Page 1

Press Recap January 2017

AD VALUE: $11,031,109.71 Total Media Impressions: 148,390,101


Long Island Bride and Groom 2017 Digital Edition

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1/25/17, 9:28 PM

Page 1 of 1


Long Island Bride and Groom 2017 Digital Edition

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1/25/17, 9:26 PM

Page 1 of 2


Long Island Bride and Groom 2017 Digital Edition

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1/25/17, 9:25 PM

Page 1 of 2


4D LIFE

USA TODAY WEDNESDAY, JANUARY 4, 2017

MOVIES

A shout-out to diversity — and Debbie As awards season kicks off, stars stroke others’ work at the Palm Springs Film Festival

Bruce Fessier and Xochitl Pena

The (Palm Springs, Calif.) Desert Sun PALM SPRINGS , CALIF.

The 28th annual Palm Springs International Film Festival’s Awards Gala brought the city to life with A-list actors decked out for the kickoff event Monday night. On the red carpet, La La Land director Damien Chazelle said he was inspired to create a musical to provide viewers with a comprehensive experience. “I just felt there was something in the older musicals that we just don’t see anymore — that pure unbridled emotion especially told through music,” he said. Emma Stone, who is widely expected to receive an Oscar nomination for her La La Land performance, has strep throat and didn’t attend. But co-star Ryan Gosling echoed Chazelle. “It’s wildly different. But as fun as it looks,” he said. “We all knew we were having an opportunity that we were very lucky to have. Our job was just to come through for him. To help him pull it over the finish line.” Later, as Gosling received the Vanguard Award, he cited Debbie Reynolds, who died Dec. 28. “We watched Singin’ in the Rain (starring Reynolds) every day for inspiration,” he said. Natalie Portman, who played the namesake first lady in critically acclaimed Jackie, spoke of the difficulties of embodying American icon Jackie Kennedy. “It is added pressure because you need to be first and foremost believable to an audience,” she said. Singer Janelle Monáe described Moonlight star Mahershala Ali as “my brother” while presenting him with the Breakthrough Performance Award. Monáe, honored later with the cast of Hidden Figures, suggested that film “serves as a reminder of what we can do when we get rid of ‘isms.’ ... I hope it serves as a reminder that we can achieve the extraordinary.” Andrew Garfield accepted the

CHRIS PIZZELLO, INVISION, VIA AP

Octavia Spencer speaks for the cast of Hidden Figures, beside Janelle Monáe, who said the film “serves as a reminder of what we can do when we get rid of ‘isms.’ ”

Spotlight Award for his performance as a pacifist Seventh-day Adventist who becomes a World War II hero. He offered a New Year’s wish for unity framed as a remembrance of his Hacksaw Ridge character, Desmond Doss. “He had a knowing inside of himself that we are all brothers and sisters, and that if I injure you, then I’m actually injuring myself,” said Garfield. “He was a personification of love. ... In this often troubling world, he is a terrific reminder of what’s possible: to live a humble life devoted to loving and serving our fellow man. ... We need more Desmond Dosses in this world.” Garfield added that Tom Hanks, who received the Icon Award for his performance in Sully, inspired him to go into acting, especially his work in Big and Joe Versus the Volcano. Hanks presented Portman with the Desert Palm Achievement Award, de-

Dev Patel and Nicole Kidman, who plays adoptive mother to Patel’s lost boy in Lion, reunite on the red carpet at the Palm Springs Film Festival. EMMA MCINTYRE, GETTY IMAGES

scribing her as a “mystery we should know much more about.” Portman called Hanks “an inspiration to us all.” When Hanks accepted his own award, he joked that he was thrilled that the festival “had finally given some love to Joe Versus the Volcano.” Amy Adams, who accepted the Chairman’s Award from Garfield for her performance as a linguist

in Arrival, said her New Year’s resolution was to practice gratitude, adding that the film celebrates hope and love. “That’s why I am grateful,” she said. “For the love I got from my family and I got from this community.” Contributing: Corinne Kennedy, Anna Rumer and Sarah Day Owen

FASHION

Resolve to raise your skin care game

ESTÉE LAUDER ADVANCED NIGHT REPAIR CONCENTRATED RECOVERY POWERFOIL MASK AND NIGHTWEAR PLUS 3-MINUTE DETOX $22 per mask

Looking for a way to bring your skin back from a parched holiday party hangover? This foil-backed sheet mask, packed with hyaluronic acid, has a space age-y feel. It warms skin slightly after applied, but the moisturizing results aren’t a work of science fiction. Lauder’s three-minute detox ($46 for a 2.5-oz. tube) is another good option for a fast cleanse.

