Prologue A few months ago, there was a posting on Reddit which gained traction and went viral.. The post linked back to a site called " Ship Your Enemies Glitte r” (you may have heard of it..) There was so much traffic sent solely from Reddit, that the website went completely offline and couldn’t handle the server load.. It was also sitting at the top of the Alexa.com “What’s Hot” list for several days.. There were so many orders infact, that the owner even asked visitors to stop buying his product..(shortage of glitter?) Who knew.. A few days after the “indecent” the founder of “Ship Your Enemies Glitter” sold his site for US $85,000…. Did I mention that this all happened LESS than two weeks after he started it? There’s a moral to this story, and that moral is that any idea, big or small has the potential to become great. It’s all about positioning your unique product/service/idea to a SPECIFIC niche audience, and letting your USP take control.
Niche Audiences & Reddit Let me break down some black/white statistics for you about Reddit, before we dig in too deep here.. Reddit receives over 202 million unique visitors monthly..
● 7.8 billion pages monthly; ● 9,330 active subreddits, ● 55% of redditors are from US. Most Reddit users are male , between the ages of 3544 (with 2534 yearolds not far behind), and have an average medium income of around $25,000$50,000 per year. It’s important to understand the platform and all demographics associated with it, in order to effectively place and target relevant offers to your respective audience.
Benefits of advertising on Reddit
SEO: There’s massive SEO benefit from posting posting links on Reddit. SEO experts
are reporting huge rise in search engine ranking overnight after posting link on Reddit! But SEO never has been my cup of tea, so I’m not going to go much into this one.. Physical goods: This is a great platform for selling physical goods, such as tshirts. It’s relatively easy to make sales while contributing to the community and building karma at the same time: (more on what “karma” is later)
As you have seen from an example above, viral post on Reddit can consume all of your monthly traffic bandwidth in a day.
Getting targeted visitors to your site
According to Neil Patel, 54 votes on a submission can lead up to 61,000 readers straight to your site. When you’re providing quality (useful) content, relevant to the topic,
you can acquire some VERY targeted traffic to your site, while also building/growing a following and a laser targeted subscribers list.
Building subscribers and building a sales funnel Building a funnel is one of the most effective ways to use reddit. As soon as you have captured the interest and moved a visitor from Reddit to your site, you’ve already began the relationship building process. When visitors become your subscribers, you will have a much more direct line of communication and it turns more of “playing the game by your rules.”
Let’s get started.
First of all, create a Reddit account here or sign in with your existing account. Be sure to include your email and verify it:
Getting around Reddit, Learning how it works.
Reddit is made up of “subreddits” on just about every category and topic you can imagine. A subreddit is essentially an area of reddit.com with a niche or specific area of interest.. To find subreddits, just do a search on Reddit itself:
After doing a search you will see a list of subreddits for this topic and number of active subscribers.
Note: Make sure to click on “ view more: next › ” under these results to get even more
Posting to the correct “subreddit” is vital to making sure your submission doesn’t get downvoted and lost among other posts. Remember, you want to stay RELEVANT , and provide VALUE to the community.
Understanding “Karma” The number next to a username is what reddit calls user "karma." It reflects how much good the user has done for the reddit community. (Similar to “reputation” on most forums) As you comment and post links, you build up karma. The best way to gain karma is to submit links that other people like and vote for, though you won't get karma for self posts. Here’s how your karma looks like when you have just registered:
And here’s how an authoritative account looks like:
Karma is an indication of how helpful this person is to community. You can use this as an indicator of how good you, as an marketer, understand and follow the principles of Reddit.
Before doing any marketing, it’s important to build up some karma by doing things such as uploading funny images, by providing value answering questions, and by asking interesting questions in popular subreddits. You should have about 20 Link Karma and some comment Karma before proceeding.. To build some karma, in this example.. I have decided to make few submissions to cats related subreddit r/StartledCats/. Browsing this subreddit I made some notes to myself on what type of content people are posting, and the response on each respective post.. From what I found, almost all of the submissions are simple gif videos of startled cats. So..I did a Pinterest search for “startled cats gif”. I went through my results and picked my top cat memes..
Next, I saved the url to this image, so I can direct link to that image to make a submission:
Now let’s go to r/StartledCats/ and click on “Submit a New Link”
Let’s fill all the fields on the next page and hit “Submit” .
