Success Stories Natural e GREEN Helps Customers Go Green with Volusion Natural e GREEN Natural e GREEN is a successful online business that offers a wide selection of natural and chemical-free products. They carry over 700 non-toxic items for babies, pets, the household and more. Natural e GREEN serves both North American and worldwide audiences, focusing on providing items that are recommended or requested from its customer base. Even more, Natural e GREEN recently received the prestigious 2011 Eco-Edge Award.
Getting Started in Ecommerce Tamera Laschinsky started Natural e GREEN when she began searching for safer bath and body products for her children. Tamera found it costly to purchase specialty products from numerous stores, and when other moms asked her to place orders for them as well; she realized there was a need for nontoxic products at a reasonable price. She built a small-scale ecommerce store, but as demand and her customer base grew, she knew it was time to expand.
Choosing Volusion Tamera shortly switched to Volusion from her previous ecommerce provider. Volusion made the transition easy, and helped her create a fresh new design for her store. She appreciated Volusion’s customer support accommodations and ability to provide tools such as Social Store, Deal of the Day, customer rewards program and a variety of other features to help grow her store. Today, her business has more than doubled its sales, with a customer and reader base that has increased over 400%.
Selling Natural e GREEN Products
Fast Facts • NaturaleGREEN.com got its start in 2009 and caters to companies around the globe, making it one of the largest North American ecommerce stores in its space. • After being online for only four months, Natural e GREEN was selling over 500 products. • Owner Tamera Laschinsky‘s business recently received the prestigious 2011 Eco-Edge Award. • Natural e GREEN has more than doubled its sales from last year, increasing its customer base by over 400%.
Merchandising: Natural e GREEN was able to better showcase product photos and descriptions for its customer base. With a wide range of pre-determined form fields, Tamera’s company was able to unlock profits through optimized product categorization. Built-in SEO: By using meta tags and other SEO functions, Tamera has seen better placement in search results for her store. Natural e GREEN improved from 20 to 1,500+ hits per month, and continues to grow. Site Analytics: Tamera utilizes reports and tracking capabilities to analyze detailed customer information and investigate abandoned carts. Social Media Integrations: Using Volusion’s built-in social media integrations, Natural e GREEN now allows customers to communicate via product reviews and social networking sites.
naturalegreen.com • After extensive research, Tamera switched from her previous ecommerce provider because of Volusion’s excellent customer support and design services. • Natural e GREEN has more than doubled its sales from last year, increasing its customer base by over 400%. Tamera uses built-in marketing tools like Social Store, Deal of the Day and a customer rewards program to aid her booming business.
Sharing the Natural e GREEN Business Philosophy Tamera believes in running her business with a personal touch. She started her online store for parents who love finding good deals. Tamera feels it’s important to offer products that customers want, provided they fit the non-toxic criteria that she has established, and Volusion is happy to provide the platform that helps make it happen. Thanks to doubled year over year revenue growth and a major spike in her company’s customer base, Tamera and Natural e GREEN are on track for unbridled growth and success.
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Published on Jan 9, 2012
Tamera Laschinsky was searching for safer bath and body products for her children. When she realized how costly it was to purchase specialty...