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What inspired you to start Uoma? Sharon Chuter: “It was a sign of the times, even now in 2019 we’re still having conversations around this monolithic existence and definition of beauty and cultural relevance. Although the industry is now more conscious of it, not a lot has changed. We live in an [increasingly] globalised society and unfortunately the cost of globalisation is that the right to play as a global citizen has really been set by Anglo-centric, western standards. [So] my brand is a form of social activism, if I was a musician I would’ve written a song about it, but I’m not, all I can do is sell lipsticks. This was me using the platform, and something that I knew how to actually fight to move to a world one step closer to one that is more inclusive, and when I say inclusive, I don’t mean just more shades of foundation, I mean a world that is more cognisant of people’s stories, of people’s origin. That’s what I try doing with my brand, that’s the fantasy we take you through with the brand - an Afro-politan beauty brand that is inclusive.”

Profile for Voir Fashion Magazine

Voir Fashion Issue 25: Meet The New Gen Warriors! starring Nikita Dragun  

Voir Fashion Issue 25: is all about the New Gen Warriors; the risk-takers and the rulebreakers who smash the boundaries of gender, race, sex...

Voir Fashion Issue 25: Meet The New Gen Warriors! starring Nikita Dragun  

Voir Fashion Issue 25: is all about the New Gen Warriors; the risk-takers and the rulebreakers who smash the boundaries of gender, race, sex...