Start the new year with cleansing facial masks Cara Kelly and Andrea Mandell

FARMACY HONEY POTION $56

Sometimes adding a little heat helps. This mask goes on looking like yellow honey but turns white when massaged into skin, and has a warming, tingling sensation. The honey is made by bees on Farmacy’s farm in upstate New York, which pollinate their patent-protected variety of echinacea, called GreenEnvy.

USA TODAY

Facial masks have gone from luxury, Korean skin care import to full-blown craze over the past two years, as anyone who has recently been in Sephora or on a Target beauty aisle can attest. The sheer variety can be overwhelming. Dee Anna Glaser, interim chairman of the Department of Dermatology at Saint Louis University, says there are nominal benefits to most masks, like improved hydration for dry skin and cleansing for acne-prone complexions. But the most important part is the experience, so look for varieties that have appealing aromas, easy application and give you the feeling of a mini-spa trip at home. We’ve rounded up a few of our personal favorites for a freshfaced start to the new year. TRUE BOTANICALS RESURFACING MOISTURE MASK $90 for 1.7 fl. oz. jar

This overnight delivers seriously softer skin. With natural ingredients including avocado and mango butter, it’s an ideal antidote to the effects of another Polar Vortex.

LANCÔME GÉNIFIQUE YOUTH ACTIVATING SECOND SKIN $105 for 6

If you’re a devotee to Lancôme, these sheet masks should already be on your list. Made with “bio cellulose” technology, the masks feel thicker and more substantial than many other sheet masks. And with a half-bottle of Génifique in each, they’re a little dose of luxury.

ORIGINS DRINK UP-INTENSIVE AND CLEAR IMPROVEMENTS $26 each for 3.4 oz. tube

FRESH BLACK TEA FIRMING OVERNIGHT MASK $92 for 3.3 fl. oz.

Skip the sheet mask version and go straight for the bottle of Drink Up for sad winter skin. For those with combination, not dry, skin, don’t be turned off by the name — it leaves skin refreshed and supple, not greasy. But if clogged pores are your problem after heavy holiday meals and a lot of travel, go for the Clear Improvements mask. The charcoal is thick but doesn’t smell, and leaves a drying sensation.

The smell leaves a little to be desired, but the texture makes up for the weak spot. It’s thick without being goopy, and a little goes a long way. Plus it can be used nightly, perfect for those resolving to moisturize more in 2017.

SK-II FACIAL TREATMENT MASK $17

If you’re looking for last-minute tightening and brightening, try this luxury mask, which is packed with vitamins, amino acids, minerals and organic acids. Makeup goes on skin smoother afterward, so it’s great for pre-party use.

THE BODY SHOP TEA TREE SKIN CLEARING CLAY MASK $17 for 3.85 oz.

Looking for something more invigorating? The tea tree oil in this mask is like a good mouthwash for your skin. The 3-in-1 Wash.Scrub.Mask ($22 for 4.2 oz.) is also a refreshing way to clear up blemishes from too many Christmas cookies.


Print Take a look inside the January 2017 issue of Gardens Illustrated

http://www.gardensillustrated.com/print?id=22904

1/5/17, 6:59 AM

Page 2 of 9


Dig in What’s happening, where to go, what’s in flower and what to buy this month NEWS COMPILED BY ALYS HURN

RHS EXHIBITION

New Year blooms RHS LINDLEY LIBRARY

Discover the work of the 19th-century watercolourist Caroline Maria Applebee (c1799-1854) in a new exhibition at the RHS Lindley Library. Pigments and Petals features a selection of some of the 300 paintings, of both native and exotic flowers, produced by this prolific amateur artist over the course of 40 years, among them this grouping of Dianthus caryophyllus. The free exhibition runs from 11 January – 10 March. rhs.org.uk

11


dig in news

READER OFFER

Festival friend

NATURAL BEAUTY PRODUCTS

Green light

To get the new year off to a great gardening

Skincare company Farmacy uses a green-

start, we are offering readers an exclusive

flowering form of Echinacea purpurea,

deal on tickets to the Gardens Illustrated

called ‘Green Envy’, as an ingredient

Festival, 25-26 March. This January, if you

in its line of natural cosmetics. Grown

book a full-price ticket for one of the talks,

organically on a farm in New York, the plant

you can get a 20 per cent discount on a

contains high levels of the phytochemical

second ticket for the same event (use code

cichoric acid, which is a potent anti-oxidant

MD20), meaning you can take a friend or

and anti-inflammatory. Combined with

partner with you – or as it’s Mother’s Day

other restorative botanicals that naturally

that weekend, why not treat your mother?

support the skin, Farmacy products

Find out more about the Festival, our

offer soothing protection from harsh

speakers and how to buy tickets on page 8.

winter weather. farmacybeauty.com

Garden shows and festivals 2017 FESTIVAL IMAGE/ JASON INGRAM; CELEBRATION OF SNOWDROPS/ MARCUS HARPUR; DIXTER PLANT FAIR/EMLI BENDIXEN

SNOWDROP SENSATIONS Galanthophiles can admire rare snowdrop species and cultivars from renowned collections and leading snowdrop growers at Harvey’s Garden Plants on 21 January. Visitors can also enjoy 20 per cent off selected plants. 10am-2pm. £2.50. harveysgardenplants.co.uk

France’s premier event in its third year at Chantilly. domaine-de-courson.fr 23-27 RHS Chelsea Flower Show, UK.

