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DESIGN & DIAGRAM

Selected Works by

VONN WEISENBERGER


DESIGN & DIAGRAM

Vonn Weisenberger Š2015, All Rights Reserved


CONTENTS STUDENT UNION

4

POLYCULTURE CAMPUS

12

DRAWER MODULES

22

28

BELLEFONTE LIBRARY

38

46

BLOOMFIELD REC CENTER

50

THE 7TH CHAMBER Targeted video marketing that discovers, engages, and activates audiences for the world’s leading brands.

TRUSTED BY

SERVICES

THE 7TH CHAMBER

CASE STUDIES

ABOUT

CONTACT

Video Seeding and Native Advertising, custom-tailored to your video content and goals

Targeted video marketing that discovers, engages, and activates audiences for the world’s leading brands.

TRUSTED BY AWARENESS Paid and earned media, fitted to your content and goals.

Get more views.

DISCOVERY Native consumption of your content across the social web.

Get social views.

T7C BRANDING

24

NYC LIVE & WORK

Campaigns

New Campaign

Performance

Social Intelligence

Manage

Active Campaigns

Hello, Richard!

Sort by:

Name

The Weather Channel: Hurricane Week Active Campaigns

Active

dates active: 5/23/13 - 06/14/13

Recent Campaigns

KLM: Fly with Us All Campaigns

Pending

dates active: 5/23/13 - 06/14/13

searchSearch for a campaign Campaigns

Equinox Fitness Active

dates active: 5/23/13 - 06/14/13

World Cup 2013 Locked

RECYCLED WALL

42

dates active: 5/23/13 - 06/14/13

INCITE USER INTERFACE


04

STUDENT UNION Philadelphia, PA 12 weeks Foreman Competition Finalist Exhibited at the Penn State Philadelphia Center

BUILDING AS STAGE

Despite being an urban campus, UArts has little public presence. The school also lacks a common space for students of all majors to come together. This building addresses these issues by providing spaces for both students and the public. The primary space of the building is an auditorium with its stage on the street. When unused, this space serves as gathering and exhibition space open to the public. Seats that fold out of the floor transform this space into a formal auditorium. An adaptable facade around the stage allows for this variety of uses. Movable pods allow students to customize the exposure of their environment, from private workspace to visible exhibition space.

STUDENT CORE

Student floors are offset to separate public and private spaces but maintain visibility.

PUBLIC SPACE

A series of stepped ribbons create the auditorium and public space.

MOVABLE PODS

Sliding pods break down the barrier between the private and public sides of the building.


FLEXIBLE AUDITORIUM STAGE, CAFE & EXHIBITION

TYPICAL RIBBON SECTION

CIRCULATION CORES MOVABLE WORKSPACE ‘PODS’

RIBBONS & PODS

The building is divided into two simple parts - student floors with movable pods, and public spaces in ribbon segments.


SITE PLAN

S Junipe r Street

S Watts

Street

South Br oad Stre e

t

Cypress S treet

N

FLOOR PLANS BASEMENT

1

1 2 3 4

3

4

2

Backstage & Storage Flex Book & Convenience Stores Administrative Offices

LOBBY & FLOOR -1 2

1

3

2

1

3 4 5 5

6

Main Lobby Library Reading Lounge Rear Lobby Collaborative Commons

4

UARTS STUDENT UNION


2

LOBBY & FLOOR 1

1

1 2 3 4

3

4

1

Main Lobby Collaborative Pods 1-5 Flex & Auditorium Stage

2

AUDITORIUM & FLOOR 2 1 2 3 4

4

Collaborative Pods 6-10 Copy Center Outdoor Terraces Flex & Auditorium

3

2

CAFÉ & FLOOR 3

1

1 2 3

Café Collaborative Pods 11-15 Flex + Exhibition

3

FACADE CONFIGURATIONS

LOUVERS DOWN

Operable louvers provide a controlled facade that surrounds the stage.

LOUVERS & GLASS UP

The louvers retract so the stage is visible from the street.

Floor Plans & Facade Configurations

GLASS DOWN

The glass wall lowers into the basement, creating an open-air stage.

7


OPERABLE WINDOWS

The cafĂŠ windows can open to create a balcony-like space.

LIGHT WELL

Created when the front ribbon pulls back from the party wall

8

STAGE ON STREET

The stage is fully visible from the street, engaging the neighborhood.

MOVABLE PODS

Sliding workspaces can be pushed out over the public auditorium or pulled in for more privacy.

BACKSTAGE

To keep the stage open, the backstage area is located under the stage.

UARTS STUDENT UNION


OUTDOOR TERRACES

The last four ribbons create outdoor terraces that still have a clear view of the stage.

COLLAB COMMONS

A larger alternative to the pod workspaces.

Sectional Perspective

RETRACTABLE LOUVERS & GLASS

LOUVERED PANELS

Louvered openings on each segment provide the auditorium with controlled lighting.

The louvers around the stage can be fully retracted and the glass wall can be lowered into the floor.

SUNKEN PAVEMENT

The ground along the side of the building is sunken to allow light into the basement.

9


AUDITORIUM CONFIGURATIONS

PUBLIC SPACE

Seats fold flat into the floor, leaving the stepped space open and unprogrammed.

