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OUGD503

VICTORIA REDMOND

RESPONSIVE - TIGER PRINT

BRIEF The brief is to design a surface pattern for a male or female recipient that could be used across a range of our everyday products.Such as..Gift bags, wrapping paper, stationery products or greeting cards. It asks you to create and focus concept using these elements Organic pattern, Floral pattern, Geometric pattern, Traditional pattern, Retro/vintage inspired ,Abstract pattern ,Mark making The brief suggests that you consider different ways to approach the pattern different styles such as Hand drawn/ mark making , Digital artwork , Collage/embellishments i.e. embroidery etc. & Photographic elements. Deliverables 500 x 500 pixel jpeg or 500 x 700 pixel rectangle jpeg at 72 DPI . Only use black and white colours (Monochrome Theme) CONCEPTThe designs create have focussed on floral and geometic pattern design. Using a range of different digital methods to achieve them.


OUGD503

VICTORIA REDMOND

RESPONSIVE - TIGER PRINT

RESPONSE TO THE BRIEFThe designs focus on firstly around a floral theme then moving on to a more geometric style. The demographic of Marks and Spencer’s have been considerd when the brief has been designed so the patterns reflect current trends and themes. Existing products have been researched to help influence the production.


OUGD503

VICTORIA REDMOND

RESPONSIVE - TIGER PRINT

OTHER CHANNELSOther channels have been considerd throughout the production of the brief.The original brief asks you to think of the audience and current products. The patterns produced have been designed so they would be appropaite for gift bags , wrapping paper and other similar products.


OUGD503

RESPONSIVE - TIGER PRINT

VICTORIA REDMOND

EVALUATIONThe tiger print pattern brief requires you to design up to five different pattern designs the were aloud to be any type of repeat pattern or placement print. When i first found this brief i was really pleased i love pattern design and using monochrome themes so i re-wrote the brief straight away and began experimenting. I designed 3 floral patterns and 2 more structured geometric patterns. Although i did floral designs they still have a geometric structure. I really enjoyed doing this brief as i needed a bit of inspiration i began researching into current trends product and packaging they uses pattern design i came across a lot of real well branded collateral i made a blog post to document what i found and why i liked it. I didn’t really have any problems throughout this brief as i had a lot of work going on at the same time i did execute this brief fairly quickly but i am still really pleased with my outcomes. I think geometric design and pattern making is a strength of mine and this was the perfect brief for me to widen my style of briefs throughout responsive as some of my other briefs have just been branding it was nice to just do a brief souly on pattern design. I feel doing this brief has given me the ability to make quick decisions and suitable variations when producing repeat patterns. One of the most positive things i gained from this brief was finding about the company ‘Tiger Print’ they have many briefs that run all the time so i would like to make a point of entering them even when responsive submission is over so i have more experience in entering a wide variety of different briefs.This has been one of my favorite briefs and im really pleased i entered it and that my work was displayed on there website.

Tiger print boards  
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