VISUAL MEDIA ALLIANCE
2016 SHOWCASE AWARDS AMP PRINTING REPEATS AS
BEST OF SHOW THE CONTENTS
Feature: Re:think Design Conference
Feature: Return of the PIA Presidentâ€™s Conference
Speakers inspired creativity
Expert Column: Strategic Selling
Expert Column: Human Resources
Tips to make you more successful
Keeping an appropriate workplace
02 04 11 14
Showcase Awards and Luncheon VMA Events New Members Find-An-Employee
Showcase Awards and Luncheon 02
VMA Events Find-An-Employee
BOARD ROSTER: CHAIRMAN
John Crammer, Best Label Company
IMMEDIATE PAST CHAIRMAN
Frank Parks, The Parks Group
Gil Caravantes Commerce Printing Services
BEST OF SHOW IN PRINT
John Crammer (Chairman) Best Label Chris Cullen Moquin Press Ian Flynn (1st Vice Chairman) Direct Repsonse Imaging Dava Guthmiller Noise 13 Jeff Jarvis Spicers Frank Parks (Immediate Past) The Parks Group Chris Shadix Dome Print and Marketing Solutions San Francisco Division Cindy Sonnenberg K/P Corporation Stephen Sprinkel Sprinkel Media Network
STAFF ROSTER: PRESIDENT
DIRECTOR MEMBER SERVICES Jim Frey
DIRECTOR MEMBER PROGRAMS Laura Vargas
DIRECTOR EDUCATION Barbara Silverman
DIRECTOR COMMUNICATIONS Todd Donahue
PROGRAM ADMINISTRATOR Gabrielle Disario
MEMBERSHIP SALES Shannon Wolford Alla Panchenko
FINANCIAL MANAGER Emily Gotladera
ACCOUNTING SPECIALIST Maria Salita
The 19th Annual VMA
Showcase Awards Luncheon was held this year at The Midway, San Francisco, on June 9. In conjunction with the VMA re:think Design Conference, it was a celebration of the outstanding accomplishments of the printing and design industry in Northern California and Northern Nevada. The VMA Showcase Awards is recognized as one of the most prestigious symbols of printing and design excellence and offers VMA members the opportunity to promote their considerable talents to current and potential customers. Winners receive Gold, Silver or Bronze recognition. Gold entries are further judged to determine the highest honor of them all—Best of Show.
All Gold Award winners entered in the print category were also forwarded to the Printing industries of America Premier Print Awards for the international competition for the coveted Benny! This year VMA members fared exceptionally well in the competition including capturing Bennys. Contact VMA to get a copy of the awards booklet generously printed by our sponsor Canon Solutions America
VICE PRESIDENT INSURANCE SERVICES David Katz
INSURANCE CUSTOMER SERVICE REPS
Renee Prescott, Crystal Carlson, Lena Nelson, Sue Benavente, Jessica Clark, Diedra Lovan
DIRECTOR SUPPLEMENTAL BENEFITS Greg Golin
DIRECTOR GOVERNMENT AFFAIRS Gerry Bonetto
HUMAN RESOURCE SPECIALIST Cheryl Chong
ON THE COVER:
Congratulations to Jeff and Kathy Main of AMP Printing and Graphics who appear on VMA’s Connected cover for the second year in a row as Best of Show Winners in the 19th annual Showcase of Print and Design Excellence. Multi-Color Corporation, Napa, won the most awards taking home 17, followed by Moquin press with 12. Studio Hinrichs captured Best of Show Design.
Judith McKim and Mark Swingle, Watermark Press, and Eric Zirbel, HP
Multi-Color Corporation – Napa employees from left to right: Liz Bonnett, Chris Schumacher, Greg Boothroyd, Bill Knopka and Julia Post
BEST OF SHOW IN DESIGN
JUDGES’ CHOICE IN PRINT
JUDGES’ CHOICE IN DESIGN
AWARDS RECEIVED BY COMPANY Company Name
Canon Business Solutions-West
Patricia Cornwell, Western Web, with her daughter-inlaw Lisa Cornwell
Bill Bartee, Brian Lloyd and Samantha Gomez, Vintage 99
Daniel Dejan, Sappi Paper, presents the Best of Show Design Award
DJ Matt Riley played music during the luncheon Photos courtesy of Kim Rubio of Rubio Photo, and Jim Frey of VMA
First Impressions Printing
Michael Osborne Design, Inc.
Multi-Color Corporation - Napa
Multi-Color Corporation - Sonoma
Pacific Standard Print
Performance Printing Center
Time Printing team (Left to right) Jonathon Long, Andrew Poole Jr., Kristen Blair, NeverBoard, Andy Poole and Paul Chance
Time Printing Solutions Provider
Vintage 99 Label
Western Web, Inc
Thank You to Awards Sponsors: Canon Solutions America
VMA Insurance Services
Sexual Harassment Prevention Training
UPCOMING VMA EVENTS
Places to be. Things to do. People to see.
Visual Media Alliance Events Keep Us Connected
As a VMA Member you are able to attend our events for FREE or at special member rates. We offer VMA Members and the public numerous events throughout the year including social and professional events and negotiate discounts for upcoming conferences to pass on the exclusive deals and best events to our members. These events are created with our members in mind to further acquire knowledge on special topics and to also connect with others in the industry. If you have suggestions for events, please contact Laura Vargas at firstname.lastname@example.org or 800-659-3363. Visit vma.bz for more information on the latest event offerings and to register.
September 15 Breakfast Program 9 - 11 am or Lunch Program 12 - 2 pm Place: Hilton Oakland Airport, One Hegenberger Road, Oakland, CA Price: Member - $40 Non-Member - $60 Register at www.vma.bz
Even though the state only requires employers with 50 or more employees to provide the training, Sexual Harassment/Discrimination training is strongly recommended for ALL California employers regardless of size.
Webinar: Mega Trends Driving the Printing Industry September 13, 10-11 am
Joe Polanco and Paul Reilly share their insights on what will most impact the print industry in the next five years.
