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Sun Jewish Commun ity C of the y e l ent al V e er Th

ture, Comedy l u C & Cuisine

Jewish Book & Cultural Arts Fair

November 3 - 14, 2010 Guest Authors, Stimulating Lectures, Book Signings, Jewish Artists Expo, Martinis & Chocolate, Culture, Comedy, Cuisine & More

Valley of the Sun JCC

Book Fair Event PreWednesday, October 13 | 7 pm Dina Roth Port Previvors: Facing the Breast Cancer Gene and Making Life-Changing Decisions Advances in genetic testing and risk assessment have changed the face of medicine, but with them has come a Pandora’s box of dilemmas. Imagine discovering you had a significant risk of developing breast cancer. What would you do? Through the incredible stories of five young friends, as well as interviews with more than seventy breast cancer experts, writer Dina Roth Port addresses the universal questions of women everywhere who have watched family members suffer from the disease and wondered, “Am I next?” Previvors is billed as the first guide to all surgical and nonsurgical options for women with a high risk for breast cancer. From navigating health insurance coverage to finding the right medical team, Previvors is an invaluable resource for women facing decisions about their risk and future health. Dina Roth Port is a former editor at Glamour and Parenting magazines whose work has appeared in many national publications including Self, Fitness and Cosmopolitan. She lives in Florida with her husband and two children. Also speaking: Katherine Hunt, Certified Genetic Counselor from Mayo Clinic. Co-sponsored by the Jewish Genetic Diseases Center of Greater Phoenix

Opening Night Deli Dinner Delight! | Wednesday, November 3 Dinner 6 pm | Lecture at 7 pm David Sax Save the Deli: In Search of Perfect Pastrami, Crusty Rye and the Heart of Jewish Delicatessen As a journalist and life-long, deli-obsessed connoisseur, David Sax was understandably alarmed by the state of the Jewish delicatessen—a cuisine that was once at the center of Jewish life had become endangered by assimilation, homogenization and health food trends. He watched one beloved deli after another shut down, one institution after another shuttered only to be reopened as a bland chain-restaurant laying claim to the very culture it just paved over. David set out on a journey across the U.S. and around the world in search of the authentic delicatessen. Was it still possible to Save the Deli? Join us for a delicious authentic deli dinner and hear David speak about his deli world travels—the food, how it is made, its history and diaspora, and, most importantly, its next generation! David Sax’s work has appeared in New York Magazine, Vanity Fair and on National Public Radio. Save the Deli is a Los Angeles Times Bestseller, winner of the 2010 Canadian Jewish Book Award for memoir, and nominated for a 2010 James Beard Award. Recently married, he is from Toronto, Ontario, Canada. Dinner reservations required by October 25th.


dy Night at the J Come Thursday, November 4 | 7 pm Sam Hoffman and Eric Spiegelman Old Jews Telling Jokes: 5000 Years of Funny Bits and Not-So-Kosher Laughs Get ready to enjoy an intelligent yet hysterically funny celebration of Jewish language and culture based on the very popular (more than 6 million hits!) website Old Jews Telling Jokes! This book features hilarious, irreverent and sometimes bawdy jokes told by “old Jews,” both men and women, all over sixty, including Ed Koch, Daniel Okrent and Harry Macklowe, and fascinating stories behind both the jokes and the tellers. Sam’s talk is sure to evoke plenty of laughs, so come to the Book Fair and enjoy! Sam Hoffman has produced, directed, and assistant-directed such movies as The Royal Tanenbaums, School of Rock, Dead Man Walking and Groundhog Day. He lives in New York with his wife and son. Eric Spiegelman is the founder of Jetpack Media, which produces original content for the Internet. He lives in Los Angeles.

