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Vivian Baby

june 2011


a useful guide to children’s growth

the point, tigne

The importance of good shoes Spending days out


Liam Vella

fun Do our toddlers drink enough?

Scooter, Skates & Boards What Fun! We would like to introduce you to our new brand D’Arpeje. D’Arpeje is a French company specialising in a range of outdoor toys including Scooters, Skates and Boards...and tricycles and ride-ons for the little ones.


All these items are available from selected outlets. Call us on Freephone 80073102 for your nearest stockist.

Safety tips

when using Scooters, Skates & Boards

Riding on scooters, skateboards and in-line skates can be a lot of fun for our children, but we have to make sure that they do not get hurt. Encourage your children to follow the safety tips below so that they can have fun and be safe at the same time • Make sure the scooter, skateboard or in-line skates are safe. Always wear safety gear, including a helmet, knee and elbow pads and wrist guards. • Learn how to control your speed, turn and stop. • Ride or skate only on smooth, dry surfaces. Avoid riding or skating on gravel, sand, dirt or other bumpy surfaces or on wet or oily surfaces. • Do not ride or skate in the street or on busy sidewalks. • Wear bright clothing so others can see you. • Always ride or skate on the left hand side or sidewalks, bike paths and trails. • Always pass people on the left and remember to yell “Passing on the left,” before passing. • Keep your equipment in good condition by checking it often and changing worn wheels and brakes. • Be careful going downhill. If a hill is steep, walk to the bottom carrying your scooter, skateboard or skates. • Do not ride or skate at night. • Obey local signs and laws and ride or skate only where you are allowed. • Pay attention to what you and others around you are doing at all times.

If you fall Try to land on the softest parts of your body. Try to roll in the direction that you are falling.

And for those children who like to be creative... A range of fancy sets of crayons, pencil colours, stylo pens and much more are also available in different characters, all known by our children. Including CARS, HELLO KITTY and PRINCESSES. These items also make a nice birthday present.

A FREE gift to our readers We are offering all our readers a gift with a purchase of a D’Arpeje Scooter, Skateboard or Skates. Fill in the form on the right and you will be entitled to a FREE Foam Ball worth E9.90. This offer is available from authorised outlets only. for the boys

Free Hello Kitty or Ben 10 ball with purchase Name & Surname:


for the girls


Let’s have fun

at the beach

As summer is in we also wish to offer you a range of New Beach Toys which will enable children to make a day at the beach more fun.

…and for sand play we have the following boats which may be used by both girls and boys!

The Hello Kitty inflatables! The most sought after character of the year! A must have for the girls…



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5 Arm Bandsng 25 x 1 ri




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Air Mat

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All beach toys are available from leading Supermarkets and Toyshops.

Call us on freephone to enquire about your nearest stockist for Chicco products


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...this Summer! Le



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More Orchard Toys to choose from ing Made F

We are pleased to introduce you to our new games from Orchard Toys. Use these games with your children to develop their skills, learn about shapes and alphabet, learn about numbers and much more.

Shape Snap A first snap game Learn about shapes with this game of snap. The large cards can also be used for counting, sorting and colour matching activities.

Alphabet Lotto Learn the letters of the alphabet in this fun lotto game! Choose which side of the board you play on and try to be the first player to find all the cards that match the letters, or pictures, on your lotto board.

One, two, three Puzzle Count right up to the top of the tree, with lots of happy creatures to help you on your way. Includes a fun activity guide and poster. 路 Improves hand-eye co-ordination 路 Develops fine motor skills

n o i t o m o r Stroller P 11 Summer 20

...& do not forget these popular puzzles for the little ones

This popular range of simple first jigsaw puzzles is designed for very young puzzlers, to stimulate hand-eye co-ordination.

