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Feature: Showcase Competition Becomes Key to Marketing

Expert Column: Human Resources

Expert Column: Government Affairs

Expert Column: Strategic Sales

New Year, More New Rules & Regs

What’s Happening to My Drug-Free Workplace?

Characteristics of Successful Reps

03 06 07 12 14

Showcase Awards and Luncheon 02

SFMOMA Tour & More VMA Events Member News New Members Find-an-Employee


04 11

VMA Events Find-An-Employee

The Art of Paper Xpri Recycled  Xpri Recycled Digital Gloss  Velvet  Text  Cover




Gil Caravantes Commerce Printing Services John Crammer (Immediate Past Chair) Best Label Chris Cullen API Group Ian Flynn (Chairman) Direct Response Imaging Dava Guthmiller Noise 13 Jeff Jarvis Spicers Frank Parks The Parks Group Chris Shadix Dome Print and Marketing Solutions San Francisco Division Cindy Sonnenberg K/P Corporation Stephen Sprinkel Sprinkel Media Network


Dan Nelson




VMA’s Women in Business Communications group enjoyed an inspiring evening at the new SFMOMA this past October. A private guide escorted guests through the Typeface to Interface exhibit that was built on a major gift from local graphic designer and collector, Aaron Marcus of Aaron Marcus and Associates.



SO Interactive

Gabrielle Disario






Renee Prescott, Crystal Carlson, Lena Nelson, Sue Benavente, Jessica Clark, Diedra Lovan, Jimmie Thompson





Noel Jeffrey

Steve Decker of Zooka Creative lead a discussion on how next generation experience platforms are creating new opportunities using AR, VR and 360 video.


Showcase is one of VMA’s longest and most successful continuing programs. This Quarter’s cover displays the colorful parts of the Best of Show Design 2010 entry from Argus LLC. – a self-promotion for Fong & Fong Printers & Lithographers.

Professional Sales Coach Leslie Groene inspired a group of ambitious sales people as she discussed how to help clients and prospects meet their objectives. She pointed out that old school transactional selling is fading by the wayside being replaced by comprehensive solution selling strategies. Attendees learned about ideas on how to execute a client needs assessment, ask better questions, use the right marketing tools and how to develop new sales cycles.

SO Lively SO VMA

Visual Media Alliance hosts numerous events ranging from social to professional to allow you to connect, interact, and network with each other to gain the skills, tools, and techniques needed to improve your expertise and advance your career. We hope to connect with you at our upcoming events soon. 4



Over 200 people attended the recent Ray Morgan Company holiday party at the Minna Gallery in San Francisco. Image Top Left: Steve Rieger (far right)(Ray Morgan Company), Kevin Rillera (Hilton Union Square) and his guest. Image Left: Kim Brouns and Bill Ferrara (Ray Morgan Company). Image Above: Richard Whitlock, Kim Brouns, Drew Brouns and Sam Pulino (Ray Morgan Company).

Management Webinar: Labor Law Update

January 26, 2017, 10:30 – 12 noon Presented by Kristine Kwong, Partner, Musick, Peeler & Garnett LLC


Places to be. Things to do. People to see.

This informative webinar will highlight how recent California regulatory changes may affect your workplace and how best to apply them. Keeping on top of new California employment laws is essential to your HR compliance. Ms Kwong’s practice focuses on all aspects of labor and employment counseling, litigation, transactions, executive compensation and executive mobility matters. She has defended class action lawsuits in wage and hour matters, discrimination, harassment and retaliation claims. Members: $0; Nonmembers $99 per connection

Dinner Meeting – Frank Romano Presents the New Print Industry Waterfront Hotel, Oakland February 23, 2017, 5:30 – 8 p.m.

