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GRAHAM CALDWELL


WHAT IS PRESENTLY INSPIRING YOU? My festival and my travels.

DO YOU HAVE A MUSE OR FREQUENT INSPIRATION? Creation is spiration and it can come from anywhere.

WHAT DO YOU LOVE MOST ABOUT WHAT YOU DO? I do what I love and I think that is a real luxury. I have no need for holidays because I'm enjoying my work and it does not feel like work.

DESCRIBE YOUR WORK FOR SOMEONE WHO HAS NEVER SEEN IT BEFORE. My most important work is being the founder and curator of ASVOFF, my fashion film festival and curating that and other individual projects which include in the past a curated program of Michaell Nyman films at Corso Como, a curation of fashion and art at Scope Art Fair, curation of Gold Project Vincenza and of course ASVOFF October 7th, 8th and 9th at Centre Pompidou. (For more info go to www.asvoff.com ) Apart from that I am a journalist and I have a blog www.ashadedviewonfashion.com. I am also a talent scout and a filmmaker.

WHAT DID YOU WANT TO BE WHEN YOU GREW UP? An airline hostess and a fashion designer. Never became a hostess but have traveled the planet and I was a fashion designer for my own brand for 13 years.

WORD OR PHRASE YOU USE TOO OFTEN? Cool.

WHAT ARE YOU AFRAID OF? I try to be fearless.

VOLUME IS... Is a silhouette, a sculture or a book.


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I was born in Civitanova Marche, Itoly, where I lived until I turned 18. After studying at the Institute Dlarte Di Macerata, I moved to Milan to study fashion design at Istituto Marangoni. I developed the ability to research style and had the opportunity to confront myself and my work with that of other students who came from 011 parts of the world with different styles and ideas. It was 011 very stimulating to me and so is the work I later decided to pursue. I'm a meditative guy, who is oIways on the search to the meaning of things. I'm an art lover, photography in particular. Compulsive reader of magazines and blogs, oIways with a pencil in hand, even when I'm tolking on the phone, at my laptop or in front of the TV Talking about TV, I love American television program series!

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Basic. I don't particularly love color. ~ limit myself to white, black, grey and military green. I try to play around with different proportions. I always like to have a touch of military, and I am always on the search for the perfect black hoodie.

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Explain your blog for someone who has never seen it before. My personal blog, VogueGoneRogue.com, is a fashion, travel and lifestyle blog. I shore photographs of my style aesthetic, unique items I find. the places I visit and my perspectives on issues regarding the fashion industry. My opinions are sometimes controversial, but I don't like to bite my tongue for anyone's sake. For bloggers, shoring on honest opinion is tantamount to success. Bloggers did not exist when we were children, what did you imagine you would be as a grown up? I was one of those children that hod a lot of interests growing up and for too much energy. Two things I knew for certain were that I wonted to travel and work creatively. I'd always loved both fashion and photography. so while blogging may not have existed when I was little, I think it makes sense that I ended up as a blogger considering my interests. Tell us about yourself What did you do before becoming a blogger? How, what and when did you deCide to start blogging and did you ever think that blogging would take you this far? Before blogging I used to do freelance work in video production and photography while living in New York.. One of my longtime dreams hod been to design and so I began taking fashion design courses first in New York and then in Milan. I deCided to start blogging while attending design school in Milan. I wonted to create a place for myself to discuss and explore fashion with my peers. At the time, I knew I wonted to toke blogging seriously and possibly do it professionally. but I never imagined it would become quite so lucrative. Blog names are for the most part unique and creative, how did you come up with yours? "Gone Rouge" is a phrase that has been used several times to describe me. I've always liked

the concept, especially when it comes to on industry like fashion. When I discovered that VogueGoneRogue.com wasn't token I was thrilled. It felt like the perfect blog title for me You won the Sunglass Hut's Full Time Fabulous Contest in December, take us through what you have experienced from entering as a contestant to winning and becoming the Sunglass Hut's blogger. The Full Time Fabulous blogger competition was very intense. It began with a one-minute video where aplicants hod to show why they'd be good for the position, then come a round of viewer voting, and finally a 1 month blog off between 10 finalists. During the entire process I was living in Milan. When I won, I hod to pock up my entire life and move bock to New York.. Since officially starting my position as the Full Time Fabulous blogger in February 2010, I have attended more fashion shows than ever before in my life, I've hod the opportunity to meet many interesting people and travel places I've never been before. The experience has been both rewording and fun, and I have learned so much in the process. Explain Full Time Fabulous for us. Full Time Fabulous means living your life in the way you've alwyas wonted. Everyone has a different definition of what it means to live fabulously and I think it's important to not let go of that definition but to continue striving to create a lifestyle you're happy with. It's about having the confidence to be yourself and go after the things that are important to you.


