Objectively Assess Your Site Give yourself a starting point Then take a good, hard look at site interaction: • • • •
Study your most popular products and categories Utilize your CRM for new content ideas Refer to your most frequent internal search terms for insight Review abandoned cart reports
Get a second, third and fourth opinion with user testing: • • • •
Pull in friends and family members of various ages, personalities Turn to a paid, third-party service Recruit a professional consultant for a quick overview Turn your findings into results and test, test, test!