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16th August 2010

1. The future is Smart

The two biggest mobile carriers in the US, AT&T and Verizon, are joining hands to bring an RFIDRFID-based system that will allow smartphones to be used as credit and debit cards. The phones would be embedded with an RFID chip that will contain information about the user, much like the magnetic strip on a credit card. Simply holding the phone against an RFID reader will process the transaction.

1. Mobile phone as credit card


A COLLECTION OF GREAT creative marketing examples

on YouTube and shows everything from viral videos through to annotations and brand channels. The official channel has some of the biggest viral hits complete with case studies, agency comments and client feedback.

2. Finger painting 2.0

3. Detergent brand uses Gps cleverly Unilever detergent brand Omo in Brazil is using GPS to bring prizes to consumers at home. The promotion, aims to get consumers talking about a new stainstain-fighting formulation of the product, which already accounts for half of Brazil's detergent sales. the company has hidden GPS devices in 50 detergent boxes throughout Brazil. Each device gets activated when the box is removed from the supermarket shelf, causing Omo's promotions agency— agency—to send a team into action tracking the box all the way to the purchasing consumer's home. Winners receive a pocket video camera as well as an invitation for a day of outdoor fun at Unilever's expense. Finally, in a nice nod to the mapmania trend, the promotional website will be updated to include a map showing roughly where winners live as well as video footage of the giveaways. With a cost of less than USD 1 million for the technological component, this is value for buzz.

3. GPS tracks winners

4. bogof YACHT:

four large, double state rooms, a reception area, salon, 52in LED TVs and statestate-ofof-the art sound systems in every room – all of which can be personalised. top speeds of 43 knots, with its twin MTU 16V000 engine, with the ability to achieve 55 knots with its optional Rolls Royce KaMeWa boosters offering a staggering 14,000hp SUPERCAR:

880880-hp twin turbo V12 engine, has a top speed of 233mph. You can even park your new car on board in its very own garage, located at the stern of the yacht.

4. Bogof

5. Old Navy Booty Ap “The Booty Reader”, a cool online app that promises to reveal your denim destiny! It starts with a fortune teller asking you to choose three cards representing your daily life, and once you’ve chosen them, the app prompts you to activate your web cam (or upload photos – you can choose pre-made images too) to capture various angles of your booty during the app process so you can be fitted with the perfect denim.

5. Fun old navy campaign

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