10

HYBRID

Some seats can be folded out, creating smaller social areas within the space.

FORMAL AUDITORIUM

All of the seats are folded out of the floor to create a formal performance space.

UARTS STUDENT UNION


Details & Structure

11


12

POLYCULTURE University Park, PA 12 weeks with Julia Brooks & Andy Nguyen

A SMART, YEAR-ROUND CAMPUS

The Penn State polycultural campus is a hub of agricultural research, education, and outreach. To make the center more active, we added a public farmers' market to the program. The parking lot that supports the market combines parking spaces with parks to better integrate with the site. Because the site is next to the football stadium, the parking lot was also designed to accommodate tailgating. The lot leads down into the central market plaza that serves as the heart of the campus. Three buildings separated by program open up to this center space. A sliding shed between them allows these buildings to expand and contract with the seasons.

BUILDINGS

The program is separated into three main buildings that are strategically placed on the site.

EXTENTIONS

Each building expands out into the surrounding site and a bridge connects them.

SLIDING SHED

A sliding roof structure further expands and unites the buildings.


SHED OVER AUDITORIUM

SHED OVER EXHIBITION STEPS

SHED OVER OUTDOOR CLASSROOMS

SHED CONFIGURATIONS

The sliding shed fits over the auditorium and slides out across the market over to the classrooms.


SLIDING SHED

Perforated metal siding

FACADE

Wooden siding and alternating wood slats

STRUCTURE

Steel beams & trusses

ue

n ve kA

r Pa

Parking, Plazas, and P

BASE

Heavy stone walls

BUILDING LAYERS

The materials and design of the buildings reference the bank barn, which is built into the side of a hill and has a walk-out stone foundation.

14

POLYCULTURE CAMPUS


Field Access Ramp

Auditorium

Footbridge

Outdoor Auditorium, Gallery, and Market

Parks

Agricultural Fields

Market Plaza

Labs Outdoor Classrooms

Classrooms

Extension of Parking for Tailgating

Site Plan

N 15


LEVEL 1 1 2 3 4 2 1

5 6 7 8

3

9

Exhibition, Auditorium, or Market Field Access Ramp Stage Outdoor Exhibition, Auditorium, or Market Footbridge Access Building Market Plaza Outdoor Classrooms Research Laboratories Garage & Storage

4

5

6

8

7 9

16

POLYCULTURE CAMPUS


LEVEL 2

1

1 2 3

2

4 5 6 7

Lobby Exhibition, Auditorium, or Market Stage Footbridge Classroom Administrative Offices Research Library

3

4

6

7

5

5

Floor Plans

17


ELEVATIONS

NORTH

SOUTH

NORTH

SOUTH

WEST

EAST

SITE SECTION 18

POLYCULTURE CAMPUS


Auditorium & Classroom Buildings

19


LAB BUILDING ELEVATIONS

NORTH

WEST

SOUTH

EAST

20

SECTION

POLYCULTURE CAMPUS


CORRUGATED METAL SHED TRUSS

TRACK & SUPPORT TIED INTO BEAM BUILT-UP MEMBRANE RIGID INSULATION METAL DECKING EXTERIOR WOOD SIDING C CHANNEL FRAMING & INSULATION WATERPROOFING MEMBRANE BUILDING TRUSS CORRUGATED METAL INTERIOR SPOTLIGHT INTERIOR WOOD SIDING WOOD SIDING SCREEN DOUBLE-HUNG WINDOW METAL FURRING PERFORATED CORRUGATED METAL

CORRUGATED METAL ALUMINUM WINDOW MULLION C CHANNEL FRAME & INSULATION

CUT STONE RIGID INSULATION & VAPOR BARRIER CUT STONE C CHANNEL FRAME GAP FOR SLIDING SHED

Lab Building & Detailed Wall Section

21


22

DRAWER MODULES State College, PA 2 weeks with Allie Pladson & Andy Nguyen Featured in Stuckeman School Exhibition

A NEW LIFE FOR OLD CABINETS

When salvaging materials from an abandoned house, our team was immediately drawn to the yellow cabinets in the kitchen. Using the two largest drawers as a module, we designed two pieces of stackable furniture. One unit is a side table with drawers, and the other is a bench with storage. The two units interlock together when stacked, creating a single piece of furniture. When separated, doorknobs can be screwed onto the bottom of the unit as feet. All of the materials used in this project were salvaged from the home.

STACKED

When stacked, the two modules create a single storage unit.

SEPARATED

When separated, one unit functions as a bench and the other functions as a side table.


DETACHED

The top unit’s handle makes it easy to lift and separate from the lower unit.

ADD FEET

Doorknob feet can be screwed onto the bottom unit to make it an independent piece.

SEPARATED UNITS

The two units as separate pieces.

23


24

T7C BRANDING New York, NY / The Internet 4 weeks for The 7th Chamber

MERVIN GETS FLATTENED

The 7th Chamber hired me in the middle of a major website redesign. Although an improvement, I felt as though the new website lacked a consistent style. In response, I designed my own website mockups and basic branding. Impressed with my work, the CEO gave me the website project and I started a full T7C rebranding initiative. The new branding does away with the gradients, textures, and shadows of the old branding in favor of clean, flat design. It is fun and colorful without sacrificing clarity.