al Day of Jewish Learning Glob

Sunday, November 7 On November 7, 2010, communities from around the world will share a day of Jewish dialogue and exploration, joining together in celebration of all that unites us. The conversation that has spanned millennia will resonate at once in community centers, classrooms, and synagogues across the globe. The Global Day of Jewish Learning celebrates the culmination of Rabbi Adin Steinsaltz’s daring 45-year quest to translate the Talmud and unlock its wisdom for modern Jews. The November 7th date was selected to coincide with Rabbi Steinsaltz’s completion of the 45th and final volume of his translation and commentary on the Talmud, a monumental task he began in 1965, at age 27. Community Learning: East Valley Site Schedule of Events Barness Family JCC | 908 N. Alma School Ina Levine Jewish Community Campus Story Time with PJ Library for Families | 10 am Road, Chandler, AZ | 1 - 3 pm Join Rabbis and educators from the East PJ Library of Greater Phoenix invites families from Valley for a day of learning. Presentation by across the Valley to join in a fun and interactive morning program during the Global Day of Jewish PJ Library. $5/person Includes refreshments. Dietary laws observed. Learning. Special guest and distinguished Cantor, Sharona Feller, brings to life PJ Library stories, Jewish Contact the Barness Family JCC for reservations 480.897.0588. The Global Day of Jewish Learning is co-sponsored by: values through music, movement, and art. Barness Family JCC, Bureau of Jewish Education, Jewish $7/family Cookies and milk will be served. Dietary laws Federation of Greater Phoenix, PJ Library, The Board of will be observed. For information or to register, contact Elaine Hirsch or Tamar Feinson at the Bureau of Jewish Education of Greater Phoenix 480.634.8050 or Sign up for PJ Library of Greater Phoenix at

Community Learning | 1 - 3:30 pm Learn with Rabbis from across the community, from every denomination. Topics include: miracles, the environment, love, prayer and leadership. $10/person Includes refreshments. Dietary laws observed.

Rabbis of Greater Phoenix, Valley of the Sun Jewish Community Center

Supporting organizations: ASU Jewish Studies • Chabad of the East Valley • Congregation Beth Israel • Congregation Beth Tefillah • Congregation Or Chadash • Jewish Women’s Learning Center • Kehillah of Arizona • KiDMa • Temple Beth Sholom of Chandler • The New Shul • Ruach Hamidbar - Spirit of the Desert • Sun Lakes Jewish Congregation • Temple Chai • Temple Emanuel of Tempe • Temple Kol Ami • Temple Solel


unity One Rea d Comm Tuesday, November 9 | 10:30 am Pam Jenoff Almost Home Read this hard-to-put-down book and then join the author for a lively discussion about the novel, its meanings and its origins in the author’s mind. Ten years ago, U.S. State Department intelligence officer Jordan Weiss’ idyllic experience as a graduate student at Cambridge was shattered when her boyfriend Jared drowned in the River Cam. She swore she’d never go back—until a terminally ill friend asks her to return. Jordan attempts to settle into her new life, taking on an urgent mission beside rakish agent Sebastian Hodges. Just when she thinks there’s hope for a fresh start, a former college classmate tells her that Jared’s death was not an accident—he was murdered. Pam Jenoff attended George Washington University, Cambridge University in the U.K., where she received a Masters in History, and the University of Pennsylvania Law School. A former Special Assistant to the Secretary of the Army and a State Department officer, she lives in Philadelphia, where she works as an attorney. Her newest novel is A Hidden Affair. Co-sponsored by The Bureau of Jewish Education of Greater Phoenix

Mindful Matters Wednesday, November 10 | 7 pm Dr. Erica Brown Confronting Scandal: How Jews Can Respond When Jews Do Bad Things Madoff. Spitzer. Abramoff. This is the first time in Jewish history that a former prime minister and a president of Israel have been convicted of crime. Why are so many high-profile Jews in the media for all the wrong reasons? Why do we feel so uncomfortable about wrongdoings we never committed? Confronting Scandal looks back in Jewish history and forward in time to think about how we manage shame by association, how we air dirty laundry and how we return to a higher purpose using Jewish texts, contemporary psychology and philosophy and old-fashioned common sense. Dr. Erica Brown is a Jewish educator and writer, winner of the Avi Chai Award and the 2009 Covenant Award for her innovative work in Jewish education. She was a Jerusalem Fellow, is a faculty member of the Wexner Foundation, is the author of Inspired Jewish Leadership and works extensively with Jewish Federations and Jewish institutions across the country producing leadership and value workshops. This event is sponsored by the Ted Barkin Family Endowment Fund of the Jewish Community Foundation.

