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March 23 -29, 2009

March 25 -27, 2009

Trade Days 31st Vancouver Playhouse International Wine Festival 1700 wines • 15 countries • 183 wineries • 61 events • 7 days • 25,000 attendees

The Wine World is Here Canada’s Premier Wine Show Informative, Educational, Entertaining Welcome to Canada’s premier wine industry event. The Trade Days program is designed to meet the needs of industry professionals whose consummate demand for knowledge and expertise is legendary. Three days of seminars and tastings will introduce retailers, buyers, servers, chefs and media to the latest industry trends, hot varietals and developing wine regions. Leading wine experts and principals from around the world are coming to Vancouver to answer questions and share their favourite vintages. Without a doubt, this is the best opportunity in Canada to meet the men and women behind the wines you sell and serve. With this year’s regional theme, British Columbia: Our Land, Revealed witness the introduction of our local wines and unique terroir to the world. For the first time, British Columbian wines will take centre stage at the Wine Festival, alongside some of the greatest producers from around the world. For this year’s Global Focus, the world has promised to present a plethora of Pinot(s)! There are 194 (at last count) Pinot(s) being poured in the Tasting Room and at special events during the Festival. Also, to help you keep ahead of the curve, the Trade Tastings feature 159 wines that are unlisted and not yet available in this marketplace. That’s in addition to 723 wines that are poured at both trade and public tastings.

The Shore Club The Shore Club is proud to be the Presenting Sponsor of this year’s Vancouver Playhouse International Wine Festival. Wine represents a key element in the hospitality we extend to our guests at The Shore Club, so it gives us particular pleasure to support this prestigious North American wine festival. Each year, the wine industry from around the world looks forward to this iconic Vancouver event, and all of us from Vancouver are delighted to welcome everyone to our city to join in the celebration. The Playhouse Theatre Company has a reputation and tradition as one of Vancouver’s cultural highlights. The Playhouse Wine Festival gives us all a chance to celebrate and support the Playhouse as it enters an exciting time in its history, with an energy and creativity that we all enjoy. Cheers to the Playhouse Theatre Company, and enjoy the Wine Festival! David Aisenstat Proprietor The Shore Club



As Vancouver prepares to invite the world in 2010, we’re delighted to host the wine world for the largest assembly of BC wineries ever at an international trade show. Whether you’re a winery principal from Europe, the southern hemisphere or the Okanagan, or a wine executive from New York, Toronto or Vancouver, welcome to one of North America’s most dynamic wine and culinary markets. For you – the buyer, server, retailer, sommelier, chef or industry representative – from Metro Vancouver to Alberta to across Canada – our Trade Days events offer value and opportunity during these challenging times. Also be sure to attend this year’s symposium on eco-marketing, one of the hot topics globally. And congratulations to the deserving winners of our Celebrating Excellence trade competitions. I look forward to seeing all of you in early spring when the wine world is do business with you! Harry Hertscheg Executive Director Vancouver Playhouse International Wine Festival Society

Some friendly advice... • While we bend over backwards trying to be perfect, event details are subject to change without notice and without refund. • Seating for latecomers at formal sit-down tastings is not guaranteed and money will not be refunded. Be on time! • Nothing shouts “wine rookie” louder than fragrance. Refrain from stinky stuff like perfume, cologne, aftershave and hairspray. The noses, palates and wines in the room will thank you. • Dress code: Smart, sophisticated and comfortable. Most wear business attire, and we recommend black. (Red wine never looks good on your best white outfit.) Sore feet make it hard to enjoy good wine, so wear comfortable shoes. • Please taste responsibly. We serve one-ounce tasting pours, but it’s not necessary to swallow every ounce that’s poured. Try to master the fine art of spitting into the buckets provided at each station. • There is a whole lot of wine and a short time to taste it. Arrive with a plan to tackle the room, or use one of the maps prepared by a wine expert to make the most of your time in the International Festival Tasting Room. • Make this the best night of your life… not the worst. Take advantage of an amazing deal by staying overnight at one of our partner hotels. Take a taxi. Take the bus (BC Liquor Stores offers you a free ticket). Assign a designated spitter. Walk. Whatever you do, don’t drink and drive. • You must be at least 19 years old and should be prepared to prove it.


How to Order

Trade Days Trade Days Events are restricted to members of the hospitality and food and beverage industry. Individuals purchasing tickets for these events must provide their name, occupational title, and name of establishment at the time of the booking. All events are available through the Playhouse Box Office Phone orders 604.873.3311 or 1.877.321.3121 Monday to Friday 9:30 am-8:00 pm Saturday 12:00-4:00 pm Online at (select consumer events only) In person at 127 East 2nd Avenue Vancouver, BC Monday to Friday 9:30 am-5:00 pm At the Festival In the unlikely event that tickets are still available, you may buy them at the Festival Box Office at the Vancouver Convention and Exhibition Centre, 999 Canada Place, only on March 26, 27 and 28 (the dates of the International Festival Tastings). Avoid disappointment and buy in advance. Tickets to special events such as winery dinners and lunches are not sold at the door or by the host venue. They must be purchased in advance at 604.873.3311 or at the kiosk (if available). Words to the wise • Tickets to all trade events go on sale February 3, 2009 at 9:30 am • Tickets to all consumer events go on sale January 27, 2009 at 9:30 am • Buy early! Many events will sell out well in advance. • Group rates only available until March 14. Notes: • The Playhouse Theatre Company Box Office sells all events, including the Tasting Room. Tickets for the International Festival Tasting and other select events may be purchased online. All other tickets must be purchased by phone or in person. • If you want special events only, or trade events only, or a combination of, say, dinners, seminars and the Tasting Room, call the Playhouse Box Office at 604.873.3311 • All ticket prices include wine, food (if it is a food event), gratuities, GST and services charges. GST R119251403. • A limited number of Festival packages and passes are available. Be sure to order early. • The Festival program is subject to change without notice. • The Vancouver Playhouse International Wine Festival does not accept liability for tickets lost in the mail or misplaced after they are issued. No refunds, exchanges, or replacement tickets will be issued. • All events begin promptly. To avoid disappointment, and in consideration of others, please arrive on time. Seating for latecomers at formal sit-down tastings is not guaranteed and money will not be refunded.