The puzzles have simple clear designs and big chunky pieces. 5

Practical Tips

for Summertime Here are some tips that we would like to share with you when taking your children to the beach

The sun stimulates the synthesis of vitamin D which regulates the correct formation of bone tissue and is therefore useful for the growth of children. However there can be dangers when exposure to sunlight is excessive or occurs without taking sufficient precautions: the most immediate reaction is sunburn, which may appear as a simple irritation, but can also turn into an actual burn with the formation of blisters which fill with liquid. Children’s skin is thinner and more fragile than that of adults, and is by nature highly sensitive to sunlight. This is because the defence mechanisms (melanin and stratum corneum) are not yet fully developed; the skin is therefore more exposed to the risk of burns which, in time, could develop into more serious illnesses. Sunscreen during childhood is consequently of paramount importance, not only to protect children from

Chicco Sunglasses Grey polarized lenses

Soft frames in non-toxic shock-proof plastic

Shatterproof 100% protection against UVA and UVB rays 6

Sun Protection Creams should ideally have the following characteristics: • Protection against UVA and UVB rays • Fragrance free • With organo-mineral filters • Microbiologically tested • Dermatologically tested on sensitive skins • Water Resistant • Even application

the discomfort of sunburn, but also to guarantee them healthy skin from when they are young. For the sensitive baby’s skin it is recommended to use products which have been specifically studied to protect from sunlight and provide deep hydration of the skin after exposure to the sun. It is important to remember that it is essential to use high protection factor products to screen children’s sensitive skin, using different formulas according to the skin phototype (SPT) and age of the child.

Call us on freephone to enquire about your nearest stockist for Chicco products

Here are some other recommendations when exposing children to the sun: • keep children and infants away from direct sunlight, however; always apply a sunscreen product, applying it gently and evenly; • for complete protection, make sure children wear a hat, t-shirt and sunglasses with polarized lenses; infants and younger children should be kept under an umbrella during the hottest hours of the day; • limit the hours of exposure, do not expose children to the sun for too long even if you use a sunscreen product; • avoid exposure to the sun during the hottest hours, i.e. between 11am and 4pm; • the correct application of the product is as important as your choice; • apply the sunscreen product before exposure to the sun; it is recommended to apply the sunscreen about 20 minutes before exposure; • re-apply frequently to maintain protection levels, especially after sweating or after a swim; • prevent dehydration by making sure children drink enough liquids; • make sure the products do not come into contact with eyes; • never leave sunscreen products in direct sunlight or at high temperatures; the danger is that they will lose their filter power.

Summer Yes, Mosquitos No!


Recent climate changes and the consequent increase in humidity have made the problem of mosquitoes increasingly apparent Here are some useful tips on how to enjoy warm summer evenings with your children, protecting their delicate skins effectively and safely from the discomfort of mosquitoes: • do not leave plant holders full of water on the window sills as these will attract unwanted insects into the house; • limit the use of perfumes or deodorants with intense fragrances that could attract mosquitoes and midges; The ideal repellent should: • not irritate the skin or mucous membranes; • be specifically formulated for children’s delicate skin; • be fragrance free; • be long lasting.


Guidelines for the correct use of repellents: • Use the repellent to lightly cover the skin, without saturating it completely; • To protect the face, spread the repellent on the palms of your

Zanza No

• to defend children at night against insect bites, fit a mosquito net with a fine mesh above the bed or pram. Natural insect repellents are basically divided into two broad categories: 1 Oils with high molecular weight – the most common being Neem Oil (Lillà of India), coconut oil, soybean oil; 2 Essential volatile oils - the most common being essential oil of citronella, peppermint, cedar, verbena, geranium, lavender, pine, cinnamon, rosemary, basil. hands, then rub your hands together and apply a thin layer over the face; • Avoid contact with eyes, mouth or mucous membranes: • Never ever apply to the hands of children as they could rub it into their eyes; • Wash your hands after applying the product; • Never use repellents on wounds, cuts, inflamed, irritated or eczema skins; • Make sure the repellent spray vapours are not inhaled.

free BEACHBAG with a purchase of two items

Chicco Zanza No offers a wide range of products using special Citronella and Indian Lilac formulas which moisturise and protect the delicate skins of babies whilst respecting its natural physiology. The exclusive formula has a delicate softening action leaving baby skin soft and perfumed without leaving any oily traces.