Management Webinar: Sales Compensation Pros and Cons of Different Options

January 19, 2017, 11 – 12 noon Presented by Joe Polanco, New Direction Partners, longtime industry vet

A company’s success is based on developing an effective sales strategy. One of the key components is a well-designed sales compensation package providing the right mix of incentives and company profitability. In this VMA webinar, we’ll analyze the most common (and some rare) compensation methods used in the industry. Along with discussing recent trends, we’ll explore the weaknesses and strengths of the various commission plans: salary and composite plans (bonus/commission), as well as “profit” plans. Who Should Attend: Owners/CEOs, Sales Managers, as well as CFOs. Members $0; Nonmembers $45

Well known industry keynote speaker, Frank Romano, will present - The New Print Industry, Trends and Opportunities. Frank was the advisor on this 2015 publication written by Akshat Pardiwala. He will present the pertinent points trends and opportunities in the industry, some immediate and some that are developing. Believing that even within traditional printed products that have experienced declines in volume, there are still opportunities. Members: $55; Nonmembers: $75

CrabFest 2017

January 28, 2017. Colombo Hall, Oakland. 5:30 – 11 p.m. 800.659.3363

Feast on all-you-can-eat Dungeness crab. A fun night out socializing with old friends and meeting new friends. After filling up on delectable crabmeat, dance the night away to live music from “Ticket to Ride” making another awesome appearance at this annual event. Member $59; Non-member $69; Table of 10 $549




At Canon Solutions America, our history of award-winning products is inspired by our commitment to our customers. With the Océ VarioPrint® i300 high-speed, sheetfed inkjet press, featuring iQuarius inks with ColorGrip technology, you can print on a wider range of stocks while delivering an outstanding color gamut. Or, for smaller spaces, the Océ ColorStream® 3000 Z series is a slim, continuous feed inkjet press with the quality, speed, and reliability you need. Discover why Canon Solutions America has been recognized year after year.


877-623-4969 CSA.CANON.COM

Canon is a registered trademark of Canon Inc. in the United States and elsewhere. Océ, Océ ColorStream, and Océ VarioPrint are registered trademarks of Océ-Technologies B.V. in the United States and elsewhere. All other referenced product names and marks are trademarks of their respective owners and are hereby acknowledged. © 2016 Canon Solutions America, Inc. All rights reserved.




Competition Makes for Effective Marketing

You are invited to enter your best work in the 2017 Visual Media Alliance Showcase Awards Competition. This is your opportunity to gain recognition for the work that you produce. Any individual or company involved in the visual communications industry or involved in the production of an entry within the Visual Media Alliance coverage area is welcome to enter. Your company doesn’t have to be a VMA member to enter. Deadline for entries is March 27, 2017. Winners will be notified in May. The benefits of participating in this competition include showcasing your best effort to your customers and the visual media community, and receiving recognition for your dedication to design and the quality of print production. That’s why the Showcase is the ideal anchor for your marketing efforts this year— design firm or printing operation.

VMA Gives Your PR a Boost

Gold, Silver and Bronze award winners and those winning the Best of Show, Grand Award and Awards of Special Recognition, will be recognized at the Showcase Awards Reception. Certificates and awards will be presented to the individual or company entering the piece and all Gold winning entries will be available for viewing. Best of Show, Grand Award and Award of Special Recognition winners will also receive exposure in the 2018 Visual Media Guide, a printed resource directory, which is mailed to over 8,000 companies and individuals. The Best of Show winner, the highest award given, will also receive a full page ad in the 2017 /18 Visual Media Guide.




As a winner (and that doesn’t have to be Best of Show), your company can accomplish quite a bit on your own: • Invite your best customers to the celebration where winners are recognized. It’s always an upmarket event that makes you proud to be associated with VMA as will your guests by extension. • Send a press release to your local newspaper, business journal, regional magazine, etc. Today’s 24-hour news cycle finds publications, in particular their online versions, need content constantly. You have a better chance of having your release used than ever before. Include an image of your project. Use the release on your own website. • Obtain duplicates of your awards to display in your offices and order duplicates to share with your customers. The more on the walls, the more impressive it is. • Celebrating a special anniversary? Awarding employee longevity? Spring Festival? New Press? Make up a holiday and tie it into your recognition of the award. • Post your award on your website.


Please contact Laura Vargas at: 800.659.3363 x125 or for more information and questions. Winners will be notified in May.