After just a few hours, I’ve already had 14 upvotes and 2 comments:
Marketing on Reddit. A submission receives more visibility (and traffic) if it receives more upvotes than downvotes, and the most important element is, of course, the title of your submission.
Make it useful, provide context, and be descriptive. Don’t use phrases like, "Vote this up to spread the word!" or "AMAZING!" .. hypey headlines tend to annoy most redditors from my experience... So how do you write engaging and high converting titles?
The first step is to analyse what type of submissions are the highest in rankings those that got the most votes. Browsing, for example, /r/Fitness subreddit, we can see some common patterns in title names: ● ● ● ● ● ● ● ●
What is the most underrated concept in fitness? (1.9k Votes) Ice Cream Fitness 5x5 poster (2.4k Votes) this person shared a workout plan What's the most OVERrated concept in fitness? (600 Votes) What common fitness myths should all beginners be aware are FALSE? Who are your favorite fitness and health bloggers, figures, online communities? Everything you know about fitness is a lie Butter In Your Coffee and Other Cons: Stories From a Fitness Insider What is preventing you from taking your fitness to the next level?
Most of these titles are open questions. Provocative statements work very well too when backed with an informative article. The next step is the body of your submission the content you are submitting there’s one simple rule you need to follow only post great content. When you do so, you will get upvotes naturally. The more value you provide, the more people will be open and interested in getting more information about your product. Redditors love marketers who are sincere , helpful and knowledgeable, that’s the key! Here are few example of successful submissions promoting products on Amazon:
In this example, the author links back to his book at Amazon Kindle store. Not only he is making profit from sales but also this kind of promotion increases search rankings of his product inside the Kindle store.
This submission was made to appropriate subreddit and promotion itself is relevant to this community of people fans of fantasy genre. Here’s another relevant promotion to the appropriate subreddit. Author found a new collector’s set of discs on Amazon and shared his link with the very targeted group of people /r/XFiles.
Things to avoid when making a submission Avoid posting content that is targeted towards too broad of an audience. Do some research on what kind of posts are popular in subreddit you are posting to.
Content that is too short or too generic will not perform well. Only post content that is indepth, unique, wellwritten, and most importantly, helpful. People will click on your submission to see what’s inside, what they think of it will result in upvote or a down vote for your work. If you have an offer related for, let’s say.. the weight loss niche, you don’t want to send redditors straight to a squeeze page.. offer them some valuable content first it could be an article or a video then add a “click here” for the next video(article) .. and this is where you have your squeeze page. This way you will have a list of highly targeted leads that are waiting to hear more from you! Long headlines work better, because people are going to read it more than a short title. This is because of reddit's interface, and long titles stand out much more than short ones.
Subreddits When searching for subreddits for your marketing needs ask yourself these questions:
● ● ● ●
Is your community/target audience there? Does it have enough subscribers to warrant spending time in it? Is it active? And does it warrant my time? Do I have relevant content to contribute to this community?
Rules for posting submissions. ● Out of every 10 post you make, only 1 should go back to your website. This ratio of 10/1 and this ratio is recommended by Reddit admins. ● For new accounts I recommend to start slow, don't post more than 3 links a day, keep an interval of few hours between posting a comment with a link. ● Don’t overpromote your site repeatedly in the same subreddit ● If you post links to the same domain name too often you run a risk: spam filters will blacklist your domain, so that if anyone posts it, it won’t show up. ● You can get “ghosted” for spamming. Getting ghosted means that none of your posts ever show up to anyone but you. DON’T SPAM!
Case Study Case study #1. Promoting own service the smart way. (source)
This submission has a very simple yet powerful headline that describes it all:
Redditors already know that the OP is a copywriter, and he is willing to give free advice as to stimulate people's interested in this topic (and probably in his service) to join the discussion. He positions himself as a professional and proves it by giving helpful advice. As a result, his credibility grows. So there are two ways people can contact him to hire: either by sending a private message via reddit, or by googling his name. His submissions seems nonpromotional: Tobias says ‘No self promotion here’, but of course, that would only be possible if he didn’t leave his name in the post and the same time he provides great value for free. Also note that this post was submitted to /r/smallbusiness, any visitor browsing the small business subreddit, naturally would require copywriting service at some point or another. This is a fine example of laser targeted marketing. Case study #2. Promoting a start up. (source)
Another smart way to both promote your product and gain feedback from our target audience: This post got 140 comments, and a lot of exposure. Prospects had a chance to talk to the owner of the service and get their questions answered directly. This way of communication skyrocketed sales, as soon as the visitors see that the OP genuinely cares about the feedback and response to their service, the level of trust and interest increases significantly. Thus encouraging sales.