Music & Mingle at the MIM Musical Instrument Museum Thursday Evening, November 18 | 6 pm Call the Welcome Desk for details.


Join us for an evening of music & mingling.

Girls’ Night Out Martinis & Chocolate Thursday, November 11 | 7 pm Annie Korzen Bargain Junkie: Living the Good Life on the Cheap Forget fashionistas. Meet the bargainista. Annie Korzen is a thrifty woman with expensive tastes. Raised by an immigrant mother who reused tea bags, Annie learned early on how to be an economista. In Bargain Junkie, Annie shares her hilarious tales from the trenches—the garage sales, estate sales, thrift stores, rummage sales and online auctions. Korzen haggles, scrimps, saves and stretches her dollars and her imagination so she can afford to travel, dress well and eat out whenever possible. Whether she’s getting a cardiovascular workout at the store, getting revenge on a yard sale con artist, or eating herself sick at the free green room buffet before appearing on The Oprah Winfrey Show, Annie is the ultimate bargainista. Annie Korzen is a humorist, writer and performer. Her essays have been printed in the New York Times, Los Angeles Times, San Francisco Chronicle and elsewhere. She has delivered commentaries on NPR’s Morning Edition and has appeared on The Oprah Winfrey Show. She was the recurring Doris Klumpus on Seinfield.

*Guess how much! Wear your best bargain item and show it off!

Thursday, November 11 - Sunday, November 14 Visit local Valley Jewish Artists. Opening Night, Thursday, November 11 at 6 pm, before Girl’s Night. Portion of sales will benefit the 2010 JCC Book & Cultural Arts Fair.


Luncheon Event Friday, November 5 | 11:30 am Joan Nathan Quiche, Kugel and Couscous: My Search for Jewish Cooking in France Interviewed by Andy Broder of Andy Food. What is Jewish cooking the French way? In a journey that was a labor of love, Joan Nathan traveled the country to discover the answer and, along the way, unearthed a treasure trove of recipes and the moving stories behind them. Across France, she finds that Jewish cooking is more alive than ever— traditional dishes are honored, yet have acquired a certain French finesse. All that Joan Nathan has tasted and absorbed is here in this extraordinary book, rich in a history that dates back 2,000 years and alive with the personal stories of Jewish people in France today. Joan Nathan is the author of ten cookbooks and a regular contributor to the New York Times. Join us for a delicious lunch using recipes from her book and hear her stories about being the American maven of Jewish cooking! Reservation required by November 1st. No walk-ins allowed. Co-sponsored by Brandeis National Committee:

n’s Symposium Wome Sunday, November 14 | 9:30 am Women’s Symposium: On the Cutting Edge - Today’s Jewish Women Advance Your Mind—Enhance Your Well-Being Rabbi Naomi Levy - Keynote Speaker Hope Will Find You: My Search for the Wisdom to Stop Waiting and Start Living We all ask ourselves the same questions when we are struggling to move forward. As a Rabbi, Naomi Levy frequently offered spiritual guidance to people seeking the answers. But when a doctor told her that her young daughter, Noa, had a fatal degenerative disease, Rabbi Levy’s own insights could not prevent her whole life from unraveling. In Hope Will Find You, Rabbi Levy shares her journey and the wisdom she gained. She describes with humor and honesty how she came through a time of uncertainty and fear and learned how to stop waiting for life to begin. Rabbi Levy has written a book filled with valuable lessons for living in the present and for opening the door to an extraordinary future. Rabbi Naomi Levy, author of the national best sellers To Begin Again and Talking to God, is the founder and leader of NASHUVA, the Jewish spiritual outreach movement. Named one of the 50 top Rabbis in America by Newsweek magazine, she was in the first class of women to enter the Conservative Rabbinical Seminary. Rabbi Levy has appeared on The Oprah Winfrey Show, the Today Show and NPR.


