Page 1

Connecting our world...


Contents 1. 2. 3. 4. 5. 6.

Introduction Product Overview The Unique Retail Packaging The most efficient retail concept Distribution and Pricing Wrap Up


About BandridgeŽ For more than 20 years Bandridge is known as Europe’s most creative and innovative brand in Consumer Electronics Connectivity. Bandridge offers a complete retail solution on all Connectivity categories. With a optimized display presentation and space efficient self select packaging, Bandridge realizes the highest margins per M2.


The award winning connectivity concept


Bandridge Blue Positioning The new Bandridge series completes the NEDIS connectivity line up. Now your able to offer a complete solution on 6 different price and quality levels for multiple retail channels.

Blister

PolyBag


Bandridge offers a complete, convenient and value for money market focussed assortment. Audio Video Computer Personal Media Antenna & Satellite Power Telecom Care


3. A complete assortment


What Retailers expect from their connectivity range? 路 Cables that connect their current In Store ranges together, allowing Cross Sales Opportunities

路 Cables that connect their current In Store ranges with consumers existing equipment, allowing Attachment Sales Opportunities 路 A range that is Supports Current and Future Technologies free of heritage* lines for older and redundant Formats.


Video

Audio

Digital

Digital

HDMI

Optical

Apple / Samsung Sync & Charge

Analogue

Coaxial

(Mini) DisplayPort

Component

Analogue

USB

SCART

RCA

S-Video

3.5mm

Composite

6.3mm

RCA

DIN

3.5MM AV

Speaker Cable

Satellite & Antenna

Computer

Personal Media

MHL HDMI RCA 3.5 MM

Telecom

VGA - DVI

Satellite

USB - Firewire

Antenna

Network DisplayPort Printer S-ATA PS/2

Cleaning

Power


2

Product Features and Benefits

5

1 Oxygen Free Copper conductors >> Low signal loss 2 Gold plated connectors

6 3

>> Error free signal transmission

3 Easy Grip moulded plug >> Facilitating an easy installation and prevents for fractures

4

4 Double Shielded conductors >> Protected against EMI and RFI 5 Colour coded plug >> Easy installation 6 Contemporary technology

>> e.g. High Speed HDMI速 with Ethernet

1


Product Features and Benefits: Shielding

Standard shielding

2x shielding

Maximum of 3 different shieldings


Product Features and Benefits: Plugs

PVC of the shelf plug

Own design moulded plug

Pearlized Chrome plated metal plug (most competitors do not offer a metal connector!)


Product Features and Benefits: Cable Material

Copper Clad Steel

99,96% Oxygen Free Copper Cables

Silver Plated, Superior Grade 99,996 OFC


The perfect up sell opportunity

Ca 160 unique A brand SKU’s covers all fast moving connections in every group

- Vision - LED TV - Sound - Media - Care - Energy - Personal Media


3. The Unique Retail Packaging


Bandridge Packaging Unique products require a unique packaging. The bandridge packaging range is linked with the most impressive animals on earth. This attracts consumers, creates instant brand recognition and a representative store presentation.

Stimulate Self-Selection Designed with the consumer in mind, we guarantee the right choice everytime. Our ‘look and feel’ concept combines embossed logo’s, color codes, clear windows, and information icons with multilinguals text and easy open blisters for: fast and easy classification, instand product identification, and quality reassurance.


The Self Selection Proces

Step 1: Select Connectivity Category Step 2: Select the right connection

Step 3: Find the required length


Step 1: Select Connectivity Category


Step 2: Select the required connection Product Names We have steered away from as many technical terms as possible to make for a more user friendly and intuitive selection and buying experience for the consumer. Therefore we have adopted “generic product descriptors” rather than dry technical descriptions. Typical examples of these are; • Stereo Audio Cable • Portable Audio Cable • Headphone Extension Cable • Stereo Video Cable • Scart AudioVideo Cable

Connector Window The connectors are held in place clearly so consumers do not need to second guess the connector in the pack. This also discourages people from opening the packs!


Step 2: Select the required connection Universal abbreviations These are the same as found on the labels of the hardware so need little or no explanation and no translation.

Line illustration To make sure the consumer/retail staff has the right connection we have added a line illustration of both the connectors and the sockets that would be seen on the hardware! “Generic Usage Descriptor� in the form of a short statement of the most common application of the product. (14 languages)


Step 3: Find the required length Cable Length Length is indicated clearly on the front of all cables. This is shown in Metres and Feet for universality. Note that we have introduced a new cable length policy. Traditionally Audio cable in Europe are 1.2m, Video cables 1.5m and 1.8m for PC. We want to clear this up and make it more logical for the consumer. Therefore we have adopted the following as the standard.

0.2m Adaptor Cables 1.0m Short Length Cable 2.0m Standard Length Cable 3.0m Standard+ Length Cable 5.0m Long Length Cable 7.5m XL Length Cable 10.0m XXL Length Cable


The out of the box experience.

Easy Opening To allow friendly opening by the consumer, an “easy opening� access is created at the back of the package. As the opening is easy but need still some force and time, the package is still also theft prove.


