i n I ndi a by t he Br and Equi t y Agency Reckoner 2012 • Ranked as one of I ndi a’ s Gr eat es t Br and Bui l der s by CMO Asi a • Of f i c es i n Mumbai and Bengal ur u • Wi t h a s t af f of 30 pr of ess i onal s VYAS GIANNETTI CREATIVE ©


…who use design as a management tool to help your brands succeed VYAS GIANNETTI CREATIVE ©


We increase a brand’s creative quotient through strategic cutting-edge solutions VYAS GIANNETTI CREATIVE ©


And help you reap returns on your investment through our result-oriented brand recommendation VYAS GIANNETTI CREATIVE Š


We call this DESIGNOMICS

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DESIGNOMICS WAS A REGULAR SEGMENT ON LOGO, BLOOMBERG UTV, CURATED AND PRESENTED BY MS PREETI VYAS. The series primarily showcased effectiveness and ROI of Strategic Design specializations, through the eyes of senior management in businesses such as the Aditya Birla Group, Mahindra and Mahindra, Piramal, Titan , Future Group and Godrej to name a few. The show equally talks to the Business community as it does to the Design professionals.

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LAST YEAR, THE REACH OF DESIGNOMICS WAS EXTENDED TO AWARDS FOR BUSINESSES THAT HAVE CREATED GREATER RETURN ON INVESTMENT THROUGH DESIGN INTERVENTION.

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Over 100 insightful case studies for blue-chip clients

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Wha t you s houl d e xpe c t f r om us VYAS GIANNETTI CREATIVE ©


• Pr opr i e t a r y VGC a ppr oa c h • Endor s e s t he va l ue of s t r a t e gi c i nt e gr a t i on of De s i gn i n Bus i ne s s • Put s t o wor k t he powe r of de s i gn t o i nf l ue nc e l i ve a nd s ha pe t he wa y bus i ne s s e s c r e a t e va l ue • Re c ogni z e t he i mpor t a nc e of hol i s t i c de s i gn i nt e r ve nt i on t o de l i ve r ROI VYAS GIANNETTI CREATIVE ©


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And a gr e a t t e a m & ne w knowl e dge & s ki l l s e t s t hr ough & t hr ough STRATEGY | BRANDI NG | RETAI L DESI GN

COMMUNI CATI ON

&

NEW MEDI A |

PACKAGI NG |

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Pr e e t i Vya s Pr e e t i be ga n he r j our ne y wi t h As i a ’ s pr e mi e r De s i gn s c hool , t he Na t i ona l I ns t i t ut e of De s i gn ( NI D) i n Ahme da ba d. Spe c i a l i z i ng i n Gr a phi c De s i gn a nd Vi s ua l Communi c a t i on, s he e mba r ke d on a dua l c a r e e r pa t h, gl i di ng t hr ough Adve r t i s i ng whi l e powe r i ng Spe c i a l i z e d DePrs ie gn . e t i pri oj s er ce tc sogni z e d a s one of t he 50 mos t i nf l ue nt i a l wome n by Ve r ve ma ga z i ne , a nd r a nke d a mongs t t he 50 mos t i nf l ue nt i a l wome n i n me di a , ma r ke t i ng a nd a dve r t i s i ng by I mpa c t Ma ga z i ne . She i s a l s o r a nke d a s one of t he t op c r e a t i ve mi nds by The Ec onomi c Ti me s , a nd na me d a s one of t he 25 mos t powe r f ul wome n i n I ndi a n bus i ne s s by Bus i ne s s Toda y, a nd ‘ Cr e a t i ve Pr of e s s i ona l of t he Ye a r ’ a t t he I ndi r a Awa r ds f or Ma r ke t i ng Exc e l l e nc e . Pr e e t i ha s be e n a c ol umni s t on De s i gn f or Bomba y Ti me s a nd I mpa c t , a nd ha s r e c e nt l y c ur a t e d a nd pr e s e nt e d a s how on De s i gn c a l l e d De s i gnomi c s on Bl oombe r g UTV, i nt e r vi e wi ng De s i gn s a vvy c a pt a i ns of I ndus t r y.