MEMBER NEWS Year Ends with Losses

In Memory – John Lambert Godar

Arnold Greenfield, former owner of Califorms Printing Company, San Jose, died on Sunday, 11/27/16. He was active for 40 years in the Printing Industries of Northern California, serving as its president and health insurance PINC/VMA Greats Herb Riley (L) and Arnold trust chairman. He and several other industry Greenfield circa 1998 pioneers were responsible for starting VMA’s health insurance program over 38 years ago. Today, that program insures over 20,000 printing industry employees statewide.

John Lambert Godar passed away on December 1. He was born and raised in Chicago and began his working life there. California beckoned him in the 60s and his printing career began. He first worked at Westwood Blueprint in LA for 5 years, George Lithograph from 1965 to 1985, G & H Printing Co-Owner for 6 years, Olympian Graphics for 3 years and founded Bindery Solutions in 1995 until retirement in 2001. John loved the printing world. He was an excellent salesman even with his mild manner, but his trustworthiness was the trait that moved him forward. If there was something to be printed, John could name most paper types, know which method to use and get the job done. His wife Judy recalls that when they dined out, he would study the menu not for dinner but for the quality of how it was printed.

Industry Pioneer and Leader Dies at 95

Arnold always knew he wanted to be a printer and attended the New York School of Printing. He started his career in business forms with Alfred Allen Watts Company on the East coast, before serving for 3 years in the Army in Europe during World War II. At Watts Arnold worked his way up to Executive Vice President under President Joe Steir.  The Greenfield and Steir family grandkids are close friends to this day. Moving to California in 1967 to work for Courier Citizen Company for 8 years, he purchased Califorms in 1975 from its founders, and grew the firm to over 100 employees at its peak. Arnold loved music, dance, street fairs, parades, the circus and especially the theater. He had an infectious zest for life that he shared with all who met him. He loved people and had good friends all over the world.  He will be missed! Arnold’s daughter, Darshana Maya Greenfield, is hosting a Celebration of Life on Friday, February 3 at McCormick & Schmick’s, 900 North Point Street, San Francisco from 3 - 6 pm in the Captain’s room overlooking SF Bay, one of Arnold’s favorites. Please RSVP to Laura at or call her 415.489.7625.

April 23, 1938 – December 1, 2016

One of John’s hobbies was collecting cars including a 1929 Model “A” Ford and later a 1950 Ford Crestliner which was his pride and joy. He also owned a 1956 Ford pickup truck which Judy never let him paint because she liked it “rustic.” Photography was also his hobby and he had several exhibitions of his work. Most recently, he had a solo exhibit at Walnut Creek City Hall. Follow this link for John’s Memorial Page: http://

John and Judy Godar


JP Graphics Installs HP Indigo 10000

HP’s Laurence Vincent poses with owner Joan Escover and the company’s HP Indigo 10000.

The new HP Indigo 10000 at JP Graphics, Santa Clara, adds to the company’s digital printing muscle with its speed and flexibility. It’s the first install in a commercial shop in the Bay Area. With its 29-inch format and built-in duplex mechanism, the press makes it possible to digitally print any size application, including pocket folders, six-page brochures, posters and large lay-flat books. JP Graphics offers clients digital printing, offset printing, large format printing, in-house bindery, prepress, tradeshow and event materials.




MEMBER NEWS Decker Shares Project Highlights

Alzheimer’s Association Benefits

Steve Decker, Zooka Creative, San Jose, presented a case study, The Branding of Union City, California at PIA Color Conference in Phoenix in December. In addition to traditional graphic design services for branding/print/package/web design, Zooka also has in-house industrial design, printing, and fabrication capabilities to produce sales kits and point-of-purchase displays. The company celebrated 10 years in business in 2016.

Tim Poole, Dome Printing CEO, recently competed in the Sacramento Capital Cup, which promotes community pride, healthy competition and raises money for the Sacramento region’s most deserving charities. Twenty-four executive leaders from the Sacramento region are divided into two Capital Cup teams. Participating in a 3-day golf competition, donors have the opportunity to support their favorite player (or their favorite charity), as each player is competing to benefit his or her favorite charitable organization. The Capital Cup 2016 raised approximately $740,000 for local charities this year. Tim was able to present Michelle Johnston, Regional Director of the Alzheimer’s Association with a check for $16,551 at the closing celebration.