FLAT MERVIN

Mervin, T7C’s mascot, was redrawn as a simple vector graphic.

HIEARCHY OF ASSETS

The branding covers three categories of assets based on size: icons, illustrated images, and illustrations.


WEBSITE

THE 7TH CHAMBER Targeted video marketing that discovers, engages, and activates audiences for the world’s leading brands.

TRUSTED BY

SERVICES

CASE STUDIES

ABOUT

CONTACT

Video Seeding and Native Advertising, custom-tailored to your video content and goals

THE 7TH CHAMBER Targeted video marketing that discovers, engages, and activates audiences for the world’s leading brands.

TRUSTED BY AWARENESS Paid and earned media, fitted to your content and goals.

Get more views.

DISCOVERY Native consumption of your content across the social web.

THE 7TH CHAMBER

SERVICES

CASE STUDIES

ABOUT

CONTACT

Video Seeding and Native Advertising, custom-tailored to your video content and goals

AWARENESS

DISCOVERY

ACTIVATION

Paid and earned media, fitted to your content and goals.

Native consumption of your content across the social web.

Guaranteed insight, participation, and results.

Get more views.

Get social views.

Get more than just views.

We work with you to stitch together a custom, tactical, results-rich campaign that perfectly fits you. And only you. I AM A BRAND

FOLLOW US

I AM AN AGENCY

SERVICES Agencies Brands

CASE STUDIES

ABOUT

CONTACT

Team Blog Careers

25


THE 7TH CHAMBER

SERVICES

CASE STUDIES

ABOUT

CONTACT

You bring the video. We bring the audience. No off-the-rack campaigns here. We tailor custom solutions around your clients’ content and objectives by weaving together our three services:

AWARENESS Your video is not for everyone. Our job is to find the people you want to target. With testing and optimization we pinpoint exactly where your video fits best and who wants to watch it the most.

Gain traction and build momentum - get your video in front of the people who will most enjoy it.

DISCOVERY Just uploading an awesome video doesn’t mean an instant 1,000,013 views. Our custom technology means we can work out what makes different social groups click ‘Share’. So, when you say #jump, the Internet will ask #howhigh.

Earn even more earned media – get your video discovered in native advertising.

ACTIVATION Not just views, but insight and results. Drive participation and ROI with strategic social activations tailored to your campaign goals. Then easily track your campaign wherever it’s watched, shared and liked. Like?

Validate your strategies with stress-free results – get peace of mind.

Plus, you’ll get the features behind all of our campaigns.

ON

ON

VIDEO STRATEGY

CUSTOM TECH

ALWAYS ON

Everything begins with your content. We develop a precise, on-brand video content marketing strategy that will get you more views. No fixed publisher network means we’re free to use the media landscape, tactics and strategies that make sense for your campaign. Instead of just using unsold inventory. The Internet is a large and varied place, so locking into one particular platform without testing is inefficient and leads to diminished effectiveness. Our strategies will help reduce risk and generate the highest return from your video marketing.

Contact Us We’ll help you find an audience who wants to watch and engage with your videos and provide insight that will change the way you think about social content marketing. Sound good? NAME Full Name

EMAIL Email Address

COMPANY Company Name

HOW CAN WE HELP YOU? Tell us what we can do for you and your company.

GET IN TOUCH

FOLLOW US

SERVICES Agencies Brands

26

CASE STUDIES

ABOUT

CONTACT

Team Blog Careers

T7C BRANDING


BRANDING GUIDE Color Usage

Text The branding of T7C takes advantage of only one font Ubuntu. It has a variety of weights, is available as a free download, and is hosted on Google Fonts.

Main Colors - Blue and Orange

Illustrations, Icons

Orange

Blue

Light Blue

Dark Blue

R255 G150 B30 C0 M50 Y96 K0 #FF961E

R50 G180 B230 C0 M50 Y96 K0 #31B2E6

R110 G180 B200 C55 M14 Y16 K0 #6EB4C8

R0 G100 B170 C93 M62 Y4 K0 #0065AA

Text

Secondary Colors - Light and Dark Blue, Gray

Text, Page Elements

Dark Gray

Gray

Light Gray

Lightest Gray

R55 G55 B55 C70 M62 Y61 K55 #373737

R90 G90 B90 C62 M55 Y54 K28 #5A5A5A

R150 G150 B150 C44 M36 Y36 K1 #969696

R210 G210 B210 C17 M13 Y13 K0 #D2D2D2

R240 G240 B240 C4 M3 Y3 K0 #F0F0F0

MAIN HEADLINES - UBUNTU CONDENSED, ALL CAPS MAIN HEADLINES - UBUNTU CONDENSED, ALL CAPS Secondary Headlines - Ubuntu Regular Secondary Headlines - Ubuntu Regular Body copy - big long paragraphs sized 12px and below - Ubuntu Light

smallest

Headline Text

Body copy - big long paragraphs sized 14px and above - Ubuntu Regular

Specific sizing is up to you, as long as text follows the hierarchy outlined above. For example, If you choose 12px body copy, the secondary headlines and main headlines must be larger than 12px.

Additional Colors - More Grays Darkest Gray

largest

text size

Color Palette Every single piece of T7C content uses the colors below. This includes text, logos, icons, illustrations, and layouts elements.

