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stores and stories


stores and stories 2016


Good stories, good business.


Today you can shop anytime, anywhere. But there is no better place to interact with a brand than in an actual store. Shops must provide a memorable experience to motivate customers to seek them out, and Vitra has the expertise to make this happen. Vitra’s roots lie in the shopfitting sector. In 1934, Willi Fehlbaum took over a Basel-based firm specialising in retail interiors. From the outset, innovation and superior quality have been the company’s key strengths. Together with clients, Vitra is currently developing retail concepts that prepare brick-and-mortar stores for a future dominated by digitised technologies. The company regards such changes in the retail sector as a challenge and also as a chance to rethink analogue models. Vitra’s experienced project managers and designers collaborate with international brands on large projects all over the world – from the first planning steps to the handover of keys and an international rollout. Vitra’s service range covers anything from the technical 3

concept to proto­t yping, value engineering and global sourcing to production, logistics, service and installation. With its intelligent shopfitting systems, the company fulfils the needs of major brands as well as small retail stores. Thanks to their understated aesthetic, ‘Invisible Design’ and versatility, Vitra’s retail products remain up‑to-date for many years. Combined with sophisticated lighting solutions from the Vitra subsidiary Ansorg, they can significantly boost the efficiency and attractiveness of sales areas.


Vitra & Camper 22 Karl Lagerfeld 32 De Bijenkorf 46 Cadenzza 56 Falabella 68 Microsoft 76 Coach 86 Sun & Sand Sports 8



Branch Fashion Retail Space 142 sqm Project Description Pop-up Store Architecture Diébédo Francis Kéré Berlin, Germany Rollout Single Project Address Vitra Campus Weil am Rhein, Germany


Shopfitting Project management Technical concept Prototyping Manufacturing and installation Turnkey project Lighting Solution Ansorg Easy App Vecto VML Energy Consumption: 11 W/sqm Retail System Kimea P/L

Vitra & Camper Analogue and digital

The Vitra & Camper Pop-up Store, set up in the Dome after Richard Buckminster Fuller & T. C. Howard at the Vitra Campus in Weil am Rhein in the summer of 2015, was received with enthusiasm by media and public alike. For Vitra and Camper, this extraordinary cooperation project was about experimenting with new retail concepts that turn shopping into an experience while painting a multi-faceted image of the brand. Integration of innovative digital elements played a central role here. The temporary store designed by architect Diébédo Francis Kéré was as impressive in its design as in its clever combination of analogue and digital offers. In this project, Vitra presented the newly developed, electrified shopfitting system, Kimea P/L, for the first time, permitting simple use of light and digital media.



Diébédo Francis Kéré What makes this project so very special?

How would you describe the collaboration with Vitra?

Tell us about the architectural concept of this project.

To be honest, it was the short time frame in which we de­ veloped the concept for the Dome. And of course, working with Vitra and Camper, which made it an added challenge as both brands are leaders in their respective fields. Vitra represents design, both past and pre­sent. Camper is an internationally leading com­ pany, and is a fifth-generation family business.

Our collaboration was based on mutual trust and a friendly exchange between partners. The experienced shopfitting team and Vitra’s experts in shopfitting systems enabled us to plan and complete the entire project in less than three months. We also had help from Ansorg’s lighting specialists and were able to rely on Camper’s expertise. We couldn’t have completed this project without this team effort.

Our basic idea was very sim­ ple. It starts with the area inside the Dome. We wanted to integrate the unique dome architecture in our concept. We therefore created a permeable structure from simple materials to connect differ­ ent room zones. We also wanted to enable visitors to the store to discover the his­ tory of Camper, so we set up a kind of journey for them. At its end, the visitors find themselves looking at the elegant Dome again.


Camper, CEO

Miguel Fluxá What characterises this project?

Do you have an omnichannel strategy at Camper which merges online and offline?