MARCH

The UK’s leading garden show. rhs.org.uk

25-26 Gardens Illustrated Festival, UK.

JUNE

See page 8. gardensfestival.com

1-5 Bloom, Ireland. The largest garden

APRIL

festival in Ireland. bloominthepark.com

1-2 Great Dixter Spring Plant Fair, UK.

2-4 Gardening Scotland, UK. Garden

International specialist nurseries.

inspiration. gardeningscotland.com

greatdixter.co.uk

7-11 RHS Chatsworth Flower Show, UK.

20-23 Harrogate Spring Flower Show,

New flower show from the RHS. rhs.org.uk

UK. Celebrating spring planting.

16-18 Bingerden International

flowershow.org.uk

Specialist Nursery Days, the

21-23 Les Fêtes des Plantes de

Netherlands. International nurseries.

Printemps, Château de Saint-Jean de

bingerden.com

29 September – 1 October Orticolario

Beauregard, France. Europe’s finest

JULY

Italy. Garden festival on the shores of

nurseries. domsaintjeanbeauregard.com

4-9 RHS Hampton Court Flower Show,

Lake Como. orticolario.it

28-29 Powderham Castle Garden

UK. Show gardens and plants. rhs.org.uk

OCTOBER

Festival, UK. Plant fair and talks.

19-23 RHS Tatton Park Flower Show,

7-8 Great Dixter Autumn Plant Fair, UK.

tobygardenfest.co.uk

UK. Show gardens and plants. rhs.org.uk

International nurseries and seasonal

MAY

SEPTEMBER

plants. greatdixter.co.uk

11-14 RHS Malvern Spring Festival, UK.

5-10 RHS Wisley, UK. Nurseries. rhs.org.uk

Show gardens and plants. rhs.org.uk

23-24 Malvern Autumn Show, UK.

• This is just a selection of events for 2017.

12-14 Beervelde Garden Days, Belgium.

Autumn planting. rhs.org.uk

See local press for other regional events

Plants and artisans. parkvanbeervelde.be

7-24 Bergamo, Italy. A debate on the

and go to rhs.org.uk for a full list of all RHS

19-21 Les Journées des Plantes, France.

future of landscape design. arketipos.org

shows. Check all details before travelling.

Great Dixter Autumn Plant Fair.

13


G U I D E

BEAUT Y O U R

N E E D - T O - K N O W

C O U N T E R C U L T U R E

JASON WU TEXT, KATHERINE FLEMMING; PHOTOGRAPHY, GEOFFREY ROSS (PRODUCTS) & IMAXTREE (MODEL)

Guerlain Gommage de Beauté Skin Resurfacing Peel ($73); Burt’s Bees Flavour Crystals Lip Balm in Ripe Raspberry ($4.89); Farmacy Honey Potion Renewing Antioxidant Hydration Mask ($75); Essence Rock n Doll Crazy XXXL Volume Mascara ($5). For details, see Shopping Guide.

E A S Y R I D E R Shelve the bold colours and highintensity hair. This month is all about cosseting your skin in comfort before we break for spring. And lashes—always lashes.


RESORT

WEAR ISSUE

RESORT 2017

Online at NICHE.style


NICHE magazine

8

new things you CAN’T LIVE WITHOUT

As each new year is ushered in, so are new products that make life easier and are just amazing to have around. NICHE reviewed hundreds of new fashion, beauty and lifestyle products and these are our editor’s picks - products that you need in your life in 2017.

SUNBEAM

W IN T E R LUX E DU A L HE AT E D BL A N K E T Heated blankets used to be so unattractive. But the lure of a warm bed kept me searching for a stylish solution. This new quilted blanket gently wraps you in warmth and is fashionable all day long. Dual controllers feature 20 heat settings and 10 hour auto-off functionality sunbeam.com

LA PRAIRIE

A M / PM L I N E I N TERC E P T I O N C R E A M POWER DUO This is your year to age gracefully! In just 14 days and 14 nights, this amazing duo fights all types of wrinkles and is a real, effective alternative to professional procedures. laprairie.com 34 . RESORT 2017

