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bachelor of design innovation


dsdn 101 project one


Course outline

• http://www.firstyeardesign.com/index.php?/pages/d


Look in course outline for timetable . week month week 8 February

day date M 21

week 14

TU W TH F M TU W TH F M TU W TH F M TU W TH F M TU W TH F M TU W TH F M

22 23 24 25 28 1 2 3 4 7 8 9 10 11 14 15 16 17 18 21 22 23 24 25 28 29 30 31 1 4

April

TU

5

W TH F M TU W TH F M

6 7 8 11 12 13 14 15 18

TU W TH F M TU

19 20 21 22 25 26

W TH F

27 28 29

week 9 February

week 10 March

week 11 March

week 12 March

week 13 March

week 15 April

week 16 April

week 17 April

Lectures

Projects

Notes Orientation Week

EXPERIMENT WEEK

Experiment Week

ORIENTATION

LECTURE ONE: COURSE INTRO

“Helvetica”

Studio 2

LECTURE TWO: PROJECT ONE INTRO

BEGIN PRO 1

Studio 3

Studio 4 GUEST LECTURE THREE

Studio 5

Studio 6 GUEST LECTURE FOUR EXTRA TUTORIAL (optional)

Studio 7 8.30 – 9.30 in studio Studio 8

NO LECTURE / NO LECTURE

Studio 9

PROJECT ONE DUE 30%

Studio 10 GOOD FRIDAY

NO LECTURE / NO LECTURE

BEGIN PRO 2

Studio 11ster Monday – holiday Easter Tues– VUW holiday Studio 12 MID-TRI BREAK

LECTURE FIVE

/ VIDEO WORK

Mandatory hand-in of specified work

Mid-trimester Break

Studio 13

20% of total Project Grade

Studio 14

Mid-trimester Break

Good Friday Easter MON University Holiday

Keep this with you !!!!!!!


Student Representatives 2 x students for 101 and 111 each


the briefs

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y p o

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DSD c 1 N 10 1 2011 1 –p 0 2 r o je c . t 0 0 2n e o – the t c c lip ’ e j o r p –dsdn101. DSDN101 PROJECT 002 –three.hethe THE CLIP’re al. project . 1 0 FYD // 2011 1

d

n d s


important

dsdn101. project one.2011 copy. transform. This project is made up of six separate components that initially develop the way that you analyse image, form, and space. You are required to submit ONE [1] image from each of the exercises in studio, and one from your typography work, so at submission you will have EIGHT [8] images in total. These images need to be posted on your DSDN101 ‘tumblr’ ‘ posterous’ or blogspot page and images need to be tagged as follows; your full name [eg. Nan O’Sullivan ], course code/number [dsdn101], project number [p1]. exercise name [eg. Hatch ] EG Nan O’Sullivan DSDN101 P1 hatch

If we can’t find your work, we are unable to mark it.

SUBMISSION REQUIREMENTS: DUE: THURSDAY 31 March by 9pm 2011 Full digital submission GRADE: 30% EX 1 – EX7 [ONE image from each exercise min. 800px x 800px] HW 1:TY PE [ONE image from this exercise showing the full character set that you have developed along with a design quote written in your font]. DSDN101 BLOG: A tumblr or posterous blog that you have customised in some way. REBLOG: Re-blog and comment on at least FIVE [5] pieces of work from the class. In total you should be submitting EIGHT [8] images for this part of the project – ONE [1] from each exercise and ONE [1] from the HW1:TYPE exercise. Follow the naming instructions exactly as described in the introduction.


the brief

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. e n

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. y p

n a tr

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p – PROJECT 002 – THE CLIP’ 01 . 1

. m

. FYD // 2011


?

your identity on line(blog)


customise


who are you?


how do others see you?


say something about yourself!


?

your identity on paper


drawing conventions plan elevation section axonometric saeam choi


DICTIONARY [DOT COM] _ [1]. a drawing or diagram on a horizontal plane of the layout or arrangement of something

plan

ru heeseung


DICTIONARY [DOT COM] _ [1] A drawing or design that represents an object or structure as being projected geometrically on a vertical plane parallel to one of its sides.

elevation ru heeseung

rachel butler


regan hillyer


back elevation front elevation side elevation

end elevation


hatch


ooooo

o

o

o ooo oo o

ooooo o o

o

dsdn101 swarm art phenomenon group identity


DICTIONARY [DOT COM] _ [1]. a view or representation of something cut through to show its internal structure or workings

section stephen holdaway

rory bennett


precise/accura te slice through


structure

? natural

man-made


zoe saville- wood

simon caldwell


Sketch


DICTIONARY [DOT COM] [1]. describes a method of drawing a three-dimensional object so that the vertical and horizontal axes are drawn to scale.

axonometric (is o m e tric )

i


Isometric –William Farish “On Isometric Perspective’ 1822 Recognised the need for accurate technical working drawings free of optical distortion. He formulated Isometry.

