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What is a main concern that you think many beauty brands miss out on? “We’re now in the age of ‘diversity’ and political correctness, but most beauty brands do not get it. It’s now all so formulaic in terms of just ‘answering [a problem]’. The true meaning of inclusivity is not only being invited into the room but it’s getting a seat at the table. And right now I think the beauty industry is just inviting everybody into the room. Even when you were making this ‘table’ what is the table made of? Can you even fit me? There’s [also] such a huge lack of diversity within these teams - how are you going to get a person you never met?”

Profile for Voir Fashion Magazine

Voir Fashion Issue 25: Meet The New Gen Warriors! starring Nikita Dragun  

Voir Fashion Issue 25: is all about the New Gen Warriors; the risk-takers and the rulebreakers who smash the boundaries of gender, race, sex...

Voir Fashion Issue 25: Meet The New Gen Warriors! starring Nikita Dragun  

Voir Fashion Issue 25: is all about the New Gen Warriors; the risk-takers and the rulebreakers who smash the boundaries of gender, race, sex...