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Cover

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Clone Ad

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Material concerns

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n enhanced store experience is as much the result of invisible little elements as of a designer’s creative output. These hidden and seemingly small but crucial elements are the material used in wall panels, the lighting solutions, the laminate floors etc, all of which combine to offer a complete experience. A VM’s task is therefore a lot dependent on the availability of and access to these materials and substances that can in effect make or break a design or the durability of it.

Wonderwall has now come out with hardwood wall panels presented in its studio collection which offers a lot of ambient possibilities in restaurants, bars, spas, beauty salons, commercial complexes, etc. Pergo, a leading flooring brand, has come out with engineered wood flooring. Philips, a world leader in energy efficient lighting solutions has come up with LED accent lighting solutions which emit less heat and UV. ALPI has launched decorative veneers that offer easy use, less waste, lowering processing cost and ecology warranty. All these products offer durability, eco friendliness, and aesthetics possibilities which together can make a lot of difference to a VM’s job. On the one hand this points to the demand for such products and the realization and awareness on the need for such products and on the other the need for more research and development on such sustainable materials that combine aesthetics, functionality , durability and eco responsibility. All of the above also contribute to the success of the Window Displays and other designs we have featured in this issue, whether it is Harvey Nichols, Puma, ColourPlus or Arrow. Check it out and read all about it. Read also about how even aromatic products are now looking at offering a boutique experience. Example is Iris in Bangalore. And as always there is more. Cheers!

Volume 8 Issue 3 15 November 2012 - 14 December 2012 EDITOR & PUBLISHER ADVISORY EDITOR SR.CORRESPONDENT CORRESPONDENT REPORTER ASST. MANAGER PRODUCTION & OPERATION

Vasant Jante Surender Gnanaolivu Vaishali Tanwar Nabamita Chatterjee Susmita Das Vinod Kumar V

CIRCULATION / EDITORIAL OFFICE #1019/2, 1st Cross, Geetanjali Layout, New Thippasandra, Bangalore-560 075. Tel : 91-80-40522777 / 25294933 Email: info@vjmediaworks.com www.vjmediaworks.com Mumbai Office 201, 2nd Floor, Krishna Commercial Centre, 6 Udyog Nagar, Nr. Kamat Club S.V.Road, Goregaon (W), Mumbai-400 062. Tel: 022-28769616 Delhi Office 3rd Floor, Building No. 489/55/II, Corner Market, Malviya Nagar, New Delhi - 110 017, India, Tel: 011-4710 3401 Kolkata Office Mobile: 96743 21579 Email: nabamita@vjmediaworks.com Sales Mario Amalraj 98807 06001 Metilda Asha 91-80-4052 2709 Abhishek Gupta 78381 39224 Subcription: subscribe@vjmediaworks.com VM-RD Visual Merchandising & Retail Design is a monthly Owned, published and edited by Vasant Jante, printed by B S Suresh Pai, published from 1019/2, 1st Main, 1st Cross, Geetanjali Layout, New Thippasandara, Bangalore-560 075 and printed at Sri Sudhindra Offset Process, #97-98, D.T. Street, 8th Cross, Malleswaram, Bangalore - 560 003. The opinions expressed by authors and contributors to VM-RD are not necessarily those of the editor’s or publishers. VM-RD may not be reproduced in whole or in part without permission of the publisher.

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Subscription for one year Rs: 1200/For Nepal Rs 5000 For overseas $ 190 USD All subscriptions are to be pre-paid. The claims and statements made in the advertisements in VM-RD are those of the Advertisers and are in no way endorsed or verified by VM-RD

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Autographics Ad

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C CONTENTS

WINDOWS

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Harvey Nichols

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The Collective

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Puma

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Raymond

BEHIND THE SCENE - VM

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Ashwin Sawhney

COLUMN

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Kenneth Nisch

INDIAN DESIGN

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Color Plus

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Arrow

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Iris

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The Pewter Room & The Blue Blazer

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Eka

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Studio 169

INTERNATIONAL DESIGN

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Scabal

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Primark

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NEWS

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PRODUCT NEWS

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RESOURCE

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Working in collaboration to create effective retail design across India.

4 D Ad Primark by Dalziel and Pow

Allen Solly by Dalziel and Pow and 4 Dimensions

John Lewis by Dalziel and Pow

IRIS by 4 Dimensions

Contact details: Glyn Phillips Level 2 Kalpataru Synergy Building Santacruz East Mumbai 400 055 +91 22 3953 7373

Shyam Sunder 15, 1st Floor, Saraswathi Complex Malleshwaram Bangalore 560 003 +91 80 42808300 / 4132 3198

dalziel-pow.com

4dimensions.co.in


window display

Oriental inspirations

Turning to the East this season, AW12 fashion trends have drawn inspiration from rich brocades, embroidery and oriental motifs. The oriental theme from the catwalks transform into the holiday windows at Harvey Nichols, where an explosion of colour and sparkle gives Christmas a mystical and modern twist.

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burst of colour, textures and themebased elements such as oriental flowers, bird cages and Chinese lanterns take over the store’s Knightsbridge windows this year, where Christmas takes the Oriental route. A series of beautiful handcrafted Oriental inspired props which are uplifting, pretty and modern with an attitude that is distinctly Harvey Nichols has been created from amazing luminescent brightly coloured metallic finishes, mixed with more traditional Oriental materials with splashes of fluorescent colour added on top. Everything is embellished with sparkle, glitter, jewels and Christmas lights. Decorative geometric golden screens in various shapes frame these exquisite scenes, which act as a gateway into this enticing and opulent world. Positioned within the exquisite scenes from the east, the mannequins have

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been dressed in AW13 fashions. According to Harvey Nichols, the mannequins are based on reference both traditional Geishas and Harajuku teens, with doll-like cosplay makeup and chopstick speared rolls of hair on the women and striking eyeliner and statement Mohawks on the men. Surrounding them are richly embellished surfaces bejeweled and lit – a dazzling Christmas grotto of fabulous fashion and luxury gifts l Photography Melvyn Vincent N O V- D E C 2 0 1 2

Chanda Kumar 10


WD Partner Ad

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window display

Best of British Brands

Collective, the home to the world's best British brands such as Hackett, Ted Baker, Fred Perry, Vivienne Westwood, Simon Carter amongst many more is celebrating the best of British with its new exclusive window installations that feature them in very British themes.

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veryone is going British this season with the Queens Diamond Jubilee, 2012 Olympics and the Wimbledon, thus we have set this exclusive window display, as it the perfect time, for rejoicing the Best of British,” Gitanjali Tawar, Manager VM, The Collective avers. The brand has designed and installed two window displays themes, one showcasing the ‘Best of British’ while the other featuring the 'Ace British brands' featured in the store. “To highlight the theme 'Best of British', we have dedicated one window to it, which is inspired from the quintessential British elements such as the Union Jack, the London underground signs, the telephone booth etc. We have also collaborated with the brand “Mini Cooper” which is almost a synonym for Britain,” Gitanjali explains. To highlight and draw attention to all British brands, each of them was featured in this window theme for 15 days. “The first 15 days we promoted the quirky, eccentric British brand TED BAKER. We had their logo on the Union Jack, their brand visual in the frame and a rotating bright green rooster on the window. The mannequins were dressed in TED BAKER garments and styled accordingly. The next 15 days we highlighted the preppy, elegant British brand HACKETT. We changed the logo on the backdrop from TED BAKER to HACKETT. And for the last 15 days, we are promoting the classic sporting brand FRED PERRY for our window theme,” further explains Gitanjali.

The “Best of British Brands” window

The window display themes were extended into the store in focal points and merchandise presentation areas with displays and props as suggestive cues to draw attention to them. “We created the Best of British zones, where we brought all the British brands together. We did up the Best of British zones with quirky info tabletops- with trivia on Britain, props like telephone, flags, clock, mats, cubes, cushions, tea sets in Union jack print, posters etc displayed on the nesting tables and the shelves”, explains Gitanjali l

Susmita Das (with inputs from Vaishali Tanwar) N O V- D E C 2 0 1 2

The “Best of Britain” window

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window display

PUMA Grand Prix

International Sport lifestyle brand PUMA has come up with its new window display, celebrating the motorsport campaign.

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aying an ode to the motorsport campaign, commenced by it during the Formula 1 held in Delhi, premium sports lifestyle brand Puma has put on show its new visual displays. “In the Indian Grand Prix at the Buddh International Circuit in October, PUMA is the Official Merchandise Partner. We have an extensive motorsport collection that includes BMW, Ferrari, Mercedes, MINI and Ducati and it made sense for us to highlight our motorsport offering to the consumer during the Race season and drive home our association with the circuit and our motorsport range,” avers Sandeep Mazumdar, VM Head, PUMA Sports India Pvt Ltd.

into the store with installations of Motorsport Cat in 3D and Ferrari Car in Red Acrylic. “We have not only worked a large visible window display, but also worked on doing a track that directs the customer to the merchandise on the first floor. We have intentionally created a finish line for the customer as they get to touch and feel the motorsport range. We have also assembled an acrylic F1 car which is 6 feet long to bring in the experience of the sport. This stands proudly in the store enhancing the motorsport category,” Sandeep explains. The brand has plans to feature this innovative and sporty window display in its stores till the end of the festive season in December 2012 l

Movement and innovative display of the event logo and the products in the window helps draw attention of passers-by on the very busy high street on which the store is located. “The motorsport visual was created in 3 dimensions with LED lights to draw attention to the window. The visual was interpreted in 3D using motorsport shoes on the periphery and a live speedometer needle moves back and forth to make it a live visual merchandising demo. The speedometer was enhanced bringing the essence of the F1 track inside the store. Bringing in elements of the tyres and the flags was done keeping in mind on how to bring in the experience of the F1 sport live in a Puma store” further avers Sandeep.

Susmita Das

The theme has been extended inside the store to continue the excitement from the store front N O V- D E C 2 0 1 2

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window display

Celebrate Everyday with Raymond Raymond launched its Autumn Winter 2012 collection during the Diwali season with a window installation theme that celebrated the season every day.