Including one Zanza No and one suncream

This pen contains Zanthoxylum extract, a Chinese plant universally recognised for its soothing properties. It is ideal for soothing children’s delicate skins and may also be used after a jelly fish sting. A ‘must have’ pen for bites and stings during the summer season!

The offer is available from authorised outlets only.

Freephone 8007 3102


Step Up

The new feeding bottle by Chicco The new Step Up feeding bottle is the new bottle that allows you to feed your baby naturally, throughout every growth phase and it is able to adapt to the natural changes in the sucking action of babies. Step Up is the only feeding bottle that has evolutional teats, the only ones designed with a different shape according to the age of your baby. The special shape of these evolutional bottles allows them to adapt perfectly to a baby’s individual way of eating. This

is something that develops over the first few months. Newborns start drinking by simply squeezing the teat, then by the age of six months they develop their sucking motions. As the baby grows, mothers need to suit the specific need of their baby by changing the size of the teat holes to increase the milk flow. Step Up feeding bottles are now available from all leading Pharmacies and Baby Shops.

Ribbed rings which help the baby position his tongue correctly and “squeeze” the teat with a natural sucking motion

the only inclined teat: • It remains full of milk to prevent the risk of gassy colic, hiccups and regurgitation • It allows you to keep the baby’s neck in the right position whilst feeding

Anti-colic valve

Extra-large rounded base which simulates the maternal breast

Newborns start drinking by simply squeezing the teat, then by the age of six months they develop their sucking motions Chicco also offers a range of feeding bottles which come in different sizes, they are ideal for mothers who want to continue feeding their babies and are made from different materials. They are available in heat resistant glass that maintains the temperature of the milk for longer, and plastic that is practical and hard-wearing. All feeding bottles come with different decorations. Well-being bottles are available in natural latex or silicone teats, with specific flow rates to suit every need and age of the baby. 8

Chicco goes organic with Pure Bio From the beauty of nature, carefully selected and genuine ingredients are combined with delicate scent, 100% natural. With Chicco Pure Bio, you can nurture the baby’s skin with hypoallergenic and dermatologically tested products. Organic products are products that are produced using methods that do not involve modern synthetic inputs such as pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical additives.

Processed organic products usually contain only organic ingredients. If nonorganic ingredients are present, at least a certain percentage of the product’s total plant ingredients must be organic. Products claiming to be organic must be free of artificial additives. Pesticides are allowed so long as they are not synthetic. The production of organic products is a heavily regulated industry. Currently, the European Union and many other countries require producers to obtain special certification in order to market products as “organic”.

Gentle body wash and shampoo with chamomile water. Softening and soothing

Pure Bio products are certified by Ecocert, which is the most relevant and well known control organisation which ensures the quality and the respect of precise standards for Bio-Organic Cosmetic Products. The product range is made up of a Protective balm, a Massage Oil, a Gentle Body Wash and Shampoo and a Body lotion. These products enable you to cuddle your baby, with the pureness of products that contain carefully selected ingredients from organic farms combined with soft and delicate scents, to give your baby a pure and natural well-being.

Body lotion with aloe vera. Moisturizing and soothing

Massage oil with sweet almond oil. Emollient and cocooning

Protective balm with shea butter and lenitive

Pure Bio is a range of certified organic products, to caress your baby in the most natural way


Happiness is a journey that starts when you are a baby Chicco Physiological Shoes To start the journey on the right foot. The first years of a child’s life are important for motor development and the foot plays a fundamental role. The shoe must fit the size of the child’s foot, it must be light and comfortable and also leave the child freedom to move thanks to rounded shapes, flexible soles and above all it must provide proper stimulation to the sole of the foot. In order to create shoes that offer the best possible conditions for the development of little feet, the Chicco observatory, that studies children’s growth “on the field”, works together with medical scientific institutions to get from them information and validation. In particular, the cooperation with the University of Pavia has made it possible to study what characteristics a shoe must have to facilitate the natural development of the child’s feet during the various phases of growth.

