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Mobile Advertising made

Smarter


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Who We Are Over

60

Generation5

YEARS

d Accumulate Experience

est. 1996

KAST est. 2008

BrainTrain

Adenyo est. 2010

est. 2002

Silverback Media est. 2005

Motricity

MoVoxx est. 2006

InfoSpace

Motricity

est. 1996

est. 2001

Voltari


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What We Offer

Content Channels

Geographic AND

Demographic Verticals include Auto, CPG, Financial, etc. Click to Mobi

Click to Call

DMA, Zip, City or Demo

Video Units

Performance

V-Connect

Cost per Action

Precision Targeting

G

RIN FEATU Click to iCal

Click to App

Rich Media

tive c i d e r P ics t y l a n A


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How Does V-Connect Work? 1. This user visits a mobi site or app and Voltari captures: - Location - Time of day - Type of device - Type of content

Targeting

Campaign Optimization

Scoring

3. We send an ad to: 2. Our system matches these four data points with trusted third-party data: - comScore - WURFL (mobile device data) - MaxMind (geography) - Social data - Mobile search

- The right person - At the right time - On the right device


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Precision Targeting with V-Connect

Behavior

Third-party Data

Click Browse Purchase

Ad Publisher Content

Creative Offer

Combine multiple attributes to get a precise snapshot of an audience profile

User Device Location Demographic

Perfect for your offer


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How Does V-Connect Work?

Smarter Audience Targeting Your campaign gets increasingly targeted. And grows with each new campaign. No snooping or privacy invasion.

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Campaign Targeting We use our planning software to find the right inventory for your specific campaign - no generic pre-modelling.

360째 fully automated learning and modelling optimization process No impression is wasted Campaign Learning With automatic machine learning, your campaign optimizes in real-time not offline.

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2

Audience Matching We use key attributes to continuously find the right audience for your specific campaign no batch processing.


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Delivering Real-Time Valuable Insight for Agencies

Your campaign summary

Snapshot performance review Scorecard by variable

Identify attributes which entice engagement View your campaign learnings between periods Makes your campaign smarter!


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Approach and Distribution

Publishers

Client Campaign Network Partners

Exchanges


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Beautiful Design in V-Labs

■ In-house creative team ■ Build to be optimized for the mobile experience

■ Follow all the brand guidelines and industry standards


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Summary

While others rely on traditional segmentation processes, Voltari uses proprietary predictive analytics. This allows us to:

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Focus attention on the right audience prior to launching campaigns with V-Connect (not just available inventory)

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Have on-the-fly optimization of campaigns by factoring real-time transactional data for higher engagement with V-Connect

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Automate the learning processes used for segment development and in-flight optimization (not batch, post, or offline)


voltari.com voltarimedia voltarimedia

Mobile Advertising made

Smarter

Introduction to Voltari  

Mobile Advertising made Smarter