Please taste responsibly.


British Columbian Wine Regions

2009 is an important milestone for the British Columbia wine industry. As the featured region at the 31st Vancouver Playhouse International Wine Festival, British Columbia will have 58 wineries pouring wines at the festival. It’s a hugely significant rite of passage: we’ve finally hit the big time, joining the ranks of France, Italy, Australia, Chile, and California. Like a rookie NHLer lining up for the first time with his boyhood heroes, we have plenty of reasons to be proud, and every reason to celebrate. Not too long ago, this kind of showing would have been impossible. As recently as the mid-80s, there were only 13 wineries in operation, and only a thousand acres of vineyard in all of BC. We were about as far from the big time as you could get. We were the seventh defenseman on an Eastern League team, riding the pine at the wrong end of the bench. Since then, our growth has been phenomenal. We’re starting to put up some impressive numbers. As of October 2008 there were 154 grape wineries in BC, with additional licences pending approval. Over 9,100 acres of grapes planted, with 710 vineyards growing over 60 grape varieties. We’ve grown up quickly, but let’s not kid ourselves. In terms of size, we will never match up: it is simply impossible. We will always be a Cliff Ronning, skating in a league full of Chris Prongers.


British Columbia: Our Land, Revealed Which brings us to the all-important point. In the International League of Wine, it’s ok to be small. In fact, it’s very good to be small. Small is beautiful. The trick is to be different. The glory of wine is that it celebrates diversity. In an increasingly urbanized and homogenized world, wine’s concept of terroir is precious. It teaches that place matters. Very small differences are quantifiable, and it is difference that adds value. The key is to focus on the special attributes of a given place. In BC, this is our strength. We know that our wine-growing environment is truly unique. All we have to do is tell the world about it. We will always be dwarfed by big brands. We can never be one. But if we skate hard and keep our sticks on the ice, we can be the world’s greatest BC. The scouts will notice us. They will come to appreciate our uniqueness. They will understand that the world’s greatest BC wine deserves the same respect as the world’s greatest Burgundy or the world’s greatest Barossa. The same, only different. Different, and therefore worthy of attention. Here’s to British Columbia joining the big league of wine at the 2009 Vancouver Playhouse International Wine Festival. And here’s to the day when the Stanley Cup is filled to the brim with Steller’s Jay Brut!

British Columbian Events Monday Get Uncorked! Burrowing Owl Goes Glowbal CedarCreek at Bishop’s West + Road 13, A Sense of Place Tuesday A Great Big Kitchen Party for a Great Little Wine Region Cuisine de Terroir Epicurean Fête

Friday BC Reds Reach for the Top (trade only) 6th Annual Awards Lunch: Celebrating Excellence (trade only) 20 Things to Know for 2010 (trade only) The Nota Bene Vertical Tasting

Wednesday A Vertical Tasting of Oculus

Saturday Our Land, Our Best Icons of British Columbia Blasted Church Midnight Service

Thursday Wines of BC: Our Land, Revealed – Opening Plenary (trade only) Osoyoos Larose Component & Vertical Boardroom Tasting Curtain Raiser (by invitation)

Sunday Great Estates of the Okanagan, the Ultimate Wine Dinner Ancient Culture, Local Ingredients

Event Legend Wine and Food Pairing a menu designed to complement a flight of featured wines

Wine Tasting an informal, stand-up tasting at winery tables

British Columbia Theme Region Event featuring the wines of British Columbia

Wine and Food Grazing a stand-up event with wine and food

Wine Seminar an educational sit-down tasting

Pinot(s) Global focus event


Global Focus Pinot(s)

“ Only somebody who really takes the time to understand Pinot’s potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they’re just the most haunting and brilliant and thrilling and subtle and... ancient on the planet.” – Miles, Sideways Pinot: Who knew one word could mean so many different and delectable things? Believed to be derived from the characteristic pinecone shape of the grape bunches, the name Pinot encompasses a cluster of different varietals. Led by Pinot Noir, Pinot Gris and Pinot Blanc – the Big Three, as it were – each grape asserts completely different characteristics and can be produced in a variety of styles. Pinot Noir can range from restrained and earthy to full on ballsy and fruity, with every incarnation in between. Pinot Gris’ name even changes when the style changes. Pinot Grigio is used to describe the dry, grassy, refreshing style of Pinot Gris specialized by the Italians. Pinot Gris is generally fuller bodied when developed in cooler climates like Alsace, Oregon and British Columbia, where it can take on completely different flavours and reach amazing depths of complexity. And don’t forget about Pinot Blanc, which also produces fresh, exciting wines in a wide variety of styles. BC Pinot Blanc is reminiscent of summer fruit, pinched from the roadside fruit stand. Check out one of the seminars dedicated to Pinot(s), drop by the Pinot(s) Tasting Station in the International Festival Tasting Room or navigate from winery to winery via the Pinot(s) map to learn more.

Events highlighting Pinot(s)

Thursday Pinot-Rama! Friday What’s Behind Pairing with Pinots? (trade only) Thursday, Friday and Saturday Pinot(s) Tasting Station – Compare Pinot(s) from around the world at this tasting station in the International Festival Tasting Room, sponsored by the International Sommelier Guild and Wine Access magazine.


For those who want it all – three days of wine, food, information and networking that you just can’t miss…

Trade Days Pass and Pack

Trade passes and packs are available for buyers only. Buyers must provide their name, title, and name of establishment at the time of purchase.

Trade Super Pass $375

Hotel Packages & Accommodation

Wednesday • Eco-friendly Wine: Over-hyped, Over-priced? A Symposium on Green Wine Marketing Thursday • Opening Plenary: Wines of British Columbia: Our Land, Revealed • Trade Days Lunch • Trade Tasting with Buyers Hour • International Festival Tasting Room Friday • Your choice of BC Reds Reach for the Top, What’s Behind Pairing with Pinots? or Riedel in the Restaurant: Capitalize on Quality • 6th Annual Awards Lunch • Trade Tasting with Buyers Hour • Gold Pass Tasting Lounge with wines, complimentary Riedel Ouverture glass, and light buffet • International Festival Tasting Room Plus priority access to the Tasting Room – no line-ups!