Text

Illustrations, Text, Page Elements US Branding › Fonts

US Branding › Colors

T7C Brand Guide | June 2013

T7C Brand Guide | June 2013

T7C Brand Guide | June 2013

Logo

Horizontal Logo

Email Signatures

Below are the guidelines for T7C’s primary logo - the severed head of Mervin, our mascot. Your Name | Your Title The 7th Chamber 34 Gansevoort St. #4, New York, NY 10014 Office: XXX.XXX.XXXX | Cell: XXX.XXX.XXXX www.the7thchamber.com Color

Grayscale

12pt Bold 12pt Regular

THE 7TH CHAMBER

Optional Image You can pick any of the four versions

New Logo The new logo is geometrically designed and uses new colors.

White Outline

Darkest Gray

Frame

Old Logo While the old logo is also flat, it is not geometrically designed.

No Frame

social video seeding

THE 7TH CHAMBER

THE 7TH CHAMBER

social video seeding

social video seeding

THE 7TH CHAMBER

Download Images (email clients)

THE 7TH CHAMBER

social video seeding

US Branding › Email Signatures

social video seeding

White

Link to Images (gmail, email clients) http://www.the7thchamber.com/signatures/EmailSignature_Blue.png http://www.the7thchamber.com/signatures/EmailSignature_LBlue.png http://www.the7thchamber.com/signatures/EmailSignature_DBlue.png http://www.the7thchamber.com/signatures/EmailSignature_Orange.png

US Branding › Logos › Horizontal

The new Logo is always “Darkest Gray” regardless of background color.

T7C Brand Guide | June 2013

T7C Brand Guide | June 2013

T7C Brand Guide | June 2013

Mervins

Mervins

Images

Mervin is T7C’s lovable mascot. By adding various props to a standardized icon of Mervin, he adds personality to our content.

Mervin is typically seen holding something relevant to the content he is supporting.

Images are small-scale illustrations of specific ideas. Here are two images that depict ‘strategy’ - one that does not follow T7C’s brand guidelines and one that does.

Use websites like thenounproject.com and iconfinder.com to search for vector-based icons.

Old Mervin

Flat Mervin

Old Mervin stands for everything we are against. He is ugly and no one likes him.

Flat Mervin is a clean, simplified, scalable vector icon. He is beautiful and everyone loves him.

Images

Non-Flat Graphics

Actual Image

Flat Icons

Flat Illustration

A simple equation for success: ON

+ Flat Mervin Comes in Many Colors.

=

ON

Activation

And is easily Scalable. Flat Mervin

Flat Icons

Proper and Beautiful Mervins

Technology

Always on

Discovery

Awareness

Further Examples of Proper and Beautiful Images

T7C Brand Guide | June 2013

T7C Brand Guide | June 2013

T7C Brand Guide | June 2013

Icons

Social Network Logos

Client Logos

Icons are small, simple content boosters. They compliment text when a larger image isn’t necessary.

As a company that constantly works with social media, using the most up-to-date logos and brand resources from social networks is essential.

Just like social network logos, we must respect the logos of our clients. The best way to do this while still maintaining our own brand integrity is to use white logos on a darker background.

Just like T7C, social networks have their own branding guidelines. Twitter’s looks like this:

Original Client Logo Wireframe Icons

Altered Client Logo

Inverse Client Logo

Solid Colors

US Branding › Social Network Logos

T7C Brand Guide | June 2013

Website & Branding

T7C Brand Guide | June 2013

US Branding › Client Logos

T7C Brand Guide | June 2013

27


28

LIVE & WORK New York, NY 6 weeks NCMA Competition Honorable Mention

BREAKING DOWN BARRIERS

This live/work building for artists is a creative hub located along the High Line. The building provides each resident with a two-story studio space - one level is visible and open, while the other is more private. The visible part of each studio opens up to shared workspaces throughout the entire building. These collaborative workspaces then open up to public exhibition space, creating interactive exhibits. Additional public exhibition spaces connect the street with the high line. A variety of movable barriers allow for varying degrees of transparency between these spaces.

STUDIOS

A grid of double-height studios combine with public workshops to form the backbone of the building.

COLLABORATIVE CORE Staggered floors create double-height collaborative work and social spaces.

PUBLIC SPACES

The public section of the building steps up from street level to the High Line.


SKIP-STOP RESIDENCES

RESIDENCE BLOCK

2-LEVEL STUDIOS

STUDIO BLOCK

SHARED WORKSPACE FLOORS

BUILDING BLOCKS

The components of the studios, public spaces, and residences are grouped into three main blocks.

PUBLIC SPACE BLOCK


FLOOR PLANS (LEVELS 1-6)

1

2

1

3

2

STREET LEVEL 1 2 3

4

8

4 5 6

5

7

7

8

6

Studios Accessible Studios Kitchen Dining Hall Admin. Offices Reception Street Entrance Shared Workspace

High Line Above

1

2

1

3

2

SECOND FLOOR 1 2 3

5

open to below

open to below

4 5

Studios Accessible Studios Workshop Public CafĂŠ Collaborative Workspace

4

2

2

2

2

2

THIRD FLOOR 1

1 open to below

3

2 3 4 5

5

30

Interactive Exhibition Studios Shared Workspace Library Exhibition

4

NYC LIVE & WORK


HIGH LINE LEVEL

2 2

2

2

2

2

1 2

4

3

open to below

4

open to below

Workshop Studios Shared Workspace Exhibition & High Line Entrance

3

open to below

High Line

1

1

1

1

FIFTH FLOOR

1

1

2

2

open to below

3

4

4

Studios Interactive Exhibition Exhibition Shared Workspace

open to below

3

2 1

1

1

1

1

SIXTH FLOOR 1 2

3

3

open to below

Studios Workshop Shared Workspace

open to below

open to below

Floor Plans

31


INDOOR GALLERIES

INTERACTIVE GALLERIES

Indoor galleries end the two paths that travel through the building.