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elebrate Everyday being the theme of the campaign, we wished to create windows that speak out to a very large and diverse customer base. The term ‘Celebrate every day’ is our way of reiterating the life style of the essence of the complete man. With more than 700 stores to cover across the region, the output had to be uniform and convey a common message of celebration,” explains Mrinmoy Mukherjee, Director, Marketing & Business Development, Retail, Raymond Limited. The creative direction of the installation was inspired from Diwali lamps interpreted in a contemporary context. “We brainstormed about what Festivity, Celebrations; and Diwali meant to all and came up with some common terms that describe it all. These key words i.e. bonding, gratitude, surprise, newness and décor were then translated into the final design. The conventional shape of 'diyas' that people relate Diwali to, were placed strategically to converge to the main frame that forms the main backdrop to the mannequin,” adds Mrinmoy. The design concept is designed to catch the eye and draw attention to the fashion statement presented by the collection of products in the window display. “The design leads the eye to the hero of our window that is the ensemble. All attention must focus to our product, which was the end idea,” shares Mrinmoy.

eye-catchy effect. “The design involves using an ACP panel as a backdrop that is secured on the frame. The ‘diya' bubbles ‘are backlit with the help of LEDs that when switched on lend a bright glow to the backdrop and within it as well. We also wanted to add a third dimension to the window and not keep it flat,” shares Mrinmoy. The conceptualization is a collaborative effort of Raymond visual merchandising and marketing team with team Liganova, the German BrandRetail Company. “Windows are designed as per the national and regional campaigns that may be pertinent during the period. Along with the Liganova team we work on the key words and concepts in a co-creation workshop. The design is then worked upon by them and then converted into prototypes and a design docket created for roll out. Our window for our flagship store has been adapted & executed by our in-house team,” avers Mrinmoy. Raymond plans to feature this window theme till December end in all its 700 plus stores across India l

Susmita Das

The detailing includes the use of different materials and lighting techniques to create the 15

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behind the scene - VM

Creative Calling

Ashwin Sawhney VM The Nuance Group

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ith 12 years of experience, Ashwin Sawhney has seen VM in the Indian retail industry start up. She started her career as a Visual Merchandiser with the Bombay store and then worked with Shoppers Stop as a store VM. This was followed by being the nationwide VM of Future Group for ladies and kids wear section. She then joined as VM Manager with Madura Garments. Then after migrating to Australia in 2010, she joined Myer as a Visual Merchandiser and recently she has been appointed by “The Nuance Group", Sydney Duty Free as a visual merchandiser. Ashwin strongly believes that career progression reflects recognition for creativity, initiative, commitment and clear ability to provide leadership and manage tasks, assignments and teams efficiently. What inspired you to become a visual merchandiser? Initially when I started off in Pune, not much was known about VM as a calling and I remember explaining the prospects of VM for people to identify it as a job and not something else. It was at that time I saw a career in a booming industry which was still getting formalized. Therefore, for an individual like me with a creative mind, Visual Merchandising was certainly my calling. The aesthetics satisfy my creative ardor while tracking of sales and analysis, bring in contentment’. I loved working hands on in ‘The Bombay store’ as an in-store visual merchandiser and can proudly claim to be as devoted in the job as every other thing that I do. N O V- D E C 2 0 1 2

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Myer

the second level, while working with Future Group as a National Category VM, I learnt the national impact of VM on individual brands combined with sales tracking. While working with Madura Garments as a National VM Manager helped me in developing the retail identity of ‘Trouser Town’. Last but not the least Myer, where I understood how VM is executed in a developed country followed by learning of a few more essential skills. What has been your biggest achievement and what impact did it have on the business and your repertoire? I believe my biggest achievements are still ahead of me. However, I would like to mention that being a part of the redesigning of a retail format of ‘Trouser Town’ in 2007 till date was one of my biggest accomplishments. And I have also contributed to Standard Operating Procedures for 3 companies. What was the most enticing project you across? Please describe the experience. The most fun project was redesigning the retail identity of trouser town and planet fashion. Above all working with different materials experimenting, sourcing etc. was a huge learning experience. What do you think are the advantages and challenges in the scope of VM in the Indian retail scenario? Any instances where you have changed a challenge into an opportunity?

With every role I have learnt and grown so much which I would say keep me grounded and motivated. Hence, this yearn keep me moving and there is no looking back.

years and in every edition on his books called 'Windows'. Besides his inspirations my design philosophy is 'Less is more, 'Retail is detail' and 'Visual Merchandising is a Science'.

Do you have any role models in your design and creative philosophies?

Please give a brief gist of your career milestones and learning at each milestone.

Since the start of my career I have loved Martin Peglar and have loved the insights he has shared on visual merchandising over the

As an acting area VM with Shoppers Stop I learnt the skill of Multi – Site VM supervision combined with the business acumen. Going to 17

The advantage in India is definitely the adequate availability of labor and its cheap turnaround time for most jobs for VM. Hence, VM in India can focus on their key Skill sets like design instead of actually doing the work themselves like painting window backdrops, installing fixtures themselves. Whereas challenges would be the standard of VM across the Industry needs to be made much higher for global recognition. The retail industry in India needs to market its advanced retail technology and design to the world for increased awareness. Though I do feel a lot of companies in India are delivering VM of international standards, but in the pockets of the industry and not as a whole. I see a huge potential for marketing excellence in VM design and execution to the world. Since I have been in the Indian retail industry and I have seen that the industry is far advanced even compared to most developed countries in areas such as VM technology, state of the art store signage, POP materials used, Mock shop for merchandise presentations, excellent fixtures to name a few l

Vaishali Tanwar N O V- D E C 2 0 1 2


Column

Technology: Transforming the Shopping Process

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Kenneth Nisch Chairman, JGA

e are all familiar with the “great shrine” -- The Cashwrap -- that has been so ubiquitous in retail as both a branding point and as a stop on the consumer’s path. Now think of the new technology … iPad checkouts in the palm of your hand – creating the disappearance of the “great line” at the great shrine, the checkout stop on the consumer’s path. This is causing a rethink in store planning and design - all due to this rapid change in technology. Think about it as a bit like taking something very familiar out of another part of life (i.e. the utensils off the table at dinner), and you can see how the movement of one element that was seen to be so critical and obvious in the design of a retail store impacts the rest. Think impulse shopping, point-of-sale, or some displays -- gone! This rapid change in technology, while not changing so much the retail back of house (i.e. logistics, inventory control, sales reporting) has, and increasingly will, change the consumer’s view of technology. This “reboot” is affecting all types of retail, be it brick-and-mortar, online, and ranging from the entrepreneurial start-up through to global companies. The key is putting these changes to work for you!

At McCormick World of Flavors in Baltimore, Maryland, interactive stations include five immersive digital engagements, including one featuring Flavorprint, a personalized flavor profile

Technology The ability to find resources that are “big enough to serve you,” yet “small enough to know you” is key to executing this new path to retail. While the outcome is casual, the activities, input, and resources it takes to “appear” casual should not be N O V- D E C 2 0 1 2

At Hot Topic in Santa Monica, California, a storefront highlight is the unique twisted acrylic prisms where projected images mirror what is being displayed on the back wall screen of music-related media images. The t-shirt wall is enhanced by the wall being embedded with monitors that were designed to show related concerts and merchandise. While the Microsoft surface tables provides shoppers a unique way to digitally access content in the store such as the brand’s loyalty program information

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and more players than a structured and linear approach to retail. These players often become “flash teams” devised to incubate the concept, taking a hands-on approach to building and fabricating the store, and often are chipping in to operate and merchandise the space. They bring many talents together … as it indeed does “take a village” to execute. Creative “Sticky” Space So what should I do with the space that is freed up by removing the cashwrap and some of the other operational barriers that exist in traditional stores? The obvious inclination is more merchandise. But yet today in this era of curation, access to broader and more specialized range of products through digital channels, and the push for newness and change in the retail environment, may in the end be a less productive approach and one that is even counterproductive. Instead, consider creating a space that invites the customer to linger and socially interact. At Sleep Number in Oakbrook, Illinois, interactive iPad technology at the foot of the beds is easily accessible for consumer use; while product stories highlighting informational qualities are played on digital monitors throughout the space

underestimated. Consider technology’s role. U.S. retailers JCP, Nordstrom, Best Buy and others have publicly laid out very ambitious goals to eliminate the conventional checkout, cashwrap, and even in some cases the sales associate, by putting more of the accessibility to technology either in the hands of the consumer, or in proximity to the pointof-purchase. Given innovations around Mobile Wallet and mobile commerce (not to be confused with eCommerce), it is giving devices the ability to stay timely and familiar, versus the traditional retailers’ heavy burden of purchasing, developing, and training staff to execute the same roles. Consumer devices are rapidly shifting the nature of how purchases are made and a transaction is concluded within the retail environment. Rather than seeing digital as a threat to brick-and-mortar, today’s retailer should embrace this and see it as a way of extending this proven purchase optimization through multi-channel. Retailers should support and nurture that behavior within the four walls of their retail space versus the couch or desk that these activities may have been focused on in the past. Evolving Sales Opportunities With this ever-changing technology and the freedom from the traditional cashwrap focus, now the sales associate

can do what they should do best, help the consumer - rather than be focused on the more operational aspects of the purchase. Much of this change is taking place around mobile apps, but increasingly with other technologies such as tablets and other types of digital interface. The ability of the sales associate to micro target consumers - be it around language or demographics, and to use these technologies to enhance the efficiency of the shopping experience while expanding the diversity options to the consumer, all within the shopping environment -- is the perfect marriage between brick-and-mortar and digital. Flash Sales Stores are beginning to look at ways to energize and reinvent their retail environments not in terms of decades, or even years; but today in many cases, it is thought of in terms of weeks, days, and even hours. The flash sale has gotten the consumer to think in a much more nimble way, and likewise they seem less phased today than ever in the “here today, gone tomorrow” light-footedness of the pop-up store with brands, lab stores, and retail experiments where the guinea pig may as well be the retailer as it is the consumer. This light-footedness however, takes MORE, not less attention to detail, storytelling, and of course today’s technology. It often involves more people 19