4. Most Efficient Retail Concepts


Modular blister design, perfect retail solution • Highly space efficient >> standardised heigth & width • 5 different width • 2 different heigth

• Stand alone packaging design


Modular blister design, perfect retail solution >> All Bandridge branded packaging is space efficient >> Example: USB cable By depth: Bandridge

3.0cm

Hama

3.0cm

0% less space efficient

Vivanco

4.0cm

25% less space efficient

By footprint: Bandridge

194.4cm²

Hama

213.9cm² 20% less space efficient

Vivanco

243.0cm² 25% less space efficient


Bandridge Audio – Video – Antenna & Satellite - Computer 1.0 M Wall Fast Mover Concept

Audio

Video

Satellite & Antenna

Optical

HDMI

Antenna (Coax)

Coaxial

Component

DVI

RCA

SCART

DisplayPort

3.5mm

S-Video

USB

6.3mm

Composite

Network

RCA 3.5MM AV

Computer VGA


Bandridge Personal Media 0.60 M Wall Concept Nedis Code BBM22000W10/20/30 BBM22200W10/20/50 BBM22400W20 BBM22410W20 BBM25000W10/20 BBM34000W10/20 BBM34500W10/20 BBM34700W10/20 BBM37000W10/20/30 BBM37400W10/20 BBM37450W02 BBM37500W10/20/30 BBM37650W02 BBM37750W02 BBM37850W02 BBM39000W02 BBM39010W10 BBM39100W10/20

Description AUDIO CONNECTION JACK - J AUDIO CONNECTION JACK - 2 AUDIO VIDEO CONNECTION A / V CONNECTION FOR IPOD AUDIO DIGITAL CONNECTION HIGH SPEED HDMI WITH ETHE HIGH SPEED HDMI WITH ETHE 1.4 AUDIO & VIDEO CONNECT AUDIO & VIDEO CONNECTION AUDIO & VIDEO CONNECTION MINI DISPLAYPORT - DISPLA MINI DISPLAY PORT MALE MINI DISPLAYPORT - HDMI-A MINI DISPLAYPORT - DVI-AD MINI DISPLAYPORT - VGA AD MHL CONNECTION MHL CONNECTION IPOD DATA & CHARGE CONNEC

0.2 M 1M x x

x x x x x x

2M x x x x x x x x x x

x

x

x x

x

3M 5M x x

x

x x x x x

x


No Space Available? No problem for Bandridge! Floor / Counter displays

Bandridge/ Profigold Starter kits


Pricing and Distribution


Selective Distribution

For many available but, not for all: • Store must have visual product presentation products sell when visible, so in display or gondola • Store must sell an assortment we offer a total solution, not just a few products • Store must respect SRP pricing (up to 70% mark-up) we offer highest cash profit, not the lowest purchase • Image of shop should match our brands we are a brand so the shop should sell brands as well


6. Become a Bandridge Authorised reseller!


Become a Bronze Reseller! Start with any of our Fast moving Sku’s and becoma an Authorised Bronze Bandridge Reseller. Requirements • In-store presence of Bandridge Sku’s • Active stock for each item • Respect the branding philosophy • Respect the SRP Prices. What we offer: • First in Line for new Product Updates • First in Line for new Promo Packs and marketing actions • In-store POS material • Tailored bandridge door sticker


Become a Silver Reseller! Implement at least 12 carefully selected SKU’s Authorised Silver Bandridge Reseller. Requirements • In-store presence of at least 12 SKU’s. • Active stock for each item • In-store concept presentation Bandridge • Respect the branding philosophy • Respect the SRP Prices. What we offer: • First in Line for new Product Updates • First in Line for new Promo Packs and marketing actions • In-store POS material • Tailored bandridge door sticker


Become a Gold Reseller! Implement at least 36 carefully selected SKU’s Authorised Gold Bandridge Reseller. Requirements • In-store presentation of at least 36 sku’s. • Active stock for each item • In-store concept presentation Bandridge • Participation actions – promo kits. • Respect the branding philosophy • Respect the SRP Prices. • Agreement for 1 year What we offer: • First in Line for new Product Updates • First in Line for new Promo Packs and marketing actions • Logo and Name mentioning on Bandridge website and Advertisements • In-store POS material • Tailored bandridge door sticker


Become a Platinum Reseller! Implement our fast mover concept and become an Authorised Platinum Bandridge Reseller. Requirements • In-store modular retail concept of at least 1m • Active stock for each modular concept item • In-store concept presentation Bandridge • Participation actions – promo kits. • Respect the branding philosophy • Respect the SRP Prices. • Agreement for 1 year What we offer: • First in Line for new Product Updates • First in Line for new Promo Packs and marketing actions • Logo and Name mentioning on Bandridge website and Advertisements • In-store POS material • Tailored bandridge door sticker


Thanks for your attention and connecting with Bandridge!

Jan Vis - Bandridge Specialistul de conectica  

Prezentare in cadrul evenimentului CEARC

Read more
Read more
Similar to
Popular now
Just for you