Connecting our world...
Contents 1. 2. 3. 4. 5. 6.
Introduction Product Overview The Unique Retail Packaging The most efficient retail concept Distribution and Pricing Wrap Up
About BandridgeÂŽ For more than 20 years Bandridge is known as Europeâ€™s most creative and innovative brand in Consumer Electronics Connectivity. Bandridge offers a complete retail solution on all Connectivity categories. With a optimized display presentation and space efficient self select packaging, Bandridge realizes the highest margins per M2.
The award winning connectivity concept
Bandridge Blue Positioning The new Bandridge series completes the NEDIS connectivity line up. Now your able to offer a complete solution on 6 different price and quality levels for multiple retail channels.
Bandridge offers a complete, convenient and value for money market focussed assortment. Audio Video Computer Personal Media Antenna & Satellite Power Telecom Care
3. A complete assortment
What Retailers expect from their connectivity range? 路 Cables that connect their current In Store ranges together, allowing Cross Sales Opportunities
路 Cables that connect their current In Store ranges with consumers existing equipment, allowing Attachment Sales Opportunities 路 A range that is Supports Current and Future Technologies free of heritage* lines for older and redundant Formats.
Apple / Samsung Sync & Charge
Satellite & Antenna
MHL HDMI RCA 3.5 MM
VGA - DVI
USB - Firewire
Network DisplayPort Printer S-ATA PS/2
Product Features and Benefits
1 Oxygen Free Copper conductors >> Low signal loss 2 Gold plated connectors
>> Error free signal transmission
3 Easy Grip moulded plug >> Facilitating an easy installation and prevents for fractures
4 Double Shielded conductors >> Protected against EMI and RFI 5 Colour coded plug >> Easy installation 6 Contemporary technology
>> e.g. High Speed HDMI速 with Ethernet
Product Features and Benefits: Shielding
Maximum of 3 different shieldings
Product Features and Benefits: Plugs
PVC of the shelf plug
Own design moulded plug
Pearlized Chrome plated metal plug (most competitors do not offer a metal connector!)
Product Features and Benefits: Cable Material
Copper Clad Steel
99,96% Oxygen Free Copper Cables
Silver Plated, Superior Grade 99,996 OFC
The perfect up sell opportunity
Ca 160 unique A brand SKUâ€™s covers all fast moving connections in every group
- Vision - LED TV - Sound - Media - Care - Energy - Personal Media
3. The Unique Retail Packaging
Bandridge Packaging Unique products require a unique packaging. The bandridge packaging range is linked with the most impressive animals on earth. This attracts consumers, creates instant brand recognition and a representative store presentation.
Stimulate Self-Selection Designed with the consumer in mind, we guarantee the right choice everytime. Our ‘look and feel’ concept combines embossed logo’s, color codes, clear windows, and information icons with multilinguals text and easy open blisters for: fast and easy classification, instand product identification, and quality reassurance.
The Self Selection Proces
Step 1: Select Connectivity Category Step 2: Select the right connection
Step 3: Find the required length
Step 1: Select Connectivity Category
Step 2: Select the required connection Product Names We have steered away from as many technical terms as possible to make for a more user friendly and intuitive selection and buying experience for the consumer. Therefore we have adopted “generic product descriptors” rather than dry technical descriptions. Typical examples of these are; • Stereo Audio Cable • Portable Audio Cable • Headphone Extension Cable • Stereo Video Cable • Scart AudioVideo Cable
Connector Window The connectors are held in place clearly so consumers do not need to second guess the connector in the pack. This also discourages people from opening the packs!
Step 2: Select the required connection Universal abbreviations These are the same as found on the labels of the hardware so need little or no explanation and no translation.
Line illustration To make sure the consumer/retail staff has the right connection we have added a line illustration of both the connectors and the sockets that would be seen on the hardware! â€œGeneric Usage Descriptorâ€? in the form of a short statement of the most common application of the product. (14 languages)
Step 3: Find the required length Cable Length Length is indicated clearly on the front of all cables. This is shown in Metres and Feet for universality. Note that we have introduced a new cable length policy. Traditionally Audio cable in Europe are 1.2m, Video cables 1.5m and 1.8m for PC. We want to clear this up and make it more logical for the consumer. Therefore we have adopted the following as the standard.
0.2m Adaptor Cables 1.0m Short Length Cable 2.0m Standard Length Cable 3.0m Standard+ Length Cable 5.0m Long Length Cable 7.5m XL Length Cable 10.0m XXL Length Cable
The out of the box experience.
