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CORPORATE IDENTITY GUIDELINES There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour.


BRAND GUIDELINE //2014

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CONTENTS

Design Principles

4

Logotype

6

Logo Variantion

7

Size

8

Incorrect Use

9

Typography

10

Palette

11

Print

12

Media

14

3


DESIGN PRINCIPLES & MORE

4


RANDOMISED WORDS

NORMAL DISTRIBUTIO

STRUCTURES

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using ‘Content here, content here’, making it look like readable English.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters.

POPULAR DURING

RANDOMISED WORDS

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters.

EXACT ORIGINAL Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source.

NORMAL DISTRIBUTIO It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

UNKNOWN PRINTER Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure from.

THEREFORE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginial.

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LOGOTYPE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

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Popular

Size

Contrary to popular belief

50mm

Discovered the undoubtable source

180mm

Which looks reasonable

25pt

Praesent mattis ultricies

9pt


THEREFORE

NORMAL DISTRIBUTIO

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

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SIZE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

50mm

30mm

30mm

130mm

180mm

5mm

5mm

8

Main Color

Sub Color

Sub Color

#009fe3

#b9a360

#2a2a2a


INCORRECT USE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

It has roots in a piece of classical Latin literature from, making it over.

It has roots in a piece of classical Latin literature from, making it over.

Proin mollis volutpat eros vel condimentum. Nulla sagittis non tellus sed lacinia.

Proin sodales, arcu ac accumsan aliquet, metus eros suscipit sapien, id sollicitudin massa velit eu sapien.

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TYPOGRAPHY Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

Main Text

Heading Text

Arial Regular

Arial Bold

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy zZ

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy zZ

1234567890

1234567890

!“№ ; % : ? *( ) _ +

!“№ ; % : ? * ( ) _ +

Arial Regular

Arial Bold Italic

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy zZ

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy zZ

1234567890

1234567890

!“№ ; % : ? * ( ) _ +

!“№ ; % : ? * ( ) _ +

PARAGRAPH STYLE

16pt

10

Contrary popular Belief Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old.

12pt

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.


PALETTE Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

BLACK C M Y K

0 0 0 84

R G B

74 74 74

BLUE C M Y K

75 12 35 99

R G B

77 77 77

GRAY

CRAFT C M Y K

5 11 27 1

R G B

27 27 27

C M Y K

31 88 52 13

R G B

22 22 22

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

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PRINT Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

// LETTERHEAD

297mm

Contrary to popular - 210mm Belief orem Ipsum - 297mm Simply random text - A4 Roots piece classical - 15mm Making it over - 20mm

210mm

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// BUSINESS CARD

Contrary to popular - 210mm Belief orem Ipsum - 9mm Simply random text - A4

Roots piece classical - 15mm Making it over - 9mm Simply random text - A4

9mm

9mm

// ENVELOPE

Roots piece classical - C5 Making it over - 229mm Simply random text - 162mm

162mm

110mm

Contrary to popular - E65 Belief orem Ipsum - 220mm Simply random text - 110mm

220mm 229mm

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MEDIA Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor.

YOUR CONTENT

YOUR CONTENT

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YOUR CONTENT

YOUR CONTENT

YOUR CONTENT

YOUR CONTENT

YOUR CONTENT

15


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