The Pop-up Store gave us the unique opportunity of collaborating with Vitra and developing a project based on shared values such as ­passion and quality. It was a great honour for us to be part of the unique Vitra Campus! The Vitra & Camper Pop-up Store was an experi­ ment that connected the online and offline shopping worlds in one location.

Camper has attached considerable importance to omnichannel retailing for several years now. Our first store opened in 1981, our first E-Shop went online in 2003, and a few years ago we started to link the online and offline worlds. We have noticed that our customers often no longer differentiate between on­line and offline purchases. They come to the stores to look at goods, collect them on the stores’ iPads. This is a development that will surely increase in future. The two worlds will inter­connect even more.


An omnichannel approach is definitely the future of retail. We still need good stores that turn shopping into an experience, and must link them to online services that tell a good story. We need to specifically link them to online offers that tell a good story. The interaction between the two worlds is ­decisive. We have tried this out in the Vitra & Camper Pop-up Store.

Kimea P/L & Easy App How can digital media be conceptually and technically integrated into the sales room? This was the leading question that led to the development of a new powered shopfitting system at Vitra. Its prototype was used in the Vitra & Camper Pop-up Store. It facilitates the connection of analogue and digital offers in the store and expands the options for presenting goods with light. The system, marketed under the name of Kimea P/L since autumn 2015, invisibly bundles electricity for LED light and digital signage at the merchandise support. LED luminaires and different communication media can then be easily integrated into the store design.


The lighting control system Easy, developed by the lighting specialist Ansorg, makes it possible to control and adjust the LED luminaires fitted in the shelves as well as the Vecto ceiling lights. Lighting can be perfectly co足足ordinated to achieve the optimum merchandise display.


Branch Fashion Retail Space Paris 209 sqm London 250 sqm Project Description New store concept Architecture Plajer & Franz Studio Berlin, Germany Rollout International: 16 countries Address Paris, France London, United Kingdom


Shopfitting Project management Technical concept Prototyping Manufacturing and installation Turnkey project Lighting Solution Ansorg Bop BKL Brick BSS Easy App LED Stripes Lightstripe LCL Lightstripe LCS Energy Consumption: 12 W/sqm

KARL LAGERFELD Luxury and coolness – Stores for an icon of the fashion world

The newly invigorated fashion brand KARL LAGERFELD has recently drawn attention far beyond the fashion sector with its new stores which have opened in many major cities across Europe and Asia since 2013. This was not only due to the popularity of its glamorous namesake, but also due to the store design, which has won multiple awards since. Inspired by the fashion creator’s iconic image, it reflects the self-conception of the KARL LAGERFELD brand as a trend-oriented, accessible luxury brand offering clothing and accessories for men and women. The retail concept for this international rollout was developed by Berlin architect office Plajer & Franz Studio in cooperation with New York design agency Laird + Partners and under the creative management of KARL LAGERFELD. Vitra was charged with implementing this ambitious project. The store lighting inclu­ding the lighting control system, was provided by lighting specialist Ansorg, a company of the Vitra Group. More KARL LAGERFELD stores according to this concept are already in planning.


Cool light

The lighting in the KARL LAGERFELD stores effectively emphasises the interior’s cool black-and-white aesthetics with its neutral white colour. At the same time, it highlights the interaction of glossy and matte surfaces. The lighting concept developed together by Plajer & Franz Studio and Ansorg is an essential part of the overall design, and is perfectly tuned to match the retail environ­ ment. It uses just two types of lighting fixture by Ansorg: Brick and Bop, which are equipped with state-of-the-art LED tech­ nology in the newer stores. The LED lighting is controlled by the lighting control app Easy by Ansorg. The lighting atmosphere and intensity can be flexibly adjusted to suit the time of day and occasion. Pre-configured lighting scenes can be called up at the tap of the finger, creating a dynamic lighting scheme for the merch­an­dise display.