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Mi c he l

Be r e ge r on

Gr a dua t e d f r om Ar t Ce nt e r Col l e ge of De s i gn. Mi c he l i s a c r e a t i ve di r e c t or , a ma na ge r a nd a n e duc a t or . He s pe c i a l i z e s i n t he a r e a of s t r a t e gi c pr oduc t di r e c t i on a nd br a ndi ng, t r e nds a na l ys i s a nd a nt hr opol ogy. He ha s a c l e a r unde r s t a ndi ng of t he dyna mi c be t we e n ma r ke t i ng a nd de s i gn a nd t he r e s ul t i ng br a nd a s s i mi l a t i on i nt o c ul t ur e . Hi s pa s t e xpe r i e nc e : Cr e a t i ve Di r e c t or / Me nt or of VGC, r a nke d a mong t he t op f our I ndi a n De s i gn a ge nc i e s by The Ec onomi c Ti me s , ba s e d i n Mumba i a nd Ba nga l or e , I ndi a ; Cr e a t i ve di r e c t or a t Ma r wa r e ( i n a l l i a nc e wi t h Appl e ) ; Cr e a t i ve di r e c t or a t Pi pe r J a f f r a y; a nd pa r t ne r of Be r ge r on Ha me l , Mont r e a l / Ne w CREATIVE Š Yor k Ci t y/ At l a nt a / Me xi c o VYAS Ci tGIANNETTI y.


Ni ne e Ra o Ni ne e Ra o i s a Br a nd Pl a nne r & Re t a i l De s i gn St r a t e gi s t wi t h a n ove r a l l e xpe r i e nc e of 8 ye a r s . An NI D de s i gn gr a dua t e , s he br i ngs wi t h he r a di ve r s e e xpe r i e nc e , f i r s t a s c r e a t i ve di r e c t or f or Gr e y’ s Re t a i l di vi s i on a nd t he n a s Ac c ount Pl a nne r on t he i r va r i ous Ba nga l or e br a nds . She ha s be e n i nvol ve d wi t h c r e a t i on of br a nd pos i t i oni ng & s t r a t e gy f or br a nds a c r os s c a t e gor i e s l i ke For t i s He a l t hc a r e , Br i t a nni a , USL, De l l , 3M, I TC Ki t c he ns of I ndi a , Pi ge on Home Appl i a nc e s e t c . She a l s o br i ngs wi t h he r r i c h e xpe r i e nc e f r om wor k i n t he r e t a i l de s i gn s e gme nt whe r e s he wa s r e s pons i bl e f or c r e a t i ng r e t a i l br a nd i de nt i t i e s f or Sa ms ung, Pe ps i & Suz l on, RL 1854, Ronc a t o, Te r mi na l [ Sa l or a ] a nd I TC’ s Ci ga r e t t e & Ci ga r br a nds . Among ot he r t hi ngs

s he ha s a ke eVYAS n iGIANNETTI nt e r e s CREATIVE t in ©


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a talented team across geographies

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Sna ps hot s of Wor k

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Me di a Cr e de nt i a l s •BBC Wor l d Ne ws •Di s c ove r y Tr a ve l & Li vi ng •I CL •Ze e Supe r Si x •Sony •DNA •Ti me s Gr oup •I ndi a Expr e s s •I mpa c t Ma ga z i ne

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BBC Wor l d Ne ws

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Di s c ove r y | Tr a ve l & Li vi ng VYAS GIANNETTI CREATIVE ©


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Discovery Travel and Living | Communication

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Discovery Travel and Living | Communication

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IC L VYAS GIANNETTI CREATIVE ©


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Ze e Supe r Si x

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DNA

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Logo I de nt i t y

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DNA |

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Lo go Ext e ns i on

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DNA |

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Ti me s Gr oup

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THE TI MES OF I NDI A | I de nt i t y

Logo

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Times Property | Logo Identity

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Ti me s Gr oup |

I de nt i t y

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I de nt i t y

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I ndi a n Expr e s s

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di a n Expr e s s |

Pr e s s a dve r t i s i ng

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di a n Expr e s s |

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di a n Expr e s s |

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di a n Expr e s s |

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I mpa c t Ma ga z i ne

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I mpa c t |

Ol d I de n t i t y

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I mpa c t |

Ne w I de nt i t y

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I mpa c t | De s i g n

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Br a nd I de nt i t y Cr e de nt i a l s •Adi t ya Bi r l a Gr oup •Sa b Mi l l e r – Fos t e r ’ s •Ta j Le i s ur e Hot e l s - Ta t t va •Hous e of Hi r a na nda ni •TJ ’ s