NICHE Editor’s Picks

MAYBELLINE

B R OW P R E C IS E ® FIB E R V OL U M IZ E R Brow mascaras are often disappointing. Not this one! Brow Precise delivers full, colored brows in a few easy strokes. Brows get precisely three-dimensional thanks to a fiberinfused gel formula and a unique tapered spoon brush. maybelline.com

FARMACY M A K E U P M E L TAW AY CLEANSING BALM WITH ECHINACEA GREENENVY A farm-to-face nourishing organic cleansing balm that instantly melts into the skin, dissolves away makeup and pollution residue, and refines the skin for a youthful complexion. farmacybeauty.com


PRESS STATUS – JANUARY 2017 CONFIRMED / PUBLISHED

DATE

Long Island Bride & Groom

influenster.com

"Harry"

gcimagazine.com

refinery29

usatoday.com

USA Today

wwd.com

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

DATE

ARTICLE DESCRIPTION

2017

Skin Dew and Hydrating Coconut Gel Mask featured in the 2017 issue

Week of January 09

Honey Potion featured in "Honey Is the Missing Ingredient in Your Skincare Routine"

1,182,516

January 03

Invincible, Rise 'N Shine and Honey Potion featured in segment with Danny Seo

900,000

RETAILER CREDIT

35,000

January 04

Hydrating Coconut Gel Mask - Soothing mentioned in "A Better You" Honey Potion featured in "8 Warming Beauty Products For When You're Too Cold to Function"

5,655,277

January 04

Honey Potion featured in "12 masks to help you start the new year with a fresh face"

36,682,913

January 04

Honey Potion featured in "Resolve to raise your skin care game"

2,203,610

January 04

Mark Veeder and Farmacy mentioned in "Whoopi Goldberg to Deliver Keynote Address at FGI’s Rising Star Awards"

January 03

AD VALUE (CPM = cost per thousand aka the price of LINK 1,000 advertisement impressions on one webpage)

$4,995

Sephora

https://www.youtube.com/ watch?v=JeTDe111RdI http://www.gcimagazine.co m/marketstrends/segments /natural/A-Better-Youn/a 409560115.html

45,073

1,100,000

https://www.influenster.co m/article/honey-is-themissing-ingredient-in-yourn/a skincare-routine

Sephora

http://www.refinery29.com $84,829.15 (based on /self-heating-beauty$15.00 CPM) products#slide-1 http://www.usatoday.com/ picturegallery/life/entertainthis/2 017/01/04/12-masks-tohelp-you-start-the-new$1,907,511.48 (based on year-with-a-fresh$52.00 CPM) face/96112766/

$996.83 http://wwd.com/fashionnews/fashionscoops/whoopi-goldbergto-deliver-keynote-addressat-fgis-rising-star-awardsn/a 10737579/


PRESS STATUS – JANUARY 2017 CONFIRMED / PUBLISHED

DATE

DATE

POPSUGAR.com

January 06

byrdie.com

January 08

https://www.youtube.com/ watch?v=8zVC55HBLEo January 09 (Canada)

beauty411.net

refinery29

"TODAY"

today.com

refinery29

vogue.com

January 10

January 12

ARTICLE DESCRIPTION

Farmacy and Honey Savior featured in "10 Underrated Beauty Brands You Need to Finally Try in 2017" Skin Savior kit featured in "15 Highly-Effective Skincare Sets That Are Perfect for Lazy Girls" Rise 'N Shine, Honey Potion and Honey Savior featured in Canadian YouTuber Allana Davison's "SKINCARE UPDATE: Starting ACCUTANE + Skincare Products for DRY Skin" video Green Clean included in winter skincare round-up Honey Savior featured in "Emergency Beauty Essentials For Every Lifestyle"

January 12

New Day featured in a segment with Bobbie Thomas New Day and Sleep Tight featured in "The 5 new skin care products you'll want to try in 2017"

January 13

Sweet Lips featured in "This Beauty Set Will Satisfy Your Sweet Tooth — In More Ways Than One"

January 17

Honey Potion included in "The Best Hydrating Face Masks for Dry, Winter Skin"

January 12

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

AD VALUE (CPM = cost per thousand aka the price of LINK 1,000 advertisement impressions on one webpage)

RETAILER CREDIT

19,196,291

Sephora

http://www.popsugar.com/ beauty/Underrated-BeautyBrands-Try-2017$25,000.00 42935645/

1,205,956

Sephora

http://www.byrdie.com/bes n/a t-skincare-set/slide8

n/a

40,000

5,655,277

n/a http://beauty411.net/2017/ 01/winter-skin-care-musthaves.html

Sephora

http://www.refinery29.com $84,829.15 (based on $15.00 /womens-purses-bySephora CPM) personality-type#slide-3