Branch Department Stores Retail Space 2,400 sqm Project Description Value increase and enlargement of the sales area on the 2nd floor with a new premium-store concept Architecture Campaign Design London, United Kingdom Rollout Single project Address Eindhoven, Netherlands


Shopfitting Project management Technical concept Prototyping Manufacturing and installation Retail Systems Invisible 6 Invisible 6 P/L Kado 25 Xero 8

De Bijenkorf Diversity and variety

The traditional Dutch department store chain De Bijenkorf is known far beyond the borders of the Benelux country. The Kids Wear, Home Accessories, Cooking and Bed & Bath departments were to be refurbished in its Eindhoven branch, in a project covering 2,400 sqm of retail space. High-quality shopfitting was required, emphasising the inde­ pendent identity of the individual departments with a distinctive design. Implementation of a demanding design concept was possible based on tried-and-tested shopfitting systems by Vitra such as Kado 25, Xero 8, Invisible 6 and Invisible 6 P/L, customised to the customer’s wishes. The project’s challenges included the short timeframe – with only one year available for planning, production and implementation. Installation had to be completed outside of the opening hours in full operation.


Vincent Sturkenboom De Bijenkorf, Head of Design

De Bijenkorf is executing the premium experience strategy. In the next few years, the retailer’s concept is to be implemented in all its branches, creating a special customer experience. Vincent Sturkenboom, Head of Design at De Bijenkorf, explains the most important aspects in the interview.

‘ The project cooperation with Vitra has made the impossible possible for us.’ 36

Why did you choose Vitra as a shopfitting partner?

What was particularly challenging in the area of shopfitting?

What are your plans for the future?

We found Vitra through an international invitation for tenders. In the end, it was the company that was able to deliver the equipment for our store on time, in the right quality and at the right price. These aspects are very important in our ­industry. Our customers expect high service levels and products presented in the best environment. We want to go farther and surprise them beyond their expectations.

The greatest challenge was designing the wall coverings and their surfaces. In the Kids Wear department, for ex­ample, a seamless wall was built of individual veneered panels. Vitra put lots of work and time into the development and implementation of this central design element. After installation on site, ­Vitra fine-tuned it for the best result.

We will introduce our new strategy in all stores in the next few years. It is part of a 200 million Euro investment package for the redesign of our branches and our digi­ tal platform. Our store in Utrecht is the largest project. The shop areas are to be expanded by 5,000 sqm, and a total sales floor area of 14,500 sqm will be redesigned. We will also convert the restaurant in our store in The Hague. We are also planning further flagship stores in Rotterdam and Maastricht. We are bringing the premium experience strategy to live.

How would you describe the collaboration with Vitra? Our collaboration was based on direct and clear communication, which is the most important thing in such pro­ jects. Our demanding standards challenged Vitra in details and surfaces. We received a number of models for sampling to ensure the best quality. We used them to review the design, the surfaces and details, and submit corrections. As an ambitious retailer, we want the best result for our stores. We expect the correspon­ ding flexibility. The project cooperation with Vitra has enabled us to make the impossible possible.


How has the De Bijenkorf concept changed since the company has been part of the Selfridges group? De Bijenkorf is now on the way to becoming a flagship department store. This means that we change on various levels, with a reference to the product range, the service and customer experience alike. The design of our stores is, of course, part of this experience. We will take our store design and the shopping ex­ perience to a new level. The second floor in E ­ indhoven is an example for this. Our strategy is particularly clear in our flagship store in Amsterdam, where we are currently rebuilding the ground floor and have opened an entirely new beauty department designed as a shopping experience on 1,200 sqm.

Bed & Bath Unobtrusive greys are dominant in the Bed & Bath department. The wall shelves with integrated lighting, framed with Silestone panels in a natural stone look, are eye-catchers here. Merchandise supports include profiles from the Invisible 6 range.


Kids Wear The house structure made of white-veneered wood is the central and most noticeable element of the Kids Wear department. The collection for older children displayed under its widely overhanging roof. The accompanying brand walls are equipped with the shopfitting system Xero 8.


Home Accessories Jade green is the distinctive colour of the Home Accessories department. This shade is used for the customised display and room structure, based on the shopfitting system Kado 25. The matted glass back panels of the shelf units and the metalcladded drawers at the base are bespoke.


