TO DO: Selection of reference organisations, analysis of practices, comparison and selection of best practices •
Selection of reference organisations -
Set up of short list of similar regions for benchmark analysis.
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Making use of several relevant parameters such as size of region, number of inhabitants, nearness to own region.
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Analysis -
Analysis of practices of reference regions
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Examples of research questions: What is the brand identity of reference regions?
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Which slogan do the reference regions use?
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Do the reference regions have a logo?
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What are the target groups of the reference regions?
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What is the main message the reference regions send out to their target groups?
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What are the reference regions’ most recent successes?
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What is the focus of the policy of the reference regions?
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Which communication tools do the reference regions use?
Comparison -
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Comparison of practices of reference regions with own practices
Best practices -
Listing of all effective and successful tools, actions and campaigns of reference regions.
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Shortlist of practices relevant for own region.
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Translation of practice to specific situation for own region.
Manual Regional marketing
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