New Digital Press Dumont Printing, Fresno, installed a new iGen 5 digital press from Xerox in June. Shown in the image is Susan Moore, Dumont’s president, David Sisler, Xerox and Simon Ross, digital press operator. Dumont Printing is located in downtown Fresno and is the largest commercial printer in the San Joaquin Valley. Dumont Printing has diversified its services over the years to include digital printing, large format printing, mailing services, promotional items and fulfillment services. Dumont Printing continues to look toward new services to remain competitive and offer the best possible customer service. The secret to Dumont Printing’s success is having a highly skilled staff that provides customers with consistent quality and on time deliveries.

FSC Certification giving you a headache? Let us be your certification partner. RACG provides FSC® Chain of Custody Certification for Graphic Communications companies with wood products sales of up to $100 million. • Fixed Annual All Inclusive Fee • No consulting fees for system setup • Easy On-Boarding Process • Streamlined Audit and Annual Review • Experienced Guidance for On Product Logo Usage • Continuous and Prompt Customer Service • Training and Webinar Instruction

Visit or contact Jim Frey at VMA, (415) 489-7615,




VMA Education. The Choice is Yours. Stay ahead of the game by learning new skills. We’re here for you. Because of you. Visual Media Alliance is a trade association helping the careers and businesses of our members to be successful. We offer over 100 public classes, delivered to you in-person, online and through customized training solutions.






View Website For Education Listings (800) 659-3363 • Workshops • Seminars • Webinars • One-on-One • Customized Training Solutions

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Join us for Career Day Looking for new employees or planning for the future? You won’t want to miss Career Day on January 27 and our senior-only networking event the day before on January 26. Cal Poly Graphic Communication graduates hit the ground running! Post on the GrC Job Board Reach soon-to-be graduates and seasoned alumni. Learn More

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with key decision-makers. Therefore, they strategize about the people they are selling to and how the products they’re selling fit into the organization instead of focusing on the functionality of the products themselves.

4. Curiosity. Curiosity can be described as a person’s hunger for knowledge and information. Eighty-two percent of top salespeople scored extremely high curiosity levels. Top salespeople are naturally more curious than their lesser performing counterparts. A high level of inquisitiveness correlates to an active presence during sales calls. An active presence drives the salesperson to ask customers difficult and uncomfortable questions in order to close gaps in information.


Interesting Traits of Sales Leaders! 1. Modesty. Contrary to conventional stereotypes that

LESLIE GROENE Leslie Groene is one of the coaching superstars in the world of corporate sales as well as a business development trainer, executive consultant and author. Her background is in the paper and printing industries as a sales rep and sales manager. She helps her clients focus on revenue generation and profit growth. She authored the business strategy book “Picture Yourself & the Life You Want” and is a nationallyrenowned motivational speaker. To purchase her book or contact her please go to Here is the link to her e-newsletter, http://www. Newsletter/2014.12/

successful salespeople are pushy and egotistical, 91 percent of top salespeople had medium to high scores of modesty and humility. Furthermore, the results suggest that ostentatious salespeople who are full of bravado alienate far more customers than they win over.

2. Conscientiousness. Eighty-five percent of top salespeople had high levels of conscientiousness, whereby they could be described as having a strong sense of duty and being responsible and reliable. These salespeople take their jobs very seriously and feel deeply responsible for the results. The worst position for salespeople to be in is to have relinquished account control and to be operating at the direction of the customer, or worse yet, a competitor. Conversely, top salespeople take command of the sales cycle process in order to control their own destiny.

