BestServ business models II (BeSeL) Tapani Ryynänen
The transition by industrial companies from product-centric businesses to service-centric businesses has gained momentum over the last decades. The BestServ Business Models II project – BeSeL II – focused on understanding how this transition really affects companies, customer relations, management, processes, supplier networks, etc.
Introduction Services – as an ‘industry’ – have become the engine of global business, especially in Western markets, in which services have become the key asset for gaining a competitive advantage. When the manufacturing industry has largely moved into low-cost and growing market countries, service-centric business models have enabled the creation and maintenance of successful businesses in developed countries.
Strategic level Strategic positioning
However, as always in global business, these business models are also quickly emerging in developing markets. The BeSeL II project has aimed to understand the complex challenges and business potential of service-centric business models. The project was initiated by the BestServ Forum (http://www.bestserv.fi). The first phase, BeSeL I, started in 2005, and the second phase started in 2007 and ended in December 2009. In BeSeL I, HANKEN and TKK-BIT Research Centre were also members of the research consortium. LTT-Research had a parallel research project that collaborated closely with BeSeL I.
Methods Several research methods and theories have been put to use in both phases of the BeSeL
Business process level Business process drivers
Collaboration business processes
Operational level Specification
Phased piloting Figure 1. Relationship framework.
Production matters. VTT in global trends. Kai Häkkinen (ed.)