VMA Day at AT&T Park - Giants vs. Dodgers
Watch the 2010, 2012 and 2014 World Series Champion, San Francisco Giants play against the Los Angeles Dodgers at AT&T Ballpark on Sunday, October 2, 12:05pm game. Book early, tickets sell out fast! Comes with food & beer at a tailgate on Clarence Place starting at 10:30 am and a bag of popcorn to take with you to the game. Tickets are limited, please contact Laura Vargas at 415.495.8242 for availability and for group purchases. Tickets-$65
Annual Health Benefits Fair
Save the Date: October 4. VMA/PIBT’s Annual Health Benefits Fair Location & Time TBD
January 28. Colombo Hall, Oakland. 5:30 -11 p.m. 800.659.3363
VMA Insurance. Peace of Mind. We protect your business, so you can focus on growing your business. VMA Insurance understands your business. We make sure your most important assets – your facilities & equipment, your employees and your reputation – are fully covered. Our experts are specialists in your industry and will provide you with the right coverage for the right cost.
Contact David Katz Today! (800) 659-3363 • insurance.vma.bz VMA Insurance Services has been ensuring business success since 1986.
VISUAL MEDIA ALLIANCE
| CONNECTED | SUMMER 2016
RE:THINK DESIGN CONFERENCE
BY BARBARA SILVERMAN
f you missed this year’s conference you missed some fascinating talks. In the trendy new venue called The Midway, located in the Dogpatch area of San Francisco, Carolina DeBartolo kicked us off with a discussion labeled Fitness, Firmness and Delight. In her talk she sited ancient Roman architect Vitruvius, whose design principles dating back some 2000 years are still relevant today. Vitruvius’ principals as she defines them—Fitness, Firmness and Delight—translate to useful, usable and desirable. Without any one of these elements, in any proportion, a design goes from good to bad. Her message seems relevant as today’s designers consider the entire user experience. Maybe nothing has changed? Carolina was followed by Dava Guthmiller of Noise 13 who brought on a panel of her own clients to discuss How we Experience Food as Users and the relationship to Good Design. Again, it’s about the user experience and how life and style are used to build a lasting design.
Mark Holmes took us on a journey through his career as he discussed Using Design as a flotation device. He demonstrated a fascinating parallel experience to how technology and design aligned and have influenced opportunities. Starting on a Mac 2 designing newspaper sell sheets he migrated to designing games in the mid-90s, and later to Pixar to Google. He took us through the process of color choices for the Pixar movies and how they were chosen to reflect specific emotions at an unconscious level. Daniel Dejan from Sappi returned to our conference once again with a fascinating talk on the overlook sense of touch and how it affects the brain. He went on to examine how media shapes the brain, and consequently the way a brand is perceived. This is undoubtedly something we are bound to hear more about in the future. Kristy Cameron from Starbucks shared a lively talk of the process she used in redesigning a VISUAL MEDIA ALLIANCE
| CONNECTED | SUMMER 2016
global brand and how company values were a critical element to this process. Other speakers included Jen Tank of Huge Design. She also referenced history as she mentioned Plato’s 2,400-year-old idea on the importance of beauty and the role of the designer to remember why we do what we do. Tanner Christiansen discussed the myth that is inspiration. More on his topic was published on Medium and referenced in another article in VMA Digest. Elle Yaven helped us understand the value of creating awareness of our everyday habits and communications to get the best out of ourselves and others. And last but not least let us not forget the research that was shared by Megan
Vendors offered great samples
Award winners got hands-on examination
Michael Osborne greeted attendees
Participants were appreciative, rapt and active
VISUAL MEDIA ALLIANCE
| CONNECTED | SUMMER 2016
Slabinsky of the The Creative Group. It seems our industry is alive and thriving! As we approached the closing of the day’s talks Michael Osborne and Jared Erondu compared notes on their careers as the legend and the millennial. They both left us amused and awed by their observations and accomplishments. After an inspirational day that fired up creativity, an evening of fun and fellowship was in order. Guests and exhibitors mingled, greeted old friends and colleagues and made new ones. Barbara Silverman is the Director of Education at VMA (email@example.com).
Memorable enough for a selfie!
THE RETURN OF THE
BY JULIE SHAFFER
Celebrity speaker and author Jeffrey Hayzlett exhorts the audience to “think big, but act bigger” at the 2016 President’s Conference.
PIA President’s Conference
ost CEOs will agree that it is important to periodically get some distance from the day-to-day operation of a company to be able to look at it with a fresh perspective. The Printing Industries of America President’s Conference offered just such an opportunity during its run March 6-9, 2016 at the JW Marriott Desert Springs Resort in Palm Desert. The President’s Conference returned, after several years’ hiatus, in response to strong peer demand for a program designed specifically for industry business leaders to discuss topics that matter most to them and the chance to network in a casual environment. Over 175 printing industry CEOs, owners and financial executives attended the “new” President’s Conference, which ran under the banner “Ignite the Leader in You.” In addition to high-profile keynote speakers, attendees could choose from three breakout topic tracks —Leadership, Business Development and Finance. Following a promise to deliver content specifically developed for print leaders, many sessions featured printing company executives who could “walk the talk” of running a successful business. The finance track was developed by the Printing Industry Financial Executives (PIFE) members and featured sessions focused on strategic planning, projection models and economic trends.
Before the conference proper, attendees were treated to an opening welcome reception on Sunday evening, followed by the RatPAC Supper Club, a fundraising event for the Printing Industries political advocacy program, PrintPAC. This fun event featured live music with a spot-on Sinatra impersonator to the excellent food and drink and unique “silent” auction, all to raise money for and awareness of, PIA’s PrintPAC. The conference kicked off with an inspirational keynote by Catherine Monson, CEO of FASTSIGNS International on what it takes to be a successful leader and effect positive business transformation. Monson understands this firsthand, having taken the helm of the mature FASTSIGNS brand in 2009, during one of the worst recessions in the U.S. history, and managing to revitalize and restore it to market leadership in the signage and visual graphics industries as well as in franchising. Monson was featured in the television show “Undercover Boss” in 2012 and she shared some anecdotes from that experience as she provided practical advice and specific tactics on how leaders can further develop their own leadership strengths. Jeffrey Hayzlett, primetime television host of “C-Suite with Jeffrey Hayzlett” and author of several bestselling business books, was another high profile keynote speaker at the conference. Hayzlett is the former CMO of Eastman Kodak Company and appeared as a guest judge on Donald Trump’s “Celebrity Apprentice.” The title of his session matched that of his most recent book as he admonished the audience to “Think Big, Act Bigger.” He detailed reasons some companies fail— fear, tension, risk and unkept promises—and offered advice on ways to convert those obstacles into a force for growth. An expert in creating a personal brand, Hazylett advised printers to build their own brand, to not settle but “stir things up” thus helping grow the industry overall. VISUAL MEDIA ALLIANCE
| CONNECTED | SUMMER 2016
Bob Danzig, former CEO of Hearst Publishing inspired the audience with a heart-felt keynote session entitled,“Discovering the Leader Within You.” Danzig talked about the inherent power in each person and how individuals can discover and bring these traits to the surface. Using no audiovisual presentation materials, Danzig walked among the audience as he delivered his address, often speaking directly with individual audience members. The session was widely feted, with one participant describing it as “authentic and genuine leadership training.”