Create a “sticky” model that engages consumers to see the retail space as just not a transaction space, but as a “third place” where they stick around longer. Seasoned retailers will tell you that getting the consumer to see the store as a key stop in their “emotional neighborhood,” whether to connect with their store friends (i.e. sales associates, other regular customers), as a place to take friends during those in-between times, and as a place to discover new products and new ideas, can be one of the most productive marketing strategies that they can employ. These “sticky” spaces - comfortable, engaging, and brand-right - act as silent but effective ways to reinforce the retail brand image, to engage in a conversation with a consumer and to introduce them to new ideas, services, and products that the company might offer. We work with companies like CRI Creative Realities (www.cri.com) to help brands create innovative technologies, like touch screen displays for browsing the inventory of band t-shirts at Hot Topic, or add digital screens and content to showcase music videos and live social media streams in tandem. In your environment, think about how today’s technology trends allow you to use digital screens and interactive technology for creating “Community Bulletin Boards” or a local “Discovery Centers” for new products, as the cost of digital screens and content creation is reasonable enough for even the independent shop owner to afford. N O V- D E C 2 0 1 2


Permanent-Temporary Spaces Consider creating “Permanent/Temporary” spaces within your store. The brand halo of inviting key influencers within your consumer’s world to design, curate and promote these “Permanent/Temporary” spaces is a way of creating buzz and newness within an existing merchandise range. These “influencers” might be a highly visible neighboring designer or tastemaker, and/or service company, a brand or an author. A famous Paris department store does this on a monthly basis, inviting high profile celebrities of various walks of life: sport, fashion, art, literature; and then asks them to find and gather their “favorite things” from the store and then organize those into a mini department. These are all things that are currently sold by the store, but leveraged by the point of view of the celebrity. This new approach provides an opportunity for a bit more storytelling and ways for the consumer to connect and identify with the personalities or muse of this internal pop-up. Consider ideas around making a difference in your community. Certain categories

offer opportunities for emotional triggers; children, education, pets are all universal and in most cases non-controversial topics around which to connect your brand, your store, and therefore, your consumers. The place previously occupied by the cashwrap provides an opportunity to create a shared interest between retailer and consumer; offers a way to give back to the community related to the causes important to them. Again, the imbedding of digital technology can be installed in ways that range from retro to high-tech, to even retro-tech, where the repurposing of materials, whether for repetition, color blocking and storytelling, are becoming an increasingly important part of a successful retailer’s effective communication initiative.

aspects of their life, but as well, health, education, travel and creativity – all within the mind and the heart of the consumer l Kenneth Nisch is chairman of JGA, a retail design, architecture and brand strategy firm in Southfield, Michigan (USA). Named as an industry “Luminary” and ranked among the categories “Most Influential,” Nisch applies his knowledge and entrepreneurial insight into consumer markets to create concept and prototype development, brand image positioning and architectural direction. Nisch has also received the Reid & Taylor Global Retail Leadership Award in Mumbai. JGA’s clients include Baggit, McCormick World of Flavors, Museum of Arts and Design, Cortefiel/ Springfield (Europe), Parx, Sleep Number, Tashi, Timberland, Cacao Show (Brazil), Fantasy World (Kuwait) and The North Face. Ken may be reached at 1.248.355.0890, www.jga.com or info@jga.com.

Success through Action In short, think reboot, unexpected, power to the consumer - be it in understanding, discovering, transacting. Act on trends that address the consumer’s need for irony, humor, advocacy, independence, while recognizing their personal emancipation is not only around the commercial retail

Photography Sleep Number and McCormick photos are by Laszlo Regos Photography, Berkley Michigan, USA Hot Topic photos are by Paul Bielenberg Photography, Los Angeles California, USA


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INdian Design

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ColorPlus Style ColorPlus, which has been at the forefront defining the way Indian men dress, has now unveiled a ‘New Retail Identity’ for its stores.

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he complete lifestyle brand ColorPlus launched its new flagship store at Nungambakkam high road in Chennai in an all new international store design concept. The store offers a collection of smart casuals for men. Designed by US based agency Gensler, the store design created an environment that showcased the brand in a sophisticated world class interior with product presentation to match. “Gensler comes with a reputation of being one of the largest design firms in the world with a very solid portfolio of works for some of the best names in the retail world. They bring a very international and worldwide perspective translation in their works,” says Hetal Kotak, COO, Color Plus Fashions Limited. Occupying 2500 sq ft, the store is spread across two levels, featuring the Gallery of Style and the Color Shops. Gallery of Style is a space which constantly emphasizes on new looks along with an assortment of products and lifestyle imagery. In the case of Color Shops, the products are displayed and stored in a system of wardrobes based on collections which is being escorted with work 23

tables to showcase the products and display accessories. The storefront design is planned to give an impression of luxury and fashion with the use of architecture. Explaining about the design strategy, Alison Carr, Design Director, Gensler explains, “Presentation of product is designed to be inspirational and organized by looks and ensembles. A large scale graphic panel implanted at the Gallery Wall is in black and white lifestyle imagery that can be changed seasonally while the Gallery tables adjacent to the double height gallery wall provide opportunities to tell stories and inspire the customer with objects, product and accessories. But the work tables in the Color Shops display accessories in pull out drawers under a glass top and provide layout space to aid in the selling process.” “The ceiling height at the color shops is intentionally kept low to create a warm intimate environment with high density merchandising and storage capabilities. The store is split down the long axis from the storefront to the back wall with the double height space highlighting the Gallery concept. N O V- D E C 2 0 1 2


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Porcelain tile floor tiles, creamy ivory and dove gray are separated by a thin line of small scale quartzite stone tiles,” further adds Alison. Props  like  yarn,  buttons  and  fabric were incorporated to embellish product presentation. “Products were integrated and used as props. The Gallery wall was given a lifestyle approach with lighter merchandising and ensemble look. It provided consumers a look they can buy rather than products. The color shops used the concept of colours and displayed products in color families so that consumers bought amongst a family of colour rather than compare between colours,” explains Jose Maria Bustos, Creative Director, Visual Merchandising Asia. This store has also used art to appeal to the discerning customer and create an aspiration. With intent to augment the excitement a  special  seating  is  custom  designed accompanied by bronze glass topped coffee table. Apart from this, a lounge area is also crafted to relax in and as well as to try on footwear. “To celebrate the concept of ‘Making’ and the ‘Colorful Life’, there is a feature wall at the back of the store leading to the fitting rooms featuring spools of thread. Fitting rooms are 25

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well appointed with custom benches, hooks and integrated lighting within the mirrors,” avers Alison. Accent lighting has been used predominantly to draw attention to the highlights in the store, architecture and products. “In case of lighting, the overall atmosphere is designed to be warm and well lit while still allowing a little drama in the product presentation,” shares Alison. With admirable reviews since its launch, Hetal says, “The consumers have responded very positively to the new store design. They find the store design very contemporary, international & classic. The store also provides convenience and ease to customers.” Further commenting on the brands future plan Hetal concludes, “ We plan to roll-out all our new exclusive stores in this format and also upgrade our existing stores to this new ‘retail identity’ over a 3-4 year horizon”. Apart from this Chennai store the brand has adapted this concept at another outlet launched at the Brigade Orion Mall in Bangalore l

Susmita Das N O V- D E C 2 0 1 2

Design Gensler - Alison Carr (Senior Associate, Design Director), Gensler, San Francisco, USA

General Contractor Manjunath (True Dimensions), Bangalore

Design Implementation Partner FRDC- Sanjay Agarwal (MD, FRDC), Bangalore.

Store Fixturing Disha Retail Fixtures, Bangalore

VM Consultant Jose Maria Bustos, Singapore

Lighting Plus Lighting, Mumbai

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Reoriented Arrow Arrow the heritage brand launched in 1851 unveiled an exclusive store concept in Chandigarh flaunting the brand’s rich expertise along with its heritage American look. This refurbished store communicates the whole identity of the brand.

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rrow refurbished its Chandigarh store located at sector 17, a premium fashion street. “It was quite an old store, which caught fire and after that we redesigned the space implementing a complete new concept. The store illustrates the complete lifestyle look of the brand and showcases a dazzling unification of the heritage with the modernity of the brand,” avers Rishi Vasudev, COO, Arvind Lifestyle Brands LTD.

The new store concept revolves round three personas- George, Arnie and Erica. George is a senior executive who is classy and has made a place for himself in the world. Arnie is a young elegant, outspoken man who prides on being a good performer and desires to become like George in future. Erica is creative, poised, and full of life. Impressions of these personas is used to present its two key lines- the Classical

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Line of Arrow Formal, Arrow Sports and Arrow President and the other, New York Line of Arrow New York men’s wear and Arrow New York women’s wear. “Earlier we had separate enclosure in our store, there were sports section, formal section and suits zone but now we have mixed a couple of them, we have fused sports and formal together. And we have also created a new work kind of section within the store displaying more slim fit and stylized garments,” says Sandesh S Shet, Store Design and VM head . Spread over 2,800 sq., the store is divided into three levels with a clear zoning strategy. “We started off with women’s range because it is a very woman dominated brand, so Erica was first, followed by Arnie and then George which is a more classic range” explains Sandesh. Speaking about the design strategy of the store, Sandesh says, “The store is fashioned with a blend of the contemporary and the conventional. Though it is warm it has the touch of the contemporary, wood is infused along with steel. The wood is painted and polished white while wooden flooring is instilled in the outlet. Warms light have been employed along with white to maintain a balance. The light changes its radiation according to the time of the day. Whilst for 29

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windows narrow beans have been instilled. We have used narrow beans, means in case of lighting so that we can highlight what is required and not the entire window,” avers Sandesh. One visual feature in the store to add drama is a setting of a sofa seating next to a ‘lit’ window overlooking the New York skyline. The display windows have stylized mannequins to feature the brand fashion statements of the key lines for men’s and women’s wear. In-store busts are used to draw attention to fashion co-ordinates across the store zones. Height stood as one of the most concerned factor while designing the ground as well as the mezzanine floor. Explaining in depth about the hurdles Sandesh avers, “As the height of the mezzanine floor was measured to be 7 feet, it came up to be a major constraint but we have managed to put in the suit section there and that has worked well for us. There were a great number of pillars which we felt could play an admirable role in creating an intriguing look for the store. We also left an open skylight too within the store.” On the challenge of project completion “we had to finish 60 days’ work in 25 days. We had a huge team of around 40 to 50 carpenters working on the site itself while the factory fabrication was also going

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on hand in hand, so without losing much time we could achieve our goal within such a short span,� further adds Sandesh. After receiving a warm appreciation from its loyal clientele base in Chandigarh, the brand is now planning to carry forward this identity to its other stores across the country l Susmita Das

Store Design and VM head Sandesh S Shet Project Manager Arun K Vijay Visual Merchandiser Gauri Tripathi Store Interior and Fixtures Shree Ram Sharma & Co. New Delhi Mannequins Clone Mannequins, New Delhi Photography C&D Concepts 31

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House of Aroma Iris, the newly launched a unique aroma boutique concept, houses fragrance, accessories and home decor artefacts under one roof. Designed by 4 Dimensions, the store is prominently located at Lavelle Road in Bangalore and is designed in an ‘outdoor in nature’ environment concept.

