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IN THE NEWS! GREAT PR HIGHLIGHTS! Macadamia is hitting the headlines, schmoozing with celebrities and wowing hairdressers and consumers across the nation! Here are some current PR highlights!

Macadamia hits 14 million in ITV1 promotion Macadamia is involved in a fantastic promotion with ITV1 Daytime that spans four key daytime shows; Loose Women, Lorraine, Daybreak and This Morning. Entitled Holiday Essentials, the online and social media campaign will attract entrants from an estimated 14 million* consumers to win a selection of essential holiday products including the luxurious Canteen Gift Box. The promotion will appear on its own bespoke micro-site throughout the month of August, as well as appearing on an image carousel on the Daybreak Homepage and on the ITV Competition newsletter which goes out to over 1 million subscribers! The campaign will also be supported across ITV1s social media platforms including almost 1 million Facebook fans and 824,000 twitter followers. * The four ITV daytime programme websites receive over 13.9 million page views and 2.6 million unique Users per month.

Macadamia Shows TV Celebs The Love! Macadamia got to meet some of TV’s hottest stars this month at a celebrity event in Manchester. Mixing with the stars of Corrie and Hollyoaks, actors including Lucy Jo Hudson, Jenny McAlpine, Nikki Sanderson and Sarah Jayne Dunn took away a bundle of Macadamia goodies and loved them to bits! Now they’ll look better than ever on the small screen!

Curvy Kate Gets Macadamia! For a bit of fun and frolic, in a very luxurious way of course, Macadamia teamed up with the Haute Couture of luxury underwear for more curvaceous ‘Girls who love to flaunt their Curves’ to celebrate their 3rd birthday! Their 25,000 Facebook fans got to learn all about Macadamia and win a Canteen Gift Box or luxury Travel Set! Well, if you’ve got it, why not...CLICK www.facebook.com/photo.php?fbid=10150915020591783&set=a.298823816782.153898.230168566782&type=1&theater

           


Rob Brydon Shows gets Macadamia to the Stars! BAFTA nominated actor and comedian Rob Brydon’s self-named ‘Rob Brydon Show’ takes to the air soon and there was something extra special in store for his celebrity guests during the show’s recording. Icons from the world of entertainment such as Barbara Windsor, Emilia Fox, Kelly Jones and Sir Tom Jones all had a luxury hamper of Macadamia goodies awaiting. Now that really deserves a BAFTA; that’s Beautiful, Absolutely gorgeous, Flawless Tresses Always!

Maddox Beach Club gives an Olympic Boost! On Friday 27 July, the Maddox Beach Club opened in association with luxury cocktail brand X.B. To tie in with Olympic fever, the luxury West End nightclub has created a pop up beach club at Forman’s Fish Island, just opposite the Olympic Stadium, and Macadamia is supporting this initiative by providing all VIP guests, celebrities and press with a luxury Pillow Box Gift. On BBC Radio London, the owner said Olympic Medallists including Michael Phelps had popped in! This new arrival on the social scene brings a touch of glamour to the area throughout the games with a pop-up bar complete with palm trees, volleyball court and sun loungers surrounding the large indoor bar which will screen the 2012 games.

HAIR magazine is a Winner! They Wanted It and They Won It! In May, readers of Hair magazine got to experience Macadamia’s travel kit and the competition was so popular, we’ve been invited to take part again! In the October issue, readers will get the chance to discover Flawless, Macadamia latest innovation that is set to reinvent the art of shampooing!

Cosmo Cheques Out Macadamia We hit the Cosmopolitan magazine to give a lesson in beautiful hair to its readers...and a great offer! In unique Cheque Book concept, The Luxe Box was feature and gave readers a whopping 35% OFF.

Could You Look Anything But Fantastic? Macadamia’s Deep Repair Masque came up trumps at the Look Fantastic Hair & Beauty Awards in July as it scooped the Best Intensive Treatment! Now that’s fantastic!

We Join YOU Readers with Simon Perele & Rigby & Peller! Macadamia is supporting luxury lingerie label Simone Perele [www.simone-perele.com] as it hosts a reader event with The Mail on Sunday's YOU Magazine over two evenings in September at Rigby & Peller at the Queen’s own lingerie designer’s Kings Road and Mayfair stores! All proceeds from the event will be donated to Breast Cancer Awareness.


New Website in The Pipeline! We’re just putting the finishing touches to our new Macadamia UK website, so watch this [web] space for a brand new site that is set to improve Macadamia’s online presence! We don’t want to say too much or we might spoil the surprise, but keep checking your browser! www.macadamiahair.co.uk

Press To Play! In other highlights, our Luxe Repair Kit was proudly featured in this month’s Salon magazine! See the latest issue online by clicking the link below and our placement on page 24! http://thesalonmagazine.co.uk/the-salon-e-magazine-august-2012-issue/ Our Deep Repair Masque also appeared in HJ! We’ve also set up editorial promotions with Your Hair magazine in October featuring the new Macadamia Flawless Cradle and have been featured in this month’s Closer magazine [see opposite] with our miraculous Healing Oil Treatment! More than that, Hello said, well...you know...HELLO, to Macadamia’s Healing Oil as it was featured online at http://www.hellomagazine.com Meanwhile NOW’s 16,000 Facebook Fans had the chance to enter a competition to win a luxurious Macadamia Canteen and Top Sante readers can pitch in to win a Luxe intro kit in their next issue!

And...finally! On another top TV note, Macadamia goodies were lavished on celebrity guests of top TV comedy show Celebrity Juice! Celebs including Olly Murs, Chelsee Healy, Jonathan Ross and Eastender Rita Simons, who plays Roxy, got a big splash of luxury in their dressing rooms, as did the totally glamorous presenters Holly and Ferne...oh, and Keith! Juicy!


  In the picture! Here are a few more celeb shots from the Show the Love Event!

Nick gets up close with Jennie McAlpine [AKA Fiz] from Corrie as Fame Academy and X-Factor star Carolynne Poole pairs up with Wild at Heart actress Lucy Jo Hudson for a Macadamia induction from Anita Shillabeer

Hollyoaks get hooked as Corrie’s Nikki Sanderson loads up with goodies!


Macadamia PR Highlights