COMO’S BEST WINGS P. 44
BEE IN THE KNOW P. 45
Baking after bedtime How one stay-at-home mom became a cookie maven. BY MARGARET DONOHUE
At her kitchen table and surrounded by owl-shaped cookies, Kaitlyn Clark wears a shirt with the words, “The ABCs of Motherhood: Always Be Caffeinated.” The mother of two children, 9 months old and 3 years, discovered an opportunity last August after her friends gushed over her second-ever decorated batch of cookies. She thought baking could be profitable and help combat the isolation of being a stay-athome mom, so she started selling custom creations out of her home. Clark makes everything from scratch, decorates her cookies with free-handed icing designs and promotes them on Instagram — all at night. She bakes after her children go to bed, hence her brand: Bedtime Bakery.“I’ll just keep doing this and selling them from home as long as people like them,” she says. “And if they don’t, I’ll just eat them on my own.”
ON THE ‘GRAM @bedtimebakery Cookie decorating came naturally to Clark. “I just really like being creative,” she says. “I’ve always liked to draw, or craft, or paint.”
Photography by Ethan Weston
VOX MAGAZINE • APRIL 2019
43