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Felicity Hayward – I took a risk for an industry that didn’t even exist. What can we say about Felicity Hayward, other than her being as humble, gorgeous and warm as you would expect her to be. She’s a woman who knows who she is, and what she wants. You may recognise her from her hit Channel 4 show Naked Beach, where three ordinary people with shockingly low self-esteem follow around ‘naked’ ambassadors over four days in an effort to gain back their confidence. The aim being that having mentors of a similar, and utterly normal, body type bare all, encourages them to embrace the ‘flaws’ society taught them were there. Having created her own company ‘Self-Love Brings Beauty’, partnered with PrettyLittleThing for World Mental Health day and a TED talk coming out this November, themed “Outsiders”, Hayward is at fashion’s frontline promoting acceptance and diversity. Her most recent venture for example, an exclusive collaboration with lingerie brand Playful Promises was made because she wanted women of all sizes to feel sexy, and part of an empowered girl gang, they can all be part of. It was as she was dancing to Diana Ross in an East London Pub where Hayward got scouted by world famous photographer Miles Aldridge for a shoot like no other in Ponystep Magazine. And it was from there she has moved heaps and bounds within the industry. “It’s only a matter of time before the British bombshell well and truly conquers the modelling scene, with plus-size curves worthy of a painting by Rubens ‘ - British VOGUE. However, this wasn’t a journey made without hardships and doubts of self-confidence. What Felicity would invite people to understand is that her journey of self- love isn’t something that happened with a flick of a switch. “It was difficult for me because I’ve always been curvy, in school, I couldn’t fit into the girls P.E. shorts, I’d have to wear boys P.E. shorts. Back then Christina Aguilera and Britney were the poster girls, it was very up-and-down, so you would be hiding your bum, or your figure.” Yet, fashion would become her very own beaconing light of confidence as a young girl. Having a rebellious phase during her teenage years, in Felicity’s opinion, was the driving force towards her self-acceptance journey. It led her to discover that she wasn’t going to be like everyone else, and that “actually, beauty is how I perceive it”, not what others view of her not matter how misunderstood she feels. “I remember one time on the way home from school my mum refused to pick me up, because I was wearing this punkyfish long jacket that looked like something out of Scream. The only person who let me be myself, was my Grandmother. My idea of beauty, and being an individual all came from came from my nan’s acceptance of me”

Profile for Voir Fashion Magazine

Voir Fashion Issue 25: Meet The New Gen Warriors! starring Nikita Dragun  

Voir Fashion Issue 25: is all about the New Gen Warriors; the risk-takers and the rulebreakers who smash the boundaries of gender, race, sex...

Voir Fashion Issue 25: Meet The New Gen Warriors! starring Nikita Dragun  

Voir Fashion Issue 25: is all about the New Gen Warriors; the risk-takers and the rulebreakers who smash the boundaries of gender, race, sex...