Axonometric

followed as the technique and grew in popularity in architecture and engineering.The system became universally popular when modernist designers and architects from the Bauhaus in Germany used axonometry rather than perspective .Today this technique is used in CAD systems to depict 3D space on a 2D picture plane


The simple geometries are translated into 3-dimensions using axonometric techniques


1 2 3

Three stages of a movement or progression


touch & draw “Take nothing for granted as beautiful or ugly, but take every to pieces, and challenge every feature. Learn to distinguish the curious from the beautiful. Get into the habit of analysis - analysis will in time become your habit of mind. 'Think simples' as my old master used to say - meaning to reduce the whole of its parts into the simplest terms, getting back to first principles.. (of geometry)� Frank Lloyd Wright - architect (look him up!!!!)


hannah stancliffe


innocent eye = your footprint on your work


Try new things

You never know You never know


grading Your work will be reviewed on the basis of the degree to which it meets the assessment criteria described below. This will be both a quantitative and a qualitative assessment. Although visitors will be involved in some of the reviews, only the course coordinator and tutors will conduct the assessment. The course coordinator is finally responsible for the grades issued. Assessment Criteria specific to individual projects will be listed in each Project Brief. Overall Assessment Criteria for this course include: Ability to quickly and convincingly sketch & model (free-hand and/or digital prototyping) a preliminary design idea Clearly understanding of general scale relationships in design (human and environmental) Basic understanding of a range of analysis and representation methods specific to design Express a clear, focused, and personal design position/intent using design-specific vocabulary during responses Demonstrate an understanding of experimentation, innovation and critical enquiry through design questions and responses Commitment to presenting your work in a professional manner in a online environment with full consideration of craft during all parts of the process.


read carefully PENALTIES •Students are required to personally present their work on time at all scheduled reviews and in the location and specified format as set out in project outlines. Failure to personally present work at any scheduled graded review will result in an automatic failing grade of D for the work being reviewed, unless an extension has been approved in writing in advance by the course coordinator. •Late submissions will not be penalised in the event of illness or other extraordinary circumstances provided students have submitted a request for an extension in advance of the scheduled review or hand-in and approved in writing by the Course Co-ordinator (see the Student Administration Office for an Application for Extension form). Work submitted late without the prior agreement of the Course Co-ordinator will be penalised by a failing grade of D. Furthermore if work is not handed in within 5 working days of the review without the prior agreement of the Course Co-ordinator it will be recorded as a non submission. •Work submitted late must be submitted directly to the relevant tutor or Course Co-ordinator. Any project work left on the project shelves or elsewhere will be entered on the grade sheet as a no-submission.

MANDATORY COURSE REQUIREMENTS In addition to achieving an average of at least ‘C’ across all assessments, in order to pass the course you must also satisfy the following mandatory course requirements: •Attend at least 80% of the studio sessions [this requires a roll to be kept] •Discuss your projects progress with your tutor or the Course Co-ordinator at least weekly •Achieve an average grade of ‘C’ or higher in all assessments •Complete the Workshop Orientation. For additional information on times of the Workshop Orientation, see the Workshop Technical staff. •Submit all THREE (3) Projects/Assignments listed above


DSDN 101 PROJECT ONE – COPY.TRANSFORM.

STUDENT

You

MARKING SCHEDULE [30% OF FINAL COURSE

TUTOR Alex Keegan

SUBMISSION REQUIREMENTS_ Y N SEVEN EXERCISES [ONE IMAGE OF EACH EXERCISE] ONE HW1:TYPE EXERCISE IMAGE WORK UPLOADED ON TUMBLR/POSTEROUS BLOG FOLLOWING INSTRUCTIONS •Ability to quickly and convincingly sketch & model (free-hand and/or digital prototyping) a preliminary design idea •Clearly understanding of general scale relationships in design (human and environmental) •Basic understanding of a range of analysis and representation methods specific to design •Express a clear, focused, and personal design position/intent using design-specific vocabulary during responses •Demonstrate an understanding of experimentation, innovation and critical enquiry through design questions and responses • Commitment to presenting your work in a professional manner in a online environment with full consideration of craft during all parts of the process.


1

IDENTITY

1

DRAW

1

AXO

2

1

T and D

2

1

TYPE

2

1

2

5

5

4

3

4

5

3

4

5

3

4

5

3

4

5

3

4

3

5

4

2

3

2

4

3

1

SKETCH

2

1

SECTION

3

2

1

HATCH

BLOG

2

5

4

5


Read your comments and look at the marks before you ask your tutor why!! COMMENTS_

Refer to the tick boxes above for indications of where you were successful and where your project needed more work. If you would like further explanation regarding this grade then please make an appointment during office hours.

A+

A

A-

B+

B

B-

C+

C

D

E

85+

80 - 84

75 -79

70 - 74

65 - 69

60 – 64

55 - 59

50 - 54

40 - 49

0 -39


FYI……. this week have a look for... lázsló moholy –nagy frank lloyd wright le corbousier marianne brandt marcel breuer walter gropius bauhaus


remember -draw – draw – draw

lecture 2 dsdn 101  

lecture 2, 2011, dsdn, 101