Bookstore Hours Wednesday, November 3.............................................................1 - 9 pm Thursday, November 4................................................................1 - 9 pm Friday, November 5...............................................................9 am - 3 pm Saturday, November 6....................................................................Closed Sunday, November 7.............................................................9 am - 4 pm Monday, November 8..........................................................9 am - 12 pm Tuesday, November 9............................................................9 am - 8 pm Wednesday, November 10...........................................................1 - 9 pm Thursday, November 11........................................................9 am - 9 pm Friday, November 12.............................................................9 am - 3 pm Saturday, November 13..................................................................Closed Sunday, November 14...........................................................9 am - 3 pm

A Big Thank You! Donors & Patrons Publisher

Book & Cultural Arts Committee Scribe

• Dr.  Dan & Miriam Ailloni-Charas • Evelyn & Phil Ettelson • Friedel Family Foundation • Irwin & Shari Kanefsky Scholar • Irene B. Metz • Sandy & Ed Adler • Hope & Craig Sherman • Sergio & Anita Baranovsky • Hope & Eric Slepian  • Judi & Robert Gottschalk • Bob Segelman & Elaine Waxman Novelist • Adrienne Prince Donation • Shelly Reiss • Anne Aberbach • Al & Fran Sachs • Ann Baumrind • Suzanne Swift • Dennis & Joanne Burech • Andi Wolfe • Lawrence & Sheila Groman • Medwise Consulting Partners • Sylvia & Michael Gotlib

Committee Chair: Sandy Adler Committee Members:

Anita Baranovsky Jill Davis Evelyn Ettelson Jan Fineman Judy Friedman Sylvia Gotlib Bonnie Hoffman Jacqueline Jackson Phyllis Kaminsky

Ellen Kirshenbaum Cissie Lilien Blythe Lipman Beverly Morick Adrienne Prince Shelly Reiss Hope Slepian Cathy Tasman Wilma Weiss

JCC Program Director: Suzanne Swift Director of Community Outreach & Adult Services: Debra Kleinberg

As of 9-18-2010

Thank you to our Bookfair Sponsors • Borders Books at Cactus & Tatum • Chaparral Suites • Goodman’s Office Furniture • Jewish Collection • Jewish News of Greater Phoenix


Save the Date Winter Special Event | Monday, February 7, 2011 | 7 pm Kevin Salwen The Power of Half: One Family’s Decision to Stop Taking and Start Giving Back It all started when fourteen-year-old Hannah Salwen had a “eureka” moment. Seeing a homeless man in her neighborhood at the same instant she spotted a man driving a glistening Mercedes, she said, “Dad, if that man had a car less nice, that man there could have a meal.” This book is the story of one family’s life-altering decision and its unexpected results. As a family, they made the extraordinary decision to sell their Atlanta mansion, buy a house half its size and give half of the sale price to a worthy charity. At first it seemed outlandish “What, are we crazy?” Then it became a challenge “We are totally doing this.” As Kevin Salwen says, “No one else is nuts enough to sell their house,” but what his family discovered along the way will inspire countless others, no matter what their means or resources are. Warm, funny, and deeply moving, The Power of Half is the story of how one family grew closer as they discovered that half could be so much more. Sponsored by B’nai Tzedek and B’nai B’rith Youth Organization

