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E V E N T P O R T F O L I O 2 012


1 8 T H V O LV O C H I N A O P E N TIANJIN BINHAI LAKE GOLF CLUB

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2 012 .4 . 1 9 - 2 2

To t a l P r i z e RMB 20,000,000 Players from 29 different countries R e a ch o f o v e r 500 million households 1,500 hours of television coverage in 170 countries 1 9 o f t h e To p 1 0 0 i n t h e O f f i c i a l G o l f Wo r l d R a n k i n g s


WORLD CLASS FIELD


I A N P O U LT E R

WORLD RANKING 28


PETER HANSON

WORLD RANKING 25


PAU L C A S E Y 2 0 0 5 V O LV O C H I N A O P E N C H A M P I O N A N D W I N N E R O F 11 E U R O P E A N T O U R T I T L E S


NICHOLAS COLSAERTS 2 011 V O LV O C H I N A O P E N C H A M P I O N A N D 2 012 V O LV O W O R L D M A T C H P L AY C H A M P I O N


BRANDEN GRACE 2 012 V O LV O C H I N A O P E N C H A M P I O N , W I N N E R O F 3 E U R O P E A N T O U R E V E N T S I N T H E F I R S T H A L F O F 2 012 I N C L U D I N G V O LV O G O L F C H A M P I O N S


THE CHAMPION


‘FRIENDS’ OF THE OPEN


FA N Z O N E


COLOURFUL EVENTS


BRANDING


SNAPSHOTS


PHOTO CREDITS: dzphotography Getty Images Š 2012 Volvo Event Management volvoingolf.com

Michael Denker Sportpix International



2012 Volvo China Open - event portfolio