Page 7

Launch

Hold

A technology, idea or service with a clear path to monetization, scalability, attractive value proposition and an addressable market merits a “launch” in terms moving to next phase of the venture creation process. It is anticipated that only a handful of such ventures will annually move beyond this due diligence process.

Launch

Alternate Monetization Strategy

Hold

Hold We believe that every idea should be explored. As a result of our due diligence process, a majority of these will end up receiving a “hold” recommendation. “Hold” is our way of saying, “Stop, look and proceed.” A “hold” recommendation will typically fall into two categories: i. Further Development of Business Model and Technology Ideas or technologies showcasing viability however lacking merit in more than one categories classified under “launch” will require further investigation and revision of their business model. This essentially means going back to the drawing board to revalidate the technology or idea and explore alternative strategies for commercialization. The New Ventures Team will work with Vanderbilt faculty and entrepreneurs in reassessing the business model. We will also explore assignment of mentors to help facilitate this process. Our goal is to facilitate potential. Key questions explored: • • • • •

Are there alternative ways in which we can extend use of technology? Does this translate into a viable market opportunity? How does this influence revenues and costs? What is the resulting impact on competitive advantage? Does the venture still look fundable?

ii. Alternate Monetization Strategy There are certain ideas or technologies that typically are not suitable for new ventures, due mainly to: lack of significant market potential, research and design (R&D) costs and regulatory constraints. In such cases the New Ventures Team will work with the inventor and/or entrepreneur to explore alternate monetization strategies. These may include IP licensing, collaborative R&D, consulting or out-right sale of the technology.

7

CTTC New Ventures Process  

An indepth look at how CTTC's New Ventures Team helps Vanderbilt entrepreneurs and inventors navigate the entrepreneurial process.

CTTC New Ventures Process  

An indepth look at how CTTC's New Ventures Team helps Vanderbilt entrepreneurs and inventors navigate the entrepreneurial process.

Advertisement