Save the Date Brandeis National Committee, Phoenix Chapter’s 21st Book

and Author event and luncheon will take place March 14th at the JW Marriott Desert Ridge. Gerda Klein will be the Honorary Chairman. The new program format will have 5-6 nationally known best selling authors individually speaking and as a panel in a Q & A segment. Doors will open at 9:30 am for boutique shopping and book signings. For information, call or write to: Carol Kern, 480-948-9236 - -or- Sue Karp, 480.451.9511,

Sponsored by Dream Dealers™ & Party Masters Entertainment

Sunday, October 17 | 10 am - 2 pm Hey girls, bring your mothers, daughters, grandmothers, sisters, aunts and friends for a Think Pink Zumbathon & Pinkalicious Nail Polish Party in support of Breast Cancer Awareness Month.

JCC Texas Hold’em Poker Tournament

Sunday, October 17 | 1 pm

Players will be entered in the grand prize raffle and can earn or purchase additional tickets. Final eight players will win more great prizes! Want to learn how to play? One of the Dream Dealers™ will be there to teach you the skills and techniques. Be a table sponsor, invite your friends, donate a prize!

For information on both events, call the Welcome Desk, 480.483.7121 8

Bookmark Contest

Calling All Young Artists Enter Our Bookmark Contest Design a Jewish Bookmark in celebration of Jewish Book Month Use the box on the right or you may reproduce the box separately. Must be no larger than 3” x 9”. Please include your name, age, phone number and school on the bottom of your design. Drop off entry at the JCC Welcome Desk or mail by October 25 to: Valley of the Sun JCC Attn: Suzanne Swift 12701 N. Scottsdale Rd. #203 Scottsdale, AZ 85254 Bookmarks will be judged on originality and creativity. Winners and prizes will be announced and awarded at the opening of the Jewish Book & Cultural Arts Fair on November 3, 2010. For questions, contact Suzanne at 480.483.7121, ext. 1201. Age group categories: 4-7 years; 8-11 years; 12 years & up.

Do a Mitzvah! Give the Magic of Books!

The Greater Phoenix Jewish Coalition for Literacy recruits, trains, places and supports tutors who work with 1st through 3rd grade students in Valley schools. 2 ways you can help • Donate new or gently used children’s books in the Campus drop box • Sign up as a volunteer tutor For information, call 480.634.4900 or visit

Name____________________________________ School___________________________________ Age ___________ Phone_____________________ Email ____________________________________

Registration Form Events take place at the Valley of the Sun Jewish Community Center, unless otherwise noted. Registration is required for all programs including free programs. Add $3 per person at the door based on available space.


Pre-Event | Dina Roth Port Previvors - Oct. 13 Code: AEBF101



Free: x_____=_____

Free: x_____=_____

$22 x_____=_____

$28 x_____=_____

David Sax Save the Deli - Nov. 3 Dinner/lecture:

Code: AEBF102

Lecture only

Code: AEBF102A $8 x_____=_____

$12 x_____=_____

Sam Hoffman Comedy Night - Nov. 4

Code: AEBF103

$8 x_____=_____

$12 x_____=_____

Code: AFBF10G

$10 x_____=_____

$10 x_____=_____

Code: AEBF105

$12 x_____=_____

$18 x_____=_____

Dr. Erica Brown - Confronting Scandal - Nov. 10 Code: AEBF106

$8 x_____=_____

$12 x_____=_____

Annie Korzen - Girl’s Night Out - Nov. 11

Code: AEBF107

$15 x_____=_____

$20 x_____=_____

Joan Nathan - Luncheon - Nov. 5 Brandeis Members (Member Rate)

Code: AEBF104

$25 x_____=_____

$30 x_____=_____

Global Day of Jewish Learning - Nov. 7 Community Learning Afternoon Program PJ Library Program $7 Register through Bureau of Jewish Education, 480.634.8050

Barness Family JCC $5 Register through Barness JCC, 480.897.0588

Pam Jenoff Community Read - Nov. 9

Rabbi Naomi Levy Women’s Symposium - Nov. 14 Register through Bureau of Jewish Education, 480.634.8050