Attendees of the PrintPAC RatPAC Supper Club review the items up for bid as part of the government advocacy fundraising event.
FASTSIGNS CEO Catherine Monson addresses a packed house as the first keynote for the PIA President’s Conference.
Printing Industries of America CEO Michael Makin joins Frank Sinatra tribute singer in a rousing rendition of “New York, New York” at the PrintPAC RatPAC fundraiser during the President’s Conference.
Other keynote sessions included Dr. Colby Jubenville, author of the business book “Zebras and Cheetahs, Distinguishing Yourself From the Competition” who advised attendees to look differently at themselves and their business stay on the “inside” of the customer’s mind and industry. Two industry veterans, Jack Stoughton of Stoughton Printing and Peter Young of Digital Printing Systems (DPS) shared their insights on how to own your own business niche. Stoughton specializes in record jackets and Young’s DPS is a specialty ticket printer. The conference wrapped up with a talk from Dr. Frank Meza, MD who shared some sobering statistics on escalating healthcare costs and the reasons for it. Dr. Meza explained how the costs are impacted by unhealthy behaviors that lead to chronic disease and how to build a workforce health strategy. In addition to the keynotes, attendees had the opportunity to attend any of three concurrent breakout sessions, including top-of-mind subjects, like how to work with younger, “Millennial” staff people. Many of the breakout session presenters were printing industry CEOs sharing their stories with their peers. One of these was Doug Rawson, President of Superior Lithographics, who brought some of his staff to be part of the program. They shared how the company, inspired by the PIA Continuous Improvement Conference, took the idea of the “suggestion box” to new heights, radically changing and improving the way the organization operates and how it now incorporates staff ideas in the running of the company. Hassan Igram explained how his company, Cedar Graphics, broke into the packaging space and just what sort of investment it took to do so. He shared images of some very impressive, high end packaging work the company now produces for a growing list of packaging clients. Michael Makin, CEO Printing Industries of America, led a panel discussion on how to make 15% plus profits featuring three profit-leading company presidents, Bryan Hall, Graphic Visual Solutions, Ted Strauss, Suttle-Strauss and Jeff Ekstein, Willow Printing Group. Leslie Groene lead another panel on how to lead salespeople to success, featuring Peter Young, President of DPS and Gary Thormodsgaard, Vice President of Meridian Graphics. The overall response to the new and improved President’s Conference was overwhelmingly positive. The 2017 President’s Conference is set for March 12-15 at the Long Beach Hilton. To learn more, visit www.printing.org/presidentsconference. Julie Shaffer is the Vice President of Education and Marketing at Printing Industries of America.
Leslie Groene, Kristy Villanueva and Gary Thormodsgaard toast the opening reception of the 2016 President’s Conference.
VISUAL MEDIA ALLIANCE
| CONNECTED | SUMMER 2016
L awson Drayage, Inc. Machinery Moving, Rigging & Heavy Transportation for Any Industry
Industry trusted PrIntIng & LabeLIng equIPment mover for over 50 years! > Machinery Moving and Rigging > Facility Relocation > Storage and Warehousing > Pier Pick Up and Delivery > Crating & Special Packaging of Machinery & Equipment san francIsco bay area
sacramento & san JoaquIn vaLLeys
3402 Enterprise Avenue Hayward, CA 94545 Phone: 510-785-5100 Fax: 510-785-8156
9900 Kent Street Elk Grove, CA 95624 Phone: 916-686-2600 Fax: 916-686-2601
Online: www.lawsoninc.com | Email: firstname.lastname@example.org
magazine CheCk eaCh box as a guide: Authorized Signature:
❑ Name correct?
❑ Address correct?
❑ Phone # correct?
Fax Spot and Flood UV date magazine Specialty Finishes 1 and 2 Side CheCk eaCh box as a guide: Offer correct, if any? ❑ Ad copy correct? ❑ Laminating ❑ Name correct? ❑ address correct? ❑ Phone # correct? ❑ ad copy correct? ❑ offer correct, if a
Date: authoRized sigNatuRe
ad approval: magazine as is ❑ Ad approved
• Any Changes from this point forward may cost you in time and materials. • Southwest Graphics Cannot process your job until receipt of Sign-Off.
Fax Back To: (480) 966-4133magazine
On Line Bindery, Inc.
• sign this page and email it back to Process magazine.
Adand approved • any changes from this point forward may cost you ❑ in time materials. with
corrections indicated 1990
Family owned and operated since • Process magazine cannot process your job until receipt of sign-off.
© 2009 SWITCH Studio, All Rights Reserved
• Look over your project and check for errors; spelling, address, telephone #’s, copy or content. Southwest Graphics is not responsible for typos or incorrect information. • look over your project and check for errors; spelling, address, telephone number’s, copy or content. Process magazine is not responsible for typos or incorrect information. • Sign this page and fax it back to Southwest Graphics.
corrections and are made Perfect/Saddle Stitch-Loop Standard magazine email baCk to: email@example.com High speed bindings Wire-O/Plastic Spiral/Metal Spiral/Comb Gluing brochures & Remoist/Fugitive/Cold/Hot Melt gluefold envelopes From ¾ inch panels to 40" wide 15 folders All folds, double gates, maps etc. Die Cutting/ Carton folding and gluing Shrink wrapping/Round cornering Other capabilities Kleenstick taping/High speed tipping and services items to each other/Eyeletting/Drilling Padding/ Index tabbing/ Pick up & delivery 510.234.7707 TEL 510.235.6606 FAX Contact firstname.lastname@example.org- QUOTES ONLY PLEASE Also own paper shredding company, discounts to bindery customers. Look us up at shreddefense.com
A member company of Central National-Gottesman Inc.