Cooking The Cooking department also uses an eyecatching structure made of the Kado 25 system. A room-building element and goods display in one, the copper powder-coating gives ­it a valuable appearance. The customerspecific special features include integrated glass display cabinets for knives and grid panels to suspend accessories from. In addition, Invisible 6 P/L is used to create walls, which hold metal covered shelves ­with integrated LED luminaires.



Xero 8 Xero 8 is a vertically aligned carrying system specially designed for heavy goods. Its basic element is an aluminium profile with a slot width of 8 mm. Integrated into a wooden panel, the profile only appears as a shadow. Xero 8 enables flexible and versatile use. Brackets for shelves and other merchandise supports can be easily attached to the aluminium profile at the height required.


Branch Jewellery Retail Space 50 sqm Project Description New store concept Architecture Anders + Grabmeister Hamburg, Germany Rollout International: 3 countries Address Dusseldorf, Germany


Shopfitting Project management Technical concept Prototyping Manufacturing and installation

Cadenzza Material and shades of colour – a refined ambience for luxurious jewellery

Cadenzza is an international brand of luxury fashion jewellery. Launched in 2013, the member of the Austrian Swarovski group, and of course active in online trade, is pursuing an ambitious expan­sion course. Vitra was involved with the rollout of Cadenzza in Austria, Germany and Azerbaijan as a shopfitting partner, taking care of the entire project management from concept develop­ment to hand­over of the finished stores. An overall technical concept with optimised functions was developed based on a design by archi­tects Anders + Grabmeister, enabling the wide range of small modules required by the store design. Vitra’s service range also included prototyping, production ­and installation of the Cadenzza stores with an average size of approx. 50 sqm. The project’s challenges included an extra­ ordinarily narrow schedule and the implementation of a design that combines compelling details, high-quality materials and precision work­manship with a refined understatement.



Identity through material


More than

years of experience in shopfitting


Customer projects in more than

sqm of production space


countries around the world


trucks leave our Campus every year

Ansorg builds more than

All in all more than



luminaires per year

soccer fields of retail space built per year


Branch Department Stores Retail Space 4 floors Project Description Delivery of product solutions for the large area of premium-location houses Architecture Space Planning Santiago de Chile, Chile Rollout National: Chile Address Santiago de Chile, Chile


Lighting Solution Ansorg Bop BKL Vecto VDL Vecto VML Energy Consumption: 15.2 W/sqm Retail Systems Area 20 Invisible 3 Invisible 6 Kado 15 Kado 25 Xero 4

Falabella Diversity and consistency

With more than 100 branches in several South-American countries, Falabella is among the leading department stores on the subcontinent. The retail company offers a range of departments selling for example apparel, cosmetics and household goods. Architecture office Space Planning developed a room concept for the refurbishment of the Alto Las Condes branch in Santiago de Chile, using a frame theme as the leading design principle. The Kado structure system by Vitra implements this design concept in various manners. Different configurations create a variety of solutions for mid­ floor areas, walls and ceiling. The system is used in different finishes and configurations, demonstrating its great bandwidth in the form of cubes and shelves, gondolas and tables. Kado adapts to a range of uses in the department store, and lends a distinctive note to individual areas thanks to its depth of variety. At the same time, the decorative Kado structures create a consistent character throughout the four floors, and ensure functional, yet richly varied product displays. The compact Bop LED spotlights by Ansorg create the perfect lighting atmosphere for this.


Kado 15 Kado 15 is a structural system with a purist ­design. Its great scope of variation permits diverse use at the point of sale. The range can structure retail areas in different configurations. Its flexible wall, ceiling and ­midfloor solutions give individual zones distinctive characters. The elementary shapes can be assembled without screws and simply reconfigured as required. Kado 15 is particularly attractive due to its slimline design. The programme’s basic elements can be ­combined and connected in any manner.