Easy Opening To allow friendly opening by the consumer, an â€œeasy openingâ€? access is created at the back of the package. As the opening is easy but need still some force and time, the package is still also theft prove.
4. Most Efficient Retail Concepts
Modular blister design, perfect retail solution • Highly space efficient >> standardised heigth & width • 5 different width • 2 different heigth
• Stand alone packaging design
Modular blister design, perfect retail solution >> All Bandridge branded packaging is space efficient >> Example: USB cable By depth: Bandridge
0% less space efficient
25% less space efficient
By footprint: Bandridge
213.9cm² 20% less space efficient
243.0cm² 25% less space efficient
Bandridge Audio – Video – Antenna & Satellite - Computer 1.0 M Wall Fast Mover Concept
Satellite & Antenna
RCA 3.5MM AV
Bandridge Personal Media 0.60 M Wall Concept Nedis Code BBM22000W10/20/30 BBM22200W10/20/50 BBM22400W20 BBM22410W20 BBM25000W10/20 BBM34000W10/20 BBM34500W10/20 BBM34700W10/20 BBM37000W10/20/30 BBM37400W10/20 BBM37450W02 BBM37500W10/20/30 BBM37650W02 BBM37750W02 BBM37850W02 BBM39000W02 BBM39010W10 BBM39100W10/20
Description AUDIO CONNECTION JACK - J AUDIO CONNECTION JACK - 2 AUDIO VIDEO CONNECTION A / V CONNECTION FOR IPOD AUDIO DIGITAL CONNECTION HIGH SPEED HDMI WITH ETHE HIGH SPEED HDMI WITH ETHE 1.4 AUDIO & VIDEO CONNECT AUDIO & VIDEO CONNECTION AUDIO & VIDEO CONNECTION MINI DISPLAYPORT - DISPLA MINI DISPLAY PORT MALE MINI DISPLAYPORT - HDMI-A MINI DISPLAYPORT - DVI-AD MINI DISPLAYPORT - VGA AD MHL CONNECTION MHL CONNECTION IPOD DATA & CHARGE CONNEC
0.2 M 1M x x
x x x x x x
2M x x x x x x x x x x
3M 5M x x
x x x x x
No Space Available? No problem for Bandridge! Floor / Counter displays
Bandridge/ Profigold Starter kits
Pricing and Distribution
For many available but, not for all: • Store must have visual product presentation products sell when visible, so in display or gondola • Store must sell an assortment we offer a total solution, not just a few products • Store must respect SRP pricing (up to 70% mark-up) we offer highest cash profit, not the lowest purchase • Image of shop should match our brands we are a brand so the shop should sell brands as well
6. Become a Bandridge Authorised reseller!
Become a Bronze Reseller! Start with any of our Fast moving Sku’s and becoma an Authorised Bronze Bandridge Reseller. Requirements • In-store presence of Bandridge Sku’s • Active stock for each item • Respect the branding philosophy • Respect the SRP Prices. What we offer: • First in Line for new Product Updates • First in Line for new Promo Packs and marketing actions • In-store POS material • Tailored bandridge door sticker
Become a Silver Reseller! Implement at least 12 carefully selected SKU’s Authorised Silver Bandridge Reseller. Requirements • In-store presence of at least 12 SKU’s. • Active stock for each item • In-store concept presentation Bandridge • Respect the branding philosophy • Respect the SRP Prices. What we offer: • First in Line for new Product Updates • First in Line for new Promo Packs and marketing actions • In-store POS material • Tailored bandridge door sticker
Become a Gold Reseller! Implement at least 36 carefully selected SKU’s Authorised Gold Bandridge Reseller. Requirements • In-store presentation of at least 36 sku’s. • Active stock for each item • In-store concept presentation Bandridge • Participation actions – promo kits. • Respect the branding philosophy • Respect the SRP Prices. • Agreement for 1 year What we offer: • First in Line for new Product Updates • First in Line for new Promo Packs and marketing actions • Logo and Name mentioning on Bandridge website and Advertisements • In-store POS material • Tailored bandridge door sticker
Become a Platinum Reseller! Implement our fast mover concept and become an Authorised Platinum Bandridge Reseller. Requirements • In-store modular retail concept of at least 1m • Active stock for each modular concept item • In-store concept presentation Bandridge • Participation actions – promo kits. • Respect the branding philosophy • Respect the SRP Prices. • Agreement for 1 year What we offer: • First in Line for new Product Updates • First in Line for new Promo Packs and marketing actions • Logo and Name mentioning on Bandridge website and Advertisements • In-store POS material • Tailored bandridge door sticker
Thanks for your attention and connecting with Bandridge!