MAKING BUSINESS EASY
BY T H E N U M B ER S*
As part of CNGâ€™s North American Distribution Division, Spicers Paper has the Western U.S. and Hawaii covered, ensuring our commercial print, corporate and other customers always have the right paper, board and packaging supplies required for the job, delivered on time and when they need it. Our commitment to the paper industry means we maintain the deepest and broadest inventories in the distribution business today, and our local approach always makes doing business with Spicers easy.
395 trucks in our U.S. Fleet
4,329,000 square feet of stocked warehouse space
565 sales & customer service professionals
*Represents all CNG North American Distribution Division
IF O R M
INCREDIBLE AWAITS INDUSTRY-LEADING END-TO-END SOLUTIONS DESIGNED TO MANAGE YOUR WORKFLOW
When you partner with Canon Solutions America, you gain access to an incredible range of in-depth services and support, from our industry-leading portfolio of digital production presses and superior media to customized workflow and software solutions that will help you better meet your customers’ demands. Plus, with our proactive approach to service and training, you’ll be supported from start to finish.
LEARN MORE. DOWNLOAD THE BEYOND THE BOX BOOKLET AT: PPS.CSA.CANON.COM/BEYONDTHEBOX
For more information, call or visit: 877-623-4969 CSA.CANON.COM
Canon is a registered trademark of Canon Inc. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. © 2016 Canon Solutions America, Inc. All rights reserved.
clarity. Successful people don’t squander effort and clarity. energy on unimportant issues. clarity. Successful Successful people people don’t don’t squander squander effort effort 4. and Surround yourself with likeminded and energy energy on unimportant on unimportant issues. issues. people. Wealth, status accomplishment 4. 4. Surround Surround yourself yourself withand with likeminded likeminded havepeople. their own rewards, but and the more success people. Wealth, Wealth, status status and accomplishment accomplishment you have attain, the own lonelier you since have theirtheir own rewards, rewards, butcan the butbecome, more the more success success others may no longer feel orsince relate you you attain, attain, the lonelier the lonelier youcomfortable you can become, can become, since to your lifestyle. Successful people are or careful others others may may no longer no longer feel comfortable feel comfortable relate or relate about shares their time. people They look for careful people to your towho your lifestyle. lifestyle. Successful Successful people are careful are withabout a who similar outlook, who can help them about who shares shares theirtheir time. time. They They look look forgrow people for people emotionally and spiritually. with with a similar a similar outlook, outlook, whowho can help can help themthem growgrow 5. emotionally Be aemotionally follow up andspecialist. Many and spiritually. spiritually. people talk a good game and then never deliver. Sometimes 5. 5. Be aBe follow a follow up specialist. Many up specialist. Many people people talk talk a a the cause is and hypocrisy andnever sometimes it’s simply good good game game and thenthen never deliver. deliver. Sometimes Sometimes being and careless. Successful people the cause thesloppy cause is hypocrisy is hypocrisy and and sometimes sometimes it’s simply it’s simply do what they say do,Successful andSuccessful they pay close being being sloppy sloppy andthey’ll and careless. careless. people people attention to detail so small don’t do what do what they they say they’ll say they’ll do, issues and do, and they they payget close pay close neglected and major catastrophes. attention attention to detail tobecome detail so small so small issues issues don’tdon’t get get 6. neglected Takeneglected the best the past tomajor create the and of and become become major catastrophes. catastrophes. future. The is new toys 6. 6. Take Take the best theworld best of the offull past theof past toshiny create to create the theand methods. It’sworld easy for humanity tonew getnew lost toys in future. The future. The world is full is of fullshiny of shiny toys and and the glitz and of methods. methods. It’s glamour easy It’s easy for humanity formodern humanity totechnology. get to lost get lost in in Successful people embrace tools for the glitz the glitz and and glamour glamour of modern ofmodern modern technology. technology. communication efficiency and continue tofor usefor Successful Successful people people embrace embrace modern modern toolstools traditional and rare methods like handwritten STORY | LESLIE GROENE communication communication efficiency efficiency and and continue continue to use to use thank-you notes to enhance connections. traditional traditional and and rare rare methods methods like like handwritten handwritten STORY STORY | LESLIE | LESLIE GROENE GROENE STORY | LESLIE GROENE 7. thank-you Don’t be a notes lemming. If you are always heading thank-you notes to enhance to enhance connections. connections. the same as everyone else, you may 7. 7.Don’t Don’t be adirection be lemming. If a lemming. If you you are always are always heading heading move forward, but you’ll have little control of may your the same the same direction direction as everyone as everyone else, else, you you may LESLIE GROENE destiny. Successful people often figure out what move move forward, forward, but you’ll but you’ll have have little little control control of your of your LESLIE LESLIE LESLIE GROENE LESLIE GRO Leslie GroeneGROENE is oneGROENE of the everyone elseSuccessful does only to often do the opposite, which destiny. destiny. Successful people people often figure figure out what out what coaching superstars in the world many times puts them ahead of the pack. Leslie Leslie Groene Groene is one is of one the of the Leslie Groene is one of the Leslie Groene is one everyone everyone else else does does only only to do to the do opposite, the opposite, which which of corporate sales as well as a coaching coaching superstars superstars in trainer, the world in the world superstars in theskin world about rejection. For many each coaching superstars 8.coaching Keep atimes thick business development many many times puts puts them them ahead ahead of the of pack. the pack. of corporate of corporate sales as sales wellas aswell a as a of corporate sales as well as a of corporate sales as executive consultant and author. nodevelopment isKeep like taking a skin punch in the gut or a many slap many ineach 8.business 8. Keep a thick a trainer, thick skin about about rejection. For rejection. For each business business development development trainer, business developme hen you partner with Solutions America, When you you partner gain access with Canon Solutions America, you gain access Her background is inCanon thetrainer, paper the face. The way to get up and keep going is to 1. Covet your time. Time is precious—only 86,400 executive executive consultant consultant and author. and author. executive consultant and author. executive consultant no is no like is like taking taking a punch a punch in the in gut the or gut a or slap a slap in in and printing industries as a sales an incredible range of in-depth services to and an support, incredible from range of in-depth services and support, from Her background Her background is in the isShe paper in the paper Her background is in the paper Her background is in remember that it’s just business. Successful people seconds in a day. Average people waste most of rep and sales manager. helps the face. the face. The The way way to get to up get and up and keep keep going going is to is to 1. 