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VGC DESIGNS AN INSPIRED CREATIVE SPACE FOR A NOT-SO-CORPORATE, CORPORATE OFFICE

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VGC, IN ITS ONGOING RELATIONSHIP WITH ADITYA BIRLA GROUP, THERE HAVE BEEN A VARIETY OF EXCITING PROJECTS THAT WE HAVE BEEN A PART OF. THIS TIME, THE TEAM HAD A BLANK CANVAS TO WORK ON – A SHELL OF AN OFFICE THAT WAS TO BE TRANSFORMED INTO AN INSPIRED SPACE FOR THE CONSUMER INSIGHTS AND BRAND DEVELOPMENT

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THE BRIEF To design a dynamic and inspired office space that would encourage insightful learning and sharing of ideas for a passionate group of ABG employees that take thinking out of the box. Creating Insights and Processes that help our Brands delight Consumers better. A small group of individuals with a desire to learn more about our consumers, and apply that learning to our brands. The office is not intended as a transactional space, but more as an ideation and innovation space. The people in this cell need to think differently and ask questions that were not asked before This office is a part of the Aditya Birla Group while remaining unique Not

just another ‘corporate’ office, but a partner to the businesses.

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THE CANVAS

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Aditya Birla Group Values Our Brands Our Consumers Insights & fresh thinking

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THE INSPIRATION

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THE EXECUTION

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Merchandise Elements • Utilizing the fact that merchandise catches the visitor’s attention for a longer time • This is where we educate them about the Miller brand


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Signage

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Given the mandate that the logo must feature a medical cross and the hospital was an Indo-Japanese venture, VGC conceived a unique visual symbol that captured the brand's coming together premise within a Japanese cultural context.


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Facia + Signage

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Stationery

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