A pack for those who need to keep their evenings free for business or pleasure…

Wednesday • Eco-friendly Wine: Over-hyped, Over-priced? A Symposium on Green Wine Marketing

Trade Days Pack Trade Days Pack $250

Thursday • Opening Plenary: Wines of British Columbia: Our Land, Revealed • Trade Days Lunch • Trade Tasting with Buyers Hour Friday • Your choice of BC Reds Reach for the Top, What’s Behind Pairing with Pinots? or Riedel in the Restaurant: Capitalize on Quality • 6th Annual Awards Lunch • Trade Tasting with Buyers Hour


International Festival Tasting Room

Take a trip around the wine world in the International Festival Tasting Room, with two afternoons dedicated specifically for trade professionals. Explore wines from Vancouver Island to New Zealand, with 13 other countries in between. Tickets are available by calling 604.873.3311.

Thursday, March 26 and Friday, March 27

882 wines • 183 wineries • 15 countries

Trade Tasting with Buyers Hour

Explore the International Festival Tasting Room with your food and beverage industry peers at this unparalleled opportunity to meet wine producers from around the world, taste rare wines and boost your knowledge. The Trade Tastings are not only an excellent opportunity to network and taste away from the crowds, but also a chance to sample 159 wines that are unlisted and not yet available in this marketplace; these are in addition to the 723 served at both trade and public tastings.

1:30-5:00 pm VCEC, Exhibit Hall A 999 Canada Place $39

Trade Tasting 2:30-5:00 pm VCEC, Exhibit Hall A 999 Canada Place $29

Tasting Room Sponsors

A winery principal, identified by their royal blue lanyard, is a senior member of the winery, intimately involved in the wine-producing process as a winemaker, proprietor or senior executive. Feel free to ask questions – this may be the best opportunity to find out more about each wine. The first hour in the room each day (1:30 - 2:30 pm) is reserved for trade buyers, executive chefs, Trade Super Pass and Trade Days Pack holders only, providing the time and freedom to taste wines, find out what’s hot, and connect with wine industry personalities away from the crowds. Capacity in the Tasting Room is far lower during the Trade sessions – you can avoid the crush and share tips with your peers when you visit in the afternoon. On Friday, a trade-only seminar for frontline staff, “20 Things to Know for 2010,” includes a ticket for the Trade Tasting, allowing attendees to put their new knowledge of BC wines to the test in the Tasting Room. See page 15 for more details.

Balderson Cheese Caffè Umbria Freybe Gourmet Foods Krinos Foods Terra Breads Terra International Foods Tillen Farms


Highlights It’s easy to find wine regions that are bigger, older, or more famous. However, it is not easy to find a region that is newer, more diverse or more exciting. From the Cowichan Valley to Keremeos, from Auxerrois and Barbera to Tempranillo and Zinfandel, British Columbia is full of surprises. As the theme region for the 2009 Vancouver Playhouse International Wine Festival, British Columbia will be represented by 58 wineries – a concept that would have been inconceivable only a decade ago. Be sure to visit the British Columbia region in the Tasting Room – it’s a unique opportunity to taste what the province has to offer and to meet the personalities behind the wine.

British Columbia: Our Land, Revealed

Sponsored by Wines of British Columbia

With this year’s Global Focus on Pinot(s), you can expect many foodfriendly wine discoveries from Burgundy, Oregon, California, New Zealand and British Columbia’s Okanagan Valley. Guests will find 194 different Pinots in the Tasting Room, including Pinot Noir, Pinot Gris, Pinot Blanc and many more. For a comprehensive comparative tasting of Pinots from around the world, head directly to the Pinot(s) Tasting Station, where experts from the International Sommelier Guild and Wine Access magazine will be your guides.

Pinot(s) Tasting Station

Sponsored by Wine Access

This year, the Tasting Room will play host to four Regional Tasting Stations, providing guided tours by four of the world’s most exciting, thriving wine regions. Wine Australia, Wines of Germany, Alsace Wine Committee, and the Vinho Verde Commission will be present to offer a unique viticultural experience. Each Regional Tasting Station will pour a selection of exciting and expressive wines emblematic of their terroir, giving you a chance to visit entire wine regions at a single table.

Regional Tasting Stations

Treat yourself by spending a night or weekend in one of the premium hotels offering special Festival packages. These hotels are a short walk or cab ride from the convention centre and other venues. Relax, kick your heels up and leave the driving for another day. Visit for more information.

Hotel Packages

Puddifoot presents a unique opportunity for discerning tasters. Although all glassware in the Tasting Room is now Riedel, each varietal requires a different shape of glass to bring out its full potential. At the Riedel Tasting Booth, you can try a wine out of the festival glass you were handed at the door, and then try the same wine out of the correct varietal Riedel glass. Is there a difference? You be the judge.

Riedel Tasting Booth

Make your Saturday night at the Wine Festival one to remember by attending the Blasted Church Midnight Service at Christ Church Cathedral after the Tasting Room closes. For details, visit

Blasted Church Midnight Service


Festival at a Glance Monday, Mar. 23

Tuesday, Mar. 24

For more information and for full event details, visit All events available through Playhouse Box Office 604.873.3311 Group rates only available until March 14

Wednesday, Mar. 25

Thursday, Mar. 26

Wines of BC: Our Land, Revealed 9:30 -11:15 am VCEC Opening Plenary (Trade)

$40 Page 14

Trade Days Lunch 11:30 am-1:15 pm VCEC, Parkview Terrace Lunch (Trade)

Get Uncorked! 5:00-7:00 pm Earls Hornby Wine & Food Grazing

Diva(s) at the Met 6:00 - 9:00 pm Metropolitan Hotel Vancouver

$65/$55 groups of 8+

Wine & Food Grazing

$85 Burrowing Owl Goes Glowbal 6:30 -10:30 pm Glowbal Grill & Satay Bar

Brunello, Barolo and Beyond 6:30 -10:30 pm Italian Kitchen

Winery Dinner

$150 Caymus @ CinCin 6:30-10:30 pm CinCin

West + Road 13, A Sense of Place 6:30-10:00 pm West

Wine Tasting (Trade)

