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SS20 is already showing signs of change, from the way brands present their masterpieces to the behind-the-scenes of how each garment is constructed. This season has shown that not even the best in the fashion industry can shy away from world-wide affairs, each brand has altered their designs, making their garments relevant, innovative and ground-breaking. Whether it is the effect of the environment and the never-impending problem of climate change, whom Preen and Studio ALCH have paid close attention to, or the political stance between Brexit and the EU. Nonetheless, fashion week in London, Paris and Milan never fail to surprise us. Rihanna’s dance numbers at Fenty and Christopher Kane’s walking escalator on the runway are just a few shows that prove how the word ‘catwalk’ has a new and updated definition. As we all know, fashion is a cycle, but the industry never falls short. Here are our top 5 fashion forward brands for SS20. CHROMAT - Calling all #ChromatBABES, we have lift-off. Celebrating their 10th Anniversary at NYFW, Chromat did nothing less than re-invent the word innovation. Founder Becca McCharen-Tran paid homage to her past collections by reimagining previous designs for the now. The runway saw a re-make of the “sample size” Tshirts from Spring 2019 into a mismatched, bust-supporting bodycon dress, as well as the LED lights and crinoline body harness’ from the Fall 2016 line. Chromat took inspiration from NASA’s underwater training facilities, creating an array of space-influenced futuristic designs in bold colours that reflected the deep natural tones of the sea and the well-known NASA logo. McCharen-Tran believes “It’s something we’ve barely scratched the surface of, and I’d love to explore further.” Following Chromat’s ongoing motto of inclusivity, modelling those of all ages, sexes, backgrounds and abilities, McCharen-Tran has also carried this through to the price range. The brand does not want to exclude anyone because of the price tag and ultimately, “…the more accessible we can be in our price point, the more inclusive we can be overall.” That’s inclusivity at its best.

Profile for Voir Fashion Magazine

Voir Fashion Issue 25: Meet The New Gen Warriors! starring Nikita Dragun  

Voir Fashion Issue 25: is all about the New Gen Warriors; the risk-takers and the rulebreakers who smash the boundaries of gender, race, sex...

Voir Fashion Issue 25: Meet The New Gen Warriors! starring Nikita Dragun  

Voir Fashion Issue 25: is all about the New Gen Warriors; the risk-takers and the rulebreakers who smash the boundaries of gender, race, sex...