3. Achievement Orientation. Eighty-four percent of the top performers tested scored very high in achievement orientation. They are fixated on achieving goals and continuously measure their performance in comparison to their goals. During sales cycles, top sales performers seek to understand the politics of customer decision-making. Their goal orientation instinctively drives them to meet

5. Lack of Gregariousness. One of the most surprising differences between top salespeople and those ranking in the bottom one-third of performance is their level of gregariousness. Overall, top performers averaged 30 percent lower gregariousness than below average performers. Dominance is the ability to gain the willing obedience of customers such that the salesperson’s recommendations and advice are followed. The results indicate that overly friendly salespeople are too close to their customers and have difficulty establishing dominance. 6. Lack of Discouragement. Less than 10 percent of top salespeople were classified as having high levels of discouragement and being frequently overwhelmed with sadness. Conversely, 90 percent were categorized as experiencing infrequent or only occasional sadness. In casual surveys I have conducted throughout the years, I have found that a very high percentage of top performers played organized sports in high school. There seems to be a correlation between sports and sales success as top performers are able to handle emotional disappointments, bounce back from losses, and mentally prepare themselves for the next opportunity to compete. 7. Lack of Self-Consciousness. Self-consciousness is the measurement of how easily someone is embarrassed. The byproduct of a high level of self-consciousness is bashfulness and inhibition. Less than five percent of top performers had high levels of self-consciousness. Top salespeople are comfortable fighting for their cause and are not afraid of rankling customers in the process. Not all salespeople are successful. Given the same sales tools, level of education and propensity to work, why do some salespeople succeed where others fail? Is one better suited to sell the product because of his or her background? Is one more charming or just luckier? The evidence suggests that the personalities of these truly great salespeople play a critical role in determining their success. Sources: Harvard Business Review VISUAL MEDIA ALLIANCE



Accommodation Fortunately, there is already precedent for employment issues that may arise when someone is using medical marijuana, and employment law experts say the same precedent would apply to recreational pot as well. In 1996, California passed the Compassionate Use Act, which allows “seriously ill Californians” to use marijuana for medical purposes with a doctor’s recommendation. But some employers were sued for having in place drug-testing policies in light of the law. In 2008, the California Supreme Court tackled the issue in the case Ross vs. RagingWire Telecommunications Inc., opining that the Compassionate Use Act does not apply to employment and that marijuana, even for medical use, is still illegal under federal law. The court ruled that California employers can require preemployment drug tests and take illegal drug use into consideration in making employment decisions. Essentially, Prop. 64 codifies that ruling.  

Likely Legal Action



Pot’s Legal. What Does It Mean for Your Business’s Anti-drug Policies? Now that Californians have overwhelmingly voted to legalize the recreational use of marijuana, many employers may be wondering where they stand if they want a drug-free workplace. Fortunately, Proposition 64 included a number of safeguards for employers, allowing them to have anti-drug workplace rules in place. In fact, these safeguards were built into the initiative to the point that the California Chamber of Commerce took a neutral stance on the measure. Prop. 64 would allow Californians who are 21 and older to possess, transport, buy and use up to an ounce of cannabis for recreational purposes, and allow individuals to grow as many as six plants. But that doesn’t mean that you must allow workers to spark up at work. Under the measure: • You can still conduct pre-employment drug tests and have policies barring from hire any applicants who test positive for marijuana. • You can fire workers who test positive when they are tested for permissible reasons, like if they may be at fault in a workplace accident. • You can bar use or consumption of marijuana at work. • You can bar possession, transfer, display, transportation, sale or growth of marijuana in the workplace. 10 VISUAL MEDIA ALLIANCE | CONNECTED | WINTER 2017

Wrongful termination cases in California have subsided dramatically since the RagingWire decision, but some employees still sue their employers alleging they didn’t have a right to drug test them. Under Prop. 64, however, these suits would have no merit. According to a report in the San Francisco Chronicle, the more typical actions these days are ones filed by employees who got high during a lunch hour or break and after returning to work caused an accident or harassed a colleague. In those cases, it’s the victims who may sue the company, accusing it of not monitoring workers for intoxication or condoning the use of medical marijuana in the workplace. Orange County employer defense attorney Todd Wulffson told the Chronicle that employers may want to consider: • Having drug and alcohol policies in place. • If you plan to drug test, having policies stating that “for purposes of drug testing, marijuana is an illegal drug.” • Ensuring that employees read your drug and alcohol polices carefully and understand under which conditions they may be tested. • Having someone on your human resources staff who is trained to spot drug intoxication. • Having a zero-tolerance policy for being high on the job. • Requiring that managers refer signs of drug use to human resources.  