1.Covet Covet youryour time. Time time. Time is precious—only is precious—only 86,400 and printing industries as a sales 1. Covet your time. Time is precio and printing and printing industries as a sales as of a sales and printing industrie r industry-leading portfolio digital production our industry-leading presses andportfolio of86,400 digital production presses and her clients focus onindustries revenue know that the key toit’s getting life’sSuccessful fewSuccessful brilliant those seconds in unproductive or unrewarding remember remember that it’s business. just business. people seconds seconds in a in day. a day. Average Average people people waste waste mostmost of of rep and seconds in a day. Average rep andrepsales and manager. sales manager. She helps She helps sales manager. Shethat helpsjust reppeople and salespeop manag generation and profit growth. She perior media to customized workflowthose and superior software media solutions to manage customized workflow and solutions “yeses” is revenue to cope with the many “noes” ways. Successful people time her clients herthe clients focus on focus revenue on revenue hersoftware clients focus on her clients focus on or know know that that thepositively key the to keygetting to getting life’slife’s few brilliant few brilliant those seconds seconds in unproductive in unproductive or their unrewarding or unrewarding those seconds in unproductive authored business strategy generation andYourself profit and growth. profit She She customers’ generation and growth. She to receiving them. generation and profit at will helpgeneration you better meet your that will demands. helpare you Plus, better meet your customers’ demands. Plus, you getprofit onto the way efficiently. They aware of manage how theytheir spend book “Picture & thegrowth. Life “yeses” “yeses” is ispositively to positively copecope with with the many the many “noes” “noes”manag ways. ways. Successful Successful people people manage their time time ways. Successful people authored authored the business business strategy strategy authored the business strategy authored the busines You Want” and isthea nationally9. Make others feel important. One of the greatest it and make conscious choices to use it wisely th our proactive approach to service and with training, our proactive you’ll be approach to service and training, you’ll be you you get on get the on way the way to receiving to receiving them. them. efficiently. efficiently. They They are aware are aware of how of how they they spend spend efficiently. They are ho book “Picture bookmotivational “Picture Yourself Yourself &speaker. the Life & the Life book “Picture Yourself & the Life bookaware “Pictureof Yourse renowned craving of most people today is recognition. whether to work, relax or regenerate with family. You Want” You Want” and is and a nationallyis a nationallyYou Want” and is a nationallyYou Want” and is a to n 9. 9. Make Make others others feel feel important. One important. One of the of greatest the greatest it and it and make make conscious conscious choices choices to use to it use wisely it wisely it and make conscious choices To purchase her book or nish. pported from start to fi supported from start to finish. renowned motivational speaker. 2. Have a personal mission statement. Look at renowned motivational speaker. renowned motivation Unfortunately, sopeople many people are sorecognition. tightly contactrenowned hermotivational please go tospeaker. craving craving of most of most people today today is recognition. is whether whether to work, to work, relax relax or regenerate or regenerate with with family. family. whether to work, relax or regene To purchase To purchase her book herorbook or To purchase her book or To purchase her boo www.GroeneConsulting.com. focused on their own and problems theymission thought leaders for ideas and inspiration. Here ARN MORE. THE LEARN MORE. DOWNLOAD THE Unfortunately, so status many people people are are tightly so tightly 2. 2. Have Have a personal a personal mission mission statement. statement. Look Look at at 2. Have aso personal statem contact herDOWNLOAD please her please go to go to contact her Unfortunately, please go to so many contact her please go Here iscontact the link to her are ignorant to the needs of others. Successful are a couple of examples: I must do the most www.GroeneConsulting.com. www.GroeneConsulting.com. www.GroeneConsulting.com. www.GroeneConsult focused focused on their on their own own status status and and problems problems they they thought thought leaders leaders for ideas for ideas and and inspiration. inspiration. Here Here thought leaders for ideas and in e-newsletter, http://www. EYOND THE BOX BOOKLET AT: BEYOND THE BOX BOOKLET AT: Here isHere the link is the to link her to her Here ispeople the link torecognize, her Here is the link to her others productive thing possible every moment. groeneconsulting.com/ are ignorant are ignorant to the tosupport needs the needs ofand others. ofencourage Successful Successful are aare couple a couple of examples: of examples: Iatmust I must dogiven the do most the most are aothers. couple of examples: I must e-newsletter, e-newsletter, http://www. http://www. e-newsletter, http://www. e-newsletter, http://w PS.CSA.CANON.COM/BEYONDTHEBOX PPS.CSA.CANON.COM/BEYONDTHEBOX Newsletter/2014.12/ on their journey, which brings synergy, energy and Here is mine: Inspire people to pursue the people people recognize, recognize, support support and and encourage encourage others others productive productive thing thing possible possible at every at every given given moment. moment. productive thing possible at eve groeneconsulting.com/ groeneconsulting.com/ groeneconsulting.com/ groeneconsulting.com satisfaction to allwhich involved. awesome growth. Successful people identify what Newsletter/2014.12/ Newsletter/2014.12/ Newsletter/2014.12/ Newsletter/2014.12/ on their on their journey, journey, which brings brings synergy, energy energy andpeople and to p Here Here is mine: is mine: Inspire Inspire people people to pursue to pursue the the Here issynergy, mine: Inspire Strive for more. Sales Superawesome Star, Tom Hopkins’ theyawesome are about andSuccessful make theirpeople choices accordingly. satisfaction to alltoinvolved. all involved. awesome growth. growth. Successful people identify identify whatwhat10. satisfaction growth. Successful peo overall philosophy for success can beabout best 3. they Spend minutes daymake prioritizing. Strive Strive for more. Sales for more. Sales Super Super Star, Star, Tom Tom Hopkins’ Hopkins’ they are5 about are about andaand make theirtheir choices choices accordingly. accordingly.10. 