6,495,933 23,921,860

$211,117.82

Farmacybeauty.com

http://www.today.com/styl e/unicorn-essence-moon$8,372,651.10 (based on fruit-new-skin-care$35.00 CPM) products-2017-t106952

5,655,277

http://www.refinery29.com /2017/01/136116/farmacy$84,829.15 (based on $15.00 beauty-sweet-lips-balmFarmacybeauty.com CPM) chocolate-gift

6,599,016

http://www.vogue.com/135 22915/best-moisturizingn/a face-masks-dry-skin-winter/

Sephora


PRESS STATUS – JANUARY 2017 CONFIRMED / PUBLISHED

DATE

DATE

beautypluscontent.com

January 18

instyle.com

January 18

yahoo.com/style

January 19

intothegloss.com

January 20

mindbodygreen.com

stylecaster.com

helloglow.co

January 20

January 22

January 24

ARTICLE DESCRIPTION

Honey Potion reviewed in "SOME LIKE IT HOT" Sweet Lips featured in "Galentine's Day Beauty Gifts That Would Make Leslie Knope Proud"

Pick-up of instyle.com piece with Sweet Lips Hydrating Coconut Gel Mask - Soothing featured in "Jane Larkworthy's Winter Skincare Diary" Sweet Lips featured in "7 Products Our Beauty Editor Is Obsessing Over This Month" Skin Savior Kit mentioned in "7 Common American Beauty Ingredients That Are Banned in Other Countries" Sleep Tight included in "OVERNIGHT BEAUTY REPAIR FOR EVERY BUDGET + EVERY SKIN TYPE"

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

AD VALUE (CPM = cost per thousand aka the price of LINK 1,000 advertisement impressions on one webpage)

RETAILER CREDIT

7,000

Farmacybeauty.com

4,759,473

Farmacybeauty.com

50,325

Farmacybeauty.com

1,231,441

Sephora

8,794,097

Farmacybeauty.com

3,806,697

777,000

http://www.beautyplusc ontent.com/blog/2017/1 n/a /18/some-like-it-hot http://www.instyle.com/ beauty/valentines-day$237,973.65 (based on beauty-gifts-for$50.00 CPM) friends#1654778 https://www.yahoo.com/ style/galentines-daybeauty-gifts-leslie000000264/photo-p-lipproducts-chocolateconsidered-photon/a 052608639.html https://intothegloss.com /2017/01/janelarkworthy-beautyn/a routine-tips/ http://www.mindbodygr een.com/0-28254/7products-our-beautyeditor-is-obsessing-overn/a this-month.html

Sephora

http://stylecaster.com/b eauty/beautyn/a ingredients-to-avoid/

Sephora

http://helloglow.co/over night-beautyn/a repair/slide/1


PRESS STATUS – JANUARY 2017 CONFIRMED / PUBLISHED

DATE

DATE

ABC Washington DC / WJLA January 25 - "Let's Talk Live"

ARTICLE DESCRIPTION

Honey Potion and Honey Savior included in "New Year, More Beautiful You" segment with Grace Gold

fatherly.com

January 27

Honey Potion included in "BEAUTY AND THE BEES" Hydrating Coconut Gel Mask featured in "7 Skin-Soothing Formulas to Get You Through the Rest of Winter" Sweet Lips featured in "The Best Chocolate Valentine’s Day Gifts For Your Sweeter Half"

thehappysloths.com (Canada)

January 29

Honey Potion reviewed

Gardens Illustrated (UK)

January

Farmacy mentioned in "Dig In"

Yoga Journal

ELLE Canada

furthermore.equinox.com

brit.co

NICHE (Canada) TOTAL - CONFIRMED PLACEMENTS

January 26

January 26

CIRCULATION (print); UNIQUE VISITORS / MONTH (digital)

50,000

6,705,417

RETAILER CREDIT

Farmacybeauty.com

https://www.youtube.com/ watch?v=P9DDlHTRKr8&fea ture=youtu.be

Farmacybeauty.com

http://furthermore.equinox. com/articles/2017/01/hone y

Farmacybeauty.com

https://www.brit.co/winter -beauty-products-sensitiven/a skin/

611,053

Farmacybeauty.com

37,482

Sephora, Farmacybeauty.com

February

Hydrating Coconut Gel Mask - New Dawn Medley featured in "Mask appeal"

381,369

Farmacybeauty.com

February

Honey Potion featured in beauty opener

104,748

Resort 2017

Green Clean included as one of the “8 new things you can’t live without”

4,500,000

148,390,101

AD VALUE (CPM = cost per thousand aka the price of LINK 1,000 advertisement impressions on one webpage)

https://www.fatherly.com/ gift-ideas/valentines-daychocolate-gift-guide/ http://www.thehappysloths .com/2017/01/farmacyhoney-potion-maskreview.html

$16,376.38

Farmacybeauty.com

http://magazine.niche.style n/a /

$11,031,109.71


FARMACY DIGITAL MARKETING REPORT January 2017


Traffic Report 28,162

18,085 16,036 12,880 9,916

8,453 6,388

6,237

9,134

13,480 11,472

11,601

13,373


Product Sales Report The year began with sales through Farmacybeauty.com reaching an all time high. $47,920 $40,324 $36,629

$20,868 $14,452

$3,874

$4,073

$4,004

$3,016

$5,369

$12,465

$15,176

$17,175


Traffic Summary FarmacyBeauty.com welcomed just under 20,000 new visitors in January and the Sweet Lips Gift Set was one of the top five landing pages for visitors.