$39 Page 10

$29 Page 10

Wine Seminar

Pinot-Rama! 5:00-6:45 pm VCEC


A Vertical Tasting of Oculus 4:00-5:30 pm The Vancouver Club

Riedel in the Home: The Glory of the Glass 5:15-6:45 pm The Vancouver Club

Wine Seminar


Wine Seminar

Boardroom Tasting



$185 Cuisine de Terroir Epicurean Fête 6:30-10:30 pm DB Bistro Moderne Winery Dinner

$175 d’Arry’s Club 6:30-10:30 pm The Vancouver Club Winery Dinner

Fetzer presents Bacchanalia Gala Great Beginnings Dinner + Auction Best New Flavours 5:45-11:00 pm of the City The Fairmont Hotel 5:30-7:30 pm Vancouver Winery Dinner, The Fairmont Auction Waterfront $400/$350 Wine & Food Grazing until Feb. 16 $69/$60 groups of 8+

$125 A Great Big Kitchen Party for a Great Little Wine Region 7:00- 9:00 pm Inform Interiors Wine Mingler

$49/$40 groups of 8+


Trade Tasting 2:30-5:00 pm VCEC

Winery Dinner

Winery Dinner


Trade Tasting with Buyers Hour 1:30-5:00 pm VCEC

Beringer Private Reserve Vertical Tasting 3:30-5:00 pm The Vancouver Club

Winery Dinner


$65 Page 14

Wine Tasting (Trade)

Winery Dinner

$135 CedarCreek at Bishop’s 6:30-10:30 pm Bishop’s

Eco-friendly Wine: Over-hyped, Over-priced? 1:30 - 5:00 pm Morris J. Wosk Centre for Dialogue Simon Fraser University Trade Symposium / $40 Page 14

Osoyoos Larose Component & Vertical Boardroom Tasting 5:15- 6:45 pm Terminal City Club Boardroom Tasting


Curtain Raiser 6:00-7:00 pm VCEC Wine & Food Grazing

Invitation & passes only

California Wine Rush 9:00-11:30 pm Canvas Lounge Wine Mingler

International Festival Tasting 7:00-10:00 pm VCEC

$55/$45 groups of 8+

Wine Tasting


Wine Tasting

Wine & Food Grazing

Wine Mingler

Lunch & Brunch

Wine Seminar

Winery Dinner

Boardroom Tasting

Trade Events

Friday, Mar. 27

Saturday, Mar. 28

Sunday, Mar. 29

Vinho Verde: The Fresh Taste of Spring What’s Behind Riedel in the BC Reds 11:30am -1:30pm / VCEC Pairing with Restaurant: Reach for Wine & Food Pairing Seminar Pinots? Capitalize on the Top $49 Quality 10:00 -11:30 am 10:00 -11:30 am VCEC 10:00 -11:30 am VCEC Wine & Food The Wine Seminar Cape Coastal A Culinary Tango Dine Italia Pairing Seminar Vancouver 11:30 am -2:00 pm 11:30 am -2:30 pm 12:00 -2:30 pm (Trade) (Trade) Club $40 Hart House Cobre La Terrazza $40 Wine Seminar Page 15 Restaurant Restaurant Sit-down Lunch (Trade) Page 15 Sit-down Lunch $99 Sit-down Lunch $40 $79 $79 Page 15

Vintners Brunch 11:30 am -2:00 pm VCEC Brunch

Perfect Pairings Licensed – New Zealand to Thrill – Wines, Germany’s 007 Wine List Awards, Sommelier of the Year, Spirited BC Cuisine Vintage Industry Professional Award, Fetzer Great Beginnings, Quady Dessert Competition 12:00 -2:30 pm 12:00 -2:30 pm Watermark Chambar Belgian 11:45 am -1:15 pm Restaurant Sit-down Lunch VCEC Sit-down Lunch $79 Lunch (Trade) / $65 / Page 15 $79 6th Annual Awards Lunch: Celebrating Excellence

20 Things to Know for 2010 1:30 - 3:00 pm VCEC

Trade Tasting with Buyers Hour 1:30 - 5:00pm VCEC

Wine Seminar/ (Trade)

Wine Tasting (Trade)

$39 includes Trade Tasting Page 15

$39 Page 10

Trade Tasting 2:30 - 5:00pm VCEC Wine Tasting (Trade)

$29 Page 10

Art de Vivre 12:00 -2:00 pm Vancouver Rowing Club

$129 $1290 table of 10

Grazing Lunch

Flavours of the Festival 12:00 -2:30 pm The Fairmont Waterfront



$99 $900 table of 10

Grazing Lunch

Salud Chile! 12:00 -2:00 pm O’Doul’s Restaurant & Bar


Grazing Lunch

Spain: Vinos & Tapas 12:30 -2:30 pm Senova Restaurant


Grazing Lunch

Aussie Barbie 12:00 -2:00 pm Dockside

$65 Our Land, Our Best 12:00 -2:30 pm Pan Pacific Vancouver

Bin and Now: Bourgogne: Icewine, Well New and Old Tour de Terroir Thawed Out Australian 5:00 - 6:45pm 5:00 -6:45 pm Wines VCEC VCEC Wine Seminar Wine Seminar 5:00 -6:45 pm $60 $60 VCEC Wine Seminar


Blind-Blind 3:00 - 4:45 pm VCEC

Gaga for Gewürz! 3:00 - 4:45 pm Miele Showroom

Grazing Lunch

Wine Mingler

Great Estates of the Okanagan, the Ultimate Wine Dinner 6:30 -10:30 pm Blue Water Café