Br e w Wor ks

•Gr e e n La goon - Va a mi ka VYAS GIANNETTI CREATIVE ©


Aditya Birla Group

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i t ya Bi r l a Gr oup |

Ne w I de nt i t y

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i t ya Bi r l a Gr oup |

Ne w I de nt i t y

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Sab Miller | Foster’s

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ART OF CHI LLI NG - WI TH A DESI TWI ST VGC’ s f i r s t i ni t i a t i ve wa s t o l oc a l i s e t he e xpr e s s i on of c hi l l i ng f or I ndi a n a udi e nc e s . Doi ng a wa y wi t h s ur f a nd s e a s c e na r i os , VGC r e de f i ne d c hi l l i ng a s a hi ghl y i ndi vi dua l a c t i vi t y, me a ni ng di f f e r e nt t hi ngs t o di f f e r e nt pe opl e . The r e s ul t of t hi s ne w i ns i ght wa s t he c r e a t i on of t he Fos t e r ’ s Chi l l he a ds , wi t h e a c h of t he m s t a ndi ng f or a uni que wa y of c hi l l i ng. VGC’ s r e - i nve nt e d a r t of c hi l l i ng c onc e pt wa s t he n e xt e nde d a c r os s me di a t o r e a c h c us t ome r s a t va r i ous poi nt s of e xpe r i e nc e . Thi s r e s ul t e d i n ove r 1, 00, 000 ne w Fa c e book f a ns wi t h 42, 500 pe opl e pos t i ng me nt i ons of t he br a nd e ve r y mont h. VYAS GIANNETTI CREATIVE ©


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Fos t e r ’ s Lounge s

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LOUNGE DESI GN Fos t e r ’ s a ppoi nt e d VGC t o de s i gn s pe c i a l t he me d l ounge s f or Fos t e r ’ s t ha t woul d c a r r y f or wa r d i t s br a nd e qui t y of c hi l l i ng. Whi l e de ve l opi ng t he Fos t e r ’ s l ounge , we be nc hma r ke d our s e l ve s a ga i ns t i nt e r na t i ona l l y r e nowne d l ounge s . The Fos t e r ’ s Ar t of Chi l l i ng pos i t i oni ng wa s c a r r i e d f or wa r d t hr ough t o t he l ounge de s i gn. The r e s ul t i ng l ounge s pa c e pr ovi de d a t hr e e di me ns i ona l e xpe r i e nc e of t he br a nd. Al l i nt e r na l c ommuni c a t i on a nd e nvi r onme nt a l gr a phi c s we r e s e t i n l i ne wi t h t he br a nd’ s pos i t i oni ng. Be i ng a de di c a t e d s pa c e , i t ga ve us c ompl e t e c ont r ol of t he br a nd e xpe r i e nc e a nd a l l owe d us t o e nf or c e be t t e r br a nd a wa r e ne s s . I nnova t i ve br a nd i nt e r a c t i ons we r e de ve l ope d, whi c h he l pe d us c ommuni c a t e t he br a nd pos i t i oni ng whi l e a c t i ng a s a t ool t o de l i ght t he s e ns e s . The l ounge s e nc our a ge d f oot f a l l s , bot h ne w wa l k- i ns a s we l l a s r e pe a t e d c us t ome r s .

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ser vi ces

ser vi ces

i nt er act i ve bar ar ea chi l l pi t l ounge i nt er act i ve ser vi ces

ser vi ces

Zoni ng VYAS GIANNETTI CREATIVE Š


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Cus t omi z e d Lounge s : J i mmi ’ s , Ba nga l or e VYAS GIANNETTI CREATIVE ©


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Cus t omi z e d l ounge s : Pe c os , Ba nga l or e VYAS GIANNETTI CREATIVE ©


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t a t t va

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FTTH application design

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TJ’s Brew Works

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A WELL BREWED SUCCESS STORY VGC wa s c ommi s s i one d t o c r e a t e t he hol i s t i c br a ndi ng e xpe r i e nc e f or TJ ’ s Br e wWor ks , a na t i ona l mi c r obr e we r y br a nd, l a unc he d i n Pune . To br i ng a l i ve a nd ma r ke t t he a ppe a l of t hi s mi c r obr e we r y t o i t s a udi e nc e , VGC’ s s t r a t e gi c de s i gn a nd c ommuni c a t i on i de a l e ve r a ge d t he s oc i a l a s pe c t s of be e r dr i nki ng. The l e a di ng phr a s e – “ Wha t ’ s br e wi ng? ” e xt e nds i t s e l f i nt o a dyna mi c i de nt i t y t ha t br i ngs t o l i f e t he e s s e nc e of TJ ’ s Br e wWor ks VYAS GIANNETTI CREATIVE ©


The

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Ext ensi ons VYAS GIANNETTI CREATIVE ©


Thi s & t hat VYAS GIANNETTI CREATIVE ©


Wa l l

Gr a phi c s VYAS GIANNETTI CREATIVE ©


Wa l l

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Ent r a nc e

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Wa l l

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Col umn

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Signage

Ent r a nc e

Si gna ge VYAS GIANNETTI CREATIVE ©


I nt er act i ve / Cust om Beer Mugs) VYAS GIANNETTI CREATIVE ©


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Be e r Ta ps VYAS GIANNETTI CREATIVE ©


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We bs i t e

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Thank you

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VGC for NDTV