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Loveyko Vladislav for Interbrand

LCC - London 2011


Brief: Create an experience which informs and engages my target audience (young people) The subject: ‘Eyes Wide Open’ (a youth awareness campaign, non-for-profit organisation)

Loveyko Vladislav for Interbrand - LCC - London 2011


Define Target Audience - Who is young? What does it mean to be young? What do young people care? Money and Budget Freetime Study and Work Drink and Drugs Well-being (emotional) Crime and Law Bullying and Racism Self-realisation

Health and Issues Body and Weight

Sex and Relationship

Loveyko Vladislav for Interbrand - LCC - London 2011


Missed age group - 16-24 years Who are they ?

There was a rise of nearly 5% in students from mainland Europe studying at UK universities in 2008/9. And students from outside Europe grew in number by 9.4%, official figures from the Higher Education Statistics Agency (HESA) show.

Loveyko Vladislav for Interbrand - LCC - London 2011


Idea: Connect new people coming to London between each other

Loveyko Vladislav for Interbrand - LCC - London 2011


study help creation support self-image together live global smart

Visual - self-realisation - connection - well-being - international

help fix ready-to-go support together travel global care

help support together global

international stay connected network community

young help newsupport for London together fresh global student

fun help support nightout together friends global drink

Loveyko Vladislav for Interbrand - LCC - London 2011


How attract people in the process? Secondary messages: - stay connected! - become a part of the global community - explore London - have support - entertainment - original - ‘attractive wrapper’

Loveyko Vladislav for Interbrand - LCC - London 2011


Brand Idea: Digital Tribe

Loveyko Vladislav for Interbrand - LCC - London 2011


Visual Digital: - high-tech - Internet - device - bright - numeral/logic Tribe: - group together - wild - traditions - ritual - inscrutability Loveyko Vladislav for Interbrand - LCC - London 2011


Logo

Geometry

Identification in the crowd Typeface

Bracelet or scarf/bandage

Pattern Colours

Tone of voice

T-shirt

Stay with your tribe!

Loveyko Vladislav for Interbrand - LCC - London 2011


Home

> > >

Place of departure:

Accommodation:

Airport, railway station, etc.

London

Plane, train, boat

>

>

>

>

>

>

>

Train, tube Car, cab

>

Halls of Residence Hotel, flat

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>

>

Internet Language schools Universities representative Print promotion (magazines/newspapers) Bracelets can be attached inside Volunteers meeting Regular advertisment Welcome pack

Loveyko Vladislav for Interbrand - LCC - London 2011


Thanks for your time!

Loveyko Vladislav for Interbrand - LCC - London 2011

Vladislav Loveyko Presentation for Interbrand  

Vladislav Loveyko Presentation for Interbrand - LCC - London 2011

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