Traffic: 28,162 Visits: 70.94% New Visitors: Returning Visitors: 29.1% 96,763 Page Views: 3.44 Pages/Session: 2:45 Avg. Duration: 47.95% Bounce Rate:

Top 5 Pages: Home Page Skincare Sleep Tight Cart Honey Potion

Top 5 Landing Pages: Home Page Honey Potion Sweet Lips Sleep Tight Honey Savior


FarmacyBeauty.com Traffic Organic search and email continued as the primary drivers of sales on Farmacybeauty.com for the month of January. New users arriving via organic search surpassed 6,000, showing the impact of SEO. Conversation rates continue to increase across all channels.

Sessions

% New Sessions

New Users

Bounce Rate

Pages / Session

Avg. Session Duration

Ecommerce Conversion Rate

Transactions

Revenue

15,678

71.61%

11,227

44.29%

3.61

2:59

2.63%

413

$24,482.85

Direct

5,118

71.34%

3,651

50.47%

3.22

2:48

3.73%

191

$10,172.21

Referral

3,678

82.82%

3,046

62.13%

2.48

1:41

1.58%

58

$3,262.40

Social

1,607

83.63%

1,344

46.86%

3.08

1:43

1.43%

23

$761.55

Email

1,477

24.24%

358

35.27%

5.72

4:30

14.35%

212

$8,345.71

Display

582

56.87%

331

71.48%

1.86

1:01

0.69%

4

$261.60

(Other)

22

95.45%

21

13.64%

1.77

0:42

59.09%

13

$633.78

28,162

70.94%

19,978

47.95%

3.44

2:45

3.25%

914

$47,920.10

Channel Grouping Organic Search

Total


Traffic Conversion and Revenue by Device Channel Grouping

Mobile (Including Tablet)

Revenue

Sessions

Bounce Rate

Pages / Session

Avg. Session Duration

Ecommerce Conversion Rate

Transactions

Organic Search

Desktop

$14,648.71

6,213

34.19%

4.40

3:31

4.04%

251

Organic Search

Mobile

$9,834.14

9,465

50.92%

3.09

2:39

1.71%

162

Direct

Desktop

$5,205.76

1,611

44.38%

3.82

3:38

5.96%

96

Direct

Mobile

$4,966.45

3,507

53.26%

2.94

2:25

2.71%

95

Email

Mobile

$4,574.79

1,007

41.91%

5.06

3:50

11.32%

114

Email

Desktop

$3,770.92

470

21.06%

7.15

5:56

20.85%

98

Referral

Desktop

$2,176.00

2,205

57.28%

2.66

1:44

1.68%

37

Referral

Mobile

$1,086.40

1,473

69.38%

2.21

1:35

1.43%

21

(Other)

Desktop

$633.78

13

0.00%

0.00

0:00

100%

13

Social

Mobile

$468.05

1,314

43.91%

3.10

1:37

1.22%

16

Social

Desktop

$293.50

293

60.07%

3.02

2:08

2.39%

7

Display

Desktop

$148.00

351

68.38%

2.02

1:08

0.57%

2

Display

Mobile

$113.60

231

76.19%

1.60

0:51

0.87%

2

(Other)

Mobile

$0.00

9

33.33%

4.33

1:43

0.00%

0

$47,920.10

28,162

47.95%

3.44

2:45

3.25%

914

TOTAL

Mobile conversion rates are substantially below desktop conversion rates as Mobile is typically used for info gathering, rather than purchase.


Individual Page Traffic Page

Pageviews

Bounce Rate

17,615

29.18%

Skincare

7,567

54.83%

Sleep Tight

5,403

68.62%

Cart

5,237

63.13%

Honey Potion

4,543

75.70%

Face Masks

3,317

72.92%

Honey

3,060

59.35%

Gift Sets

3,016

66.67%

Sweet Lips Gift Set

2,896

73.70%

My Shop

2,663

42.46%

About Farmacy

2,592

52.89%

Skin Savior Set

2,443

69.95%

Lip Balms

2,340

65.37%

Perennial Picks

2,047

73.03%

Honey Savior

2,045

74.41%

Checkout

1,975

71.70%

My Account

1,624

19.15%

Green Clean

1,543

80.36%

New Day

1,509

56.45%

Eye Dew

1,402

75.29%

96,763

47.95%

Home

TOTAL

January brought over 96k pageviews across the site.