The Law These are the current rights of California employers: • Employers can conduct pre-employment drug testing as long as they test all applicants. • Employees can only be tested if there is a reasonable suspicion they are under the influence, or after an accident – unless there is no way the employee could have caused it – or if it is required under federal law. • Random testing is generally only allowed for safety-sensitive jobs, including construction, driving and any other jobs that can put employees or the public in harm’s way. Posted on November 15, 2016 by CoreMark Insurance


Must Do’s Abound for the New Year

that the employee is “suffered or permitted” to work. To prevent this kind of behavior from occurring in the future, it is perfectly permissible to create and enforce a policy stating that employees are not permitted to perform work off-the-clock (including checking e-mails and voicemails) while on vacation or taking any other kind of paid or unpaid leave. While you can’t withhold pay for time worked, you can hold employees accountable to the off-the-clock work prohibition policy by disciplining for any violation. Employers can take steps to prevent off the clock work by having a clear understanding of which employees are covered by the FLSA, establishing clear, written “work time” policies, closely monitoring work time and training all employees about off-the-clock work.

Help for Domestic Violence Victims Individuals who are unemployed or unable to work due to domestic violence abuse may be eligible for monetary benefits from the Employment Development Department (EDD) through the Unemployment Insurance (UI) or State Disability Insurance (SDI) programs. These programs provide temporary payments to workers to ensure that some of life’s necessities can be met during periods of unemployment. See below for further information. Visit the EDD website and search for publication DE 8323.

Be Sure to Pay Promptly Check Your Minimums

CHERYL CHONG Cheryl Chong is VMA’s Human Resources Director and your #1 source for assistance responsible for counseling on HR matters like family leave, discrimination, sexual harassment and wage and hour compliance. She has a Bachelors and Masters degree from Chapman University in Orange, CA, along with 20+ years of HR experience in the trenches. Think of her as an extension of your HR department, courtesy of VMA. Please feel free to reach out for answers or introduce your organization by calling 800.659.3363 or

The proposed FLSA overtime rule may have come to a halt, however, in California, there is one change that is sure to take effect. On January 1, California’s minimum wage increased to $10.50 per hour for businesses with 26 or more employees. Businesses with 25 or less employees will remain at $10 till January 1, 2018. Eventually, all businesses will work towards the $15 hourly rate. Employers should be mindful of the differences in their minimum wage requirement as some localities have their own rate which is different from the state rate. For questions on this and other human resources questions, please call me.

Update I-9 On November 16, 2016, the USCIS released a new updated Form I-9 which is used for employment eligibility verification. All new hires must fill out this form when hired or within 3 days of a new hire to confirm their identity and employment authorization. This version replaces the old form Rev. 03/08/13 N* which is still valid to use until you download the new version Rev. 11/14/2016 N* which is valid from 11/14/16 to 08/31/2019. The link for the new form https://www. Be sure to update your new hire forms with this document.

Keep Tabs on Off-the-Clock In the case where you find an employee performing off-the-clock work, even if you didn’t authorize or permit it, you are required to compensate them for the time

I have seen cases in which California employers still believe that they have 72 hours to pay employees final pay. This is only the case when the employees quit immediately with no notice or as they say, quit on the spot. I still get calls from members wondering about this procedure. A California employee who is discharged or gives notice of separation of employment (e.g. 2 weeks’ notice or notice time) must be paid all of his or her wages, including accrued vacation or PTO, immediately at the time of termination. Terminated employees must be paid at the place of termination, i.e. where the news of the termination is delivered be it an office or site where the employee had worked. Be sure to have all the final paperwork ready to be given to the employee such as EDD notices, etc. An employer who willfully fails to pay all final wages such as vacation or hours worked, may be assessed a waiting time penalty. The waiting time penalty is an amount equal to the employee’s daily rate of pay for each day the wages remain unpaid, to a maximum of thirty (30) calendar days. Best practice is to use a sample employment termination checklist to ensure all the applicable boxes are checked, available as a membership benefit via, in the Resource Library. Use for a sample checklist. Call me for more information. See Labor Code 201 for information on pay and separations xhtml?lawCode=LAB&sectionNum=201.227.3 xhtml?lawCode=LAB&sectionNum=227.3