Thanks to evenly spaced holes on the inner sides, wooden and glass shelves can be fitted at adjustable heights. All in all, they thus ­create a flexible system for individual product presentations. A range of finishes and colours can also transform the structural system and achieve a specific effect.



Falabella, Gerente Store Planning Corporativo

Gonzalo de Pablo What are the objectives of the new store concept in Alto Las Condes?

What is the role of inter­national suppliers in the implementation of your store concept?

Where are the future challenges?

We would like to surprise our customers in Alto Las Condes with an omnichannel shopping experience that is also characterised by an ecological facet. Our product range covers a mix of exclusive brands and dedicated areas for premium brand.

Lighting technology, the quality of store furnishings and the linking of online and offline shopping options are decisive features for Falabella. We want to co­ operate with Vitra and Ansorg on a long-term basis, and to continue working on the implementation of this con­ cept. The quality of the shop­ fitting systems, the lighting expertise and vision of the future offered by Vitra and Ansorg make us strong part­ ners. Together we pursue one goal: creating the most inviting environment for our customers.

We know that the success of retailers depends on how well online and offline ­channels interact. Vitra can help us face this challenge.


Bop Bop is a compact power rail spotlight characterised by its balanced design and generous radii. The turning and swivelling spotlight is easy to operate. Thanks to state-of-the-art LED technology, it is particularly energy efficient and nearly maintenance-free. Its optimised reflector technology ensures brilliant light quality. Bop is made of high-quality materials such as fibreglass-reinforced plastic and die-cast aluminium. As required, optional accessories such as glare protection rings for stray light reduction expand its possible uses.



Branch Consumer Electronics Retail Space 2,000 sqm Project Description Use of a flexible shopfitting system, permitting use of electricity right at the POS Architecture Gensler New York, USA Rollout International: 2 countries Address New York, USA


Retail System Invisible 6 P/L

Microsoft Energy for the presentation of products

The newly opened Microsoft Flagship Store in New York sets standards for the future of shopfitting by connecting online and offline shopping into a multi-layered customer experience. Designed in collaboration with Gensler, the retail store provides a customer-centric approach to showcase the latest developments in products and services from Microsoft. Video walls and large-format displays for many different applications turn the store into an innovative and interactive ­technology hub. Microsoft products are presented on trays of the horizontal support system Invisible 6 P/L by Vitra. Invisible integrated power rails make it possible to illuminate the goods ­on request. The support system also supplies tablets or smartphones with energy.





Invisible 6 P/L Invisible 6 P/L is a horizontal support rail with concealed technology. The system’s ­merchandise supports can be simply plugged into the profile. Integrated power rails ­enable them to light the exhibited goods with shadow-free light, permitting use of media such as tablets, smartphones or displays. The system’s simple plug-in mechanism makes it possible to supply the system’s individual trays with power at any desired location. The panels and profiles are easy to replace and combine into new configurations. The rear wall of the system adjusts to changing ranges and individual wishes of the retailer.


Branch Fashion Retail Space 150–840 sqm Project Description New store concept Architecture Studio Sofield New York, USA Rollout International: 15 countries


Shopfitting Project management Technical concept Prototyping Manufacturing Installation supervising

Coach High volume – fast track

New York fashion brand Coach is particularly known for high-quality handbags and accessories. To redesign the global monobrand stores, Vitra is implementing the technical concept of midfloor and perimeter fixtures that Coach developed with the architects from Studio Sofield. The customised furniture range is characterised by diversity and makes essential contributions to the new brand presentation. It is made up of 300 different elements with high-quality surfaces. Vitra is responsible for production, quality management, ­engineering and installation methodology to rollout this high volume global concept. The new fixtures have already been implemented in over 100 stores around the globe within a very short timeframe. To fast track this high volume program was the main focus of that project and still is.


