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ANDRA VLASCEANU port fol io


ANDRA VLASCEANU ART DIRECTOR https://www.behance.net/vlasceanu_b96e vlasceanuandrasimonaaaaaaaaaa@gmail.com

EDUCATION 2013 - ’15 Masters Degree in Graphics at National University of Arts, Bucharest 2011 - ’13 Bachelors Degree in Graphic Arts at National University of Arts, Bucharest 2010 High School of Fine Arts “Nicolae Tonitza”, Bucharest

WORK EXPERIENCE August 2018 - present: ART DIRECTOR MullenLowe Romania, Bucharest

July 2016 - August 2018: ART DIRECTOR Ogilvy Romania, Bucharest

Responsibilities o

Developing digital campaigns for clients that come from a large spectrum of industries such as IT, computer hardware & electronics, engineering and aerospace

July 2013 - 2016: GRAPHIC DESIGNER Webhelp Romania, Bucharest

Responsibilities o o

Design web and print materials for the company’s partners in order to better promote their brand worldwide Discuss with clients, provide advice and tips about design concepts

December 2015 - Present: ART DIRECTOR Asociatia fara nume, Bucharest

Responsibilities o

Design the brand’s visual identity each year for one of the their most important projects - a visual arts & music festival called Art Factory.

2011- 2013: FREELANCE GRAPHIC DESIGNER

PROFESSIONAL SKILLS

PERSONAL SKILLS

ILLUSTRATOR

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5

10

PHOTOSHOP

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5

10

INDESIGN

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5

10

AFTER EFFECTS

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5

10

Fun Reliable

Creative

PREMIERE PRO

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5

10

POWERPOINT

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5

10

Hardworking

%

Responsable

Organised


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brand ing


brand ing

Client: Art Factory Fest Website: www.asociatiafaranume.org/artfactory2017 Art Factory Fest seeks to (re)activate abandoned sites by organizing cultural events meant to reinstate or temporarily revive these passive spaces that are certainly at risk of disappearing. For 4 years now my job was to create their visual identity. The 2017 edition was a vivid one, not only by adding intense colors but by choosing to communicate using animation.


brand ing


brand ing

Client: Yooush Website: WIP Art Factory Fest seeks to (re)activate abandoned sites by organizing cultural events meant to reinstate or temporarily revive these passive spaces that are certainly at risk of disappearing. For 4 years now my job was to create their visual identity. The 2017 edition was a vivid one, not only by adding intense colors but by choosing to communicate using animation.


brand ing

Personal Project Title: Rebranding of Botanical Garden Last year I wanted to improve my InDesign skills so I started following some courses held by ProGraphics, a Bucharest based training centre. One of the tasks was to choose a subject that we find interesting and the create an identity around it. So I choosed the Botanical Garden from Bucharest because I wanted to refresh it a bit.


log os


log os


log os

This is a selection of logos that I created through the years. Some were designed for actual companies (e.g. Abaco Foundation or Silver Fire Web) that were created based on a brief from the client and some were personal projects for which I tried not to constrain myself and to explore different styles in behalf of exercise.


log os

Client: Bookzone Website: www.bookzone.ro Bookzone is an online bookstore which needed a brand identity. I have created for them a logo and their Facebook cover. What I had in mind when designing their logo was that the symbol should suggest the fact that Bookzone is the spot where you can find all the books that you might need so I have choosed to represent it by combining a pin with an open book.

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log os

Personal Project Title: Skhue Skhue project is a project that I would like to make it real someday. I wanted to create an identity for a brand that encompasses three sub-categories: paper, graphics and animation, three of my favourite things. After designing the logotype for Skhue I decided to use just the K letter as a symbol for the rest of the brand’s sub-categories.

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bro chu re


bro chu re

Client: Webhelp France Website: www.webhelp.com Webhelp is a french company that offers innovative outsource solutions to their partners. I created this tri-fold brochure which has the purpose to advise their employees about the risks to which they are exposed to while working in the office. The brochure was intented to be professional yet people oriented.


bro chu re

Personal Project Title: Rebranding of Botanical Garden Last year I wanted to improve my InDesign skills so I started following some courses held by ProGraphics, a Bucharest based training centre. One of the tasks was to choose a subject that we find interesting and the create an identity around it. So I choosed the Botanical Garden from Bucharest because I wanted to refresh it a bit.


bro chu re

Personal Project Title: Rebranding of Botanical Garden In my attempt to rebrand the Botanical Garden I tried to imagine how a magazine should look for this kind of activity. I started doing some research and designed, based on my findings, a magazine that contains an introduction depicting the historical facts about the garden and it’s founders but also a chapter that reveals it’s existing flowers and plants.


bro chu re


bro chu re

Client: Itinbusiness Website: www.itinbusiness.com Itinbusiness is an IT services provider based in the City of London, UK. They asked me to design for them a 12 pages brochure and their business card. I got inspiried from their logo and tried to keep the design as clean and geometric as possible.


pos ter


pos ter

Personal Project | Title: Rebranding of Botanical Garden This poster is part of the Rebranding of Botanical Garden Project. I went to the Botanical Garden here in Bucharest and took some photos of the plants that I found there and used them as a main element for this poster.


illust rati on


infog raph ic

Personal Project Title: How does European Parliament help you? A good friend of mine needed an infographic showing how the European Parliament helps on a daily basis citizens from countries members of EU. The infographic can be now seen on Youth Parlamentor’s website.


illust rati on

Personal Project Title: Irina My boss wanted as a Christmas present a portrait showing how awesome she is so I made her surrounded by her favourite flowers - freesias & strelitzia - and holding a 3D version of her favourite brand while rocks fall from sky. ‘Cause that’s all divas want, right?


illust rati on

Personal Project Title: Unfolding Ideas Navigator Students organized this year the second edition of Navigator Students Competition which encourages all designers around the world to come up with an illustrated idea depicting students universe. This is my proposal for this competition and I’m very glad I had the opportunity to participate.


illust rati on

Personal Project Title: Caveman This illustration was created a few years ago when I was studying Graphics at Unarte and was really interested in al sorts of techniques, Engraving was one of these techniques. I used this image to exercise this type of engraving called z-acryl.


vlasceanu_andrasimona@yahoo.com https://www.behance.net/vlasceanu_b96e 0728604260

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