STUDIOS & WORKSHOPS

Private studios and workshops open up to the shared workspaces.

32

Created when galleries cross through artist workspaces.

SHARED WORKSPACES

Staggered floors create lofty double-height spaces for largescale and collaborative projects.

STREET ENTRANCE

NYC LIVE & WORK


ROTATING WALLS

CMU walls set in metal frames can be rotated open, creating the gallery path.

HIGH LINE ENTRANCE

Hinged CMU doors provide access to the galleries and restrooms from the High Line.

GALLERY PATH

Two continuous exhibition paths run through the entire building.

HIGH LINE

OUTDOOR GALLERIES

Three gallery platforms step up from the street to the High Line.

Exploded Section

33


34

NYC LIVE & WORK


SECTIONS

STUDIOS

COLLABORATIVE CORE

PUBLIC EXHIBITION

ELEVATIONS

W 19TH STREET ELEVATION

Sections & Elevations

HIGH LINE ELEVATION

35


FLOOR PLANS (LEVELS 7-9) 1

2

LEVEL 7

2

1 2

2

Living Space Bedroom

2

2

2

2

2

1

1

LEVEL 8

1

1 2

1

1

1

1

1

1

1

1

Living Space Courtyard

2 1

1

2

2

1

LEVEL 9 1 2

2

2

2

3

Living Space Bedroom Lounge

2

3

2

CROSS-VENTILATION

The skip-stop design of the residences provides natural cross-ventilation in every unit. A single corridor provides access to all units.

36

NYC LIVE & WORK


CORRIDOR

One double-loaded corridor serves all six units on one side.

DOUBLE-HEIGHT WINDOWS

Operable, double-height windows take advantage of the lofted units.

Residence Floors

LOUNGE

One unit is replaced with a private lounge for residents.

COURTYARD

A central courtyard provides interior-facing walls with natural light and ventilation.

37


38

LIBRARY Bellefonte, PA 3 weeks

A LIBRARY THAT EMBRACES TECHNOLOGY

The goal of this project is to properly integrate technology into the library. In libraries today, the computer is often the first step in finding media, whether it is printed or digital. The design of this library facilitates this process by combining computer stations with circulation. By doing this, technology literally becomes a way of accessing traditional media. Public gathering spaces and galleries are also added to building's core. The library's collection is still celebrated by a double-height stacks floor at the top of the building. Smaller workspaces wrap around this space to provide a more private alternative to the open spaces of the core.

BASE DIAGRAM

The technical core provides access to book stacks on the top floor.

EXPANDED STACKS

A larger space better integrates with the core and allows for additional program.

CORE ENGAGEMENT

The core links each level together and forms a continuous path of circulation.


SKYLIGHT

CIRCULATION

CIRCULATION

FLEX SPACE COMPUTER STATION GALLERY

CORE SECTION

Each segment of the core combines circulation, computer stations, exhbition, and flex space.


FLOOR PLANS BASEMENT

1

1 2 3 1

2

2

2

Storage & Mechanical Office Light Well

1

3

FIRST FLOOR

2

1

3

1 2

5

3

6

4

7

4

5 6 7

Info & Circulation Desk Flex Meeting Room Gallery Computer Stations Lobby Main Entrance

SECOND FLOOR(S) 1

1 2

2 3

Stacks Periodicals & Mixed Media Accessible Computers

3

THIRD FLOOR

1

1 2

2 3

3 4

Flex Computer Stations Stacks Private Reading Nooks

4

40

BELLEFONTE LIBRARY


PRIVATE STUDY NOOKS

Five private study pods overlook the main stacks area. The nooks follow the folding aesthetic of the core and the entrance staircase.

41


42

RECYCLED WALL University Park, PA 5 weeks First year design-build studio

A LINKABLE CONCRETE BLOCK SYSTEM

The program for this project called for a structure that enclosed an outdoor conference space. Our team designed two walls of interlocking blocks that wrapped around the site. Each wall tapers down into a bench that frames the view of the surrounding fields. Knowing this was a wall of concrete blocks, the main goal of this project became making concrete a more sustainable building material. This began with the formwork, which we cut out of cardboard and wrapped in old tarps. This form was mounted on reclaimed wood and metal rods. We also created our own concrete mix that used fly ash from Penn State's coal plant as aggregate.

FOUR-WAY BLOCK

Four-way blocks add stability to the chain.

STANDARD BLOCK

The standard block has two pivoting connections.

THREE-WAY BLOCK

Three-way blocks allow the chain to split into loops.