Coach was founded in Manhattan in 1941 ­and is now at home on several continents as ­a premium brand for fashion and lifestyle. The brand is giving itself a new face by ­redesigning its stores around the world. Vitra developed the technical implemen­ tation of the midfloor and perimeter fixtures used to present fashion by Coach. The different elements of the range are produced in a deep black powder-coated metal finish that contrasts with the natural materials of the furni­ture. Veneered ash wood, solid mahogany, ivory-coloured Alcantara and patinised brass create a high-quality material mix that matches the brand’s identity. LED strips ­inte­grated into the furniture construc­tion put the quality of handbags and accessories in the spotlight. The first 100 interiors were implemented around the world in only four months in the rollout of the new store concept. Vitra uses an additional 6,000 sqm of storage space near the company premises in Weil am Rhein to ensure quality control of the 300 different pieces of fixtures and to coordinate timely delivery of the high production volume. The individual parts of the fixtures range ­are inspected, assembled and packed accor­ ding to the transport directives of the target countries. A large share of the deliveries are sent to the USA and Asia by sea. If requested, Vitra sends supervisors to supervise the on-site assembly team and pass on their technical know-how and quality standards.



Branch Fashion Retail Space 1,800 sqm Project Description New digital flagship store Architecture Green Room London, United Kingdom Rollout International: 4 countries Address Dubai, UAE


Lighting Solution Ansorg Bop BKL Cardo CBL Floatline Navo NSW Vecto VDL Special Solution Energy Consumption: 15.6 W/sqm

Sun & Sand Sports Light for a multimedia experience

With more than 100 stores Sun & Sand Sports is the most popular multi-brand sports retailers in the Gulf region. The new flagship store in the Dubai Mall sets the scene for an omnichannel experience that establishes international standards. Interactive surfaces, large displays as well as intelligent fitting rooms and personalised products make the theme store a milestone in the innovations ­of tomorrow’s shopping world. The design by British architects Green Room and the lighting concept from Ansorg go hand in glove to set the scene for this realm of experience. The orchestration of the individual lighting solutions creates highlights rich in variety and supports the multimedia strategy of the store concept. The interactive surfaces and displays of the store are taken into account in dynamic lighting atmospheres which can be easily controlled by iPad.


Navo Thanks to its brilliant lighting quality Navo sets convincing standards for appealing aisle zone lighting. Its high-performance LED module is combined with an innovative re­flector that directs the light indirectly, highlights goods and lends structure to walkways. Directional and double-directional washers achieve dynamic and effective lighting, particularly on long stretches of aisle. The product family is rounded off by a spotlight wallwasher for even lighting of wall areas. The German Design Council honoured Navo with the German Design Award 2016 Special Mention in the category Lighting.

Vitra Campus

The Vitra Campus in Weil am Rhein combines a unique ensemble of contemporary architecture with the commercial and cultural facets of the Vitra Group. A tour of the premises invites retailers to take a closer look at the shopfitting expertise offered by Vitra. The retail showroom provides an overview of the shopfitting systems and innovative product solutions. The weShop informs visitors about the latest combination options for onand offline shopping. At another station, the material library presents surfaces and samples that Vitra uses in diverse projects. The metal production presents different manufacturing methods which can be used for both large rollouts and cost-efficient series. The sample room shows guests how materials are turned into furniture. 96

Technical solutions and prototypes are presen­ ted here and optimised in cooperation with the customers. Vitra project management processes converge in the large SANAA logis­tics and ­production hall, which is also open to visitors. An inspiring visit to the VitraHaus or the Vitra Design Museum completes the multifaceted tour of the Campus.


Sample Room Materials are turned into furniture. Our sample room demonstrates this process with a selection of materials and technical solutions for our customers’ needs. Here, we present the prototypes for retail concepts that can later be ­serially produced. We test function, material and form, try out and discard to improve the results and ­optimise all details together with our customers.


Material Library Our international expertise and project experience enable us to offer an overview of diverse materials in our material library. We will advise our customers and provide them with a specific idea of the effects of materials and samples, which are important for making a selection. Our customers receive material samples that they can try out on site as well.