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RIS from Ripple Fragrances, the spatial fragrance initiative of the Mysore-based N R Group launches India’s first complete home fragrance boutique at Lavelle road, Bangalore. The IRIS Aroma Boutique is designed to provide fragrances and décor for fine living and features an extensive fragrance collection of both eclectic and affordable luxury. The offerings include IRIS fragrance products, accessories and home decor artifact that includes an extensive candle range rarely seen under one roof. The design inspiration for the store environment is taken from the elements of nature to create a unique experience of the store and its exclusive offerings. “The need took shape of a design brief which was to create an ambience around the product without overwhelming the products and at the same time adding value to the same. The

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idea was to create something simple, elegant, earthy yet contemporary,” avers Nagaraja R, Director Design, 4 Dimensions. Spread over 1295 Sq. Ft, the store space is categorized to offer a range of products for key categories like premium, luxury, ethnic and lifestyle. The diversity in the presentation of each was rendered with the use of special design elements like fixtures, lighting and props. “For iris, everything was customized to achieve the environment that perfectly complements the products, the rustic metal ceiling, the herringbone patterned floor, the furniture, the hanging shelves with metal moldings and the pendant lamps.Taking note of each product range the research involved was a detailed study of what, where and how the products are going to be showcased,” says Nagaraja. The design strategy was to create a store character that epitomized nature and the freshness of its produce. “Imitating nature in its raw and rustic form, the milieu was conceptualized from the act of ‘Picking fragrance from the garden’, thus emphasizing the authenticity of the products as though the products are handpicked from nature itself,” shares Nagaraja. Carefully selected props were used to add drama and authenticity to the store character across the different categories in the store. 33

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“Keeping in line with the concept, VM was designed to enhance the overall ambience and communication in the store. Woven baskets, colourful dry flowers, white pebble on the floor together create the mood,” adds Nagaraja. The store character of ‘Outdoors in nature’ determined the selection of the store design elements like the flooring, ceiling features, seating, display furniture and the graphic language used to create the perfect setting. “The customer seating is inspired from the benches in the park while the promotional visuals are showcased on an easel used by the artists. Each element is unique in nature which gives the customers an opportunity to discover something new at every corner,” says Nagraja. The store lighting strategy and the special effects to draw attention to design features in the store played a significant role in creating the setting. Warm boutique lighting was used to create an ambient outdoor feel and shape accents used to highlight the store offerings. Explaining further about the lighting strategy Nagaraja says, “To render the wooden logo a floating feel behind the cash counter was back lit with white LEDS against a serene white backdrop. Several petals inspired by the logo drops through the rusted metal frame at the entrance as pendant lights to complete the scenario.” N O V- D E C 2 0 1 2

The store front with the use of materials like wood, stone, wrought iron and foliage create a distinct personality of the store and also beckons with an expectation of the store experience. A back lit lettered logo stands out sharply over the back open windows and create a signature for the store. On entering the store the layout and the category adjacencies help achieve convenience in customer experience in terms of circulation and informed decision making. “As soon as one enters the store he is greeted by the bold wooden brand logo against the white wall while various supporting elements unique in character from other points of attraction. These elements are used to demarcate zone and thus categories of merchandise. The cash counter is strategically placed in the center of the store to assure surveillance of the entire area. It couples as a greeting desk for the customers as well. The walls on either side of the entrance describe the brand history and product types in details with a new arrival gondola at the center exhibiting the new launches of the season. The left zone is dedicated for candles and accessories highlighted by the aroma tree and the right by the suspended shelf for lifestyle products,” explains Nagaraja. Speaking about the challenges in creating a customer friendly retail space, Nagaraja explains, “Biggest challenge was to convert 34

a residence into a commercial concept store appealing to the T.A. A lot of walls had been reconfigured to achieve the desired zoning along with changes in the frontage to improve the visibility of the store. Also to compliment both heritage and contemporary within a space, showcasing various kinds of products with a concept very new to the Indian market was pretty challenging,” shares Nagaraja. After seeing a lot appreciation from positive customer feedback, the brand plans to open more company owned stores in Bangalore and then scale up with a franchising l

Susmita Das

Design 4 Dimensions Lighting Fixate Retail Light Techniques VM Team Sohini Dey


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Contemporary and Cozy The Pewter Room and The Blue Blazer aims to bring in a blend of trendy furniture and modern lights coupled with a royal setting. The Pewter Room and The Blue Blazer is the first venture of Halcyon Inn Hospitality Services.

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ocated at Sector 26 in Chandigarh, and known for being the biggest food street, The Pewter Room and The Blue Blazer is a one-stop destination that allows an experience of a multitude of design and culinary concepts at the same location. Spread over 6800 sq.ft the space is divided into the restaurant bar and lounge: The Pewter Room and The Blue Blazer respectively. It commences with contemporary fine dining with indulgent menu and offers an evening in a cozy open sky cabana surrounded by swaying greens. The décor of The Pewter Room is a fusion of contemporary, chic and baroque genres of design. Shades of gold, slate and pewter are offset by highlights of gray and black. Plush leather chairs and sofas invite and encourage lingering, as good service takes over. Large bay windows allow natural light to filter in, while a wooden wine rack dominates the glass wall of the show kitchen. “When I first thought of the design concept for The Pewter Room, I was very particular about 37

the employment of colors. Therefore, it helped me execute exactly what I wanted by using gold and pewter predominantly along with all shades of grey ranging from dove grey to charcoal. Hence from here I derived the name ‘The Pewter Room’,” says Annu Bains, Director and Designer The Pewter Room and The Blue Blazer. “I have tried to create an interior that is timeless in appeal, restful in character, and glamorous in a refined and subtle form,” adds Annu. The Pewter Room redefines entertainment and culture in the city with glamour events that span art, culture and fashion. Each event will be coordinated with a unique dining experience to fit the theme of the evening, making it a truly unforgettable experience for the customer. The décor of the Blue Blazer is very different in comparison with The Pewter Room. “An array of mismatched furniture in shades of burgundy, grey, blue and black, where Blue symbolizes the brand color. Their designer has N O V- D E C 2 0 1 2


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also played a lot with texture and material here, using leather, suede, cotton and velvet on different chairs and sofas. I have played a lot with texture and material by using leather, suede, cotton and velvet on different chairs and sofas. The other section has a sliding glass roof giving it the feel of a conservatory. It gives the whole space a wide-open feel and there’s nothing better than being able to look up and see the stars,� comments Annu. One of the focal points of the interiors is the 27x5 feet wide screen that dominates one wall and divides The Blue Blazer and The Pewter Room l Vaishali Tanwar

Design Annu Bains Interiors Aadharshila The Sound Consultant Harness Overseas with Stark from Italy Lighting Lucent Lighting 39

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Home of Handicrafts Eka, the ethnic India lifestyle brand launched a super specialty store Eka 2 in South Bangalore. The store design was conceptualized by FRDC to create a home like environment that offered an extensive range of handcrafted products in a home concept.

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fter seeing success with the first store, Eka 2 was launched in Jayanagar in Bangalore in a 9000 sq ft standalone duplex residential building along with a landscaped garden. Bangalore based Future Research Design Company (FRDC) was commissioned to conceptualize this project. “The brief was to create a retail space that would generate a WOW response first and foremost. Also, we wanted minimal structural changes to the house in order to retain its heritage characteristics. The idea was to create a walk-through space that allows each room a unique display theme and yet strings it all together as one coherent experience. Given the excellent working relationship we had with FRDC and the acclaim we received for our Eka CBD store, working with them was a natural choice,” says Kimiko, Director at Eka. The store presented an extensive range of ethnic Indian lifestyle products handcrafted from  natural  materials  and  sourced

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directly from artisans, NGOs and selected manufactures. The store offers an interesting assortment of Divinity Idols, Wall art, Metal Sculptures, Figurines, Tribal Art, Stories in Slate, Poetry in Wood, Bags, Foot wear, Silver Jewellery, Wall Clocks and Rustic Colonial Furniture with Home Linen. The offerings are zoned logically in ‘rooms’ to make browsing and shopping convenient. “As a design approach we created different zones for each product group, in line of the blueprint of the house such as bedroom - apparel section, living room - divinity section, backyard outdoor furniture & stone sculptures and so on. We deemed to have a zero modification or alteration in the existing built form,” says Sanjay Agarwal, Director, FRDC. The offerings and the buying patterns of the customers determined the category adjacencies and presentation strategy of the store. “As per product categories we defined the zoning strategy. Main ground floor had Divinity & furniture zone. First floor had workshop, jewellery, bed linen, apparel, bags & shoes section which were combined with cross merchandising for the central display in each space,” says Sanjay. The design strategy to retain existing greenery, like the Almond tree at the store front, was used to draw attention to the store and add to the concept of a home like destination. On this note, Sanjay explains, “Since the property was located off the main retail area, we wanted the store to stand out through colour, lighting and natural surroundings and Greenery. Existing greenery and palms were either retained or transplanted and with minimum interventional design in backyard spaces for ‘bazaar’ and more promotional displays were created, which on one hand softened the house building and on other provided perfect setting for the home store. Leaf structure of Metal as a pattern for the fence and the Bold Signage above the beam provided elements of retail to the existing building front.” Explaining in detail about the design approach, Sanjay avers, “The main entrance and the cash counter have graphic elements into it. While on the ground floor, I-shaped blocks are engraved on the front yard for the parking space and metal green leaves on the compound walls to create green effect in front space. The front entrance space is designed with 25mm thick polished granite for the grand opening. For the divinity section, we had used crystal peak white on the walls whilst the ceiling is highlighted with desert yellow. There are Bamboo Green laminate at the back of the wall fixture system which act as a highlighter in the space and the dining room walls are kept neutral as crystal peak 41