$89/$80 groups of 8+


Winery Dinner

Wine Seminar



25 Under $25 4:30 - 6:30 pm Chill Winston

The Century Mark 5:00 - 6:45 pm VCEC

Wine Mingler

Wine Seminar



Icons of British Columbia 5:00 - 6:45 pm VCEC Wine Seminar


The Nota Bene Vertical Tasting 5:15-6:45 pm Pan Pacific Hotel Boardroom Tasting


Gold Pass Tasting Lounge 5:30 - 9:00 pm VCEC

International Festival Tasting 7:00 -10:00 pm VCEC

Wine & Food Grazing

Wine Tasting

$150 includes Friday IFT

$89/ $80 groups of 8+

Gold Pass Tasting Lounge 5:30 - 9:00 pm VCEC Wine & Food Grazing

$150 includes Saturday IFT

International Festival Tasting 7:00-10:00 pm VCEC

Blasted Church Midnight Service 10:00 pm-12:45 am Christ Church Cathedral

Wine Tasting

Wine + BBQ + Concert

$89/ $80 groups of 8+

$89/$169 with Saturday IFT

Bridges Showcases the Pacific Northwest 6:30 -10:00 pm Bridges Winery Dinner

$100 Tour de France 6:30 -10:00 pm Bistro Pastis Winery Dinner

$150 Ancient Culture, Local Ingredients 6:00 - 9:30 pm Wild Rice Winery Dinner



Trade Days Events Wednesday, March 25 Eco-friendly Wine: Over-hyped, Over-priced? A Symposium on Green Wine Marketing Asia Pacific Hall Morris J. Wosk Centre for Dialogue Simon Fraser University at Harbour Centre 580 West Hastings Street 1:30-5:00 pm (Reception from 4:00-5:00 pm) $40

Reducing carbon footprints, being eco-friendly, having organic certification and the marketing of these ideas in the wine industry… how important are they and do consumers really care? How do wineries verify their claims of being biodynamic, organic and good for the planet? What is involved in the certification process of an organic winery and are the regulations consistent throughout all agricultural areas of the globe? How aware are consumers and how easy is it to identify and find environmentally friendly wines? For answers join Moderator Anthony Gismondi and Facilitator Glenn Sigurdson as they probe industry leaders, researchers and pundits in the search for truth in green wine marketing. Sponsored by the Import Spirits and Vintners Association, Tetra Pak, ContainerWorld and Wine Access

Thursday, March 28 The Wines of British Columbia: Our Land, Revealed Opening Plenary VCEC, Meeting Room 11 9:30-11:15 am $40

Many factors combine to make British Columbia a very special grapegrowing environment. But what does “BC” taste like? And why exactly do BC wines taste the way they do? What is possible in the future? Anthony Gismondi will moderate a lively discussion (and tasting!) featuring BC “Terroiriste” David Scholefield, a panel of BC’s top winemakers, and the visionary proprietors who forged the path for the BC wine industry. Introduced by Scott Fraser, Chair of the British Columbia Wine Institute. Sponsored by the Wines of British Columbia and Wine Access

Trade Days Lunch VCEC Parkview Terrace 999 Canada Place 11:30 am-1:15 pm $65

This is the wine industry power lunch of the year. Two of British Columbia’s legendary producers have stepped up to stock the Trade Days Lunch with a sparkling reception featuring Sumac Ridge Steller’s Jay Brut and a sumptuous liquid dessert with Mission Hill Family Estate Reserve Riesling Icewine. Each table includes two or more of the 183 international winery personalities at the festival; representatives will present their best wines at their respective tables. Rub elbows with the media, wine personalities and festival speakers and take advantage of this rare opportunity to share a meal with the who’s who of the wine world while enjoying the some of the most exceptional wines from Festival. Once again Richard Carras, a dean of Vancouver wine agents, will be the master of ceremonies, presiding over a meal created by VCEC executive chef Blair Rasmussen. Sponsored by JF Hillebrand, Acqua Panna and San Pellegrino


Trade Days Events Friday, March 27 The whole world is desperately leaping onto the “cool climate” bandwagon. The awards continue to roll in. Perhaps it’s time for us to recognize that we might just be onto something with our “fresh like the New World, structured like the Old World” red wines. Join Anthony Gismondi and a stellar panel of BC’s top winemakers to assess the state of the BC red wine art. This is an unprecedented tasting of BC’s most sought-after red wines, for savvy retailers and restaurateurs to savour.

BC Reds Reach for the Top VCEC, Meeting Room 8 999 Canada Place 10:00-11:30 am $40

Sponsored by the Wines of British Columbia

Traditionally, Pinot Noir has been regarded as the most food-friendly varietal. An experienced panel of sommeliers and chefs will put this assumption to the test, pairing a variety of dishes with a selection of Pinots from around the world. Festivities kick off with Sumac Ridge Sparkling Pinnacle then will flow seamlessly into an exploration of dishes paired to Ca’ del Bosco Pinero Rosso del Sebino IGT 2003, Dobbes Family Estate Griffin’s Cuvee Pinot Noir 2004, Mirassou Santa Lucia Highlands Pinot Noir and Jean Charles Boisset Evocelles. The all-star team of chefs behind the dishes will be Philadelphia’s Tony Lawrence (A Chef For You), Blair Rasmussen (VCEC), Julian Bond (PICA), and Dino Renaerts (Diva at the Met).

What’s Behind Pairing With Pinots? VCEC, Meeting Room 11 999 Canada Place 10:00-11:30 am $40

Sponsored by EAT Magazine

Georg Riedel, the 10th generation patriarch of glassware royalty, is coming to Vancouver to introduce his new Flow series to Vancouver’s hospitality industry. With over 300 years in the glassware business, the Riedel family are the pre-eminent producers of varietal specific wine glasses in the world. The Flow series glass is an unpretentious take on Reidel’s classic designs, offering beautiful balance and increased durability in a lightweight package. An equally impressive line-up of wines from Nautilus Estate, Byron, Blue Mountain Vineyard and Cellars, and Long Shadows has been chosen to express the quality of the glassware. Participants will take home their own set of Flow series glassware, retail value $60.