FINISHED BLOCK

CARBOARD FORMWORK

METAL RODS & CONDUIT

WOOD BASE

BLOCK & FORMWORK

FORMWORK COMPONENTS

Our sustainable formwork uses recycled materials for all of its components.


CARDBOARD

The bulk of the formwork consists of layered cardboard wrapped in tarps.

44

FORMWORK

The fully assembled formwork for a standard block.

BLOCK VARIATIONS

Assembled formwork for all four block variations.

RECYCLED WALL


BENCH LOOPS

Each wall tapers down into a bench that provides seating and frames the surrounding view.

WALL LOOPS

The walls also end in a loop for added stability.

FULL PROJECT

The completed meeting center includes a conference table and projection screen.

45


46

INCITE INTERFACE New York, NY / The Internet 7 weeks for The 7th Chamber & Incite Media Labs

POWERFUL SOFTWARE, SIMPLE INTERFACE

Incite helps brands and agencies to launch, optimize, and track their video ad campaigns. Incite overlays its interface over each network's API to give users a consistent experience. This also allows the software to provide powerful analytical tools. I designed incite to be as clean and simple as possible despite its complexity. The goal of this second major release was to apply even more consistency across all of its pages. The campaign setup page was streamlined into a three-step process, and the interface was split into two layers to maintain simplicity.

LOGO

The simplicity of the rounded media icon is extended into the Incite wordmark.

46

PAGE LAYOUT

The second release of the site combines a centered navigation bar with a left-justified panel on each page.

INTERFACE LAYERS

To maintain simplicity, individual networks open in windows over the setup page.


Campaigns

Performance

Social Intelligence

Manage

Active Campaigns

New Campaign

Hello, Richard!

Sort by:

Name

The Weather Channel: Hurricane Week Active Campaigns

Active

dates active: 5/23/13 - 06/14/13

Recent Campaigns

KLM: Fly with Us All Campaigns

Pending

dates active: 5/23/13 - 06/14/13

Campaigns

Performance

Social Intelligence

Manage

Active Campaigns

searchSearch for a campaign Campaigns

Equinox Fitness Active

Sort by:

Name

The Weather Channel: Hurricane Week Active

dates active: 5/23/13 - 06/14/13

dates active: 5/23/13 - 06/14/13 KLM: Fly with Us Pending

dates active: 5/23/13 - 06/14/13

Equinox Fitness

World Cup 2013 Locked

Active

dates active: 5/23/13 - 06/14/13

dates active: 5/23/13 - 06/14/13

World Cup 2013 Locked

dates active: 5/23/13 - 06/14/13

SOCIAL INCITE WATCH

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Richard Spalding

Cruzan Rum - Welcome to the Don’t Hurry

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47


CAMPAIGN CREATION Campaigns

1

Campaign Setup Content Goals Targeting Flight Dates

2

Distribution

Performance

Social Intelligence

Manage

Campaigns

Hello, Richard!

Review + Launch

Social Intelligence

Campaign Setup

Distribution Partners

Campaign Content

Publishing Networks

Campaign name:

When video completes:

Manage

Social Networks

Hello, Richard!

Games

1

Campaign Setup

Google Adwords

Facebook

Trialpay

2

Distribution

Flurry

Twitter

TokenAds

3

Review + Launch

App Nexus

YouTube

SupersonicAds

Radiumone

LinkedIn

Do nothing

Untitled Campaign

Go to URL http://www.example.com

Video title:

Begin Survey Questions

Untitled Video

Custom end screen

Video URL:

3

Performance

Launch Code Editor

www.youtube.com/234702374801

Preview End Screen

Ad Groups

Video thumbnail: Taken from YouTube by default.

Campaign Goals Drag up to three goals over to the right.

Google

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daily budget: $500.00

total budget: $1,000.00

Facebook

&RQƬJXUHG

daily budget: $500.00

total budget: $1,000.00

AppNexus

Not Complete

daily budget: n/a

total budget: n/a

LinkedIn

&RQƬJXUHG

daily budget: $500.00

total budget: $1,000.00

Twitter

Not Complete

daily budget: n/a

total budget: n/a

Drag to arrange your goals by their importance.

Brand Awareness

Goal 1

Viewer Engagement

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Social Action Build an Audience

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Campaigns

Performance

Social Intelligence

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Hello, Richard!

Review + Launch 1

Campaign Setup

Google Adwords Approval

Keywords

CPC

Max. Spend

Text Ad 1

Otters, Rain

$00.10

$5000.00

Dates 5/23/13-6/23/13

Text Ad 2

Clams, Grandmas, Kale

$00.10

$5000.00

5/23/13-6/23/13

Image Ad 1

Lettuce, Austria

$00.10

$5000.00

5/23/13-6/23/13

Keywords

CPC

Max. Spend

Dates

Otters, Rain

$00.10

$5000.00

5/23/13-6/23/13

Keywords

CPC

Max. Spend

Dates

Otters, Rain

$00.10

$5000.00

5/23/13-6/23/13

Distribution

Continent

Country

State

County

City

Africa Asia Central America Europe Middle East North America Oceania South America

Canada Greenland Mexico United States

Alabama Alaska Arizona Arkansas California Colorado Connecticut Delaware District of Columbia Florida Georgia Hawaii Idaho Illinois Indiana

Kent New Castle Sussex

Bear Newark Pike Creek Wilington

3

Review + Launch

LinkedIn Approval

Ad 1

Selected Locations North America › United States › Delaware › New Castle › Bear

TokenAds

Middle East › Iraq › What Cities are in Iraq?