Case study #3. Promoting your site and increasing SEO ranking at the same time. (source)
Another great example of a “catchy” title with valuable content. Author of the submission tells his story in authoritative tone, “preselling” his site, while providing value relative to his topic. Not only does he gain SEO benefit from posting his site on Reddit, he can also place an advertisement on his site to convert people into buyers. Why? Because he knows that this audience is interested in web designing and graphic services.. so it only makes sense to position the right offer/product/service to the targeted visitors landing on his site. Are you following the common denominator here? Case study #4. Promoting TShirts (my own submission)
This is my submission promoting my tshirt at Amazon that I’ve posted to /r/skiing
Even though this was a test submission and I didn’t get any upvotes I was able to generate 3 sales:
Silent money making machine This is a strategy for making a lot of sales with 4050% success rate while keeping it hidden from the public. First of all you need to create a submission around your product or service, provide as much value as possible to build trust / upvotes / and encourage discussion. Answer the questions asked on your posting, and eventually PM them info on your product. Or if there’s someone you’re certain could benefit from the product you can PM them straight away. Here’s an example of a PM you could send: “Hello, John11 Thank you for showing interest in my product “PRODUCT NAME” I am running a special promotion for Redditors. It’s a 10% discount that is valid for the next 3 days. If it’s sounds good to you here’s a link > Best regards.“
Some business owners report to have 4050% success rate using this method. Why? Because it’s a laser targeted promotion. It’s out of the public's eye, and it’s almost like “fishing” for people HUNGRY for your product/service. Hook, line and sinker :) Obviously, you want to use private messaging wisely, have delays between sending messages and NEVER sending too many in one day, be mindful that you’re not violating any terms of service or crossing any ethical lines.
Getting Upvotes There are few ways you can get way more exposure by getting Upvotes. The first one is slightly grayhat. As it involves participating in upvote groups. (google “ reddit upvote groups ”). There are Skype and Facebook groups, where members upvote each others submissions. Join as many groups as you can, upvote others members posts and ask to upvote your post as well.
The second method involves giving away a valuable “freebie” in exchange for their upvote. Send an automated email to anyone who’s joined your email list through Reddit and offer a bonus freebie to anyone who will upvote, then reply to your your email saying he upvoted the post in order to get that freebie. Here’s how Scott did it, this is an email he was sending to his subscribers:
Spying on others and getting ideas for product advertisement. On Reddit, there’s a special URL (not many are aware of) that you can use to spy on what and how other marketers are promoting with their submissions. This “magic” url is: https://www.reddit.com/domain/ Let me show you few examples on how to use it to discover profitable campaigns. Let’s start with Amazon.com:
Looking at the results above, we can see some interesting things on where and how others are promoting products on Reddit and what exactly works right now. As you can see, there’s a variety of goods such as: books, dvds, tshirts etc... When browsing these results, take notes on what works, see which subreddits are having positive response..you can even go through comments to see what is their reaction.. I’m going to spy on TeeSpring campaigns, myself personally: https://www.reddit.com/domain/teespring.com/
By browsing these results you can get an idea of what designs people like and willing to pay for, as you can see the actual number of sales on Teespring just by clicking on the image of the tshirt on Reddit. (clever, huh?) Think about other domains, that other marketers are using that you can “spy” on. …. Think of etsy.com, homedepot.com and other big niche sites. etc
Reddit is a giant social network with endless possibilities in terms of marketing for both affiliate marketers, as well as for service/product owners. Advertising on Reddit forces us to think of “contributing” to the community… which is a sales skill worth learning under any marketing circumstance. People don’t want to be ‘forced’ to buy something, they want to make the decision themselves.. They want to be engaged, and interacted with in a common setting that’s relevant to their specific niche interests. They want to TRUST their purchasing decision. Stay relevant, stay ethical, and stay focused. How will you use Reddit in your business model?
To Your Success,
Grayson B & Jury M Support: firstname.lastname@example.org