Riedel in the Restaurant: Capitalize on Quality The Vancouver Club The Grand Ballroom 915 West Hastings Street 10:00 – 11:30 am $40 (Dress code in effect)

Sponsored by Puddifoot and BC Restaurant News

Celebrate excellence with your peers at the 6th Annual Awards Lunch. This trade luncheon buffet features the wines of British Columbia paired with the exquisite cuisine of VCEC executive chef Blair Rasmussen. The combination of local produce and wines on offer will have everyone celebrating alongside the winners of the 2008 Trade Competitions. The awards will be presented by CBC broadcasters Rick Cluff and Margaret Gallagher.

6th Annual Awards Lunch: Celebrating Excellence VCEC, Parkview Terrace 999 Canada Place 11:45 am-1:15 pm $65

Sponsored by the Wines of British Columbia, Vancouver Magazine and ContainerWorld

As 2010 approaches, BC food and wine is becoming a very hot topic. For frontline retail and restaurant staff, the equation is simple: the more you know, the more you will sell. This session is a who/what/ where/how crash course on how to talk the talk and walk the walk. Learn the inside scoop from BC wine guy David Scholefield in an informal session of tasting and talking terroir. Participants will leave with the presentation on a flash drive. Includes a ticket for the Trade Tasting in the International Festival Tasting Room. Sponsored by the Wines of British Columbia

20 Things to Know for 2010 VCEC, Meeting Room 8 999 Canada Place 1:30-3:00 pm $39


Trade Competitions

2009 Celebrating Excellence Program

Six coveted industry awards will be presented at the 6th Annual Awards Lunch. • Sommelier of the Year • Spirited Industry Professional Award • The Vancouver Playhouse International Wine Festival Annual Wine List Awards • Fetzer presents Great Beginnings Wine and Appetizer Challenge – Best New Flavours of the City • 21st Annual Quady Dessert Competition Come and celebrate with Vancouver’s best! For more information and a full list of past winners of these awards, visit

Sommelier of the Year Award

The search committee has already begun the arduous task of finding the province’s finest sommelier. Nominees are vetted by a large group of their peers and will be asked to outline their wine philosophy, their wine program and their wine list. As Sommelier of the Year, the winner joins a group of the most elite sommeliers in the business and receives a Trade Super Pass to attend the 2010 Playhouse Wine Festival. Past winners include: • • • • • • • • •

Neil Ingram (Boneta – 2008) Chris Van Nus (Blue Water Café – 2007) Sebastien LeGoff (CinCin Restaurant – 2006) Tom Doughty (C Restaurant – 2005) Mark Taylor (CRU Restaurant – 2004) Barb Philip MW (Fish House and Cannery Restaurants – 2003) Peter Bodnar Rod (C Restaurant – 2002) Mark Davidson (The Beach House – 2001) Brent Hayman (Raincity Grill – 2000)

Sponsored by the International Sommelier Guild of Canada

Spirited Industry Professional Award

The annual Spirited Industry Professional Award is presented to an individual who has made a significant contribution to the sales, service or promotion of wine in British Columbia. The Festival solicits nominations from across the province to recognize Spirited Industry Professionals who have made a significant and indisputable impact upon British Columbian wine culture. Past Winners: • Christine Coletta (2008) • David Scholefield (2007) • Darryl Weinbren (2006)

21st Annual Quady Dessert Competition

Pastry chefs and cooks are invited to enter the Quady Dessert Competition, which brings a delicious touch to the Annual Awards Luncheon. This year entrants will be judged on how well their original creation pairs with Quady Essensia – an orange muscat dessert wine, as well as presentation, technique and practicality. The winner receives a trip for two to the high Sierra Mountains in California, and results are widely publicized. Sponsored by Quady Winery and


Trade Competitions

Come see what defines Vancouver as Canada’s trend-setting culinary arts province. Chefs, from the hippest establishments, square off in a competition for Gold. They have chosen the ingredients and decided the best wine to go with their dish. Now you taste, compare and vote on who you think is the most innovative food & wine pairing restaurant. This event is a great way to get a snap shot of the culinary scene’s “who’s who” in Vancouver – a way to test out exciting, new local food & wine wonders. Perfect for after work.

Fetzer presents Great Beginnings – Best New Flavours of the City

Sponsored by Fetzer Vineyards

The Vancouver Playhouse International Wine Festival Wine List Awards recognize restaurateurs who have created an original and creative wine program. Restaurants are invited to submit their wine lists to a panel of wellrespected wine critics and experts for judging. Applications for the 2010 competition will open online December 1, 2009 and close January 15, 2010 at

Wine List Awards Competition

The entry fee covers the cost of one ticket to the 6th Annual Awards Lunch (Friday, March 27, 11:45 – 1:15), one ticket to the Trade Tasting with Buyers Hour (Friday, March 27, 1:30 – 5:00 pm). Restaurants are evaluated on the philosophy behind their wine program and how successfully their wine and food pairing goals have attained that philosophy. Restaurants with lists featuring as few as 10 bottles, as well as those with as many as 2000, may be presented with a Platinum, Gold, Silver or Bronze award. To be considered, a restaurateur / sommelier must submit: • Online Application Form • Current wine list • Current dinner menu • Non-refundable entry fee payable by January 15 For more information, and to enter online, go to The Wine List Awards are endorsed by Vancouver Magazine, the International Sommelier Guild and the Import Vintners and Spirits Association of British Columbia.


Featured Speakers and Chefs Speaker/Chef



José Asensio export manager, Familia Zuccardi

Eco-friendly Wine: Over-hyped, Over-priced?

Jean-Charles Boisset president, Boisset Family Estates

Eco-friendly Wine: Over-hyped, Over-priced?

Julian Bond Pacific Institute of Culinary Arts

What’s Behind Pairing with Pinots?

Owsley Brown III president, Mendocino Farms

Eco-friendly Wine: Over-hyped, Over-priced?

Richard Carras proprietor, Authentic Wine and Spirits Merchants

Trade Days Lunch

Rick Cluff CBC broadcaster

6th Annual Awards Lunch

Margaret Gallagher CBC broadcaster

6th Annual Awards Lunch

Anthony Gismondi executive editor, Wine Access wine columnist, The Vancouver Sun co-host “Tony and Kasey’s Buzz on Food and Wine,” Talk 1410AM,

Eco-friendly Wine: Over-hyped, Over-priced? Wines of BC: Our Land, Revealed BC Reds Reach for the Top

Tilman Hainle winemaker, Working Horse Winery

Eco-friendly Wine: Over-hyped, Over-priced?