Approval

Middle East › Some other Country There

Ad 1

Europe › France

Incite Discovery Phase Opt-out

About the Incite Discovery Phase

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Tags &RQWHQWVSHFLƬFWDJV

Campaign tags

Type a tag and press enter

Type a tag and press enter

Save cars

A discovery phase spends a portion of your Campaign’s budget to understand how an audience engages with your content and WKHQRSWLPL]HV\RXUVSHQGEDVHGRQWKHFDPSDLJQoVVSHFLƬF goals, targeting the right audience, on the right property at the right time.

trains

cars

trains

Save and Launch

tigers

Start / End Dates Start date: mm/dd/yyyy

Start time: 12

: 00

Start date: AM

Save

48

EST

mm/dd/yyyy

Start time: 12

: 00

AM

EST

Save and Continue

INCITE USER INTERFACE


CAMPAIGN DISTRIBUTION Campaigns

Performance

Social Intelligence

Manage

Campaigns

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Distribution

3

Review + Launch

How do you want to focus your Twitter media purchase? 7DUJHWE\,QWHUHVW

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Social Intelligence

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Performance

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Trialpay

1

Campaign Setup

TokenAds

2

Text Ad 1 Distribution

3

Review + Launch

Trialpay 1RW&RQĆŹJXUHG

TokenAds

Where do you want your ads to appear? 8VHUVo7LPHVOLQHV

SupersonicAds

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$GZRUGV7H[W$G

SupersonicAds

Ad Headline:

Ad Preview: 6LGH$G

Test Headline

7DUJHWLQJ Target users similar to the followers of:

Description Line 1

Interested in:

$G*URXSV

Type a @username and press enter

$G*URXSV

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Type an interest category and press enter

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Description Line 2

Google

@ladygaga

&RQĆŹJXUHG

@vonnrw

tigers WRWDOEXGJHW$1,000.00

this is line two

Display URL

Facebook ,QFOXGHP\IROORZHUV

cars trains GDLO\EXGJHW$500.00

GDLO\EXGJHW$500.00

WRWDOEXGJHW$1,000.00

,QFOXGHXVHUVOLNHP\IROORZHUV 1RW&RPSOHWH AppNexus

&RQĆŹJXUHG

GDLO\EXGJHWn/a

WRWDOEXGJHWn/a

LinkedIn

&RQĆŹJXUHG

GDLO\EXGJHW$500.00

WRWDOEXGJHW$1,000.00

Twitter

1RW&RPSOHWH

Compose a new tweet to promote: GDLO\EXGJHWn/a WRWDOEXGJHWn/a

hello.com

Destination URL http://

7ZHHW Select tweets to promote:

Compose a new Tweet that includes this link: awe.sm/23p9487

Google

&RQĆŹJXUHG

GDLO\EXGJHW$500.00

WRWDOEXGJHW$1,000.00

Facebook

&RQĆŹJXUHG

GDLO\EXGJHW$500.00

WRWDOEXGJHW$1,000.00

AppNexus

1RW&RPSOHWH

GDLO\EXGJHWn/a

WRWDOEXGJHWn/a

LinkedIn

&RQĆŹJXUHG

GDLO\EXGJHW$500.00

WRWDOEXGJHW$1,000.00

Twitter

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GDLO\EXGJHWn/a

WRWDOEXGJHWn/a

www.example.com

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Select Keyword Categories:

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Select Keyword Categories:

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Estimated reach:

100M 80M

Selected Categories: $1.85 %LG 0 #XVHUQDPHV 0 LQWHUHVWV Any ORFDWLRQ Any GHYLFHV Any *HQGHU

Arts & Entertainment Autos & Vehicles Beauty & Fitness Books & Literature Business & Industrial Computers & Electronics Finance Food & Drink Health Hobbies & Leisure Home & Garden

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Arts & Entertainment Business & Industrial Computers & Electronics

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Daily budget:

$10000

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Max. Twitter budget:

$100

$20,000

$0.10 - $0.13 $YHUDJH&3& 394-482 &OLFNVGD\ $45.00 - $55.00 &RVWGD\

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%XGJHWV Default Bid

Display Network Bid:

$10000

Total Daily Budget

$100

Total Adwords Budget

$10000

/HDYHEODQNWRXVHGHIDXOWELG

Save

Image Ad 1

1RW&RQĆŹJXUHG

TrueView Ad 1

1RW&RQĆŹJXUHG

$100

7KHVHFDQDOVREHVHWLQGLYLGXDOO\IRUHDFKDGW\SH

Save and Close

BRAND PERFORMANCE Campaigns

Performance

Social Intelligence

Manage

Campaigns

Hello, Richard!

Performance

Social Intelligence

Manage

Hello, Richard!

Video Channel Performance Comparison Top 10 Brands

Bottom 10 Brands Overview

Network EPM

Network Comp.

Details

Social Analytics: Weekly Top 10 Brands Looking to understand which brands are engaging user and leveraging their social currency? Well, you're in the right place: our top ten list tracks the most active brands across twelve sectors.