This issue is about secrets, what is your secret to becoming a successful blogger? I think the secret is that there is no secret. Hard work. an understanding of fashion, a desire to be creative, a willingness to improve constantly; these are traits most successful bloggers possess and it's right there for everyone to see. But maybe the fact that it's out in the open makes it the hardest to see.

Give us some words of wisdom! What advice would you give a start-up blogger? Don't get discouraged. Many people start a blog expecting it to be easy and the payoff to come quick. In reality. blogging is a lot of hard work and takes a lot of dedication. It's important to understand what is required and to have a good sense of what you want to accomplish. From there, be creative, be yourself and never stop learning. Giving yourself the freedom to evolve will ensure that your content and readership will never grow stagnant. And lastly. there is no such thing as 'one right way to blog. Let no one dictate your content or your blogging style. Do what feels right for you and don't get bogged down by the naysayers. And don't forget to have fun! What is the next step in your career? Do you have any future projects you are working on? I am first and foremost a designer, so I plan on actualizing that in the near future. I am working on something right now that incorporates designing, but you will just have to wait and see what exactly that is!

List three ofyour favorite blogs you follow. Cheyenne meets Chanel wwwcheyennemeetschanel.com 365 Days Honestly...WTF? honestlywtfcom Lastly, what does the word VOLUME mean to you? Height x width x length Which I guess means that when I think of VOLUME the first thing that leaps to mind is the amount of space that something takes up.


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WHEN DID DARK ROOM LONDON OPEN AND WHO ARE THE fOUNDERS? Darkroom opened just over 18 months ago and was founded by myself, Lulu Roper-Caldbeck and Rhonda Drakeford. Our respective backgrounds in fashion and interiors have helped us develop the ideas and necessary experience to venture forwards and we have been delighted at how the shop has been received.

WHY THE NAME DARKROOM? The name Darkroom has a number of connotations that work strongly with our concept. Our customers experience a range of edgy, thought provoking designs, some of which are unashamedly dark in style. Throughout history innovation and difference have tended to be conSidered of 'dark' origin until normalisation occurs, Alternatively, in a photographic sense, a darkroom is where a photographer can finally realise ones concepts to be viewed in physical form, it is a place where creativity is developed.

EXPLAIN THE ATMOSPHERE Of THE STORE fOR SOMEONE WHO HAS NEVER ENTERED BEfORE. Although we are typically defined as a 'concept store' we have tried our best to stay away from being too exclUSive - an idea commonly associated with being a 'concept store'. Our aim is to appeal to many different customers with varying spending budgets and feel it is important for individuals to feel relaxed within the space and we encourage interaction with the products on display. At the same time the look of the store is by no means neutral - jet black walls, large wooden plinths and a hand painted geometric floor form the backdrop to the diverse, innovative design on offer.

WITH WHAT CRITERIA ARE THE BRANDS SELECTED fOR DARK ROOM? We work really hard to find unusual items that are not already represented in London. We choose by product, style and design rather than designer - we are rarely label led. In

continuing to seek out innovation and quality design we source our products from both a mixture of established and up and coming designers as well as those with more traditional craft based skills from smaller communities around the world. Whilst all the products we offer may vary greatly in their origin it is always vital for us that they fit within our Darkroom aesthetic which is very distinctive and often quite hard-edged and geometric.

WHAT IS THE MOST IMPORTANT CHARACTERISTIC Of YOUR STORE, AND HOW DOES DARK ROOM DEfER fROM OTHER CONCEPT STORES? The most important characteristic of our store is the focus on accessories for men, women and home. Within thiS we examine several concepts, at the forefront, the crossover between fashion and interiors and the juxtaposition of materials, scale and form, Our interior accessories explore the diverse materials, textures and production techniques of clothing or jewellery. Boundaries between art and design are questioned by functional pieces that also hold sculptural qualities, a necklace may be worn traditionally or hung on the wall as an object d'art. Although some of our pieces naturally lend themselves to either men or women, many items could be appreciated by both, thus creating a less segregated shopping environment.

"...DARKROOM AESTHETIC WHICH IS VERY DISTINCTIVE AND OFTEN QUITE HARD-EDGED AND

GEOMETRIC."



ISSUE | 1