Sales by Product PRODUCT SLEEP TIGHT CLEAR DAY Coconut Get Mask Medley NEW DAWN Coconut Gel Mask Medley BRIGHTENING Coconut Gel Mask Medley PERENNIAL PICKS NEW DAY DEEP MOISTURE Coconut Gel Mask Medley HONEY POTION GREEN CLEAN SOOTHING Coconut Gel Mask Medley FIRMING Coconut Gel Mask Medley SKIN SAVIOR GIFT SET EYE DEW ANTI-WRINKLE Coconut Gel Mask Medley HONEY SAVIOR RISE ‘N SHINE RENEWING ANTI-AGING KIT INVINCIBLE SWEET LIPS GIFT SET SKIN DEW TOTAL

SOLD 222 150 138 109 95 89 89 86 80 76 65 64 62 60 45 44 38 31 18 13 1,848

Farmacy’s Green Clean came back in stock after having sold out in December. The Sweet Lips Gift Set was backed by a high profile influencer campaign.


Traffic by Device Sessions

Bounce Rate

Pages / Session

Avg. Session Duration

Transactions

Revenue

Ecommerce Conversion Rate

mobile

13,902

68.62%

2.92

2:15

287

$13,354.27

2.06%

desktop

11,156

75.14%

3.97

3:10

504

$26,876.67

4.52%

tablet

3,104

66.20%

3.81

3:28

123

$7,689.16

3.96%

Total

28,162

70.94%

3.44

2:45

914

$47,920.10

3.25%

Device Category

January experienced an increase in traffic across all devices, with desktop continuing to provide the highest number of sales. Mobile devices had the most sessions, resulting in the second highest number of transactions and revenue; however, these devices have a lower conversion rate and session duration.


Demographics Age

Sessions

Bounce Rate

Pages / Session

Avg. Session Duration

Transactions

Revenue

Ecommerce Conversion Rate

25 - 35

6,752

48.83%

3.27

2:34

160

$7,464.43

2.37%

18 - 24

3,670

49.78%

3.13

2:33

75

$3,244.18

2.04%

35 - 44

3,520

49.38%

3.44

2:48

112

$5,500.39

3.18%

45 - 54

2,725

45.21%

3.86

3:10

125

$7,423.79

4.59%

55 - 64

1,956

42.40%

3.87

3:18

104

$6,597.46

5.33%

923

39.87%

3.83

3:16

54

$3,418.65

5.85%

19,543

47.54%

3.44

2:48

630

$33,648.90

3.22%

65+ Total

Contribution to Total Transactions

Age

25 - 35 18 - 24 35 - 44 45 - 54 55 - 64 65+

Color


Coupons and Promotions Coupon Usage

Transactions

Sales Value

Email Sign Up 15% off

370

$21,857.78

Farmacy’s mailing list gained 1,253 new subscribers over the month of January 2017.

Campaign Green Clean in Stock to Waitlist Buy One Mask, Get One Free Green Clean Plus Buy One Mask, Get One Free

Subscribers

Opens

Clicks

Sessions

Transactions

Revenue

Ecommerce Conversion Rate

193

133

76

77

25

$1,141.20

32.47%

5,906

1,801

273

220

36

$867.70

16.36%

6,919

1,984

241

233

20

$700.20

8.58%


Coupons and Promotions


Farmacy Top Blog Posts Total Views: 198 / Average Time on Page: 3 minutes 21 seconds Farmacy Five: Ruth Kallens, Van Court 102 Page Views 4:11 Time on Page

The Top Ten Uses for Honey Savior 60 Page Views 3:05 Time on Page

The Farmers Meet Farmacy Beauty 36 Page Views 1:11 Time on Page


Influencer Naomi Davis of Love Taza for Farmacy Sweet Lips Gift Set Naomi has over 1M Followers across Facebook, Instagram, Twitter and her personal blog. Her posts featuring Farmacy’s Sweet Lips Gift Set garnered: • • • • Platform