Energy

Auto

Fashion

Financial

Facebook

Insurance

Personal Care

Restaurants

Retail

Tech

Telecom

Travel

EPM

1. Nike

34.5

EPM

1. Nike

34.5

EPM

2. Puma

20.4

EPM

2. Puma

20.4

EPM

2. Puma

20.4

EPM

14.01

EPM

3. Adidas

14.01

EPM

3. Adidas

14.01

EPM

1. Nike

34.5

EPM

1. Nike

34.5

EPM

1. Nike

34.5

EPM

2. Puma

20.4

EPM

2. Puma

20.4

EPM

2. Puma

20.4

EPM

14.01

EPM

3. Adidas

14.01

EPM

3. Adidas

14.01

EPM

Google+

Top 10 Auto Brands this Week 4061.8

4061.8

404

1641

N/A

7 Day EPM

EPM

Views

Engagements

Last Week

Top Brand 2

4061.8

4061.8

404

1641

N/A

7 Day EPM

EPM

Views

Engagements

Last Week

Top Brand 3

4061.8

4061.8

404

1641

N/A

7 Day EPM

EPM

Views

Engagements

Last Week

Top Brand 4

4061.8

4061.8

404

1641

N/A

7 Day EPM

EPM

Views

Engagements

Last Week

Top Brand 5

4061.8

4061.8

404

1641

N/A

7 Day EPM

EPM

Views

Engagements

Last Week

Top Brand 6

4061.8

4061.8

404

1641

N/A

7 Day EPM

EPM

Views

Engagements

Last Week

Top Brand 1

Campaign Setup & Performance Pages Top Brand 7

4061.8

4061.8

404

1641

N/A

7 Day EPM

EPM

Views

Engagements

Last Week

4061.8

4061.8

404

1641

N/A

YouTube

34.5

3. Adidas

Food & Candy

Twitter

1. Nike

3. Adidas

LinkedIn

Pinterest

49


50

REC CENTER Pittsburgh, PA 12 weeks Featured in Bloomfield Exhibit & Publication

A HEART FOR BLOOMFIELD

To maximize usable area, the two buildings of this project are placed under the bridge that divides the site. The remaining site area is divided into a variety of smaller program components and parklets. This project pushes for true sustainability through an engaging program that includes urban farming and a community center. The site becomes an active hub by providing space for concerts, events, and markets. The roofs over the building areas outside the bridge collect and store rainwater for use in the pools. A variety of creative barriers surround the outdoor pool and link it to the rest of the site.

SOLID BLOCKS

Programmatic elements are grouped into solid blocks and arranged on the site.

ENCLOSING VOIDS

Glass curtain walls enclose the space between blocks.

ROOF

A single roof system covers the blocks and the voids between them.


BUILDING ROOF

BLOOMFIELD BRIDGE

GYMS & DRY CHANGING ROOMS

WATER STORAGE

INDOOR POOL & WET CHANGING ROOMS

SEPARATION OF USE

The buildings strategically group program together for maxiumum efficiency.


SITE PLAN ue

rt

e ib

L

en v yA

t

g

in

Ew

e re t S

Open Park Area

Out

DN

Market / Event Plaza DN

DN

DN

DN

DN

DN

DN

DN

DN

DN

Pool Lawn Stage

DN

Pool Lawn

DN

Outdoor Pool

UP

52

BLOOMFIELD REC CENTER


Farming Terraces

UP

Farming Terraces

UP

tdoor Classrooms DN

Open Park Area

N

Nickel Way

Dargan Street

Playground

Ella Street

DN

Site Plan

53


1

UP

2 UP

5 3

3

3

3

4

DN DN

COMMUNITY CENTER DN

1

DN

2

DN

3 4 5 6

54

DN

Kitchen & Support Administrative Offices Classroom Outdoor Classrooms Multi-Purpose Space Studio & Classroom Loft

6

DN

DN

DN

DN

DN

DN

DN

DN

6

BLOOMFIELD REC CENTER


DN

DN

DN

DN

DN

DN

1 2 DN

DN

3

1

8

4

7

UP

7 5

6

REC CENTER 1 2 3 4 5 6 7 8

Pool Changing Rooms (wet) Lobby Reception Gymnasium Fitness Center Outdoor Basketball Court Gym Changing Rooms (dry) Indoor Pool

Floor Plans

SECTION

4

55


ROTATING BENCH WALLS

These rotating walls surround the pool area. When the pool is open, they create a fun and interactive enclosure. When the pool is closed, the walls still provide seating along the outside of the wall.

SEATING BARRIERS

Grass platforms and chaise lounges that fold up from the decking surround the pool.

ELEVATIONS

NORTHWEST ELEVATION

SOUTHEAST ELEVATION

56

BLOOMFIELD REC CENTER


WATER STORAGE

Water collected from the exposed roof is stored in tanks and used as greywater or treated and used in the indoor and outdoor pools.

Elevations & Sections

PASSIVE VENTILATION

Operable windows in the gyms and an operable wall surrounding the pool allow for passive ventilation in the summer.

SUNLIGHT

Harsh sunlight is blocked by the bridge, while ambient daylight passes through claristory windows protected by deep overhangs.

57


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Design Portfolio  

My printed design portfolio of nine selected projects.

Design Portfolio  

My printed design portfolio of nine selected projects.

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