NEW MEMBERS Social Crows

Sacramento based Social Crows helps you embrace the power of social media. We work closely with our clients to create thoughtful and unique social media strategies that can be implemented internally or by Social Crows. We ensure every post, tweet, pin and video furthers your marketing goals and tells a compelling story. Heather Orr-Martinez


A Bay area studio specializing in cross media visual design & experiential curation. Kim Mason

Office of State Publishing

Delta Strategies for Marketing Komori America Corporation

As a global company that contributes culturally, socially and economically, Komori continues to answer the demand for printers looking for new ways to grow and profit and develop a successful path to becoming a print media enterprise. Operating our company under the banner of kando - beyond expectations - Komori strives to expand its customers’ potential with innovative ways to provide print output solutions, materials and equipment that will open new pages in business scenarios of every kind. Our goal: To continue our pursuit of broadening the potential of print for a future that is rich in printed communications. David Sinner




marketing (posters, banners, window clings, decals, POP and retail displays), Out of Home and outdoor signage (transit advertising, campaign signs, real estate etc.) and packaging and specialty applications on wood, plastics, etc. KnG stands for Kimberly and Glenn, and we are honored to help carry on the tradition of woman-owned union printing in the Bay Area. Kimberly Huish

Expertise to pursue change and opportunity. For individuals: resumes, bios, LinkedIn. For entrepreneurs: strategic positioning, identity, visual branding, content creation and website refreshing. Emphasis on vital words and visual energies that capture attention, convey messages and prompt actions. Marilyn Tullius

KNG Visual Solutions

KnG Visual Solutions is Northern California’s fastest growing large format graphics and display printer. Located in the heart of Richmond’s thriving manufacturing district, we pride ourselves on delivering value whether we’re producing your finished product, or as a trusted partner on your own manufacturing project or specialty production process. With screenprinting formats up to 64”x120” or larger and the region’s only 38”x50” 6/c M&R carousel press, our skilled union tradespeople will make sure your project is produced efficiently and on schedule. Example products include In-Store

Office of State Publishing Provides services to California state government offices through its in-plant facilities and printing procurements. For new projects and services, you may also contact our customer service unit by calling (800) 963-7860 or (916) 445-5386. Design/ Creative services, Video Multimedia Center services, Internet/Web services, Customer training/Consulting, CD-DVD duplication services, Digital Prepress with full computerto-plate (CTP) support, database archiving, publication composing, proofreading, addressing, electronic fill-able PDF forms, Variable short run, high speed & on-demand Digital printing, Mailing, Bindery /Finishing and Fulfillment. Office of State Publishing Jerry Hill Visual Media Alliance (VMA) is a nonprofit trade association dedicated to providing a variety of benefits and money saving programs to creative, web media, marketing and print businesses in Northern and Central California and Northern Nevada. Our purpose is to deliver what it takes to help our members become more successful and profitable in their businesses. To accomplish that goal, we provide personal and professional development programs for both owners and employees. Dues are based on each company’s employee count. The Alliance also brings Business Services to small and medium media companies and even individual creatives who are typically underserved in insurance and discounted business services.

We have the tools

so you can get there faster, better, cheaper

At Rods and Cones, we never stop looking for ideas to make work easier, cheaper, and better. We find tools all over the world and we evaluate and test them until they meet the highest standards. With twenty years in the field, we are the best color management, automation, job management, press control consultants in the industry. We can simplify your life. Give us a call today.

Clockwise, from top left, pressSIGN-Pro is a G7-certified system that measures, controls, monitors and evaluates the color printing process for litho, digital, flexo and gravure. Twixl Media, the best solution for digital publishing, will replace DPS easily. iC3D is the first real-time package design software that lets you generate live 3D digital mockups and in-store visualization. Boost productivity dramatically with a custom Enfocus Switch automated workflow.