3,756 Likes 44,309 Views 71 Comments 1 Share Date

Likes

Views

Facebook

1/26/17

18

Twitter

1/26/17

5

Instagram

1/26/17

3,650

Blog

1/26/17

83

Total

3,756

Comments

Shares

Followers/UVPM 2690 1

44,309

44,309

33,600

25

405,000

46

592,274

71

1

1,033,564


FACEBOOK, TWITTER & INSTAGRAM


Website Top 5 Video Views


Website Top Video Views Name

Plays

Finishes

Average % Watched

Website Page

Unique Pageviews

Sleep Tight Video

436

199

86 Sleep Tight

4,058

Farmacy Brand Video

354

165

81 Hydrating Coconut Gel Masks

3,842

Demo: Sleep Tight

341

106

77 Honey Potion

3,708

Sleep Tight Testimonial Jasmine Rossol

335

242

95 Honey Potion

3,708

Sleep Tight Testimonial by Kaily

282

198

98 About Farmacy

2,234

Demo: Honey Potion

264

91

83 Skin Savior Gift Set

1,891

Sleep Tight Testimonial by Melissa

229

145

96 Honey Savior

1,707

Hydrating Coconut Gel Masks Video

222

84

83 New Day

1,118

Invincible Serum Video

194

95

85 Eye Dew

1,107

Farmacy Echinacea GreenEnvy Honey

186

40

Farmacy Skin Savior Gift Set

179

57

76 Invincible 77 Rise N’ Shine

Honey Potion Testimonial by Amanda

153

94

97

Demo: Honey Savior

152

40

79

Hydrating Coconut Gel Mask Testimonial by Kaily

134

48

76

New Day

133

34

79

Honey Potion Testimonial by Njeri Harris

133

89

92

Demo: Eye Dew

119

33

83

Rise ‘N Shine Testimonial by Jess

115

98

89

New Day Testimonial by Kaily

113

73

97

Eye Dew Testimonial by - Aly

112

74

96

942 913


YouTube Channel


Brand Testimonials


Facebook Page Reach Overall Page Reach From January 2016 - January 2017

Month

Organic Reach

Paid Reach

Total Reach

Total Reactions, Comments & Shares

New Likes

# of Posts

January

1,176

77,269

88,445

186

2,168

16

February

7,924

22,031

29,955

109

932

24

March

9,976

53,912

63,888

151

1,847

17

April

7,388

107,871

115,259

172

660

10

May

16,346

98,511

114,857

306

1,935

18

June

7,441

196,575

204,016

434

1,569

16

165,168

135,982

301,150

1,265

3,934

17

August

57,234

409,139

466,373

1,855

14,108

37

September

29,423

112,102

141,525

241

1,535

31

October

14,555

75,645

90.200

249

1,353

31

November

23,238

152,295

175,533

320

2,497

32

December

29,890

154,737

184,627

486

3,096

40

January

46,324

204,739

251,063

466

2,169

64

July


JANUARY FACEBOOK POSTS • •

64 Facebook Posts 4,508 Engaged Users

67,899 Organic Reach 79,651 Paid Reach 147,550 Total Reach

105,546 Organic Impressions 98,709 Paid Impressions 204,255 Total Impressions

Social Traffic Conversions: 370 Session 282 New Users 3.24% Ecommerce Conversion Rate 12 Transactions $342.70 Revenue


Facebook Posts Mask Madness Promo • 32,225 Reach • 4,754 Views • 75 Engagements • 110 Post Clicks

New Year Cleanse • 15,507 Reach • 132 Engagements • 90 Post Clicks

Sweet Lips Valentines • 14,390 Reach • 69 Engagements • 67 Post Clicks

Mask Promo • 11,787 Reach • 383 Engagements • 291 Post Clicks

Snow Day • 10,577 Reach • 2,796 Views • 105 Engagements • 161 Post Clicks

Mask FAQ • 3,259 Reach • 90 Engagements • 46 Post Clicks


JANUARY INSTAGRAM POSTS • • • • • • •

13.3K Followers 54 Instagram Posts 14,294 Engagement 13,784 Likes 201,939 Impressions 165,267 Reach 5,673 Views

Social Traffic Conversions: 1,047 Sessions 908 New Users 1.05% Ecommerce Conversion Rate 11 Transactions $418.85 Revenue


Instagram Posts @beauty_unplugged regram • 498 Likes • 5,824 Impressions • 4,744 Reach • 518 Engagement

Green Clean and matcha tiramisu • 366 Likes • 5,318 Impressions • 4,150 Reach • 375 Engagement

Sleep Tight Snowed In • 1,419 Views • 349Likes • 5,066 Impressions • 4,188 Reach • 366 Engagement

Lazy Sunday Trio • 457 Likes • 5,040 Impressions • 4,150 Reach • 466 Engagement

Mask Promo • 385 Likes • 5,029 Impressions • 4,135 Reach • 408 Engagement

@emilysteaparty mask regram • 287 Likes • 5,028 Impressions • 4,112 Reach • 298 Engagement


Display Advertising Campaign Month Impressions Clicks Landing Page Visits Conversions Revenue Average Order

Total 372,860 11,904 8,640 196 $9,189.42 $46.88

Farmacy Press and Marketing Report, January 2017  
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