10. they are and make their ch summed upphilosophy by his commitment oncan tobest livea day prioriti Without prioritization, it’s difficult tocall be or visit: For more information, call or visit: more overall overall philosophy for success for success can be best be 3. 3. Spend Spend 5 minutes 5For minutes a day ainformation, day prioritizing. prioritizing. 3. Spend 5how minutes life: summed “I commit learn thusonI’ll serve more, efficient and productive.it’sI suggest taking 5 877-623-4969 CSA.CANON.COMWithout 877-623-4969 summed up by upto his by commitment his more, commitment how on how to live to live it’s diffic Without prioritization, prioritization, difficult it’sCSA.CANON.COM difficult to beto be Without prioritization, thuslife: build more, I’llmore, earn thus I’ll more,I sugg minutes at the end(or beginning) of every life: “II’llcommit “I commit to learn tothus learn more, thusmore, thus I’lland serve I’ll serve more, efficient efficient and and productive. productive. I suggest I suggest taking taking 5 5 efficient productive. savethus more, I’llmore, be able bless others by day minutes to sitatdown, assess andbeginning) chooseofthe 5 or 6 thus I’ll build I’llthus build more, thus thus I’llto earn I’ll earn more, more, thus thus I’ll I’llbeginnin minutes the at end(or the end(or beginning) every of every minutes at the end(or giving more.” priorities for so you can begin with save save more, more, thusthus I’ll be I’llable be able to bless totobless others others byassess by and cho day day to sittodown, sittomorrow down, assess assess and and choose choose the 5the or 56 or 6 day sit down,
STRATEGIC STRATEGIC STRATEGIC SELLING SELLING SELLING LE OND POSSIBLE
BLE CREDIBLE AWAITSAWAITS
NDUSTRY-LEADING O-END SOLUTIONS GNED TO MANAGE YOUR WORKFLOW
Tips for Sales Tips TipsforforSales Sales Professionals Who Professionals Professionals Who Keep Learning!Who Keep KeepLearning! Learning!
Tips for Sales Professionals W Keep Learning!
giving giving more.” more.”
priorities priorities for tomorrow for tomorrow so you so you can can begin begin withwith |
VISUAL MEDIA ALLIANCE CONNECTED SUMMER 2016 VISUAL MEDIA ALLIANCE eferenced istered trademark product 9 of names Canon and Inc. marks in the are United trademarks States and of their elsewhere. respective All other owners referenced and are hereby product acknowledged. names and marks are trademarks of their respective owners and are hereby acknowledged. tions America, Inc. All rights reserved. © 2016 Canon Solutions America, Inc. All rights reserved.
MEDIAMEDIA ALLIANCE ALLIANCE | CONNECTED | CONNECTED | SUMMER | SUMMER 2016 2016 9 VISUALVISUAL
priorities for tomorrow so you c | CONNECTED | SUMMER 2016 9
VISUAL VISUAL MEDIAMEDIA ALLIANCE ALLIANCE | CONNECTED | CONNECTED | SUMMER | SUMMER 2016 20169
Printing Industries of America Executive Peer Groups
For more than 30 years, PIA Peer Groups have helped printers improve their profitability by uniting top executives from like-sized companies with similar issues from all over the world. Get expert advice from print pros who have been in your shoes! • • • • •
Share sales strategies and compensation plans Discuss technical considerations Evaluate management information systems Address succession plans And much more
MAKE NETWORKING PAY OFF! Those who own or fully manage company operations can get a Peer Group application form today by contacting Michael Makin, President and CEO, PIA, at email@example.com.
NEW MEMBERS Midland Paper
Midland Specialty Paper and Film offers an innovative product line-up of the highest quality, affordably priced specialty substrates focusing on HP Indigo, toner and specialty offset. With the easiest to use merchant catalog in the industry, our custom products will meet and exceed your customer’s needs. John Fulton 510-426-0794 firstname.lastname@example.org www.midlandpaper.com
Valley Business Forms Bernardo Grijalva Photography Central Since 1981 Central Valley Business Forms As Studio / Location photographer with over 15 years of experience working in Silicon Valley, we like working with large companies, individual creative professionals and non-profit organizations. Specialized in Advertising, Architectural, Technology, Editorial, Commercial, Fine Art as well as Real Estate Photography. Bernardo Grijalva 408-891-3358 email@example.com www.bgpix.com
provides our clients with the finest in highquality printing, promotional products and graphic design. As busy professionals, we will save you time and money by partnering with a single print source for all of your business products and system needs. Your requirements are fulfilled from concept to completion. Gary Amon 415-577-1963 firstname.lastname@example.org www.cvbf.com
CONTINUED ON P. 13
VMA Education. The Choice is Yours. Stay ahead of the game by learning new skills. We’re here for you. Because of you. Visual Media Alliance is a trade association helping the careers and businesses of our members to be successful. We offer over 100 public classes, delivered to you in-person, online and through customized training solutions.
View Website For Education Listings (800) 659-3363 • education.vma.bz Workshops • Seminars • Webinars • One-on-One • Customized Training Solutions
VISUAL MEDIA ALLIANCE
| CONNECTED | SUMMER 2016
If there are accommodations that you are asked for by transitioning or transgender employees and are unsure of how to respond, be sure to consult with qualified legal counsel before rejecting or refusing the accommodation. This was a hard lesson experienced by a check printing and financial services company, based in Minnesota. They were fined $115,000 and had to change their practices following an EEOC lawsuit.
Reminder: New Federal Exempt Rules
HUMAN RESOURCES STORY | BY CHERYL CHONG
Keep Up With The Rules Transgender Employees Rights and Employer Obligations
CHERYL CHONG Cheryl Chong is VMA’s Human Resources Director and your #1 source for assistance responsible for counseling on HR matters like family leave, discrimination, sexual harassment and wage and hour compliance. She has a Bachelors and Masters degree from Chapman University in Orange, CA, along with 20+ years of HR experience in the trenches. Think of her as an extension of your HR department, courtesy of VMA. Please feel free to reach out for answers or introduce your organization by calling 800659-3363 or email@example.com.