Chicco Physiological inner sole. On the lips of all mothers, on the feet of all children As everybody knows, until the third or fourth year of age, children have flat feet. Normal walking provides enough stimulation to the foot muscle leading to the development of the arch of the foot. It is very important for children to walk on uneven surfaces in order to stimulate the soles of their feet. For this reason Chicco Physiological shoes have got a new Physiological insole which, thanks to its patent design, constantly stimulates the soles of the feet thus helping the correct development of feet muscles. The exclusive Chicco Physiological insole is available in two versions: “high” and “low”, depending on the 10 10

different thickness, it is extremely flexible and light and follows the natural bending of the foot.

sensitivity. This is why it is necessary to use precautions to safeguard the babies feet without limiting its freedom.

How your child’s feet grow, step by step.

Flexibility – At around 9 months a child starts to crawl, an important phase for the formation of the cervical lordosis (curvature of the neck), for gaining motor coordination and for exploring the surrounding environment. What characterises Chicco shoes during this phase is the presence of a sole with different thicknesses, which is at the same time flexible, reactive and slip-proof. The front part bends easily even if just simply pressed with the hand. In addition, the sole has been designed with special cuts and folds at the right points to follow the natural, physiological flexion of the foot. Finally the height of the shoe, front and back, is designed to guarantee the best positioning of the foot.

The most fundamental development of a child is learning to walk. In order to accompany your child in the best way on this conquest, Chicco designed and created the physiological Shoes, which have different characteristics according to the age of the child and the requirements for his feet. All Chicco Physiological shoes stand out for their lightness: a light shoe prevents muscle fatigue and help children gain confidence in their own motor skills. Freedom – During the first months of life feet are an important sense organ, in fact, until the age of 8-9 months feet are even more sensitive to hands. This is why children should walk barefoot, but of course the feet need to be protected from the cold and from being bumped. Therefore feet should be covered with slip-proof socks or very soft shoes with a more rounded shape and adequate room for toes to move freely. During this phase feet start to develop motor activities allowing them to improve foot muscle tone and

Stimulation – The first year of the child’s life is very important for the correct development of the feet. At 12 months the child usually starts walking and the feet get the first plantar stimuli while trying to take the first steps. Chicco Physiological Shoes are provided with a Physiological Insole which constantly stimulates the sole of the feet all day long thus reinforcing muscles, consolidating balance and forming the arches of the feet.


sizes available





800 grey leather/fabric

800 pearl blue leather

800 blue fabric


Gessy 100 pink leather

Ginamor d56.90

Carola 300 white leather



300 white leather


300 white

020 silver laminated leather


300 white leather


020 silver


Claudio d64.90

800 white/blue/fabric/pu



Glenda d43.90

800 blue leather


Corinne d46.90





Gelso d57.90





Many more styles available from Thirty Six The Point, Tignè Arcadia Shopping Complex Victoria, Gozo

Gallarija Darmanin Iklin

Caffe 300 white leather

Caffe d62.90

800 blue leather

d62.90 11

We supply outfits for Special Occasions

0-14 YEARS The Point Shopping Mall, Tignè



with purchases of E50 & over upon presentation of this coupon. Not valid in sale period. Terms & Conditions • • • •


These vouchers are valid up to 15 June 2011 This voucher cannot be exchanged for cash We reserve the right to cancel this voucher before the final redemption date Other conditions may apply

Vivianbaby 14_June11 - Part A  
Vivianbaby 14_June11 - Part A  

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