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white & pleasant blue ceiling to break the monotony.” The lighting design concept was a combination of accent boutique, ambient natural light and energy efficient technology. “Wherever it was possible natural light was harvested through existing windows. The store is designed with a consumption of 2.0 watts or less, which is one of the lowest in its category. Within the building and civil and budget constraints, we created a flexible display along with lighting and furniture system which could be used throughout the store, for the various product groups”. On the modifications and re-purposing that needed to be made to deliver the concept, Sanjay explains, “The existing house is a load bearing house, which became our guidelines in the final store layout & architectural design. Small interventions were required to complete the feeling we were looking for. In order to provide more wall spaces we had to close some of the windows. We converted the kitchen space into the cash counter, we removed old doors & designed a new architrave for the entrance to each section, we created a workshop in the open terrace, and we converted the existing animal shed into a Gazebo.” Post an encouraging response at the launch of this Eka 2 store they intend opening two more stores in Bangalore and in at least two cities in the next 12 months l

Susmita Das

Store Design and Architectural ConsultantFRDC, Bangalore Sanjay Agarwal-Director, Silvie ClaesAssociate Design Director, Vivek BangdeDesign Associate, Mayur R-Designer Lighting Plus Lighting Mumbai & RLT Interior Contractors Woodkraft Pvt Ltd, Bangalore Civil Contractors SathyaJeet Constructions Pvt Ltd, Bangalore Fixtures Disha Fixtures , Bangalore Woodkraft , Bangalore N O V- D E C 2 0 1 2

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Fashion Dining Studio 169, created by design agency 42mm, is truly a fashion dining destination in every sense with an innovative convertible setting capable of adapting to different dining settings for casual and formal occasions combined with fashion events.

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pread over a size of 4000 Sq.ft., the restaurant has been planned in 5 distinct functional zones - the live kitchens, the bar area, the ramp for fashion events, the fine dining space and the kitchen. The front area is designed for informal meetings and dining while the rear is for formal dining. The innovative concept of the ramp in the dining area offers a unique experience of witnessing events like fashion shows when enjoying the different cuisines offered in the menu. “The restaurant not only holds fashion shows for our own brand, but provides an exclusive and inspiring place to various other designers, artists, musicians, film-makers, design schools etc to showcase their creations, reach out to its audiences and unwind with likeminded people,� says Shilpi Gupta, Managing Director, Studio 169. To further enhance the experience, diners can

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actually select and book ensembles after the fashion shows from within the restaurant. Designed by design agency 42mm, this uniquely opulent fashion dinning is positioned at the second floor of the Moments Mall located at Kirti Nagar, Delhi. It also offers a diverse menu which is served differently- on boards, platters, test tubes, cylinders along with multi-layered bowls that come apart. “Our Fusion food from around the world encompasses Bentos, Gourmet Pizza’s and Pasta’s, mystical slushes, Fondues and so much more,” avers Shilpi. Two prominently live kitchens, one for vegetarian and the other for non-vegetarian menu allows guests to see their food being prepared in front of them. Explaining the design strategy, Rudraksh Charan, Architect Partner, 42mm Architecture shares, “The restaurant has a slatted false ceiling that gives the option of installing multiple lights without them being visible, thus greeting diverse aura. Fine dining area is incased in a singular capsule of a white screen, capable of being lit up from the front 45

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and the back thus creating a notion of space that can transform.” Lighting was a challenge what was addressed with a combination of accent and indirect lighting. “The objective of trying to achieve an object with a layered characteristic required us to understand lighting very critically. A lot of research went into exploring materials that could visually behave very differentially with different lighting exposures,” says Rudraksh. “The location of the site in a mall results in no natural light being received but the multivalent aspect of the design gave us the opportunity to create spots for planter’s while that has been further created in a way that they give the effect of skylights,” adds Rudraksh. Sharing with VMRD the brand’s success, Shilpi opines, “It took the brand to another level, since the store helped us communicate our concept and the experience that Studio 169 wanted to give to the customers. This is like our pilot model which will be replicating itself for all future outlets.” The brand plans to open another outlet in Delhi by early next year before expanding to other cities l Design 42mm Susmita Das (with inputs from Vaishali Tanwar) N O V- D E C 2 0 1 2

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Right from the entrance the store reflects elegance and good taste

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Bespoke for Gentlemen Exquisite fabrics, fine craftsmanship and masculinity come together in a perfect blend at Scabal’s newly lauched Brussels flagship. The store design developed by Blocher Blocher Shops tailors the perfect spatial concept by wedding the sophisticated fabric manufacturer to a British gentlemen’s club atmosphere.

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rom herringbone and Glen Urquhart check to cheviot, covert and corduroy – Scabal suits and fabrics are said to be the very epitome of the British gentlemen styled with a shot of Hollywood glamour. After a controlled expansion in Europe, USA, Japan and East Asia, Scabal recently unveiled its new store design at its Brussels flagship to offer its world renowned fabric and tailored garments in an updated concept store to continue its market lead in this category. “We are ready for the increased demand, ready for the targeted growth plans, ready to take on the competition”, says Scabal CEO Gregor Thissen.

the brand, it’s a place for today’s cosmopolitan man and a tribute to the values of the label: perfect fabrics and timeless elegance.

The headquarters in Brussels provided the ideal location for the development and construction of the new store concept by Stuttgart-based Blocher Blocher Shops. According to the brand, this is where it all started, back in 1938 and is still the place from which the firm’s goods are shipped across the world.

Right from the entrance the store reflects elegance and good taste. Leather covered frames line the walls like tableaux for the display of accessories, shirts, suits and shoes. Stylized tailor bust forms present the world of the British gentleman in formal coordinated fashion suggestions.

The store interior design presents a world that blends heritage and new beginnings; celebrated style as a platform for the more than 5,000 fabrics the firm produces. According to

The store interior material and colour palette’s rich combination of wood, leather, stone and brilliant white rendered in the store concept creates a dramatic back drop for the

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Spread over 200 m² sales area, the design firm explains that the Scabal store is an ode to exclusive couture, where the space reflects the image of the deluxe version of a tailor’s workshop. High on masculinity, the store is done in shades of brown and grey acting as a perfect backdrop for displaying high-quality fabrics. The customer passes through four zones: reception hall, treasure chamber, inner courtyard and salon.

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The centre of attraction is a specially designed cutting table that symbolizes the heritage and tailoring craftsmanship of the brand

The interior courtyard is interrupted by a lightflooded patio, framed by ivy forms a green oasis for a refreshing pause

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Stylized tailor bust forms present the world of the British gentleman in formal coordinated fashion suggestions

presentation of its premium store offerings. The store ceiling is a combination of ceiling light cubes and accent lighting that help create the boutique setting. The treasure chamber is specially designed in classic masculine style to evoke a sensory experience. Incisively grained walnut veneer panels are set crosswise from floor to ceiling. Inset in wooden wall cubes are bales of cloth complemented with books, collars and cuffs. In the ‘treasure chamber’ is displayed the exclusive Suit No. 12, a masterpiece of tailoring which testifies the super specialty positioning of the brand. An overwhelming choice of material and styles is offered to customers through involved personal consultation. The centre of attraction is a specially designed cutting table that symbolizes the heritage and tailoring craftsmanship of the brand.. Following this presentation, the next room’s understated interior courtyard is interrupted by a bold architectural element: a lightflooded patio that breaks into the room in the form of a glass cube. Framed by ivy, it also forms a green oasis for a refreshing pause. Connecting seamlessly with the courtyard, the salon embodies the British sophisticated spirit that is infused into the firm’s every fibre.

Inset in wooden wall cubes are bales of cloth complemented with books, collars and cuffs

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Continuing the masculine tones, the dressing room are also panelled in fine walnut veneer

The space comprises of a cosy group of arm chairs and a leather-covered, Chesterfieldstyle table.

Mono-chromatic visuals that complement merchandise presentation add sophistication to the store environment

Mono-chromatic visuals that complement merchandise presentation add sophistication to the store environment. Right at the end is the dressing room, also panelled in fine walnut veneer, where the tailor takes measurements for the perfect fit. A combination of the formal and premium environment, the offerings and the service position Scabal as a brand that cultivates the values of progressiveness and reliability. Going further, Scabal plans to adopt this new store concept in other markets from Berlin to Istanbul to Peking l Chanda Kumar

Project Scabal Flagship Store, Brussels, Belgium Shop Concept Blocher Blocher Shops, Stuttgart, Germany Photography Nikolaus Koliusus, Stuttgart, Germany N O V- D E C 2 0 1 2

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Refreshed to make a mark

Redefining and strengthening its offer in value fashion, Primark recently launched the revamped flagship in Oxford Street, which delivers a memorable store and brand experience. Designed by Dalziel & Pow, the store’s theatrical store design concept highlights a pace of fashion that is synonymous with Primark.