Anthony Hudry Paul Mas

Eco-friendly Wine: Over-hyped, Over-priced?

DJ Kearney wine educator

What’s Behind Pairing with Pinots?

Tony Lawrence A Chef for You

What’s Behind Pairing with Pinots?

Josh Metz Mendocino Farms

Eco-friendly Wine: Over-hyped, Over-priced?

Anthony Nicalo owner, Farmstead Wines

Eco-friendly Wine: Over-hyped, Over-priced?

Barbara Philip Master of Wine

Eco-friendly Wine: Over-hyped, Over-priced?

Mischa Popoff organic inspector

Eco-friendly Wine: Over-hyped, Over-priced?

Blair Rasmussen executive chef, Vancouver Convention and Exhibition Centre

What’s Behind Pairing with Pinots?

Dino Renaerts chef and sommelier, Diva at the Met

What’s Behind Pairing with Pinots?

Georg Riedel 10th generation master glassmaker

Riedel in the Restaurant: Capitalize on Quality

Jim Robertson Pernod Ricard

Eco-friendly Wine: Over-hyped, Over-priced?

David Scholefield wine personality

Pinot-Rama! Icons of British Columbia 20 Things to Know for 2010 Wines of BC: Our Land, Revealed

Glenn Sigurdson principal, The CSE Group

Eco-friendly Wine: Over-hyped, Over-priced?

Bill Tieleman political pundit/wine aficionado

Eco-friendly Wine: Over-hyped, Over-priced?





Blue Water Café + Raw Bar West

Araxi Restaurant & Bar Rimrock Café



[C] Restaurant Chambar Belgian Restaurant CinCin Ristorante Cioppino’s Mediterranean Grill CRU The Fish House in Stanley Park Fuel Restaurant La Terrazza Pearl on the Rock (White Rock) Salt Tasting Room Vij’s

Fifty Two 80 Bistro



Brix Restaurant & Wine Bar Caffé dé Medici Goldfish Pacific Kitchen Joe Fortes Seafood & Chop House Le Gavroche The Observatory on Grouse Mountain Provence Marinaside The William Tell Restaurant

Il Terrazzo

Bronze The Beach House Bistrot Bistro Bravo Restaurant and Lounge (Chilliwack) Gastropod Gramercy Grill Hart House Restaurant Haus Uropa Restaurant (Gibsons) Italian Kitchen Nu Restaurant + Lounge Restaurant 62 (Abbotsford) Salmon House on the Hill Seymour Golf & Country Club Tomato Fresh Food Café Zest

Honourable Mention The Cannery Seafood House Hamilton Street Grill Pair Bistro The Ocean Club Rare Restaurant Relish

Honorable Mention The Mountain Club

Best First Time Entry Tapastree Restaurant, Vancouver

Sommelier Of The Year Neil Ingram, Boneta Restaurant Sponsored by the BC Restaurant and Foodservices Association and the International Sommelier Guild of Canada

Spirited Industry Professional Christine Coletta

Quady Dessert Competition

VANCOUVER ISLAND Platinum Sooke Harbour House

Silver The Aerie Resort & Spa Nautical Nellies Steak & Seafood House

Bronze Atrevida Restaurant (Galiano Island) CANOE Brewpub Hastings House (Salt Spring Island) Hotel Grand Pacific

Honorable Mention Moxie’s on Yates Shelter Restaurant (Tofino) Spinnakers Gastro Brewpub

1st Place: Steve Hodge, Thomas Haas Fine Chocolates & Patisserie 2nd Place: Sam Shem, Four Seasons Hotel 3rd Place: Tomiko Mayede, Deuce Restaurant Sponsored by Quady Winery and

Fetzer Great Beginnings – Best New Flavours of the City Judges’ Choice: Ryan Mah, Wild Rice People’s Choice: Rick Davidson, Tigh-Na-Mara Seaside Spa Resort Sponsored by Fetzer Vineyards

Vintners Brunch Wine & Food Pairing Tim Muehlbauer Northwest Culinary Academy of Vancouver Mission Hill Family Estate Reserve Riesling Icewine Sponsored by EAT Magazine


The Puddifoot Award – Sommelier Challenge


Chris Giroux Bacchus Restaurant, Wedgewood Hotel

Toasted Oak Wine Bar & Grill (Oliver)

Bronze Sal’s Prime Steak House (Kelowna)

ALBERTA Gold Catch Restaurant (Calgary) Divino Wine and Cheese Bistro (Calgary)

Honorable Mention Sponsored by

Hardware Grill (Edmonton) La Ronde (Edmonton)


Participating Wineries

British Columbia 8th Generation Vineyard / Deep Creek Wine Estate & Hainle Vineyards Estate Winery Averill Creek Vineyard / Salt Spring Winery Arrowleaf Cellars Artisan SakeMaker at Granville Island Black Hills Estate Winery Blasted Church Blue Mountain Vineyard and Cellars Burrowing Owl Estate Winery CedarCreek Estate Winery Cherry Point Vineyards Church & State Wines Desert Hills Estate Winery / Dunham & Froese Estate Winery Domaine de Chaberton Estate Winery Elephant Island Orchard Winery Fairview Cellars / Garry Oaks Forbidden Fruit Winery Ganton & Larsen Prospect Winery Gehringer Brothers Estate Winery Gray Monk Estate Winery Herder Winery & Vineyards Hester Creek Estate Winery Hillside Estate Winery Howling Bluff Estate Winery / Thornhaven Estates Winery


Inniskillin Okanagan Vineyards Jackson-Triggs Okanagan Estate Winery JoieFarm Kettle Valley Winery La Frenz Winery Lake Breeze Vineyards Laughing Stock Vineyards Mission Hill Family Estate Mt. Boucherie Estate Winery Nk’Mip Cellars Noble Ridge Vineyard & Winery Osoyoos Larose Peller Estates Pentâge Winery Poplar Grove Winery Quails’ Gate Red Rooster Winery Road 13 Vineyards Sandhill See Ya Later Ranch St Hubertus & Oak Bay Estate Winery Stoneboat Vineyards Sumac Ridge Estate Winery Summerhill Pyramid Winery Tantalus Vineyards Therapy Vineyards Tinhorn Creek Vineyards Township 7 Vineyards and Winery Twisted Tree Vineyards & Winery Wild Goose Vineyards & Winery