VISUAL MEDIA ALLIANCE
Recently, California’s DFEH (Department of Fair Employment and Housing) issued a new brochure titled “Transgender Rights in the Workplace.” A few key points for employers to be aware of, include the following: There are two kinds of gender transitions: physical and social. The former involves medical treatments. The other involves name change and pronouns, bathroom usage and activities. The employee does not need to be involved in any particular step in the transition to be protected. Employers need to structure their interview questions to be focused on the job being interviewed for, and avoid questions that inquire about sexual orientation, gender identity, reassignment surgery or transitioning procedures. Dress codes and grooming standards should be non-discriminatory. The employer cannot judge the transgender worker more harshly than other employees in terms of compliance. Appropriate restrooms must be provided for all employees. An employee should be allowed to use the locker or restroom that corresponds to his and her gender identity, regardless of the employee’s assigned sex at birth. Employers can provide privacy and options for all employees and where possible, offer the option or a single-user or unisex restroom. However, the use of those bathrooms by transgender or other workers should be optional or voluntary, a matter of choice or preference. | CONNECTED | SUMMER 2016
On May 18th, the U.S. Department of Labor (DOL) published a final rule changing the minimum compensation for exempt employees to $47,476 annually (indexed beginning in 2020) effective December 1, 2016. Note that the California minimum compensation is currently $41,760 annually and will rise to $45,936 January 1, 2017, and $50,112 January 1, 2018. Thus, the DOL standard will apply until 2018 at which point the California standard will govern because it’s higher. Both the DOL and California regulations have provisions defining the duties of employees who can be exempt from the payment of overtime. Since, the California regulations are generally stricter, they will usually apply. Care must be exercised in classifying employees as exempt because errors will lead to substantial back pay and penalty costs. Do you have any employees who are either going to be deployed into active duty or veterans who currently are in the workplace? Recently, California’s department of Fair Employment and Housing issued a new fact sheet http://www.dfeh.ca.gov/res/docs/Publications/ Brochures/2016/WorkplaceRights4MilitaryVeterans. pdf highlighting workplace protections available to those actively serving or who have served the USA.
Smoking Rules Changed by New Legislation
The New Laws: • Treat the use of e-cigarettes and vaping devices that contain nicotine as “smoking” – thus extending existing smoking bans to cover such products. • Expand smoke-free workplace protections by getting rid of most of the existing exemptions that permitted smoking in certain work environments, such as bars, hotel lobbies, warehouse facilities and employer-designated smoking break rooms. • Expand the workplace smoking ban to include owner-operated businesses. • Raise the minimum smoking age from 18 to 21, except for active military personnel. Other legislation passed as part of the package related to tobacco-retailer licensing fees and to expanding tobacco prevention funds to charter schools. Because these measures were enacted as part of a special session of the legislature, they generally take effect the 91st day after the special session’s adjournment – which was June 9 in this case. An employer’s duty is to provide a safe and healthy work environment so check your employment rules and regulations regarding tobacco use and be in compliance with the expanded laws on smoking.
NEW MEMBERS CONTINUED FROM P. 9
Marcom Resource Management Marcom Resource Management provides marketing resources and logistic services. Clients use our network for graphic art consultation, creative design, print production, fulfillment and distribution. Dennis Chu 415-340-2882 Dennis@marcommrm.com
JLM Energy, Inc. offers a full portfolio of advanced energy solutions including smart energy storage systems that are designed to increase energy efficiency and reduce energy expenditure for our customers. Nate Newsom 916-304-1603 firstname.lastname@example.org www.jlmenergyinc.com
Case Paper Company ROC Advertising
ROC (Results Only Consulting) Advertising offers direct mail marketing services. Working alongside owners and operators, our extensive knowledge of business operations, advertising, copy, creative, and sales allows us to place focus on what is best for you while further advancing the growth of your business. Matt Neal email@example.com www.rocadvertising.com
Case Paper was established in New York in 1943 and started operations in California in 2008. We provide excellent service to the printing and packaging industry. The foundation of this service rests on maintaining one of the largest inventories of coated paper and board in the United States; providing swift delivery of custom-converted products; and the ability to process custom sizes of paper and paperboard. Timothy Resser 626-358-8450 firstname.lastname@example.org www.casepaper.com
Michael Patrick Partners
Founded in 1980, Michael Patrick Partners is a creative agency specializing in strategy, design, marketing and websites. Our proven workflow process develops credible, differentiated and relevant brands. Winner of more than 500 awards, our creative standards are exceptionally high. Michael Ostrofsky 650-327-3185 email@example.com www.michaelpatrickpartners.com
Rapidus Deliveryâ€”we offer professional delivery of anything to anywhere in San Francisco and Bay Area. Konstantin Gourji 650-488-7447 firstname.lastname@example.org www.rapidus.com
Ace Embossing and Graphics, Inc.