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eading fashion retailer Primark recently unveiled its latest flagship on Oxford Street, London offering the best in value fashion spread over a large area of 82,400 sq ft across four floors. Designed by Dalziel & Pow, the store concept is an updated interpretation of the brand signature from its predecessors in Berlin, Edinburgh, and Stratford in the context of the building at this heritage location. “Rising costs combined with reduced consumer spending ensures that competition within the value fashion sector is intense. Successful brands strive to differentiate, offering value and fashion combined with a memorable store and brand experience. Primark’s latest flagship in Oxford Street combines these values, building on a strong position and pushing forward,” says David Wright, Group Marketing Director, Dalziel & Pow. Located at the Tottenham Court Road end of Oxford Street, Primark’s new store bookends the retail hub of London’s West End, along with its older sister at Marble Arch. Spanning across three buildings, the store mixes heritage with contemporary architecture in its stunning façade, with each entrance leading

Exciting highlights are presented in the store with the use of dynamic graphic walls which use department specific content to help in way finding

Spanning across three buildings, the store mixes heritage with contemporary architecture in its three distinctly different environments

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into a distinctly different environment for the shopper. “The main Oxford Street entrance arrives in the atrium with a digital lift wall, which focuses on high level vistas of VM and digital display. Another features a recreated ‘tube carriage’ display wall that promotes different looks, combining digital display with key product lines. By contrast, arriving via Tottenham Court Road presents a distinct destination within the store – a darker, theatrical space, with pops of colour to highlight a pace of fashion that is now synonymous with Primark,“ David explains. While the overall shell of the store is retained, the various departments are designed to deliver great experience with the use of architecture, fixtures, presentation and graphic communication. Exciting highlights are presented in the store with the use of dynamic graphic walls which use department specific content to help in way finding. Department specific frame walls line the escalators, and merchandise is merged with VM, and graphic and digital communication, to ensure the shopping experience is as lively in the atrium as it is on the shop floor. Cash desks have been located within heritage areas of the building, where care has been taken to reveal these and make them relevant to a contemporary retail environment. Windows flanking the atrium on each level help highlight the offerings through stylized displays on that floor

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Digital integration acts as a key element to this store. “We were commissioned to create Primark’s first ever series of brand films, which showcase the attitude of the brand using the key values of ‘Fashion, Value, Fun, Expressive and Eclectic’. These films, along with seasonal campaigns, are played on a giant lift wall, made up of nearly three million LEDs. We created a series of animated navigation that works with the films and helps customers navigate the store,” David says. The navigation system which captures the attention of the shoppers while leading them through the store is distinctly department specific in design concept. Seasonal imagery is projected onto brick arches on the ground floor. The cash desks on the first and second floors feature a huge Primark logo, extending the width of seven windows making a super-sized brand statement.

Primark’s first ever series of brand films showcased in digital screens promoted the brand attitude

According to Dalziel & Pow, Oxford Street is the best Primark store to date and the brand’s method of ‘continuous development’ will ensure the best is yet to come. “Together with Primark we conduct continuous research, travelling to major cities around the world to review and challenge an evolving market with a fresh and relevant approach.”l Chanda Kumar

The cash desks on the first and second floors feature a huge Primark logo, extending the width of seven windows making a super-sized brand statement VM,  graphic  and  digital communication in the atrium ensures the shopping experience is as exciting there as on the shop floor

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wassup! Louis Vuitton now in Chennai

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nfazed by global economic slowdown, French iconic luxury brand recently opened stores in Paris and Shanghai and it’s fifth store in India in Chennai. The store is located in the new 40,000 sq ft luxury shopping destination 'Bergamo Mall' that is soon to have exclusive outlets of Bottega Venetta, Cartier watches and Jimmy Choo shoes. The store facade design clearly marks the store as a home for luxury with inspirations from classic european architecture befitting french luxury. The store design concept is slick, with LV's trademark travel bags occupying pride of place along neatly arrayed bags, wallets, scarves and accessories that sell for between Rs 10,000 and Rs 7.5 lakh. The store interior design is a clear adaptation of the plush, but clear and minimalistic, form of the Louis Vuitton store identity implemented across its stores in more than 60 countries in terms of materials, forms and presentation. The store ‘s collection of offerings comprise of carrying luggage, leather goods, textiles and accessories, for both men and women, all of which are designed under the label of global designer Marc Jacobs l

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wassup! B-bar now in India

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eorge V Eatertainment, Paris, the evangelists of luxury dining and the name behind the celebrated brand Buddha-Bar, introduces B-bar at Select City walk, Saket, New Delhi. B-bar covers a sprawling space of 25,000sq.ft, out of which 12,000 sq. ft. is dedicated to the restaurant and 330 sq. ft. covered with four private dining rooms. It provides an oasis of tranquility, away from the frenzy of urban life. All of the enlightened master’s teachings manifest themselves in the warm and magical ambience of B-bar, where the ‘B’is a subtle

reference to the essence of one’s being or existence. George V Eatertainment has specifically designed the B-bar keeping in mind the Indian market. It proposes to bring in the look, feel and food synonymous with its illustrious and iconic ‘cousin’, Buddha Bar. This is brought about by the furniture, fixtures and decorative items, all of which are themed on the panAsian, Buddhist period. Each piece of furniture and decoration is cleverly handpicked to be unique, yet maintain and reflect the same identity of Buddha Bars worldwide. It has a Centerpiece, a 2.5 meter statue of a

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Hybrid samurai and Xian soldier sitting in meditative repose along with antiquated gold chandeliers, 5 three-tiered suspended from the Atrium ceiling at variable heights and 11 single-tiered ones, spread across the Lounge and Restaurant space. The entire Atrium wall is finished in classic Oikos Silken Gold and ten 3-metre high ivory finished statues of Asian ‘angels’ looking down from two levels above; mute sentinels gracing the scene. Each of the statues is emphasized with special effects martin lights to add drama and opulence to the environment l


wassup! Italian luxury brand Visionnaire launches its first flagship store in India

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he Italian luxury brand Visionnaire from the House of Ipe Cavalli, has opened the doors to its first flagship store in India in collaboration with International Furniture Brands. Located at The Gallery on MG in New Delhi, the Visionnaire Flagship store is spread across a sprawling 5000 sq.ft showcasing eight different lavish home settings. Visionnaire is a lifestyle concept blending classic Baroque sculptural curves, intricate details and refined finishes together with minimalism to create a new interpretation of luxurious Italian furniture. The store not only offers beautiful furniture, but also accessories crafted from the finest materials which are primed exclusively in Italy. The store offers high end Italian furniture in luxurious collections of sofas, high back chairs, beds, single seats, chaise lounges, center tables, book shelves, dining tables and opulent bars. Besides this, the brand also offers an exquisite range of mirrors, sophisticated lighting and chandeliers. The offerings are designed and crafted in high end N O V- D E C 2 0 1 2

materials like luxury fabrics, crystal, marble, smoked glass, chrome, Italian leather, the finest woods and veneers. “Visionnaire is a niche brand which is rich with heritage and positioned as a luxury lifestyle product. Today, we are the preeminent leaders in the “design-driven” category of sophisticated furniture and home accessories from Italy. India is an important market for us and we are extremely pleased to form a strategic alliance with International Furniture Brands, a company that has a proven track record and understands the luxury market in India,” says Leopold Cavalli, CEO, Ipe Cavalli, Speaking on the collaboration, Samvit Tara, Director, International Furniture Brands said, “We are excited on being appointed as Visionnaire’s exclusive partner for India. We are confident that the discerning consumer will appreciate the exquisite furniture and accessories that Visionnaire offers and the brand will take center stage in the luxury furniture market, in India.”l

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wassup! Harvey Nichols spruces up for the Holidays

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arvey Nichols recently refurbished several areas in its Knightsbridge store with the objective of enhancing the in-store shopping experience with a wider variety of premium fashion brands. The International floor, the Azzedine Alaia boutique, has tripled in size and become a “World Of� merchandising shoes, bags, belts alongside the legendary fit flare dresses. Being the largest in Europe at 1000 sq ft, the boutique takes on a minimalist and monochrome look with natural light flooding through a diffusion screen. A plush and luxurious seating area gives the customer a chance to relax and make the most of their experience. On the first floor, the shoe department is revamped to look clean with metallic touches such as the silver central seating bench and copper shelving. Gold rimmed shelves of different heights allow every shoe from a ballerina to an over the knee boot to be displayed. Adorned in a walnut finish, the till point sits within the middle of the space drawing the customer in. On the second floor, in the Designer Collections, brand Tory Burch now features its own boutique while DKNY and Herno have refitted theirs. On the third floor, the Denim gallery has been expanded to the entire length of the floor. The new space showcases the range of products with the key styles highlighted - boyfriend fit, straight, skinny, boot cut, flare and jegging. For SS13 Harvey Nichols plans an exclusive collaboration with AG Jeans and celebrity stylist Cher Coulter as well as Mary Katrantzou X Current Elliot. The store has also re-launched the largest Alice & Olivia boutique in UK, selling Stacey Bendets shoes, party dresses and wardrobe staples. Speaking on the space Stacey Bendet, says, "I wanted the shop to feel like a little glimpse into my home, into the world of Alice + Olivia...colour, craziness, and all!" The store also has a revamped lingerie department, which boasts of new flattering lighting, plush purple velvets and new fixtures to create a luxurious yet warm shopping experience. This remodelling of the store has seen the brands like Stella McCartney Fauve and Spanx see significant boost in sales l

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PRODUCT News

Wonderwall studio’s collection of Hardwood wall panels

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onderwall studio’s collection of Hardwood wall panels offers a newly developed portfolio of hardwood panels in which exquisite natural texture meets contemporary Dutch design for creating the new Wonderwall collection. The multi-dimensional designer walls allow new possibilities for creating effects and ambience using design.. APPLICATION:

Wheels re-purpose hardwoods rescued from redundant traditional building sources. The effect is sensual and gives youthful antiquity to the wall. Natural erosion and artisans own handcraft gives it a unique identity.

of new hardwoods. Crafted principally of surplus teak, predominantly sapwood and are sourced from regional industries. The result is confident with modern textures and complemented by a clean color palette.

Available In: 600mm length and 150mm width Sold per SQM (11 PCS)

Available In: 600mm length and 150mm width Sold per sqm (11 pcs)

Parker

Mercury

Restaurants / bars / hotels / beauty spas/ commercial offices / private residences All that is required is creativity and never ending imagination COLLECTION Wheels Strikingly tactile, Parker shares the same basic DNA as Wheels. Here erosion is expertly understated, giving way to bold layering effects. Available In: 600mm length and 150mm width Sold per sqm (11 pcs) Brooklyn Brooklyn panels represent a selective blend N O V- D E C 2 0 1 2

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Mercury imparts high visual impact and is a standalone master piece. Mercury is cut sharp and structurally, so that grain and shadow appear to full advantage .When a wall needs to be more than a mere backdrop Mercury is the best option. Available In: 600mm length and 150mm width Sold per sqm (11 pcs)


Phoenix

Available In: 600mm length and 150mm width Sold per sqm (11 pcs) Days

Train delivers the same high-end styling like other panels. The intense natural weathering and erosion of the wood provide a strikingly effective counterpoint to it's design-led framework. Available In: 600mm length and 150mm width Sold per sqm (11 pcs)

Geometric and organic patterns collide in this most avant-garde of panels. Conceived of furniture-grade hardwoods and embellished with traditional carvings, Phoenix is a unique experiment in natural textures and design motifs, using premium couture wood.

