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Tom Strong Principal/Designer StrongCohen Design New Haven, Connecticut I came to New Haven in 1960 and never left. My classmate and business partner, Marjorie Cohen Gorden, and I started StrongCohen 42 years ago, and we can still hear the echo of our teachers’ words.

< Norman Ives gave this project to pick several letters and play with them so they remained readable and yet became new symbols. My handmade, silkscreened book shows the letters B, N, X, and P with single full-page forms and multiples across a two-page spread.

If 9-point doesn’t work, try 8. A blank sheet of paper is beautiful; most anything you put on it is apt to spoil it. Be careful. Books should lie open regardless of size. Don’t lead Garamond. A mark should be simple enough to be drawn in the sand with a stick. — Alvin Eisenman -----------Stare. It is the way to educate your eye, and more. Stare, pry, listen, and eavesdrop. Die knowing something. You are not here long. — Walker Evans -----------Make it strong and simple. — Herbert Matter ------------

Color everywhere is no color at all. Using bold caps is like wearing a belt and suspenders. Modern typography activates the margins of the page. The function of the designer is to attract the bee to the pollen. — Paul Rand -----------Make it smart and beautiful. — Joel Katz Tom and I went to Yale together, 147 although he was the year ahead of me. We each had a room in the Beta Theta Pi fraternity house directly behind the Yale Daily News and next door to the Art and Architecture building. We have remained friends ever since. He and Marjorie Cohen have had a wonderful design practice for the last 40-plus years on Chapel Street in New Haven. –TM

Threads of Influence:  

VSUAL got in touch with designer & writer Tom Morin to know about his upcoming book titled ‘Threads of Influence’. We discovered that his bo...

Threads of Influence:  

VSUAL got in touch with designer & writer Tom Morin to know about his upcoming book titled ‘Threads of Influence’. We discovered that his bo...

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