Ace Embossing is a full service Foil Stamping, Embossing, Die Cutting, Digital Printing and Graphics Studio specializing in a variety of services. Ace is a family- run business that takes their craft seriously, maintaining high quality craftsmanship with both antique and modern machines. Ace has been servicing the trade in the bay area since 1980. With your project and our experience, we have the knowledge to approach your project the best way to accomplish what you desire. Today, thanks to our network of printing associates we are handling more and more projects from start to finish. For more information, or to receive samples of our award winning work, please browse our website. Rick Arce email@example.com www.aceembossing.com
Since 2005, Never Board Graphics Co. has offered a wide range of solutions with emphasis in Vinyl Application & Printing, Graphic Design, Product Development and Garment Production. Our facility is well-equipped with the newest Roland VersaCamm Print and Cut machinery with a team of experienced applicators and designers, certified through the Roland Academy. Never Board is a family-owned business located on The Boulevard in Old North Sacramento. Kristen Blair firstname.lastname@example.org www.neverboardgraphics.co
VMA membership information, both for companies and individuals is available online at www.vma.bz. VISUAL MEDIA ALLIANCE
| CONNECTED | SUMMER 2016
PROGRAM Listings from Semper International
PRINT, CREATIVE, COPY, IT, ADMINISTRATIVE AND MANAGEMENT STAFFING Semper International built its reputation as the leading placement firm in the graphic arts and printing industry. While we continue to provide the best skill-tested and pre-screened employees in both of these fields, we have expanded our focus to include creative and business operational area. If interested in hearing more about any of the listed talent, please contact Lisa Arruabarrena at 415-992-3743. You can also visit our website at www.semperllc.com to search candidates that are available with specific skill sets. *Employee 5341 - Lead Small Press Operator • As production Manager I supervised eighteen personnel in press, bindery, duplicating and design • As Foreman managed evening shift • Prepared daily work schedules for a staff of 18 both bindery and printing departments • Assigned staff to various duties • Trained new bindery and press personnel • Responsible for ordering all supplies which includes ink, paper and chemicals for the pressmen • Trained new pressman familiar with the following presses: Ryobi 3302, Heidelberg, Quickmaster, AB Dick 350,360,9850, with T head, 9975, Multilith1250,2550,1360,1850,1860 with T head and Chief1 This candidate lives in Vallejo and is open to travel within 30 miles from home. Open to any shift and interested in temp, temp to hire or direct hire. Candidate is available immediately. *Employee 100343 - Press Feeder • 30 years of experience in this trade
• Ordering supplies from outside vendors for ink and general shop supplies • Ink mixing to make PMS colors and plate making on CTP This candidate lives in Manteca and is open to travel within 30 miles from home. Open to 1st or 2nd shift as well as temp, temp to hire or direct hire. Candidate is available immediately. *Employee 119443 - Mailroom/Warehouse “Some of my best attributes are listening following guidelines, taking notes, working in a team, and just listening when someone else’s talking.” Packaged/Received/Shipped items from trucks onto their right locations, items like mugs, chairs, furniture, etc. I learned that teamwork will get a lot more stuff completed, within a time frame I multi-tasked through my job from the production line, rotating through jobs Receiving/Inventory/Server Unpacked/Packed boxes from trucks with items like chairs, tables, furniture, kitchen supplies moving them into the warehouse/hotel
*Employee 116689 - Small Press Operator Pressman with over 30 years of experience in the printing industry. Ability to operate several presses. Strong attention to detail on various forms of printing and strong interpersonal and organizational skills. Responsible for preparing, maintaining and operating printing presses Prepare printing press by installing and adjusting machine features such as printing plates, ink and loading paper according to print job Operate Ryobi 3303H Operate Itek 975 PFA / Ryobi 3200 with T-head
Operate 2 color Heidelberg GTO Press
This candidate lives in San Francisco and is only available for San Francisco opportunities. Open to 1st or 2nd shift as well as temp and temp to hire. Candidate is available immediately. *Employee 117317 - Fulfillment Primary operator of our inkjet addressing machine with tabber
Makes a continuous quality check throughout operations
| CONNECTED | SUMMER 2016
This candidate lives in San Francisco and is open to travel within 20 miles from home. Open to 1st or 2nd shift as well as temp and temp to hire. Candidate is available immediately.
Teamwork, arrival, listening, learning a lot throughout my experience working at the warehouse
• Exceptional organizational skills and leadership skills VISUAL MEDIA ALLIANCE
Engage with production manager to accurately interpret specifications on each print job and offer suggestions on the best, most efficient way to produce all jobs
Operate AB Dick 9810 Press with T-head
• Performed maintenance on many types of presses and general shop maintenance
Drives box truck and make deliveries to clients and post offices
The job was a great learning experience, I started as a intern there after they offered me a job I agreed. 5 years of learning how a job works
Rotate, as needed, sets up and operates most entry level bindery equipment including but not limited to: drill punch, folder, collators, off-line numbering machines, paper cutter, padding press and poly wrapper as required
• Experienced sheetfed, web and UV screen press professional
Performs basic shipping and receiving duties
Operate AB Dick 360 Press with T-head Operate Diddie Web Press Responsible to prepare and produce proper multicolor/mix ink Observe and adjust paper dimensions when necessary Duties include running envelopes, letterheads, business cards and various business forms such as 2 parts and 3 parts Responsible for stocking paper feeds Responsible for cleaning press and changing blankets This candidate lives in San Pablo and is open to travel 30 miles. Open to 1st or 2nd shift as well as temp and temp to hire. Candidate is available immediately.
DOYOU THINK BIG? THINK THE TRADE SHOP WITH BIG PRESSES DOING BIG JOBS FOR BIG SAVINGS! Large Format Printing • 28” to 54” Presses • Large Format Digital Printing • Prepress/Proofing • Corrugated Products • Packaging Design CAD Design • Bindery • POP • Die Cutting • Gluing • Laminating • Sheeting • Windowing • Special Coatings • Fulfillment • Promotional Products CMYK • Tracy CA • cmykprintandpromotions.com • (209) 229-7230 • email@example.com
665 3rd Street, Suite 500 San Francisco, CA 94107
one world one earth Print Locally
Join us to look after it.
In order for it to shine, our economy
we can boost the economy by producing
depends on small business. What can we
more income, more local jobs, and more
do to bring jobs into Northern California?
tax receipts for our communities, thereby
BuyIn Local! Through the purchase of order for it to shine, our economy
preserving the diversity of our we can boost theeconomic economy by producing
depends on smallfrom business. can we goods or services smallWhat businesses,
more local jobs, and more regionincome, and itsmore unique characteristics.
do to bring jobs into Northern California?
tax receipts for our communities, thereby
Buy Local! Through the purchase of
preserving the economic diversity of our
goods or services from small businesses,
region and its unique characteristics.
& MA RKE TING SOLUTI ON S
& MA RKE TING SOLUTI ON S
SHEET FED | HEATSET WEB | OPEN WEB | DIGITAL SHEET FED | HEATSET WEB | OPEN WEB | DIGITAL
WIDE FORMAT MAILING SERVICES WIDE FORMAT| | BANNERS BANNERS | | MAILING SERVICES
916.442.8100 916.442.8100 •• www.commerceprinting.com www.commerceprinting.com P
GY ND EN
Supplied byW Community Energy NE I
ED WI T NT
I TED WI NR T RI
Supplied by Community Energy