Fragmented, re-interpreted and then finally re-assembled by artisans, it takes unmistakably sculptural form

Available In: 600*600mm or 400*400mm Sold per pcs (600*600mm) or 2pcs (400*400mm)

Available In: 600mm length and 150mm width Sold per sqm (11 pcs)

Bridges

Springs

Bridges effortlessly combines character and versatility. Showcasing age-worn warmth that is unique to authentic reclaimed hardwood, these panels offer tremendously varied depths of tone and are available in a range of dimensions.

Sleek and urbane, this hardwood panel is a take on the Mid-Century modern panel. Strong styling is balanced by a light color palette and a clear sense of space.

Available In: 3 length sizes (800/600/400mm) 2 width sizes 80mm and 60 mm Sold sqm –number of pcs Depending on size

Panels may be mounted to most surfaces using the correct fixing medium. A strong MS polymer is the best choice. Panels can also be mounted to certain wooden backing surfaces using brads, which may then allow for re-use at a future point in time. For the optimal visual effect Wonderwall studio recommends a nonuniform arrangement that will minimize the appearance of joining lines. For choosing the right panel, Wonderwall studio provides sampling opportunity .Samples are available upon request and consist of one complete tile in each case in order to give a good example of the product’s overall suitability. The cost of samples differs according to the design l

Available In: 600mm length and 150mm width Sold per sqm (11 pcs) Train

Jagger

Jagger is a panel of intense warmth, richness and substance. Textures have a robust, unstudied air as the percussive heritage of the panel continues to beat out its vibrant, timeless rhythm. 63

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PRODUCT News

Pergo introduces engineered wood floors

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ergo is recognized around the world as a leading innovator of high quality wood flooring. The company invented laminate floors in 1977 and created a new type of flooring material, Pergo, which has become one of the world’s best known and trusted flooring brands. Pergo’s inventions are protected throughout the world by nearly 500 granted patents and pending patents. It has now launched engineered parquet floors suitable for commercial as well as residential spaces. Identifying the importance of sustainability this international brand uses recycled materials in manufacturing their laminate floors. Pergo’s Engineered Wood Parquet Floors This sophisticated wooden parquet floors combine traditional quality of natural wood with modern engineering. It has got an UV hardened oil surface and is added with 2.5mm veneer. The high quality, UV-hardened oil N O V- D E C 2 0 1 2

surface is factory-applied and a special base treatment is smeared for natural radiance. It doesn’t require re-oiling making it convenient for the users. The state- ofthe- art parquet floors are durable, easy to use and maintain. Setting these laminate floors is easy as ever using latest glue and free click joint free technology. Natural character of wood: Oak, cherry, ash or walnut used in manufacturing this highend parquet floorgiving it a classy look. Pergo provides 25 years residential warranty and the three layer glued structure of product speaks for itself when it comes to the quality and durability of the collection. “With Pergo engineered Wood you don’t have to worry about bothersome maintenance, the parquet flooring is easy to care and durable. It is the perfect combination of beautiful design and performance to revamp one’s home with the finest floor”, says Mr. Naresh Maheshwari CEO, Pergo India Pvt. Ltd l 64

Available in Styles: • Harmonious • Lively Sizes: Wooden planks of 1187 x 142 mm, with a thickness of 13mm approx. and 2.5mm wood wear layer Priced at RS 430/ sq.ft


PRODUCT News

Philips Introduces StyliD and LuxSpace lighting solutions

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hilips is a pioneer in energy efficient lighting solutions and in creating innovative lighting applications. Recently the company has launched LED accent lighting solutions that produce high light quality (CRI90). Philip’s new StyliD Performance and LuxSpace Accent solution appeals to many retailers to switch from usage of conventional lighting like cHID high flux lamps. LED accent lighting solutions emits less heat and UV, ensuring longevity of products such as leather clothes and cosmetics which perish faster under conventional lighting. Application Advantages: StyliD light and LuxSpace solution can create perfect balance between the accent effect and the surrounding environment. The two LED product families are suited for application areas in food and fashion retail. They can be used in promotional fronts or lighting up a gondola as normal traditional lights, its three beams light technology unlike usual LED’s provides best quality white light and are energy efficient. The less UV radiation and heat emission fineness of this LED accent lighting suits the need of bakery and fresh food areas. StyliD and LuxSpace LED accent lighting go well with fashion retail environments owing to its high beam definition and CRI allowing retailers to light fabrics in an eye-catching way, creating strong accents throughout the entire sales floor or in specific areas such as shop windows, shelves, or focused on mannequins. Technical Data: • LuxSpace Accent solution produces high quality light up to 3200 lm at 3000K • LuxSpace comes with dedicated LED reflector system • StyliD Performance produces high lumen output up to 4000 lm at 3000K • Energy savings of up to 20% compared to cHID solutions StyliD operational costs are very low and have interchangeable parts while LuxSpace ensures high lighting performance. This range of LED lightings is at the cutting-edge of technical innovation in accent lighting l 65

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PRODUCT News

ALPI Presents Decorative Veneers

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LPI is a renowned company engaged in the production of decorative veneers in reconstituted wood. Their constant research and innovation to create stylistic and sophisticated decorative wood items goes hand in hand with the company philosophy of valuing natural resources and environment. The ALPI Group offers five decorative veneers namely Alpilignum, Alpilignum Atelier, Alpilignum Concept and Alpikord. ALPILIGNUM Alpilignum are decorative woods perfect for interiors from the house of ALPI offering superlative functions when compared to traditional woods: • Easy use • Less waste • Lower processing costs • Ecology warranty All the raw materials used by ALPI is legal and assures their controlled origin .Alpilignum's amazing design versatility can be exploited for applications in residential and commercial spaces. It is a well encouraged product in many international design articles. Alpilignum Collection is available for immediate delivery in every part of the world. The buyer can select from 19 different woods from Alpi's most successful multi-laminar veneers. N O V- D E C 2 0 1 2

ALPILIGNUM ATELIER Alpilignum Atelier is the byproduct of continuous and dedicated research with the material that ALPI thoroughly understands and respects – The wood. The refined and elegant texture it has got is inspired from fabrics imbued with poetry and imagination. ALPI offers nine patterns under this elegant collection. ALPILIGNUM CONCEPT This design wood is the response to new trends and continual stylistic research. Alpilignum Concepts are available in multi-colors, silvery, sparkling effects and refined contrasts. ALPI redefines the usage of wood and opens door to numerous creative possibilities. ALPIKORD Alpikord are pre-finished woods offering material quality and aesthetic impact as one. It emphasizes naturalness of wood in sophistication. It is produced by using multi-laminar veneer wood layered at high pressure on a phenolic backing and then subsequently brushed along the vein of the wood to accentuate the naturalness of the surface or groove and then industrially painted with a 5 gloss opaque finishing. The final result is a pre-painted wood in sheets measuring 305x130 cm by 1 mm in thickness 66

ready for application to any panel (mdf, multilayer). Alpikord is ideal for all types of interiors finishing. It is a stylish option in furnishing shops, bars, restaurants and hotels excluding floorings. Being the leader in design woods, the Alpi Group is the only one in the sector involved in the entire wood production value chain, from forestry to veneering; it bases its operations on values such as coherence, transparency and sustainability l


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retail solutions providers Digital Printer MMT Digital Unit-46, A to Z Ind. Estate, G.K.Marg, Lower Parel, Mumbai - 400 013. Tel: 022-2493 7187 / 91 Email: popmedia@vsnl.com Vijas Digital (India) Pvt. Ltd. Vijas House, C-1, Cama Estate, Walbhat Road, Goregaon (E), Mumbai - 400 063. Tel: +91-22-4068 3700 www.vijasgroup.com

Retail Design Firms Aditac Solutions and Services Pvt Ltd 252/1b, Shanty Bhawan, 2nd Floor, Shshpur Jat, New Delhi - 110069 Tel: 011 26496016 / 41751026 Email: info@aditac.com www.aditac.com Ajay Shah Design Studio Arch # 33, Below Mahalaxmi Flyover Mahalaxmi. Mumbai - 400034 Tel: 022-23541861 / 6451 2487 ajay@asdswow.net admin@asdswow.net www.asdswow.com / twitter.com/asdswow Four Dimensions Retail Design India Pvt. Ltd. #15, I Floor, Saraswati Complex, 5th Cross, Malleshwaram, Bangalore – 560 003 Telefax: 080 4132 3099/ 4132 3198 Email: nagaraja4d@gmail.com Dalziel & Pow Design Consultants Limited Level 2, 101, Kalpataru Synergy Building, Opposite Grand Hyatt, Santacruz East, Mumbai - 400 055. Tel: 022 39537373 Email : g.philips@dalziel-pow.com www.dalziel-pow.com DCA Architects A-191, Sushant Lok, Phase 1, Gurgaon, Haryana, 122 001. Tel: 011-2680 2444/5 www.dcaarch.com dcaarch@dcaarch.com N O V- D E C 2 0 1 2

