creative design art-direction
CREATIVE DESIGN & ART-DIRECTION
Yevropa trade center, Odessa.
Art direction, scenery.
2013 Baobab ADV, Kyiv. Image campaign development.
Moonsters illustrators agency, Kharkiv.
Brand recognition failure, blurred communication. Native Odessa folk are very conservative but art-oriented people who donâ€™t rely on the modern shopping culture and prefer small local stores to big malls.
SOLUTION The print series via local citylights at most public places that rely on traditional Odessaâ€™s symbols â€” monuments if they are alive and do shopping! The brand recognition improvement was fortified through the BTL-support also. A precise analytics is being pended. The case is attended to participate in ukrainian and european advertising and design festivals.
Velyka Kyshenya, Ukraine.
Art direction, design illustration.
2013 Baobab ADV, Kyiv. Brand communications improvement.
Low streetwide brand presence, outdated design.
Branded cargo vehicles of 20t, 10t, 5t and 2t capacity that are trend-oriented within their ukrainian segment and expressively unique at the same time.
Marfin Bank, Ukraine.
Project creative consultant. Brand development, copywriting, art-direction, advertising design.
2012-2013 PRO100, Kyiv. Tender campaign, brand development
Lack of common b2c product assortment knowledge among the TA, regional privat banking disbelief, especially if offshore zone origin is involved; older people privat social banking and the privat pension funding disbelief.
Brand development, communication standarts, product assortment advertising. The brand is to be represented with the specific charater and his stats that are totally relevant to the brand characteristics and communication model.
When only one at worry is the sea. Expirience advantages, together. Stear your future.
PRACTICAL SKILLS AND TRADES
THE RICH BIOGRAPHY
5 YEARS IN DESIGN
EXPERIMENTAL AND PROCEDURAL DESIGN