Casa de Campo Catena Finca Flichman Humberto Canale Trivento Bodegas y Viñedos Xumek Familia Zuccardi

Ontario Château des Charmes Wines Peninsula Ridge Estates Winery Pillitteri Estates Winery

Australia Bleasdale d’Arenberg De Bortoli Wines Evans & Tate Galvanized Wine Group Grant Burge Hill-Smith Estates Inland Trading Co. Jacob’s Creek Majella Wines Mount Langi Ghiran Vineyards Peter Lehmann Wines Pikes Premium Winemakers & Vignerons St Hallett Thompson Estate Two Hands Tyrrell’s Yabby Lake Vineyard Yalumba Yering Station

Chile Hacienda Araucano Viña Bisquertt Viña Carmen Viña Cono Sur Viña Errazuriz Viña Santa Rita Viña Casa Tamaya M. Torres Undurraga

China Great Wall

Participating Wineries




Maison Albert Bichot Bouchard Aîné & Fils Bouchard Père & Fils Boutinot M. Chapoutier Domaine Christian Moreau Père et Fils Champagne Deutz / Delas Frères Georges Duboeuf Henri Bourgeois / Clos Henri Maison Jean Claude Boisset Olivier Leflaive Wines Paul Mas Perrin Pierre André – Château de Corton André Pierre Sparr Piper Heidsieck Domaines Piron Schroder & Schyler Champagne de Venoge Domaine de la Vougeraie

Galil Mountain / Yarden

Broadbent Quinta do Crasto Quinta do Vale Dona Maria Saven Vinho Verde Commission

Italy Estates of Antinori Bolla Cantina Breganze Collalbrigio / Tenuta Oliveto Farnese Vini Castello di Gabbiano Masi Mionetto Villa Rinaldi Tenuta Sant’Antonio Santa Margherita S.p.A. / Ca’ del Bosco S.p.A. Cantine Talamonti Villa de Varda Castello di Volpaia

Japan Germany

Toshimori & Masukagami Sake Companies Yoshi No Gawa Sake Co.

Bürgerspital Estate German Estate Wines Schloss Reinhartshausen St. Urbans-Hof

New Zealand Allan Scott Wines & Estates Babich Wines Montana Wines Nautilus Estate Villa Maria Estate

South Africa KWV Leopard Frog Vineyards Nederburg Spier Wines

Spain Bodegas Castaño Espelt Grupo Faustino Lustau Miguel Torres Bodegas Muga Bodegas Viña Mayor / Bodegas Palacio

United States of America California Arrowood Beringer Byron Caymus Vineyards Fess Parker Fetzer Gloria Ferrer Caves & Vineyards Ironstone Vineyards Kenwood Magnanimus Wine Group Mirassou Winery Murphy-Goode Pedroncelli Winery Quady Ravenswood Robert Mondavi Winery Rodney Strong Vineyards Saintsbury Seghesio Family Vineyards Signorello Vineyards & Edge Wines Whitehall Lane Winery & Fuse Winery Oregon Dobbes Family Estate Erath SakeOne Corp Sokol Blosser Winery Washington Long Shadows Ste. Michelle Wine Estates


The Wine Festival is Graciously Supported by:

Consulate General of Argentina Australian Consulate Consulate General of Chile Consulate General of France Consulate General of the Federal Republic of Germany Consulate General of Israel Consulate General of Italy

Consulate General of Japan New Zealand Consulate General Consulate General of Portugal South African High Commission Consulate General of Spain Consulate General of the United States of America

Participating Agents

Andrew Peller Authentic Wine & Spirits Merchants Bacchus Group Blue Note Wine & Spirits Calibrium International Catalano Estate Wines Charton-Hobbs Christopher Stewart Wine & Spirits CMC Sake + Wine Merchants Corby Distilleries Crush Imports David Herman & Son Diamond Estates Wines & Spirits E & J Gallo Winery Canada Foremost Wine Domaines Foster’s Wine Estates Canada Free House Wine + Spirits Grady Wine Marketing Hi-bridge Consulting International Cellars Keystone Fine Wines Landmark Selections Liberty Merchant Company Marfful Consultants Mark Anthony Wine Merchants Maxxium Canada New World Wines

Next Beverage Nons Drinks To Go Pacific Wine & Spirits Patagonia Imports Peacock & Martin Philippe Dandurand Wines PMA Canada Quaff Wines & Spirits Red Dog Sales & Marketing Renaissance Wine Merchants RES Marketing Services Saverio Schiralli Agencies / Vanrick Corporation Seacove Group (The) Select Wine Merchants Stile Wines Summit Fine Wines Vincor International Vino Allegro Wine Imports Vinterra Wine Merchants Whitefish Beverage Agency Whitehall Agencies Wine Rhapsody Winspeer International Zamperini Trade

Special Thanks To:

Import Vintners & Spirits Association of BC: The Import Vintners & Spirits Association of British Columbia is a non-profit association formed in 1975 by a small group of liquor agents who felt a united voice should be heard when communicating with the B.C. Liquor Distribution Branch. The agent members account for approximately 85% of all imported beverage alcohol in British Columbia.

Industry Partners

Puddifoot Riedel The Wine Glass Company British Columbia Liquor Distribution Branch ContainerWorld JF Hillebrand Vancouver Convention and Exhibition Centre Pedersen’s Rentals – Exclusive Rentals Sponsor Acqua Panna and San Pellegrino – Exclusive Water Sponsor


Design: Hyphen Communications Inc.


Vancouver Playhouse International Wine Festival 127 East 2nd Avenue Vancouver, BC V5T 1B4 Canada FOR TICKETS CALL PLAYHOUSE BOX OFFICE 604.873.3311

2009 Vancouver Playhouse International Wine Festival Trade Brochure