Kevin Salwin The Power of Half - Feb. 7 Students (under 18)

Code: AEBF108S $5 x_____=_____

$5 x_____=_____


Code: AEBF108

$8 x_____=_____

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Order tickets on line at for most events. Return Form to: Valley of the Sun JCC Jewish Book & Cultural Arts Fair 12701 N. Scottsdale Rd, #203 Scottsdale, AZ 85254 By Fax: 480.483.8441 Payment must accompany all requests. Phone reservations are accepted with credit card at 480.483.7121 ext. 1230. Reservations also accepted at the JCC with check or credit card. All reservations are final. No refunds.


Payment Information Check enclosed payable to VOSJCC Please charge my:



American Express

Card #:_________________________________________________ Exp. Date:_______________________________________________ Authorized Signature: ___________________________________ CCV:__________________________________________________ Print Name: ____________________________________________ Street: _______________________________________________ City, State, Zip: _________________________________________ Phone: ________________________________________________ E-Mail: ________________________________________________

Become a Patron



With your $1000 gift you receive: • Two passes to Opening Night with David Sax author of Save the Deli. Evening includes deli dinner and program • Two passes to lunch with Joan Nathan author of Quiche, Kugel and Couscous • Two passes to the Global Day of Learning • Four season passes to Jazz at the J series


With your $500 gift you receive: • Two Patron of the Arts passes to any Book Fair event (excluding Women’s Symposium)

With your $180 gift you receive: • Two season passes to Jazz at the J series


With your $54 gift you receive: • Recognition in Book & Cultural Arts Fair program and author events All donors will be recognized in a special acknowledgement section of the Book & Cultural Arts Fair program guide, JCC Times e-newsletter and the JCC Centerline magazine.

• Two season passes to Jazz at the J series

Thank you to the Valley of the Sun JCC HaBonim Society Members who have shown a visionary level of leadership in their support of the JCC.

Yes, I/We would like to be a Patron of the 2010 Jewish Book & Cultural Arts Fair Publisher: $1,000 $_______ Scholar:

$500 $_______









Name: ___________________________________________________________ Address: _________________________________________________________ City: __________________________________ State: _______ Zip: __________ Phone: _________________________________________________________

Please return form to:

E-mail: __________________________________________________________

JCC Jewish Bookfair Valley of the Sun JCC 12701 N. Scottsdale Rd. #203 Scottsdale, AZ 85254

I/We would like to be listed as follows:

Questions: Call Suzanne Swift 480.483.7121 ext. 1201

________________________________________________________________ Check enclosed, payable to VOSJCC Jewish Book Fair Charge my :



American Express

Card #: __________________________________________________________ Signature: _______________________________________________________ CCV Code: _____________ Expiration Date: ____________________________ Zip Code:_________________________________________________________


12701 N. Scottsdale Rd., Ste. 203 Scottsdale, AZ 85254 480-483-7121


NEW Jazz at the J January 30, 3 - 5 pm | Delphine Cortez/Joel Robin Trio February 27, 3 - 5 pm | Margo Reed and the Armand Boatman Trio March 12, 7 pm | Saturday Performance Mike Vax Quintet Co-sponsored by Jazz in AZ

To purchase tickets or for more information, visit • 480.483.7121

Arizona’s Largest & Finest Judaica Store

Hanukkah Begins December 2 Bring in this ad for 10% off any purchase Excludes food & wine. Expires 11-30-2011 10701 N. Scottsdale Road - In the Safeway Plaza - NE corner of Scottsdale & Shea 480.368.0001 888.368.1138

Sunday, October 24

Check-in at the JCC: 7:30 am Ride starts promptly: 8:30 am, Call the Welcome Desk, 480.483.7121.

2010 Jewish Book & Cultural Arts Fair  

Program and event listings.