(831) 421-0131 : : : :


Marketing-Admin / Customer Service


I am an accomplished professional with an ambition to learn and achieve goals. I thrive in a fast paced environment utilizing strong organization and communication skills to complete objectives. Flourishing creativity generates a strong problem solving ability for efficient and innovative ideas.

Creative Management – General Management

Creative Production – Production Artist

Print Management – Customer Service

East Bay – Borba 4170

Minh is an accomplished professional with in-depth knowledge in Project Management and Operations in the creative space. She has worked with retail clients such as Sam’s Club and Safeway on their Private Label packaging projects and POP/POS print projects. Her experience also includes affinity direct mail, branding, marketing communications, media buying, print ads and graphic design and production with companies ranging in size from very large corporations to smaller, specialty retail chains.

I have over 17 yrs of experience in both print and digital design and production in a variety of industries. I am one of those people who have freelanced with some of the best companies and firms around the Bay Area and can wear many hats. I am very hands on, easy to work, love to laugh to deal with stress, and love design. I am very skilled in my computer and hand skills.

I have an in-depth knowledge of the methods, techniques, guidelines and styles of print production along with a comprehensive knowledge of the principles of project management and print production. I am very familiar with Microsoft Office applications, Adobe InDesign and Adobe Creative Suite. I have been described as detail-oriented with strong communication and project management skills with the ability to communicate clearly and consistently with internal and external vendor.

Bay Area Serota 4165

South Bay - Baars 4166

East Bay - Reza 4167

VM Access Goes Mobile!

Creative Management – Marketing Specialist I am a successful, results-oriented marketing coordinator with five plus years of increasingly responsible professional marketing with Streakwave Wireless and Penguin Computing. I have proven success in creating polished graphic design collateral, tradeshow design and setup, photography (editing, organizing, photo taking), goal setting, social media, website development and other information dissemination. San Francisco – Young 4169

Creative Production – Miscellaneous Now Visual Media Access is available on all your mobile devices from smart phones to tablets. Try it out today at NOW FEATURING: • Location based search • Single search box • Easy to use category search • 12,000 impression a month • As a member, your company is listed. Make sure your company information is up-to-date!

I’ve previously worked for Signature Products Group Inc. where I worked on several package design projects for automobile and pet accessories such as floor mats and pet toys. I enjoy collaborative work and feel equally comfortable taking on my own projects. Bay Area - Pedroza 4172




Creative Production – Graphic Designer I’ve been working with a whole range of clients on a variety of projects that included graphics for print and web, landing pages, marketing material, presentations, user guides and manuals, posters in multiple languages. Conducted photo shoots. Strong working knowledge of photographic trends and techniques, photo editing, retouching, infographics, iconography and illustrations. One of the highlights of my career is fully participating in the concept design, illustration styles, marketing approach and localization of manuals and promotional materials for the number of Hewlett Packard and Compaq products and peripherals. It was distributed in millions of product units for the users worldwide. Bay Area - Sadigursky 4171


We encourage members to post their job openings on our website viewed by hundreds of job seekers every month at We encourage job seekers to post their qualifications at This service is complimentary for seekers and employers. Contact jessica@vma. bz for more information.


For members looking for more extensive service finding permanent or temporary workers for all industry skill categories, from design to bindery, contact Lisa Arruabarrena (415) 992-3743 or at Semper International, LLC, our endorsed provider available to members at discounted rates.

665 3rd Street, Suite 500 San Francisco, CA 94107

Print Locally Reach Globally


& MA RKE TING SOLUTI ON S In order for it to shine, our economy

we can boost the economy by producing

depends on small business. What can we

more income, more local jobs, and more

do to bring jobs into Northern California?

tax receipts for our communities, thereby

Buy Local! Through the purchase of

preserving the economic diversity of our

goods or services from small businesses,

region and its unique characteristics.












916.442.8100 • ND EN

Supplied by Community Energy

VMA Connected Q1 2017  

A quarterly newsletter that reaches VMA members delivering latest program offering by VMA, industry news, and hot topics.

VMA Connected Q1 2017  

A quarterly newsletter that reaches VMA members delivering latest program offering by VMA, industry news, and hot topics.