Retail Showroom Inspiration and multimedia – this is what you can expect when visiting our showroom for shopfitting systems. All product solutions can be viewed and tested intensively here. The systems on display include our currentconducting systems for use with ­lighting and modern media. A dedi­ cated workshop area within the ­showroom offers space for creativity and individual customer solutions.


weShop Stationary retail is changing. Customers expect the best shopping experience while wishing to combine the benefits of online and offline shopping. We have merged the two areas in our weShop. From individual customer contact in the shop window to smart changing rooms, to checkout via RFID technology – the weShop brings new concepts to life and presents new options for the POS of the future. We have created the prerequisites for this with our current­ conducting systems, smart light control systems and our shopfitting competence.

SANAA Logistics and Production Hall We coordinate the individual processes of our project management in our 20,000 sqm large logis­tics and production hall built by Japanese architec­ ture office SANAA: Incoming goods, quality assurance, storage, mounting, picking, packaging and shipping. We rely on our technical and commer­ cial expertise for implementing ­customer projects around the world, and ensure the highest economic ­efficiency.


Metal Production In the production hall, we will show you the production methods for our widespread range that offers customers everything from a single source. Ideas and concepts turn into specific fur­ nishing objects in our own factories in Germany and Hungary. Progressive technologies ensure impressive product quality. Our resources range from experienced carpenters to high-performance welding robots. We use them to implement the project volume required by our customers – from rollout to cost-efficient large series.

VitraHaus The VitraHaus, built by Herzog & de Meuron, houses the Vitra Home ­Collection. The furniture arrangements of the flagship store present the great classics of Vitra and the latest drafts of contemporary designers. They serve as inspiration for individual furnishings and invite visitors to explore their own preferences and try out, order and purchase furniture and objects on site. The Vitra world comes to life on the four floors of the showroom. The Lounge Chair Atelier, a café and a shop round off the tour.


Vitra Design Museum The Vitra Design Museum is among the world’s leading design museums. It explores and communicates the past and present design matters and relates them to architecture, art and everyday culture. In the main building by Frank Gehry, the museum presents two large chang­ ing exhibitions every year. They are often created in cooperation with well­-known designers and deal with contemporary subjects such as future technologies, sustainability, mobility or social responsibility. A look at historical subjects and a retrospective of the overall work of important designers are also on show. The exhibitions on the Vitra Campus are supplemented by a diverse accompanying programme of events, guided tours and workshops.


Vitra is represented worldwide.

Copyright © All shopfitting products from Vitra and lighting systems from Ansorg and their names are pro­ tected by intellectual property rights. This covers the basic system as well as associated merchan­ dise supports and accessories, along with the product control software. Vitra reserves the right to take legal action in the event of intellectual property infringement. Our general terms of sale and delivery apply to all orders. We reserve the right to make technical and formal modifications. v® All industrial and intellectual property rights, such as trademarks, patents and copyrights, ­reserved. No part of this brochure may be ­reproduced without prior written permission from Vitra.


Concept, Design, Art Direction BOROS Text Mathias Remmele Sandra Hofmeister Lithography GZD Media GmbH, Renningen Printing DZA Druckerei zu Altenburg GmbH

Picture credits Camper Eduardo Perez KARL LAGERFELD Michel Figuet KARL LAGERFELD De Bijenkorf Roman Thomas Cadenzza Roman Thomas Alexander C. Kofler Falabella Marcos Mendizรกbal Microsoft Josh Klatt Richard Cadan Photography Coach Melvyn Vincent Photography Sun & Sand Sports Gulf marketing group All other images Daniele Ansidei Thomas Dix Julien Lanoo Bettina Matthiessen 2016



Profile for Vitra Retail

2016_Stores and Stories_EN_Vitra Retail  

The brochure shows a selection of shopfitting projects completed in the last year. They reflect Vitra’s diverse portfolio and global presenc...

2016_Stores and Stories_EN_Vitra Retail  

The brochure shows a selection of shopfitting projects completed in the last year. They reflect Vitra’s diverse portfolio and global presenc...