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Yuri von Schneider


Product and Brand Development For this project I - Invented a unique and original product - Wrote a rationale for the product - Rendered product views, diagrams and schematics of the product - Created branding and a corporate identity for the product - Created packaging and POP display for the product - Developed a strategy for advertising and marketing for the product - Created a grid and typographic styles for the corporate manual - Designed and executed a product corporate manual

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opposite page:

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01 The TacoManga 02 TacoManga logo 03 TacoManga advertising - Mangalution this page: 04 TacoManga packaging 05 TacoManga Manual spread - merchandise 06 TacoManga Manual spread - directions 07 TacoManga letterhead and business cards 08 TacoManga Manual spread - color chart 09 TacoManga Manual spread - views and diagrams

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Editorial Design Birdbox is a hobbyist publication for bird lovers. It’s comprised of a variety of articles on all kinds of bird related topics from types of birds, feeding methods, regional bird species and most importantly many articles on bird houses and how to build them. 01

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opposite page: 01 Birdbox Logo 02 Birdbox Winter issue cover 03 Editors note and Table of Content pages 04 Birdbox spread this page: Birdbox spreads


Museum Exhibit Advertising Design For this project I designed a variety of materials for the Keith Haring exhibit being held at the Brooklyn Museum in 2012. Using works by Keith Haring I created an exhibit pamphlet with a spray paint can themed container, a series of posters and tote bag.


Mural Design and Execution For this job I worked with the Moving the Lives of Kids Community Mural Project (MLK Mural) in Pittsburgh PA. MLK Mural is a charitable organization, that focuses on the arts, youth development, and education. While working on this mural I mentored a group of 10 young adults between the ages of 14 and 17 that served as my assistant artists. They were taught the basics of Art and Design and also learned the realities and benefits of working in the arts all while contributing to the improvement of their community. The mural that I designed and painted was for the Pennsylvania Macaroni Company, located in the Strip District of Pittsburgh PA.


Typeface Design and Type Specimen Booklet Design Lolita is a script style typeface that is based off of script found in traditional tattooing. When it comes to tattooing and using script in tattoos, generally the style of the script is adjusted to the artist's liking. Also the script can pick up a regional feel to it. In the case of Lolita the script style is based off of a regional style that is most commonly found used in Southern California in the Latin/Mexican American community. Usually this style of script when used in tattoos, records the place that the individual is from or a person’s name, typically it’s their own name or the name of someone that is very important to them. This style can also be associated with street culture, gangs and Latino pride.

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The Lolita typeface comes in two styles Lola and Dirty Lola. Lola is the clean version of this type family and has three different weight variations to it. - Lola regular - Lil-Lola o Lola delgada - Lola Bold o Lola mujerona. Dirty Lola o Lola sucia is the more artistic version of this type family. It is rendered with ink and water color in a loose fashion so that it has a dirty look.

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opposite page: 01 Lolita logo 02 Lolita typeface booklet cover 03 Lolita typeface booklet spread this page: Lolita - Dirty Lola typeface booklet spreads


Nationwide Poster Design Contest for 2013-2014 The National Portfolio Day Association (NPDA) consists of representatives from regionally accredited US colleges and universities that are accredited institutional members of the National Association of Schools of Art and Design (NASAD). NPDA is the only organization of its kind and the membership represent the highest standard of visual arts education available in the U.S.

1st place winner 2013-2014


Type Design Posters For this project I designed a series of posters by combining photographs of some of the most infamous individuals from history and typography comprised of information about those individuals.

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01 Josef Stalin 02 John Dillinger 03 Adolf Hitler 04 Leopold II of Belgium 05 Benito Mussolini

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Poster Design for the Brooklyn Academy of Music (BAM) For this project I designed a series of 5 posters for an event at BAM called “The Lines of Communication�. It was a 5 night lecture series that discussed the historical breakdown of visual communication.


Editorial Design For this project I designed a booklet for the library at the MoMA. The booklet is a visual manual showing the proper procedures of using the MoMA’s Library.


Product and Brand Development Artisan Handcrafted Goods for the Urban Cyclist (The Creation of a Product - Start to Finish)

Artisan handmade goods have become sought after items in the last decade. They have been coveted because of their uniqueness and quality. This Projects main focus was to better understand the entire process of making hand crafted items from concept to final product. Along with physically creating a series products, I used my knowledge of graphic design and created a brand for my product, chose a target group and started the marketing process for the brand.

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Schneider (brand name)

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www.SchneiderBrand.com

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opposite page: 01 Wine Bottle Carrier 02 Picnic Blanket with Leather Carrier 03 iPad Carrier 04 6-Pack Carrier 05 U-lock Holster 06 Key Fold this page: 07 Brand Logos


Yuri von Schneider www.YuriSchneider.com

This portfolio is made up of selected pieces of work that I created during my time at the Fashion Institute of Technology, 2009-2013

Portfolio 2014  

Works from 2010-2013

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