Design For Change Future Research Design Company Pvt Ltd 742. 8th A Main, 80 Feet Road Block 4 Koramangala, Bangalore - 560 034. Tel : 91-80-6001 6288 info@designfc.com Entasis India Pvt Ltd B-46, Ground Floor, Okhla Industrial Area, Phase I, New Delhi - 110020 Tel: 011 26371564 / 9810121519 Email: info@entasisindia.com www.entasisindia.com Genesis Solutions Ltd. 105, Allied House, 1 Local Shopping Center, Madangir, New Delhi - 110062 Tel: 011 41649442 Email: sushilkumar@genesis-solutions.net www.genesis-solutions.net Glue Design Pvt. Ltd C-51, Sector-6, Noida 201 301. Tel: 0120 - 4747600 Email: contact@gluedesign.in Idiom Design & Consulting Ltd., Joseph Chemannur Memorial Hall, 1st Crs, 1st Stage, Indiranagar, Bangalore - 560 038. Tel : 080 41525300,41525301 Kingsmen Fairtech International Pvt. Ltd. B-25, Lala Lajpat Rai Marg Lajpat Nagar II, New Delhi - 110 024. India. Tel: +91-11-4660 6100 Email: mailbox@kingsmenfairtech.com www.kingsmen-int.com MADISON + rkd retail/IQ Ground floor, Corporate Centre, Andheri Kurla Road, Andheri East, Mumbai 400 059, India. Tel: + 91.22.6177.1505 Cell:+91.9833913465 rachna.lanewala@madisonrkdretailiq..com Restore Solutions Pvt. Ltd. # 75, Krishna Reddy Colony, Near Surya Narayana Kalyana Mantapa, Domlur Layout, Bangalore - 560071 Tel: 080 40596234 email: lisa@restoresolutions.in www.restoresolutions.in Shark Design+Manufacturing # D-7/1, Okhla Phase 2, New Delhi - 110 020. Tel: 91-11-46634400 Cell: 98100 45935 / 98101 13834 avenish@sharkdesigns.com 68

Studio J No.3484, 1st floor, 14th Main, Behind New Horizon School, HAL, 2nd stage, Indiranagar, Bangalore – 560 008. India Cell: 91 9686113406 Tel: 080 42185485 Email : jenny@studioj.co.in WD Partners India Pvt Ltd. 3rd Floor, Techweb Center New Link Road, Oshiwara Jogeshwari West Mumbai 400 102. Tel: 91-22- 6780 3256 Mob: 99876 86242 Email: sunil.punjani@wdpartners.com V-Design Architectural Solutions Pvt. Ltd. 61/63, K K Marg, Jacob Circle (Saat Rasta) Byculla, Mumbai - 400 011. Tel: +91-22-3192 8383 Email: info@vdesign.co.in www.vdesign.co.in

Fixtures ADI Automotives Pvt. Ltd. FF- 304 G, Sushant Shopping Arcade, Sushant Lok, Gugaon -122001 Haryana. Tel: 0124-4200501-04 Mobile: 09811604449 / 9313451001 corporate@adiautomotives.com anuj@adiautomotives.com www.adiautomotoves.com www.adiretailsystems.com Avitron Components Pvt Ltd 289 Sector 7 IMT Manesar, Gurgaon, Haryana - 122 050. Tel: 0124 4224435 Email: info@avitron.in www.avitron.in BP Ergo Ltd. 3rd Floor, DGP House, 88C, Old Prabhadevi Road, Prabhadevi, Mumbai 400 025. Maharashtra (W) India Tel: 91-22-6619 5500 / 6619 5555 www.bpergo.com Creative Display 85-B, Mohammed Ali Road, Opp Bombay, Mercantile Bank HO. Mumbai - 400 003. Tel: 91-22-43344750 / 99 Mob: 95946 51981 Email: sales@creativedisplay. in Disha Retail Fixtures Pvt. Ltd. Plot No 299,300 & 301, Bommasandra - Jigani Link Road Jigani, Bangalore - 562106 Karnataka. Tel : 08110 - 417000 Email: murali@dishafixtures.com info@dishafixtures.com


retail solutions providers

Donracks TMTE Metal Tech Pvt Ltd 25-A/2, Dairy Road, SIDCO Industrial Estate, Ambattur, Chennai - 600 098 Tel: 9500091523/ 9381017739 Email: sujatha.donracks@sudarsangroup.com www.donracks.com Dovetail Furniture Pvt. Ltd. 240/B, Bommasandra Industrial Area Hosur Road, Anekal Taluka Bangalore - 99. Karnataka, Tel: 080 - 27832430 / 27835927 Fax : 27831516 info@dovetail.in

Electrospark - Retail Ware A- 122 & 123, Okhla Industrial Estate, Phase II, New Delhi - 110020 Tel: 011 26386121 / 26386122/26384669 Email: mittal@retailware.co.in www.retailware.co.in

Insync Retail Project Management (Safe Enterprises) D-372, TTC Industrial Area, MIDC, Turbhe,Navi Mumbai, Maharashtra -03 Tel: 022 27619643 / 9619885005 Email: huzefa@insyncrpm.com www.insyncrpm.com

Fourth Dimension Design Pvt Ltd A-7, Gurukul Industrial Zone, Sarai Khawaja, Faridabad, Haryana - 121009 Tel: 0129-4186700 Email: ram.shankar@fourthdimension.in www.fourthdimension.in

Kider India Pvt. Ltd Old Gat, 851/2,New Gat,584/2, Koregaon Bhima, Tal-Shirur, Pune - 412216 Tel: 02137-253375 Email: infoindia@kider.com www.kider.com

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retail solutions providers Email: amit@pluslighttech.com info@pluslighttech.com www.pluslighttech.com

Mannequins Clone Mannequins D-9/4, Okhla Industrial Area, Phase 2 New Delhi - 110 020. Tel: 91-11-4066 4000 Email: clone@clonemannequins.com

Matrix Visual Innovations Pvt Ltd 45/1 2nd floor , Corner market, Malviya nagar, New Delhi - 110017 Tel: 011 41007206 Email: info@mvipl.com www.mvipl.com Mosh India Corporation Inc. B-53, Shukla Industrial Compound, Ashok Van, Dahisar (E), Mumbai - 400 068. Tel: +91-22-2848 3458 Mob: +91-98673 91614 Email: bhavesh@moshindia.in www.moshindia.in Rocky Steels 52,Kika Street,Gulalwadi, Mumbai- 400 004. Tel: +91 22 2242 2837 Mob: +91 9867618333 Email: shailesh@rockysteels.com rockysteels@sify.com Website: www.rockysteels.com Veejay Sales Corporation India (Welworth) C - 297, Mayapuri Industrial Area, Phase II New Delhi, Delhi - 110064 Tel: 011 28116109/ 28117739 Email: welworth_systems@yahoo.com www.welworth.in

Flatbed Printing Printech Digital Imaging Pvt. Ltd., #270/2, Near Bhanu Nursing Home, Bommanahalli, Bangalore - 560 068. Tel : 4150 8666 / 8679 Email: info@printechdigital.net www.printechdigital.net

Lighting Plus Light Tech 1007 to 1010, 10th Floor, A 'Wing, Corporate Avenue, Sonawala Road, Goregaon (East), Mumbai - 400 063. Tel: 022 26865671/72 /73 Mob: 98204 32995 N O V- D E C 2 0 1 2

Jambudweep Impex 289,(RZ 209), Syed Nangloi Opp Gate No-6, GH 5 & 7 Flats, Near Meera Bagh, Pancham Vihar, Delhi - 110087 Tel: 011 25264821 Email: info@jambudweepimpex.com Tranz Mannequins Pvt. Ltd. 217, 10th A Main, 1st Block, HRBR Layout, Opposite State Bank of Travancore, Bangalore - 560 043. Tel: 91-80-4160 1289 Email: tranzmannequins@airtelmail.in

Solution Provider Stonarts.D Adugodi,Bangalore - 560 030. Tel: +91-80-2210 1010 Email: feedback@stonarts.com

Tel: 022 66793500 / 9867759258 sales@classicretail.in www.resync.in Retails 521, Sector 37, Pace city 2,Gurgaon, Haryana -122029 Tel: 0124 4088962 Email: gagan@retails.co.in www.retails.co.in Sinex Systems Private Limited No. 24, IInd Floor, Five Furlong Road, Guindy , Chennai - 600032 Tel: 044 22451822 / 0024 Email: sales@sinexsystems.com www.sinexsystems.com Signage Systems India C 106/4, Naraina Indl. Area, Phase - 1, New Delhi - 110 028. Tel: +91-11-2589 5816 Email: signage@airtelmail.in www.signagesystemsindia.com

Retail Security System Tyco Fire & Security India Pvt. Ltd. D - 601, Campus – D, 6th Floor, RMZ Centennial, Kundalahalli Main Road, Bangalore – 560 048, India Toll Free: 1800 – 102 – 8926 Email: tycoindia@tycoint.com

Signages Amitoje Creations C-113,1st Floor, Okhla Industrial Area, Phase-1, New Delhi - 110020 Tel: 011 40516558/40516556/47698000 Email: amitoje@amitoje.com www.amitoje.com Entech Signs & Displays India (P) Ltd. F-1&2, White House, St. Marks Road, Bangalore - 560001 Tel: 080 41121129 Email: sales@entechdisplay.in www.entechdisplay.com GH Graphics Pvt. Ltd. # D-36, Okhla Industrial Area, Phase - I, New Delhi - 110020 Tel: 011 40567440 Email: info@ghgpl.com www.ghgpl.com Pioneer Aluminium Pvt Ltd Plot No. 6, 12/2, Inderprastha Estate No. 1, Mathura Road, Sector 37, Faridabad, Haryana - 121003 Tel: 0129 417264 / 09810118196 info@promoflexindia.com www.promoflexindia.co Resync Progressive Retail Solutions Astarc House, 76/79 Makwana Lane, Takpada, Off Andheri Kurla Road,Marol, Andheri (E), Maharashtra, Mumbai - 400059 70

Retail Solution Providers - Others Aluco Panels D - 19/3, Okhla Industrial Area, Phase 2, New Delhi,Delhi - 110020 Tel: 011 26811328 / 9810192105 / Email: deepak_indobond@yahoo.co.in www.indobond.com Axind Software Pvt Ltd Plot #60 A, Sector-18, Gurgaon, Haryana - 122002 Tel: 0124-6468464 Email: abhishek.lewis@axind.com www.axind.com Nice RetailBiz Technology Pvt. Limited C- Block, 612, Shahpuri's Tower, C-58, Community Centre, Janakpuri, New Delhi - 110058 Tel: 011-25550030 -31 niceretail@gmail.com www.niceretail.biz


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VM&RD 15 Nov - 14 Dec 2012  

Visual Merchandising & Retail Design